Medical professionals, specifically vascular surgeons, aged 30-60, with a strong online presence on platforms like Instagram and YouTube.

Product Positioning

The brand or service related to vascular surgery, specifically focusing on Peripheral Artery Disease (PAD), Critical Limb Ischemia (CLI), and Chronic Limb Threatening Ischemia (CLTI) procedures, can be positioned as a leader in advanced vascular care. Emphasizing innovative treatment options, patient-centered care, and successful outcomes can differentiate the brand in a competitive healthcare market. Highlighting the expertise of the surgeons and the latest technology used in procedures can attract both patients and healthcare professionals.

For new products or services, consider positioning them as essential tools for improving patient outcomes in vascular health. Fresh angles could include educational campaigns that inform both patients and referring physicians about the importance of early intervention in PAD and CLI, as well as the benefits of the latest surgical techniques.

Target Customers

The ideal customer profile includes:

• Patients with PAD, CLI, or CLTI: Individuals experiencing symptoms such as leg pain, non-healing wounds, or other complications related to poor circulation. They may be seeking information on treatment options and expert care.

• Healthcare Professionals: Referring physicians, primary care doctors, and specialists who are looking for reliable partners for patient referrals. They value expertise, successful outcomes, and innovative treatment options.

• Family Members of Patients: Caregivers or family members who are researching treatment options for their loved ones and are looking for trusted information and recommendations.

Illustrative examples include:

• A 65-year-old male with a history of diabetes and leg pain seeking surgical options for PAD.
• A primary care physician looking to refer patients with CLI to a specialized vascular surgeon.
• A daughter researching treatment options for her elderly father suffering from CLTI.

Potential Influencer Matches

Suitable types of influencers for promoting the service include:

• Medical Professionals: Vascular surgeons, cardiologists, or healthcare influencers who can provide credible information about PAD, CLI, and CLTI. Their expertise can help build trust with potential patients and referring doctors.

• Health and Wellness Advocates: Influencers who focus on chronic health conditions, particularly those related to vascular health. They can share personal stories or educational content that resonates with patients and their families.

• Patient Advocates: Individuals who have experienced PAD or CLI and are willing to share their journey. Their authentic narratives can inspire and inform others facing similar health challenges.

Each type of influencer can reach target customers through educational content, personal stories, and expert insights, fostering a community around vascular health awareness.

Content Creation Ideas

Proposed content topics and ideas include:

• Educational Videos: Short clips explaining PAD, CLI, and CLTI, including symptoms, treatment options, and the importance of early intervention.

• Patient Testimonials: Stories from patients who have undergone successful procedures, highlighting their journey and recovery.

• Live Q&A Sessions: Interactive sessions with vascular surgeons addressing common questions and concerns about vascular health.

• Infographics: Visual representations of statistics related to PAD and CLI, emphasizing the importance of awareness and treatment.

• Blog Posts: Articles discussing lifestyle changes, diet, and exercise that can help manage vascular health, along with the latest advancements in treatment.

These content ideas can engage the target audience, promote awareness, and encourage discussions around vascular health, potentially leading to increased interest in the services offered.