Macro influencers in event planning, lifestyle, or family content, aged 25-45, located in the USA.

The focus on "wedding ideas, party ideas, and family celebrations" suggests a brand or service that caters to events and celebrations. This could include products or services such as event planning, decoration supplies, catering, or even venues. In the existing market, positioning this brand as a go-to resource for creating memorable and unique celebrations can be effective. Highlighting aspects like creativity, personalization, and convenience can differentiate the brand from competitors.

The ideal customer profile would likely include:

• Engaged Couples: Individuals planning weddings who are looking for inspiration and resources to make their day special.
• Event Planners: Professionals who organize parties and family celebrations and are always on the lookout for new ideas and suppliers.
• Families: Those planning family gatherings or celebrations, such as anniversaries or reunions, who want to create memorable experiences.

Examples include a bride-to-be searching for unique wedding themes, a parent organizing a milestone birthday party, or a professional event planner seeking fresh ideas for their clients.

• Wedding Influencers: These influencers specialize in wedding content and can reach engaged couples looking for inspiration and resources.
• Lifestyle Bloggers: Influencers who cover a wide range of topics, including family and party ideas, can appeal to families and event planners.
• Event Planners and Designers: Professionals in the event industry who have a strong following can provide credibility and reach to those planning celebrations.

Each type of influencer can effectively reach the target customers by showcasing the brand's offerings in real-life scenarios, providing tips, and sharing personal experiences.

• DIY Wedding and Party Ideas: Create content that offers step-by-step guides for DIY decorations, themes, and party favors.
• Behind-the-Scenes Event Planning: Share insights into the planning process of a successful event, highlighting the brand's products or services.
• Customer Stories and Testimonials: Feature stories from satisfied## Product Positioning

The focus on "wedding ideas, party ideas, and family celebrations" suggests a brand or service that caters to events and celebrations. This could include products or services such as event planning, decoration supplies, catering, or unique gift ideas. Positioning in the market should emphasize creativity, personalization, and the ability to enhance memorable experiences. Highlighting the emotional and social aspects of celebrations can differentiate the brand, appealing to customers looking for unique and meaningful ways to celebrate special occasions.

The ideal customer profile includes individuals or families planning weddings, parties, or family gatherings. These customers are likely to be:

• Engaged couples looking for wedding inspiration and services
• Parents planning birthday parties or family reunions
• Event planners seeking new ideas and suppliers
• Individuals interested in DIY and creative celebration ideas

Examples of target customers could be a bride-to-be searching for unique wedding themes, a parent organizing a child's birthday party, or a professional event planner looking for innovative decoration ideas.

To engage the audience and potentially go viral, consider the following content ideas:

• Themed Celebration Guides: Create comprehensive guides for different types of celebrations, such as weddings, birthdays, or family reunions, featuring unique themes and ideas.

• DIY Tutorials: Offer step-by-step tutorials for creating personalized decorations, party favors, or gifts, encouraging audience participation and sharing.

• Behind-the-Scenes Content: Share behind-the-scenes footage of event planning or product creation, providing an authentic look at the brand's process and values.

• User-Generated Content Campaigns: Encourage customers to share their own celebration photos and stories using a branded hashtag, fostering community engagement and showcasing real-life applications of the brand's offerings.