We are looking for macro influencers born in the United States, with an audience of mostly Americans, that are based in Italy, France and England and who make content on the topic of being an expat abroad. We have worked with, for example, Kacie Rose in the past.
Macro influencers, American-born, based in Italy/France/England, creating expat-related content.
研究洞察与分析
Product Positioning
To effectively position the brand or service in the market, it is essential to emphasize the unique aspects of being an expat. Highlighting the challenges and benefits of living abroad can resonate with the target audience. The brand can focus on themes such as cultural adaptation, lifestyle tips, and community building among expats. By aligning the product with the emotional and practical needs of expats, the brand can create a strong connection with its audience.
For new products, consider leveraging the existing trends in remote work, travel, and digital nomadism. Positioning the product as a solution that enhances the expat experience—whether through convenience, community, or cultural integration—can attract attention and foster engagement.
Target Customers
The ideal customer profile includes:
Young Professionals: Individuals aged 25-35 who have relocated for work or study. They are tech-savvy and seek products that simplify their lives abroad.
Families: Parents who have moved with children and are looking for resources to help their family adapt to a new culture.
Digital Nomads: Individuals who travel frequently and work remotely, seeking products that enhance their mobility and lifestyle.
Cultural Enthusiasts: People interested in immersing themselves in local cultures and experiences, often looking for unique products that reflect their journey.
Potential Influencer Matches
Macro Influencers: These influencers have a large following and can reach a broad audience. They can effectively promote the brand by sharing their personal expat experiences and showcasing how the product fits into their lifestyle.
Niche Influencers: Influencers who focus specifically on expat life, travel, or cultural experiences. They can provide targeted content that resonates deeply with the audience, fostering trust and engagement.
Lifestyle Influencers: Influencers who cover a range of topics, including travel, food, and culture. Their diverse content can attract a wider audience while still appealing to those interested in expat life.
Local Influencers: Influencers based in Italy, France, and England who have a strong connection to their local culture. They can provide authentic insights and recommendations that resonate with both locals and expats.
Content Creation Ideas
Expat Survival Guides: Create content that offers practical tips for navigating life in a new country, such as finding housing, understanding local customs, and managing finances.
Cultural Exchange Stories: Share personal stories from expats about their experiences, challenges, and triumphs in adapting to a new culture.
Local Cuisine Adventures: Feature content that explores local food and dining experiences, encouraging followers to try new dishes and share their own culinary adventures.
Community Spotlights: Highlight local expat communities and events, fostering a sense of belonging and encouraging engagement among followers.
Travel Vlogs: Produce engaging video content showcasing travel experiences within the host country, emphasizing the beauty and uniqueness of the local culture.
By focusing on these content ideas, the brand can create engaging and shareable material that resonates with the target audience and enhances the overall marketing campaign.
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