Sports personalities with a strong presence on Instagram, Twitter, and TikTok, targeting Gen Z NFL and NBA fans in the US. They should create engaging sports content and have a loyal following.

Product Positioning

Dabble Fantasy is positioned as a dynamic platform catering to Gen Z sports fans who are engaged in daily fantasy sports (DFS) and have an interest in sports betting. The focus on NFL and NBA aligns with popular sports interests in the United States, particularly among younger audiences. The brand can leverage its appeal by emphasizing the excitement and community aspects of DFS, while also highlighting the social media engagement that resonates with Gen Z.

Target Customers

The ideal customer profile for Dabble Fantasy includes:

• Age Group: Primarily Gen Z, typically aged 18-24.
• Interests: Strong interest in NFL and NBA, with a curiosity or existing engagement in DFS and sports betting.
• Behavior: Highly active on social media platforms such as Instagram, Twitter, and TikTok, with secondary engagement on YouTube and Snapchat.
• Geography: Based in the United States.

Illustrative examples of target customers might include college students who follow sports teams, young professionals who participate in fantasy leagues, and social media-savvy individuals who engage with sports content online.

Potential Influencer Matches

To effectively reach the target audience, the following types of influencers would be suitable:

• Sports Enthusiasts: Influencers who are passionate about NFL and NBA, even if they don't have a betting or fantasy background. Their enthusiasm can drive engagement and interest in Dabble Fantasy.

• Social Media Personalities: Influencers with a strong presence on Instagram, Twitter, and TikTok, who create engaging sports-related content. Their ability to connect with followers through interactive and entertaining posts can enhance brand visibility.

• Emerging Sports Commentators: Individuals who provide unique insights or commentary on sports events, appealing to fans who enjoy in-depth analysis and discussions.

These influencers should have a loyal following and the ability to foster a sense of community, similar to the examples provided by the user: Frank Michael Smith, Kait Maniscalco, Franki Hrelja, and Taylor Mathis.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content ideas:

• Game Day Challenges: Collaborate with influencers to create interactive challenges or predictions for upcoming NFL and NBA games, encouraging followers to participate and share their own predictions.

• Behind-the-Scenes Content: Offer exclusive insights into the lives of influencers as they engage with DFS, providing a personal touch that resonates with followers.

• Live Q&A Sessions: Host live sessions where influencers answer questions about sports, DFS strategies, and their personal experiences, fostering real-time engagement with the audience.

• Highlight Reels: Create short, engaging videos that showcase exciting moments from NFL and NBA games, paired with influencer commentary or reactions.

These content ideas can help Dabble Fantasy connect with its target audience, leveraging the influencers' reach and engagement to build brand awareness and loyalty.