Influencers aged 30+ in Brampton, Ontario, focusing on financial planning or senior care.

Product Positioning

Final expense insurance is a niche product within the broader insurance market, primarily aimed at covering end-of-life expenses such as funeral costs, medical bills, and other related expenses. In the existing market, it can be positioned as a compassionate and practical solution for individuals who want to ensure that their loved ones are not burdened with financial stress during a difficult time. The product can be marketed as a thoughtful and responsible choice for those planning ahead, emphasizing peace of mind and financial security.

Target Customers

The ideal customer profile for final expense insurance typically includes older adults, particularly those aged 50 and above, who are planning for their end-of-life expenses. These customers are often concerned about leaving a financial burden on their families and are looking for affordable insurance options. Examples of target customers include:

• Retirees who are managing their finances on a fixed income
• Middle-aged individuals who are planning for their future and their family's financial security
• Individuals with health concerns who want to ensure their end-of-life expenses are covered

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Financial Advisors and Planners: These influencers can provide expert advice on financial planning and the benefits of final expense insurance, appealing to an audience interested in financial security.

• Lifestyle Bloggers for Seniors: Influencers who focus on senior living and lifestyle can connect with older adults and their families, offering relatable content about planning for the future.

• Health and Wellness Influencers: Those who focus on health and wellness for older adults can discuss the importance of planning for end-of-life expenses as part of overall well-being.

Content Creation Ideas

• Educational Videos: Create videos explaining what final expense insurance is, how it works, and its benefits. Use real-life testimonials to add authenticity.

• Infographics: Develop infographics that break down the costs associated with funerals and how final expense insurance can help cover these costs.

• Personal Stories: Share stories from individuals who have benefited from final expense insurance, highlighting the peace of mind it provided to their families.

• Interactive Webinars: Host webinars with financial experts discussing the importance of planning for end-of-life expenses and answering audience questions.

• Social Media Challenges: Encourage followers to share their own stories or reasons for considering final expense insurance, using a specific hashtag to create a community discussion.