Licht & Geur is a small-scale, artisanal producer of luxury, handmade candles and fragrance products in Belgium. All products are made from vegan soy wax and are cruelty-free. With a strong focus on sustainability and ethics, Licht & Geur offers unique fragrance experiences for conscious consumers. We are looking for nano-influencers in, for example, #duurzaamleven, #ecofriendly, #veganlifestyle, and #duurzaamwonen.
Licht & Geur is positioned as a luxury, artisanal producer of handmade candles and fragrance products. The brand emphasizes sustainability, ethics, and a vegan lifestyle, which aligns with the growing consumer demand for eco-friendly and cruelty-free products. The use of vegan soy wax and cruelty-free practices further enhances its appeal to conscious consumers who prioritize ethical consumption. In the existing market, Licht & Geur can leverage its unique selling points—luxury, handmade quality, and sustainability—to differentiate itself from mass-produced alternatives.
The ideal customer profile for Licht & Geur includes:
Illustrative examples include:
Nano-influencers typically have a smaller but highly engaged following, making them ideal for promoting niche products like Licht & Geur's luxury candles. Suitable types of influencers include:
By collaborating with nano-influencers who align with the brand's values and target audience, Licht & Geur can effectively reach and engage potential customers, driving awareness and sales for their luxury, handmade candles and fragrance products.