Business consultants on YouTube with 20k to 50k subscribers, aged 25-45, creating content on business consulting, tips, strategies, and insights.

Product Positioning

The brand is looking to collaborate with business consultants on YouTube, which suggests that the product or service is likely related to business consulting, entrepreneurship, or professional development. the brand as a valuable resource for business growth, strategic planning, and professional advice can help it stand out in the market. Emphasizing unique selling points such as innovative strategies, proven success stories, or exclusive insights can attract the target audience.

Target Customers

The ideal customer profile includes:

• Small Business Owners: Individuals looking to grow their businesses and seeking expert advice on various aspects management.
• Aspiring Entrepreneurs: People who are planning to start their own businesses and need guidance on how to navigate the initial stages.
• Corporate Professionals: Employees in managerial or executive roles who are interested in enhancing their business acumen and leadership skills.
• Freelancers and Consultants: Independent professionals who want to expand their client base and improve their service offerings.

Illustrative examples:

• A small retail store owner looking for strategies to increase foot traffic and sales.
• An aspiring entrepreneur seeking advice on creating a business plan and securing funding.
• A mid-level manager aiming to improve team performance and productivity.
• A freelance marketing consultant wanting to attract more high-paying clients.

Potential Influencer Matches

Micro-Influencers (20k to 50k subscribers)

• Business Consultants: YouTube channels run by experienced business consultants who share practical advice, case studies, and success stories. These influencers can provide credibility and trustworthiness to the brand.
• Entrepreneurship Coaches: Influencers who focus on helping new entrepreneurs with startup advice, funding strategies, and business planning. They can resonate well with aspiring entrepreneurs and small business owners.
• Corporate Trainers: Professionals who offer training and development content for corporate employees. They can help reach corporate professionals looking to enhance their skills.

Enrichment of User's Requirements

• Engagement Rate: Look for influencers with high engagement rates (likes, comments, shares) to ensure active and interested audiences.
• Content Quality: Ensure the influencers produce high-quality, informative, and engaging content that aligns with the brand's values and messaging.
• Audience Demographics: Verify that the influencer's audience demographics match the target customer profile in terms of age, profession, and interests.

Content Creation Ideas

General Ideas

• How-To Guides: Step-by-step tutorials on various business topics such as creating a business plan, marketing strategies, or financial management.
• Case Studies: Real-life examples of businesses that have successfully implemented certain strategies or overcome challenges.
• Q&A Sessions: Interactive sessions where the influencer answers questions from their audience about business-related topics.

Creative Ideas

• Success Stories: Featuring interviews with successful entrepreneurs and business owners who share their journeys and insights.
• Challenges and Contests: Running business-related challenges or contests that encourage audience participation and engagement.
• Collaborative Webinars: Hosting live webinars with the influencer and other industry experts to discuss trending topics and provide valuable advice.

By leveraging these strategies, the brand can effectively reach its target audience and create impactful marketing campaigns with the help of suitable influencers.