Tennis coaches, professional tennis players, tennis enthusiasts, and fitness influencers who focus on tennis.

Product Positioning

The brand sells tennis ball machines, which are specialized equipment used by tennis players for practice and training. These machines are typically used by both amateur and professional players to improve their skills. The product can be positioned as a high-quality, reliable, and essential tool for tennis enthusiasts who are serious about improving their game. Emphasizing features such as durability, ease of use, and advanced technology can help differentiate the product in the market.

Target Customers

The ideal customer profile for this product includes:

• Amateur Tennis Players: Individuals who play tennis recreationally but are looking to improve their skills.
• Professional Tennis Players: Athletes who require consistent practice to maintain and enhance their performance.
• Tennis Coaches and Trainers: Professionals who train others and need reliable equipment for their sessions.
• Tennis Clubs and Academies: Organizations that offer tennis training and need multiple machines for their members.

Illustrative examples:

• A 25-year-old amateur tennis player who plays on weekends and wants to practice more efficiently.
• A 35-year-old professional tennis player who needs to maintain a high level of performance.
• A 40-year-old tennis coach who trains young athletes and requires dependable equipment.
• A tennis academy that offers training programs and needs several machines for their students.

Potential Influencer Matches

Types of Influencers

1. Professional Tennis Players: These influencers have a strong following among tennis enthusiasts and can demonstrate the effectiveness of the tennis ball machines in their training routines.
2. Tennis Coaches and Trainers: Influencers in this category can provide expert opinions and showcase how the machines can be used in various training drills.
3. Fitness and Sports Enthusiasts: Influencers who focus on fitness and sports can reach a broader audience interested in improving their athletic skills.
4. Local Canadian Tennis Players: Since the campaign is focused on Canada, collaborating with local influencers can help create a more relatable and targeted approach.

How Each Type Reaches Target Customers

• Professional Tennis Players: They can reach both amateur and professional players who look up to them for inspiration and training tips.
• Tennis Coaches and Trainers: They can influence other coaches, trainers, and serious players who value expert advice.
• Fitness and Sports Enthusiasts: They can attract a wider audience, including those who might be new to tennis but are interested in sports and fitness.
• Local Canadian Tennis Players: They can create a sense of community and trust among Canadian tennis players, making the product more appealing to the local market.

Content Creation Ideas

General Ideas

1. Product Demonstrations: Videos showing how the tennis ball machine works, highlighting its features and benefits.
2. Training Sessions: Influencers can create content around their training sessions using the machine, showcasing different drills and exercises.
3. Testimonials and Reviews: Influencers can share their personal experiences and reviews of the product, emphasizing its impact on their training.

Creative Ideas

1. Challenge Series: Influencers can create a series of challenges using the tennis ball machine, encouraging their followers to participate and share their own videos.
2. Behind-the-Scenes: Content that gives a behind-the-scenes look at how professional players and coaches incorporate the machine into their training routines.
3. Collaborative Content: Partnering with multiple influencers to create collaborative content, such as joint training sessions or friendly competitions using the machine.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and create engaging, impactful marketing campaigns.