Soccer/football players with a strong social media presence and around 100,000 followers. They should regularly post content related to soccer/football activities.

Product Positioning

The user's query is focused on finding soccer/football influencers with around 100,000 followers who actively play football. This suggests that the product or service being promoted is likely related to soccer/football, such as sportswear, equipment, training programs, or related services. The brand can be positioned as one that is deeply integrated into the soccer/football community, leveraging the authenticity and credibility of influencers who are active players.

Target Customers

The ideal customer profile for this campaign would likely include:

• Age Group: Primarily young adults and teenagers, typically between the ages of 13-30, who are passionate about soccer/football.
• Gender: Predominantly male, but also including female soccer enthusiasts.
• Interests: Soccer/football, sportswear, fitness, athletic training, and sports events.
• Geographic Location: Depending on the brand's market, this could be global or focused on specific regions with a strong soccer/football culture, such as Europe, South America, or specific countries like the UK, Brazil, or Spain.

Illustrative Examples

1. Teenage Soccer Players: Young athletes who play soccer at school or in local clubs and look up to influencers for tips and inspiration.
2. Amateur Football Enthusiasts: Adults who play in amateur leagues or recreationally and are interested in the latest gear and training techniques.
3. Soccer Fans: Individuals who follow soccer closely, watch matches regularly, and are interested in the lifestyle and products endorsed by their favorite players.

Potential Influencer Matches

Types of Influencers

1. Professional Soccer Players: Active players in professional leagues who have a significant following. They can provide high credibility and reach.
2. Amateur/Local Club Players: Influencers who play for local clubs or amateur leagues. They are relatable to the average soccer enthusiast and can create more personal connections.
3. Soccer Coaches/Trainers: Influencers who provide training tips and drills. They can attract followers interested in improving their skills.
4. Soccer Content Creators: Influencers who create soccer-related content, such as match analysis, skills tutorials, and lifestyle vlogs.

Enriching User's Requirements

• Follower Count: Around 100,000 followers, ensuring a balance between reach and engagement.
• Engagement Rate: High engagement rates to ensure active and interested followers.
• Content Quality: High-quality content that showcases their soccer skills and lifestyle.

Content Creation Ideas

General Ideas

1. Product Reviews and Endorsements: Influencers can review and endorse soccer-related products, such as boots, jerseys, or training equipment.
2. Training Tutorials: Influencers can create content showing how to use the products in training sessions, providing value to their followers.
3. Match Day Vlogs: Behind-the-scenes content from match days, showcasing the use of the products in real-life scenarios.

Creative Ideas

1. Skill Challenges: Influencers can create and participate in skill challenges using the products, encouraging their followers to join and share their attempts.
2. Collaborative Content: Partnering with other influencers or professional players for joint content, increasing reach and engagement.
3. Giveaways and Contests: Running giveaways or contests where followers can win the products, driving engagement and brand awareness.

By leveraging influencers who are active soccer players with a substantial following, the brand can effectively reach and engage with its target audience, creating authentic and impactful marketing campaigns.