Music artists who perform live shows in India and have a significant Indian follower base. They should be active on social media platforms where follower demographics can be analyzed.

Product Positioning

The user's query is focused on finding live show music artists who perform in India and have at least 60 percent Indian followers. This suggests that the product or service being promoted is likely related to live music events, concerts, or music-related experiences in India. The brand can be positioned as a promoter or organizer of live music events that cater to the Indian audience, leveraging the popularity and influence of local music artists.

Target Customers

The ideal customer profile for this campaign would be:

• Age Group: Primarily 18-35 years old, as this demographic is most likely to attend live music events.
• Location: Urban areas in India, such as Mumbai, Delhi, Bangalore, Hyderabad, and Chennai, where live music events are more common.
• Interests: Music enthusiasts, concert-goers, and fans of live performances.
• Behavior: Active on social media platforms, follows music artists, and engages with music-related content.

Illustrative examples:

1. A 25-year-old software engineer in Bangalore who enjoys attending live music events on weekends.
2. A 22-year-old college student in Mumbai who follows local music artists on Instagram and frequently shares concert experiences.
3. A 30-year-old marketing professional in Delhi who regularly attends music festivals and live shows.

Potential Influencer Matches

Types of Influencers

1. Local Music Artists: Musicians who perform live shows in India and have a significant following among Indian audiences. They can promote the events through their social media channels and attract their fans to attend.
2. Music Bloggers/Vloggers: Content creators who focus on music reviews, concert experiences, and artist interviews. They can create content around the live shows and generate buzz among their followers.
3. Event Influencers: Influencers who specialize in promoting events and experiences. They can share their experiences attending the live shows and encourage their followers to join.

Enriching User's Requirements

• Follower Demographics: Ensure that the influencers have at least 60 percent Indian followers to maximize the campaign's reach within the target audience.
• Engagement Rate: Look for influencers with high engagement rates to ensure that their followers are actively interacting with their content.
• Content Quality: Choose influencers who produce high-quality content that aligns with the brand's image and values.

Content Creation Ideas

General Ideas

1. Behind-the-Scenes Content: Share behind-the-scenes footage of the live shows, including artist preparations, soundchecks, and backstage moments.
2. Live Streaming: Host live streaming sessions of the concerts on social media platforms to engage with a wider audience who may not be able to attend in person.
3. Fan Interactions: Create content featuring interactions between the artists and their fans, such as meet-and-greet sessions or fan Q&A.

Creative Ideas

1. Exclusive Previews: Offer exclusive previews of new songs or performances to the influencer's followers, creating a sense of exclusivity and anticipation.
2. Collaborative Performances: Arrange for influencers to collaborate with the artists on stage or in promotional content, creating unique and memorable experiences.
3. Interactive Contests: Run contests where followers can win tickets to the live shows or exclusive merchandise by engaging with the influencer's content.

By leveraging the influence of local music artists and content creators, the campaign can effectively reach and engage the target audience, driving attendance and creating a buzz around the live music events.