Micro-influencers in Kerala who focus on fashion and lifestyle content. Both male and female influencers with a follower count around 10,000.

Product Positioning

The query indicates a focus on fashion and lifestyle, targeting both male and female audiences in Kerala. The product positioning should emphasize contemporary, stylish, and culturally resonant fashion that appeals to the modern lifestyle of individuals in Kerala. Highlighting local trends, traditional influences with a modern twist, and eco-friendly or sustainable fashion could be effective angles.

Target Customers

The ideal customer profile includes:

• Young Adults (18-35 years): Individuals who are fashion-conscious and active on social media.
• Professionals and Students: People who are looking for trendy yet affordable fashion options.
• Culturally Aware Individuals: Those who appreciate a blend of traditional and modern fashion elements.

Illustrative examples:

• A 25-year-old female professional in Kochi who follows the latest fashion trends and is active on Instagram.
• A 22-year-old male college student in Thiruvananthapuram who is interested in lifestyle and fashion influencers.

Potential Influencer Matches

Micro-Influencers (10,000 - 50,000 followers)

• Fashion Bloggers: Influencers who regularly post about fashion trends, outfit ideas, and styling tips.
• Lifestyle Vloggers: Content creators who share their daily lives, including fashion and lifestyle choices, which resonate with the target audience.

Local Influencers

• Kerala-Based Influencers: Influencers who have a strong following in Kerala and understand the local culture and fashion preferences.

Gender-Specific Influencers

• Male Fashion Influencers: Influencers who focus on men's fashion, grooming, and lifestyle.
• Female Fashion Influencers: Influencers who focus on women's fashion, beauty, and lifestyle.

Content Creation Ideas

General Ideas

• Outfit of the Day (OOTD): Daily or weekly posts showcasing different outfits styled with the brand's products.
• Fashion Hauls: Videos or posts where influencers unbox and try on new fashion items from the brand.
• Styling Tips: Posts or videos offering tips on how to style different pieces for various occasions.

Creative Ideas

• Cultural Fusion Fashion: Content that blends traditional Kerala attire with modern fashion elements, appealing to both local and broader audiences.
• Sustainable Fashion Challenges: Encouraging influencers to create stylish outfits using sustainable or eco-friendly products from the brand.
• Seasonal Lookbooks: Curated collections of outfits for different seasons or festivals, highlighting the versatility of the brand's products.

By leveraging these strategies, the brand can effectively reach and engage its target audience in Kerala, creating a strong presence in the fashion and lifestyle market.