Tech enthusiasts, urban commuters, personal transportation advocates, and gadget reviewers.

Product Positioning

The Segway brand is well-known for its innovative personal transportation devices, including kickscooters. These products are typically positioned as convenient, eco-friendly, and fun alternatives to traditional modes of transportation. They appeal to urban commuters, tech enthusiasts, and environmentally conscious consumers. The kickscooters can be marketed as a stylish and efficient way to navigate city streets, reduce carbon footprints, and enjoy a modern lifestyle.

Target Customers

The ideal customer profile for Segway kickscooters includes:

• Urban Commuters: Individuals living in cities who need a quick and efficient way to travel short distances, such as from home to work or to public transportation hubs.
• Tech Enthusiasts: People who are interested in the latest gadgets and technology, and who appreciate innovative products.
• Environmentally Conscious Consumers: Individuals who are looking for sustainable and eco-friendly transportation options.
• Young Professionals and Students: Those who are looking for a cost-effective and convenient mode of transportation.

Illustrative examples:

• A 28-year-old software developer living in San Francisco who uses a kickscooter to commute to work.
• A 22-year-old college student in New York City who uses a kickscooter to get around campus and the city.
• A 35-year-old marketing executive in Berlin who is passionate about reducing their carbon footprint and uses a kickscooter for short trips.

Potential Influencer Matches

Tech Reviewers

Tech reviewers who focus on gadgets and innovative products can highlight the features and benefits of Segway kickscooters. They can provide in-depth reviews, unboxing videos, and comparisons with other personal transportation devices.

Urban Lifestyle Influencers

Influencers who focus on urban living, city life, and commuting can showcase how Segway kickscooters fit into a modern, urban lifestyle. They can create content around daily commutes, city exploration, and the convenience of using a kickscooter.

Environmental Advocates

Influencers who promote sustainable living and eco-friendly products can emphasize the environmental benefits of using Segway kickscooters. They can create content around reducing carbon footprints, sustainable transportation, and green living.

Fitness and Outdoor Enthusiasts

Influencers who focus on fitness, outdoor activities, and active lifestyles can highlight the fun and health benefits of using kickscooters. They can create content around outdoor adventures, staying active, and incorporating kickscooters into a healthy lifestyle.

Content Creation Ideas

General Ideas

• Product Reviews: Detailed reviews of the Segway kickscooters, highlighting features, performance, and user experience.
• Unboxing Videos: Unboxing and first impressions of the kickscooters, showcasing the packaging and initial setup.
• Comparison Videos: Comparing Segway kickscooters with other personal transportation devices, such as electric bikes or hoverboards.

Creative Ideas

• Commuting Challenges: Influencers can document their daily commutes using Segway kickscooters, comparing travel times and convenience with other modes of transportation.
• City Tours: Influencers can create city tour videos, exploring different neighborhoods and attractions using the kickscooters.
• Eco-Friendly Lifestyle: Content focused on sustainable living, where influencers show how using a kickscooter contributes to a greener lifestyle.
• Fitness Routines: Influencers can incorporate kickscooters into their fitness routines, showcasing how they can be used for fun and active transportation.

By leveraging these types of influencers and content ideas, Segway can effectively reach and engage their target customers, promoting the benefits and lifestyle fit of their kickscooters.