Vietnamese TikTok influencers with 100,000-500,000 followers, creating skincare content.

Product Positioning

The focus is on skincare products, which are a significant segment in the beauty and personal care market. In Vietnam, skincare is a growing industry with increasing consumer awareness about skin health and beauty routines. The product can be positioned as a solution for common skincare concerns such as acne, hydration, anti-aging, or sun protection.izing natural ingredients, effectiveness, and affordability can appeal to the Vietnamese market, where consumers are becoming more discerning about product quality and value.

Target Customers

The ideal customer profile includes young adults and millennials, primarily women, who are active on social media platforms like TikTok. These customers are interested in beauty and skincare trends, looking for products that offer visible results and align with their lifestyle and values. Examples include:

• Young professionals seeking quick and effective skincare solutions
• College students interested in affordable yet trendy skincare products
• Beauty enthusiasts who follow skincare routines and are open to trying new products

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty Enthusiasts: Influencers who regularly share skincare routines, product reviews, and beauty tips. They can provide authentic testimonials and demonstrate product usage.

• Lifestyle Influencers: Those who focus on a broader lifestyle niche but incorporate skincare into their content. They can showcase how the product fits into a daily routine.

• Micro-Influencers: With followers between 100,000 and 500,000, these influencers have a more engaged audience and can create a sense of community and trust around the product.

Content Creation Ideas

• Skincare Routine Videos: Influencers can create content showing how the product fits into their daily skincare routine, highlighting its benefits and results.

• Before and After Transformations: Visual content demonstrating the product's effectiveness over time can be compelling and shareable.

• Ingredient Spotlights: Focus on the unique or natural ingredients in the product, explaining their benefits and why they are effective.

• Challenges or Hashtags: Create a branded challenge or hashtag that encourages users to share their experiences with the product, increasing engagement and visibility.

These strategies can help position the skincare product effectively in the Vietnamese market, reaching the right audience through targeted influencer collaborations.