Nano influencers on YouTube who create shorts in the beauty, skincare, and haircare categories. Ideal influencers should be able to create content in Telugu, Malayalam, and Kannada languages. The target audience is individuals interested in beauty, skincare, and haircare products.

Product Positioning

The brand is focused on beauty, skincare, and haircare products, specifically targeting the South Indian market with content in Telugu, Malayalam, and Kannada languages. The products can be positioned as culturally relevant and tailored to the unique beauty needs and preferences of South Indian consumers. Emphasizing natural ingredients, traditional beauty secrets, and modern skincare technology can create a strong market fit.

Target Customers

The ideal customer profile includes:

• Young Women (18-35 years): Interested in beauty, skincare, and haircare routines.
• College Students and Young Professionals: Looking for affordable and effective beauty solutions.
• Beauty Enthusiasts: Regularly follow beauty trends and are active on social media platforms like YouTube.

Illustrative examples:

• A 25-year-old software engineer from Bangalore who follows beauty influencers for skincare tips.
• A 20-year-old college student from Hyderabad who loves experimenting with new haircare products.
• A 30-year-old homemaker from Kochi who is interested in natural beauty remedies.

Potential Influencer Matches

Nano Influencers

• Beauty Enthusiasts: Individuals who share their personal beauty routines and product reviews. They have a small but highly engaged audience.
• Skincare Experts: Nano influencers who focus on skincare tips, product reviews, and DIY skincare remedies.
• Haircare Specialists: Influencers who provide haircare tutorials, product recommendations, and hair styling tips.

Examples

• Telugu: A beauty vlogger who shares skincare routines and product reviews in Telugu.
• Malayalam: A skincare enthusiast who posts DIY skincare remedies and product reviews in Malayalam.
• Kannada: A haircare specialist who provides hair styling tips and product recommendations in Kannada.

Content Creation Ideas

General Ideas

• Product Reviews: Honest reviews of beauty, skincare, and haircare products.
• Tutorials: Step-by-step guides on skincare routines, makeup application, and hair styling.
• DIY Remedies: Natural and easy-to-make beauty remedies using common household ingredients.

Creative Ideas

• Before and After Transformations: Showcasing the effectiveness of products through real-life transformations.
• Cultural Beauty Secrets: Exploring traditional South Indian beauty secrets and how they can be incorporated into modern routines.
• Challenges and Trends: Participating in popular beauty challenges and trends to engage the audience and increase visibility.

By collaborating with nano influencers who create content in Telugu, Malayalam, and Kannada, the brand can effectively reach and engage with the target audience, building trust and driving product awareness.