Architecture and interior design professionals, aged 25-45, active on LinkedIn, Instagram, and Pinterest.

Product Positioning

The query "lobby design for Bank of China" suggests a focus on architectural or interior design services tailored for a financial institution. The product or service can be positioned as a premium design solution that combines functionality, security, and aesthetic appeal, specifically catering to the banking sector. Emphasizing expertise in creating environments that enhance customer experience while maintaining the brand's prestige and trustworthiness would be key.

Target Customers

The ideal customer profile would include decision-makers within the banking industry, such as facility managers, operations directors, or executives responsible for branch development and customer experience. These individuals are likely to prioritize design solutions that align with corporate branding, improve customer flow, and incorporate modern technology.

Examples of target customers:

• Facility managers at large banking institutions
• Operations directors overseeing branch renovations
• Executives in charge of customer experience and brand image

Potential Influencer Matches

1. Architectural Influencers: Professionals with a strong following in architecture and design can showcase the innovative aspects of the lobby design, appealing to industry peers and potential clients.

2. Business and Finance Influencers: Influencers who focus on business trends and innovations in the banking sector can highlight the strategic benefits of the design, reaching decision-makers in the industry.

3. Interior Design Influencers: These influencers can emphasize the aesthetic and functional elements of the design, appealing to a broader audience interested in design trends.

Content Creation Ideas

• Virtual Tours: Create immersive virtual tours of the lobby design, highlighting key features and innovations. This can be shared on social media platforms and through influencer collaborations.

• Before and After Comparisons: Showcase the transformation of the space through before and after images or videos, emphasizing the impact of the design on customer experience.

• Expert Interviews: Feature interviews with the designers or architects involved in the project, discussing the challenges and solutions implemented in the design process.

• Case Studies: Develop detailed case studies that outline the design process, objectives, and outcomes, providing valuable insights for other businesses in the banking sector.

• Interactive Webinars: Host webinars with industry experts discussing trends in bank design and the importance of customer-centric spaces, using the Bank of China project as a case study.