NYC-based dating influencers, aged 18-35, active on Instagram or TikTok, with fewer than 50k followers.

Product Positioning

The startup appears to be focused on the dating scene in New York City. Positioning the product as a fresh, innovative solution for singles in NYC can be effective. Emphasize the unique features of the dating service, such as exclusive beta testing opportunities, which can create a sense of exclusivity and early access appeal. Highlighting the local focus on NYC can differentiate the product from broader, less targeted dating apps.

Target Customers

The ideal customer profile would be singles in New York City who are tech-savvy and open to trying new dating platforms. These individuals are likely to be in the age range of 20-35, urban professionals, and socially active. They value exclusivity and early access to new technologies and services.

Illustrative Examples:

• Young Professionals: Individuals working in finance, tech, or creative industries who are looking for meaningful connections.
• College Students and Recent Graduates: Young adults who are new to the city and looking to expand their social circles.
• Social Media Enthusiasts: People who are active on social media and enjoy sharing their experiences with their followers.

Potential Influencer Matches

Micro-Influencers (10k-50k followers)

Micro-influencers in the NYC area who focus on lifestyle, dating, and social activities would be ideal. They have a more engaged audience and can provide authentic endorsements.

Local Bloggers and Content Creators

Bloggers and content creators who write about NYC life, dating experiences, and social events can help reach the target audience effectively.

Niche Influencers

Influencers who specialize in dating advice, relationship coaching, or social dynamics can provide credibility and attract users interested in improving their dating lives.

Content Creation Ideas

General Ideas:

• Beta Testing Experience: Influencers can share their experiences using the beta version of the app, highlighting unique features and benefits.
• NYC Dating Tips: Content that provides tips and advice for dating in NYC, integrating the app as a useful tool.
• User Testimonials: Sharing stories from early users who have had positive experiences with the app.

Creative Ideas:

• Date Night Challenges: Influencers can create and share date night challenges using the app, encouraging their followers to participate and share their experiences.
• Behind-the-Scenes: A look at the development process of the app, featuring interviews with the founders and team members.
• Exclusive Events: Hosting exclusive events or meetups for beta testers and influencers, creating buzz and fostering a community around the app.

By leveraging these strategies, the startup can effectively position itself in the competitive NYC dating market and attract a dedicated user base through targeted influencer collaborations.