Coaches who are active on social media, have 10k to 150k followers, and sell products or services to consumers. They could be lifestyle coaches, business coaches, or health coaches.

Product Positioning

The user's query does not specify a particular product or service, but it does mention that the influencers should be coaches who sell a product or service directly to consumers. This suggests that the product or service being promoted is likely related to personal development, fitness, wellness, or a similar consumer-focused category.

To position the brand effectively in the market, it would be beneficial to highlight unique selling points such as the quality of the product/service, the expertise of the coaches, and the tangible benefits to the consumer. Emphasizing testimonials, success stories, and the credentials of the coaches can also help build trust and credibility.

Target Customers

The ideal customer profile for this campaign would likely include individuals who are interested in self-improvement, fitness, wellness, or personal development. These customers are typically proactive about their health and well-being, and they are willing to invest in products or services that can help them achieve their goals.

Illustrative examples of target customers:

• A 30-year-old professional looking to improve their fitness and overall health.
• A 25-year-old recent graduate seeking career coaching to navigate the job market.
• A 40-year-old parent interested in wellness coaching to manage stress and improve family life.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable for promoting the product:

1. Fitness Coaches: Influencers who provide fitness training and sell related products like workout plans, supplements, or fitness equipment. They can reach health-conscious individuals looking to improve their physical fitness.

2. Life Coaches: Influencers who offer life coaching services and sell books, courses, or workshops. They can connect with individuals seeking personal development and self-improvement.

3. Wellness Coaches: Influencers who focus on holistic wellness and sell products like wellness programs, nutritional supplements, or mindfulness courses. They can attract consumers interested in overall well-being.

4. Career Coaches: Influencers who provide career guidance and sell services like resume writing, interview preparation, or career planning sessions. They can appeal to professionals looking to advance their careers.

Content Creation Ideas

To effectively engage the target audience, the following content topics and ideas can be considered:

1. Success Stories: Share testimonials and success stories from clients who have benefited from the coaching services. This can build credibility and inspire potential customers.

2. Behind-the-Scenes: Provide a behind-the-scenes look at the coaching process, including planning sessions, client interactions, and the development of personalized plans.

3. Interactive Q&A Sessions: Host live Q&A sessions where the coach answers questions from followers about their services, providing valuable insights and building a connection with the audience.

4. Educational Content: Create informative posts, videos, or infographics that offer tips and advice related to the coach's area of expertise. This can position the coach as an authority in their field.

5. Challenges and Contests: Organize challenges or contests that encourage followers to engage with the content and share their progress. This can create a sense of community and motivate participation.

By leveraging these content ideas, the campaign can effectively reach and engage the target audience, driving interest and conversions for the product or service being promoted.