Pet enthusiasts or organic lifestyle advocates in Miami, aged 18-45, active on Instagram or TikTok.

Product Positioning

The product, organic pet food, can be positioned as a premium, health-conscious choice for pet owners who prioritize the well-being of their pets. In the existing market, this product can be differentiated by emphasizing its organic ingredients, lack of artificial additives, and potential health benefits for pets. A fresh angle could involve highlighting the environmental benefits of organic farming practices used in producing the pet food, appealing to eco-conscious consumers.

Target Customers

The ideal customer profile includes pet owners who are health-conscious and interested in organic products. These customers are likely to be environmentally aware and willing to invest in high for their pets. Examples of target customers include:

• Young professionals in Miami who own pets and are interested in sustainable living
• Families with children who are conscious about the health and diet of their pets
• Retirees who have pets and are focused on providing them with the best nutrition

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Local Pet Enthusiasts: Influencers who are known for their love of pets and have a strong following in the Miami area. They can create relatable content that resonates with local pet owners.

• Health and Wellness Influencers: Those who focus on organic and healthy living, and can extend their expertise to pet nutrition. Their audience is likely to be interested in organic products for both themselves and their pets.

• Eco-conscious Influencers: Influencers who advocate for sustainable and environmentally friendly practices. They can highlight the environmental benefits of organic pet food, appealing to eco-conscious pet owners.

Content Creation Ideas

• Pet Health Tips: Create content that provides tips on maintaining pet health, with a focus on the benefits of organic pet food. This could include video tutorials or blog posts.

• Pet Owner Testimonials: Share stories and testimonials from pet owners who have switched to organic pet food and noticed positive changes in their pets' health.

• Behind-the-Scenes: Offer a behind-the-scenes look at the production process of the organic pet food, emphasizing the natural and sustainable practices involved.

• Interactive Q&A Sessions: Host live Q&A sessions with pet nutritionists or veterinarians to discuss the benefits of organic pet food and answer audience questions.

• Pet Challenges: Create fun challenges or contests for pet owners to participate in, such as sharing photos or videos of their pets enjoying the organic pet food, with a chance to win a supply of the product.