Mulheres, 20-35 anos, Curitiba, lifestyle, presença em Instagram e TikTok.

Product Positioning

To effectively position a lifestyle brand in Curitiba, it is essential to highlight the unique aspects of the local culture, environment, and lifestyle. The brand should focus on promoting products or services that resonate with the values and interests of the local community, such as sustainability, wellness, and local craftsmanship. Emphasizing the connection to Curitiba's vibrant lifestyle, including outdoor activities, local cuisine, and cultural events, can create a strong product-market fit. Fresh angles could include collaborations with local artisans or initiatives that support environmental sustainability, appealing to the growing trend of conscious consumerism.

Target Customers

The ideal customer profile for a lifestyle brand in Curitiba may include:

• Young Professionals: Individuals aged 25-35 who are health-conscious, enjoy outdoor activities, and seek quality products that enhance their lifestyle.

• Families: Parents looking for products that promote a healthy and active lifestyle for their children, such as eco-friendly toys or outdoor gear.

• Tourists: Visitors interested in experiencing the local culture and lifestyle, seeking unique products that reflect the essence of Curitiba.

• Students: University students who are trend-conscious and interested in affordable yet stylish lifestyle products.

Potential Influencer Matches

1. Local Lifestyle Influencers: Influencers who focus on the lifestyle niche in Curitiba can effectively reach the target audience by showcasing products in relatable, everyday contexts. Their local knowledge and authenticity can enhance brand credibility.

2. Health and Wellness Influencers: Collaborating with influencers who promote fitness, wellness, and healthy living can attract health-conscious consumers. They can create content that integrates the brand into a healthy lifestyle narrative.

3. Travel Influencers: Influencers who specialize in travel and local experiences can help promote the brand to tourists. They can highlight how the products enhance the experience of exploring Curitiba.

4. Eco-Conscious Influencers: Influencers who advocate for sustainability and eco-friendly products can resonate with consumers who prioritize environmental responsibility. They can effectively communicate the brand's commitment to sustainability.

Content Creation Ideas

• Local Guides: Create content that showcases the best local spots in Curitiba, integrating the brand's products into these experiences.

• Sustainable Living Tips: Develop a series of posts or videos that provide tips on living sustainably in Curitiba, featuring the brand's eco-friendly products.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the brand's products in their daily lives, creating a sense of community and authenticity.

• Collaborative Events: Host events or workshops in collaboration with local influencers, focusing on lifestyle themes such as wellness, sustainability, or local culture, and promote these events through social media.

• Behind-the-Scenes Content: Share the story behind the brand, including the inspiration, production process, and the people involved, to create a deeper connection with the audience.