Creators focused on fashion and beauty, aged 18-35, both genders, active on Instagram/TikTok.

Product Positioning

Walmart's positioning in the fashion and beauty market can leverage its reputation for affordability and accessibility. The brand can emphasize value without compromising on style, appealing to budget-conscious consumers who still desire trendy and high-quality products. For new product lines, Walmart can focus on collaborations with emerging designers or exclusive collections that resonate with current fashion trends, thereby enhancing its market presence.

Target Customers

The ideal customer profile for Walmart's fashion and beauty offerings includes:

• Budget-Conscious Shoppers: Individuals looking for stylish options without breaking the bank, often young professionals or college students.

• Families: Parents seeking affordable yet fashionable clothing and beauty products for themselves and their children.

• Trend Seekers: Fashion-forward individuals who are active on social media and seek the latest trends at accessible price points.

Examples of target customers:

• A college student who follows fashion influencers on social media and is looking for affordable yet trendy outfits for campus life.

• A young mother who wants to look stylish while managing a budget for her family's clothing needs.

• A working professional who enjoys experimenting with beauty products but prefers to shop at stores that offer good deals.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Micro-Influencers: These influencers typically have a following of 1,000 to 100,000 and often boast high engagement rates. They can create authentic content that resonates with niche audiences, making them ideal for promoting Walmart's fashion and beauty products.

• Fashion and Beauty Bloggers: Established bloggers with a focus on budget-friendly fashion and beauty tips can effectively showcase Walmart's offerings through styling posts, tutorials, and reviews.

• Lifestyle Influencers: Influencers who cover a broad range of topics, including family, fashion, and beauty, can help Walmart reach diverse customer segments by integrating products into their everyday lives.

Content Creation Ideas

To engage the target audience and promote Walmart's fashion and beauty products, consider the following content ideas:

• Style Challenges: Create a series where influencers style outfits from Walmart within a specific budget, encouraging followers to share their own looks.

• Beauty Tutorials: Collaborate with beauty influencers to create tutorials using Walmart's beauty products, showcasing their effectiveness and affordability.

• Seasonal Lookbooks: Develop lookbooks for different seasons or occasions, featuring Walmart's latest fashion collections, and share them through social media and blogs.

• User-Generated Content Campaigns: Encourage customers to share their Walmart fashion and beauty finds on social media with a specific hashtag, creating a community around the brand.

• Behind-the-Scenes Content: Share the process of product selection, design, or influencer collaborations to build a connection with the audience and enhance brand transparency.