Women micro influencers aged 18-35 in Norway, active on Instagram and TikTok, specializing in fashion, beauty, lifestyle, or wellness.

Product Positioning

The brand or product being is likely related to fashion, beauty, lifestyle, or wellness, given the specified niches. To position this product effectively in the Norwegian market, it should emphasize quality, trendiness, and authenticity. Highlighting sustainability and local relevance can also resonate well with the target audience in Norway, who often value eco-friendly and socially responsible brands.

Target Customers

The ideal customer profile includes women aged 18- Norway who are active on social media platforms like Instagram and TikTok. These customers are likely interested in staying updated with the latest trends in fashion, beauty, lifestyle, and wellness. They value authenticity, personal recommendations, and visually appealing content. Examples of target customers include:

• A-year student sustainable fashion and beauty products.
• A 28-year-old professional who follows lifestyle influencers for wellness tips and home decor ideas.

• A 30-year-old fitness enthusiast looking for new wellness routines and## Potential Influencer Matches

  Micro Influencers

  Micro influencers with a following of 1,000 to 100,000 are ideal for this campaign. They often have a highly engaged audience and can provide authentic recommendations. Suitable types of influencers include:

• Fashion Influencers: They can showcase the latest and how to style them.
• Beauty Influencers: They can provide makeup tutorials, skincare routines, and product reviews.
• Lifestyle Influencers: They can share daily routines, home decor tips, and personal stories.
• Wellness Influencers: They can promote fitness routines, healthy, mental tips.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can provide honest reviews of the product, highlighting its benefits and unique features.
• Tutorials and How-Tos: Step-by-step guides on how to use the product effectively.
• Behind-the-Scenes: Showcasing the production process or the story behind the brand.

Creative Ideas

• Challenges and Hashtags: Create a branded challenge or hashtag that encourages user-generated content.
• Collaborations: Partner with multiple influencers for a joint campaign or giveaway.
• Seasonal Themes: Align content with upcoming seasons or holidays to make it more relevant and engaging.

By strategies, the brand can effectively reach and engage its target audience, driving awareness and conversions.