Kerala food influencers on YouTube with a significant following, creating content around Kerala cuisine.

Product Positioning

The brand appears to be focused on promoting Kerala food, likely through a YouTube channel. Kerala cuisine is known for its rich flavors, use of coconut, and a variety of spices. The brand can position itself as an authentic source of traditional and contemporary Kerala recipes, cooking techniques, and cultural insights. Emphasizing the uniqueness and health benefits of Kerala cuisine can also attract a broader audience interested in diverse culinary experiences.

Target Customers

The ideal customer profile includes:

• Food Enthusiasts: Individuals who enjoy exploring different cuisines and cooking styles.
• Health-Conscious Consumers: People looking for healthy and flavorful meal options.
• Cultural Explorers: Those interested in learning about Kerala's culture and traditions through its food.
• Diaspora Community: Malayali individuals living outside Kerala who seek authentic recipes and a connection to their roots.

Illustrative examples:

• A young professional in Mumbai who loves cooking and trying new recipes.
• A health-conscious mother in Bangalore looking for nutritious meal ideas for her family.
• A Malayali student in the US missing the taste of home-cooked Kerala food.

Potential Influencer Matches

Food Bloggers and YouTubers

Influencers who specialize in Indian cuisine, particularly those with a focus on regional foods, would be ideal. They can create detailed recipe videos, cooking tips, and cultural stories that resonate with the target audience.

Health and Wellness Influencers

These influencers can highlight the health benefits of Kerala cuisine, such as the use of coconut oil, fresh vegetables, and spices known for their medicinal properties.

Cultural Influencers

Influencers who focus on Indian culture and traditions can provide a broader context to the recipes, making the content more engaging and informative.

Diaspora Influencers

Malayali influencers living abroad can connect with the diaspora community, sharing their personal stories and experiences with Kerala food.

Content Creation Ideas

General Ideas

• Recipe Tutorials: Step-by-step guides to making traditional Kerala dishes like appam, puttu, and fish curry.
• Ingredient Spotlights: Videos focusing on key ingredients in Kerala cuisine, such as coconut, curry leaves, and tamarind.
• Cooking Tips: Tips and tricks for perfecting Kerala recipes, such as how to make the perfect dosa batter.

Creative Ideas

• Fusion Recipes: Combining Kerala flavors with other cuisines to create unique dishes.
• Cultural Stories: Sharing the history and cultural significance of various Kerala dishes.
• Health Benefits: Highlighting the nutritional benefits of Kerala ingredients and recipes.
• Interactive Challenges: Hosting cooking challenges or contests for followers to recreate Kerala dishes and share their results.

By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong presence in the market for Kerala cuisine.