Local food and beverage influencers, preferably with a focus on dining experiences, aged 20-40, active on Instagram and TikTok.

Product Positioning

The restaurant can be positioned as a unique dining destination in Montgomery, TX, emphasizing its extensive world-class wine menu, mixed beverages, and distinctive food offerings. Highlighting the restaurant's longevity (13 years) can appeal to both local residents and visitors seeking a trusted establishment. The focus on quality and uniqueness can differentiate it from competitors, especially if the restaurant showcases local ingredients or innovative culinary techniques.

Fresh angles could include promoting themed wine and food pairings, hosting exclusive tasting events, or collaborating with local artists for a vibrant dining atmosphere. This approach can create a sense of community and exclusivity, attracting both Gen X and Gen Z customers.

Target Customers

The ideal customer profile includes:

• Local Residents: Individuals and families living in Montgomery, TX, who are looking for quality dining experiences.

• Gen X (ages 43-58): This demographic values quality and experience. They may be interested in wine pairings and unique food offerings for special occasions or family gatherings.

• Gen Z (ages 10-25): This group seeks unique experiences and is influenced by social media. They are likely to appreciate visually appealing dishes and trendy beverages.

Illustrative examples include:

• A Gen X couple celebrating an anniversary, looking for a fine dining experience with a great wine selection.

• A Gen Z group of friends seeking a trendy spot for social media-worthy food and drinks.

Potential Influencer Matches

1. Local Food Bloggers: These influencers can create detailed reviews and visually appealing content that showcases the restaurant's offerings. Their established local following can effectively reach the target audience.

2. Wine Enthusiasts: Influencers who specialize in wine can highlight the restaurant's extensive wine menu, attracting customers interested in wine tasting and pairings.

3. Lifestyle Influencers: Those who focus on local experiences can promote the restaurant as a must-visit spot in Montgomery, appealing to both Gen X and Gen Z.

4. Social Media Influencers: Particularly those on platforms like Instagram and TikTok, who can create engaging content that resonates with younger audiences, showcasing the restaurant's ambiance and unique dishes.

Content Creation Ideas

• Wine Pairing Guides: Create content that educates customers on pairing wines with specific dishes, potentially featuring videos or infographics.

• Behind-the-Scenes Content: Share stories about the sourcing of ingredients, the creation of unique dishes, or the selection of wines to build a connection with the audience.

• User-Generated Content Campaigns: Encourage customers to share their dining experiences on social media, using a specific hashtag to create a community around the restaurant.

• Themed Events: Promote special events such as "Wine Wednesdays" or "Tasting Tuesdays" that can attract both Gen X and Gen Z customers.

• Interactive Polls and Quizzes: Use social media to engage followers with fun quizzes about wine or food preferences, driving interaction and interest in the restaurant.

These strategies can enhance the restaurant's visibility and engagement with the target audience, ultimately driving foot traffic and brand loyalty.