Influenceurs francophones, 40 ans et plus, spécialisés en beauté et soins de la peau, basés en Belgique, avec un engagement élevé sur Instagram.

Product Positioning

The skincare and beauty market, particularly focusing on anti-aging and products for individuals over 40 and 50, is increasingly competitive. To effectively position the brand, it is essential to emphasize the unique benefits of the products, such as scientifically-backed ingredients, natural formulations, or specific results that cater to mature skin. Highlighting testimonials or before-and-after results can also enhance credibility.

For new products, consider positioning them as innovative solutions that address common concerns faced by the target demographic, such as skin elasticity, hydration, and age spots. Fresh angles could include promoting a holistic approach to beauty that combines skincare with lifestyle tips, thereby appealing to a broader audience interested in overall well-being.

Target Customers

The ideal customer profile for this campaign includes:

• Women aged 40-60: This demographic is increasingly aware of skincare and beauty products that cater to their specific needs. They are likely to seek products that enhance their natural beauty and address signs of aging.

• Health-conscious individuals: Customers who prioritize natural ingredients and are interested in the science behind skincare products.

• Social media users: Particularly those who engage with beauty content on platforms like Instagram and TikTok, where visual appeal and influencer recommendations play a significant role in purchasing decisions.

Illustrative examples include:

• A 45-year-old woman who is active on social media and follows beauty influencers for tips on skincare routines.

• A 55-year-old health enthusiast who seeks products that are both effective and made from natural ingredients.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty Experts: Influencers with a background in dermatology or skincare who can provide credible insights and recommendations. Their expertise can help build trust with the audience.

• Lifestyle Influencers: Those who focus on wellness and beauty for mature audiences. They can create relatable content that resonates with the target demographic, showcasing how the products fit into a balanced lifestyle.

• Micro-Influencers: Influencers with 10,000 to 100,000 followers who have a dedicated and engaged audience. They often have higher engagement rates and can create a sense of community around the brand.

• Niche Influencers: Those who specialize in anti-aging or beauty for older women. Their focused content can attract a highly relevant audience.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Skincare Routines: Create video tutorials showcasing morning and evening skincare routines using the products, emphasizing their benefits for mature skin.

• Before-and-After Transformations: Share real-life testimonials and transformations from users who have seen positive results from the products.

• Expert Interviews: Feature dermatologists or skincare experts discussing common skin concerns and how the products can help.

• User-Generated Content: Encourage customers to share their experiences with the products on social media, creating a community around the brand.

• Educational Content: Develop infographics or short videos explaining the science behind the ingredients used in the products and their benefits for aging skin.

• Challenges and Giveaways: Host challenges that encourage users to share their skincare journeys, with the chance to win products, fostering engagement and brand loyalty.