Tech reviewers, unboxers, and tutorial creators on YouTube who speak German and have a following interested in iPad accessories.

Product Positioning

The products in question are an iPad keyboard and a tech pouch. These items are likely to appeal to tech-savvy individuals who use their iPads for productivity, creativity, or both. The iPad keyboard can be positioned as an essential accessory for enhancing productivity, making it easier to type and work on the go. The tech pouch can be marketed as a convenient and stylish way to carry and protect tech accessories, including the iPad keyboard, chargers, and other gadgets.

Target Customers

The ideal customer profile for these products includes:

• Tech Enthusiasts: Individuals who are always on the lookout for the latest gadgets and accessories to enhance their tech experience.
• Professionals: People who use their iPads for work, such as writers, designers, and business professionals who need a portable and efficient setup.
• Students: University and college students who use their iPads for taking notes, studying, and completing assignments.
• Travelers: Individuals who travel frequently and need a compact and organized way to carry their tech accessories.

Potential Influencer Matches

Tech Reviewers

Tech reviewers who focus on gadgets and accessories would be ideal for promoting the iPad keyboard and tech pouch. They can provide in-depth reviews, unboxings, and comparisons with similar products, helping potential customers make informed decisions.

Productivity and Lifestyle Influencers

Influencers who focus on productivity hacks, organization, and lifestyle can showcase how these products fit into a productive and organized daily routine. They can create content around how the iPad keyboard and tech pouch help them stay efficient and organized.

Student Influencers

Student influencers who share their study routines, note-taking tips, and tech setups can highlight the benefits of using an iPad keyboard and tech pouch for academic purposes. Their followers, who are likely to be students as well, would find this content relatable and useful.

Travel Vloggers

Travel vloggers can demonstrate how the tech pouch and iPad keyboard make traveling with tech easier and more organized. They can create content around packing tips, travel setups, and on-the-go productivity.

Content Creation Ideas

Product Reviews and Unboxings

Influencers can create detailed reviews and unboxing videos, highlighting the features, build quality, and usability of the iPad keyboard and tech pouch. This type of content helps build trust and provides potential customers with valuable information.

"What's in My Tech Bag?" Videos

Influencers can create videos showcasing what they carry in their tech bags, including the iPad keyboard and tech pouch. This type of content is popular and provides a practical demonstration of how the products can be used.

Productivity and Organization Tips

Content focused on productivity and organization can feature the iPad keyboard and tech pouch as essential tools. Influencers can share tips on how to stay organized and productive, using these products as key components.

Study and Work Setups

Influencers can create content around their study or work setups, showing how the iPad keyboard and tech pouch fit into their daily routines. This can include desk tours, study sessions, and work-from-home setups.

Travel and On-the-Go Content

Travel influencers can create content around how they use the iPad keyboard and tech pouch while traveling. This can include packing tips, travel setups, and productivity on the go.

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign for the iPad keyboard and tech pouch can effectively reach and engage the target audience.