Middelaldrende, dansk, interesseret i hygge, keramik og brugskunst, med maksimalt 5000 følgere.

Product Positioning

For a brand focused on hygge, ceramics, and applied arts, the positioning should emphasize comfort, craftsmanship, and the aesthetic appeal of everyday objects. The concept of hygge, which embodies coziness and contentment, can be leveraged to create a narrative around the products that resonates with consumers seeking a warm and inviting home environment.

To differentiate in the market, the brand could highlight the artisanal nature of the ceramics, showcasing the stories behind the craftsmanship and the materials used. This approach can attract consumers who value sustainability and local production, aligning with the growing trend of supporting local artisans.

Target Customers

The ideal customer profile for this brand includes:

• Middelaldrende kvinder (Middle-aged women): Typically aged 35-55, these customers appreciate home decor that enhances their living spaces and reflects their personal style. They are likely to be interested in lifestyle content that promotes well-being and comfort.

• Hjemmeinteresserede (Home enthusiasts): Individuals who enjoy decorating their homes and are always on the lookout for unique pieces that add character to their spaces. They often follow home decor trends and seek inspiration from social media.

• Bæredygtighedsbevidste forbrugere (Sustainability-conscious consumers): Customers who prioritize eco-friendly products and support local artisans. They are likely to engage with brands that share their values regarding sustainability and ethical production.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Lifestyle Influencers: These influencers often share content related to home decor, wellness, and personal style. They can create engaging posts that showcase how the ceramics fit into a cozy, hygge-inspired lifestyle.

• Home Decor Influencers: Focused specifically on interior design and home aesthetics, these influencers can provide in-depth reviews and styling tips, demonstrating the versatility and beauty of the products in various settings.

• Sustainable Living Influencers: Influencers who advocate for eco-friendly practices can help position the brand as a responsible choice. They can highlight the sustainable aspects of the ceramics and connect with an audience that values ethical consumption.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• DIY Projects: Create tutorials on how to incorporate ceramics into home decor, such as making centerpieces or using them in table settings.

• Behind-the-Scenes Content: Share videos or stories that showcase the craftsmanship involved in creating the ceramics, including interviews with artisans and insights into the production process.

• Hygge Lifestyle Tips: Develop content that offers tips on creating a cozy home environment, integrating the ceramics as essential elements in achieving that aesthetic.

• User-Generated Content Campaigns: Encourage customers to share photos of how they use the ceramics in their homes, fostering a community around the brand and increasing engagement.

• Seasonal Decor Ideas: Provide inspiration for using the ceramics in seasonal decor, such as holiday table settings or summer outdoor gatherings, to keep the content fresh and relevant throughout the year.