Influencers who focus on bargain shopping, active on Instagram, YouTube, or TikTok, creating content about deals, shopping hauls, and money-saving tips.

Product Positioning

The product or service being promoted is likely positioned as a cost-effective or budget-friendly option, appealing to consumers who are interested in finding bargains across a wide range of products. This positioning can be leveraged by highlighting the value for money, variety, and accessibility of the products. The brand can emphasize affordability without compromising on quality, appealing to a broad audience that values smart shopping and savings.

Target Customers

The ideal customer profile includes individuals who are budget-conscious and enjoy shopping for deals. These customers are likely to be savvy shoppers who actively seek out discounts and promotions. They may include:

• Young adults and college students who are managing tight budgets
• Families looking to maximize their purchasing power
• Individuals who enjoy the thrill of finding a good deal
• Consumers who prioritize value over brand loyalty

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Bargain Shopping Influencers: These influencers specialize in finding and sharing deals, discounts, and budget-friendly shopping tips. They have a dedicated following of like-minded individuals who trust their recommendations.

• Lifestyle Influencers: Influencers who focus on lifestyle content and incorporate budget-friendly shopping into their narratives can reach a broader audience interested in affordable living.

• Mommy Bloggers: Influencers who cater to families and often share tips on saving money and finding deals for household products can effectively reach family-oriented consumers.

• College Influencers: Influencers who are college students or recent graduates can connect with young adults looking for affordable shopping options.

Content Creation Ideas

• Deal of the Day Series: Create a series where influencers highlight a daily or weekly bargain, showcasing the product's value and encouraging followers to take advantage of the deal.

• Budget Shopping Challenges: Collaborate with influencers to create content around budget shopping challenges, where they showcase how many products they can purchase within a set budget.

• Before and After Transformations: Encourage influencers to demonstrate how they use bargain products to transform spaces or outfits, highlighting the quality and versatility of the products.

• User-Generated Content Campaigns: Launch a campaign encouraging followers to share their own bargain finds using a specific hashtag, creating a community of deal hunters and increasing brand visibility.

These strategies can help engage the target audience and promote the brand's value proposition effectively.