Soccer/football influencers with around 100k followers who are active in the sports niche and have a crossover interest in music. They should be able to engage sports fans who also enjoy music.

Product Positioning

The user's query indicates a desire to collaborate with soccer/football influencers who have a following of around 100k and are interested in the music industry. This suggests a cross-industry marketing campaign that leverages the popularity of sports influencers to promote music-related products or services. The brand can position itself at the intersection of sports and music, creating a unique niche that appeals to fans of both industries. This could involve promoting music tracks, albums, concerts, or music-related merchandise through the lens of popular soccer/football influencers.

Target Customers

The ideal customer profile for this campaign would be individuals who are passionate about both soccer/football and music. These customers are likely to be:

• Young adults aged 18-35
• Active on social media platforms like Instagram, Twitter, and TikTok
• Interested in sports and regularly follow soccer/football matches and news
• Enthusiastic about music, attending concerts, and discovering new artists
• Engaged with influencer content and likely to be influenced by their recommendations

Illustrative examples of target customers:

1. A 25-year-old male who follows his favorite soccer team religiously and enjoys listening to music during workouts.
2. A 22-year-old female who attends live music events and follows soccer influencers for updates and entertainment.
3. A 30-year-old who enjoys both watching soccer matches and discovering new music artists through social media.

Potential Influencer Matches

Soccer/Football Influencers

• Micro-Influencers (50k-100k followers): These influencers have a dedicated and engaged following. They can create authentic content that resonates with their audience, making them ideal for promoting music-related products.
• Mid-Tier Influencers (100k-500k followers): These influencers have a broader reach and can create more impactful campaigns. They can collaborate on music-related content, such as promoting new tracks or albums.

Music Enthusiast Influencers

• DJ/Producer Influencers: DJs and music producers who are also soccer fans can create unique content that blends both interests, such as remixing soccer chants or creating playlists for soccer fans.
• Musician Influencers: Musicians who are passionate about soccer can share their love for the sport while promoting their music, creating a natural and engaging crossover.

Content Creation Ideas

General Ideas

• Match Day Playlists: Influencers can create and share playlists that fans can listen to while watching soccer matches.
• Behind-the-Scenes Content: Influencers can share behind-the-scenes footage of their music creation process, intertwined with their soccer fandom.
• Live Sessions: Influencers can host live sessions where they discuss both soccer and music, engaging with their audience in real-time.

Creative Ideas

• Music and Soccer Challenges: Influencers can create challenges that combine soccer skills with music, such as dribbling to the beat of a song or juggling a ball while singing.
• Collaborative Music Videos: Influencers can collaborate with musicians to create music videos that feature soccer themes or settings.
• Fan Engagement Contests: Run contests where fans can submit their own soccer-themed music videos or playlists for a chance to be featured by the influencer.

By leveraging the unique intersection of soccer and music, the brand can create engaging and memorable campaigns that resonate with a diverse and passionate audience.