Mężczyźni i kobiety, 25-45 lat, DIY, budownictwo, remonty, Instagram/YouTube

Product Positioning

The product "kleje montażowe" (assembly adhesives) can be positioned as a reliable and versatile solution for both professional and DIY applications. Emphasizing the strength, durability, and ease of use can attract a wide range of customers. Highlighting unique features such as quick drying time, resistance to environmental factors, and suitability for various materials can differentiate the product in a competitive market.

For new products, consider focusing on eco-friendly formulations or innovative packaging that enhances usability. This fresh angle can appeal to environmentally conscious consumers and professionals looking for efficient solutions.

Target Customers

The ideal customer profile for assembly adhesives includes:

• DIY Enthusiasts: Individuals who engage in home improvement projects, crafts, or repairs. They value ease of use and effectiveness.

• Contractors and Builders: Professionals in construction and renovation who require reliable adhesives for various materials. They prioritize performance and cost-effectiveness.

• Manufacturers: Companies in industries such as furniture, automotive, or electronics that need high-quality adhesives for assembly processes.

• Hobbyists: People involved in model building, crafting, or other creative projects who seek specialized adhesives for specific applications.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• DIY and Home Improvement Influencers: These influencers can demonstrate the product in practical applications, showcasing its effectiveness in various projects. Their audience is likely to include DIY enthusiasts and homeowners.

• Construction and Trade Professionals: Influencers who are established in the construction industry can provide credibility and reach contractors and builders. They can share tips and best practices for using the product in professional settings.

• Craft and Hobby Influencers: Collaborating with influencers who focus on crafting can help tap into the hobbyist market. They can create engaging content that highlights creative uses for the adhesive.

• Eco-Friendly Influencers: If the product has sustainable features, partnering with influencers who advocate for eco-friendly products can attract environmentally conscious consumers.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Tutorial Videos: Create step-by-step guides on how to use the adhesive for various projects, from home repairs to crafting.

• Before and After Projects: Showcase transformations using the adhesive, highlighting its effectiveness and versatility.

• User-Generated Content Campaigns: Encourage customers to share their projects using the product on social media, creating a community around the brand.

• Expert Tips and Tricks: Share insights from professionals on the best practices for using assembly adhesives in different applications.

• Sustainability Stories: If applicable, create content that discusses the eco-friendly aspects of the product, including its impact on the environment and how it fits into a sustainable lifestyle.

These strategies can help create engaging content that resonates with the target audience and enhances brand visibility.