Female influencers aged 25-45 with experience in recovery, addiction, or prison reform, active on Instagram, YouTube, or TikTok.

Product Positioning

The product or service appears to be related to coffee, with a focus on themes of recovery, addiction, and possibly reintegration after prison. The brand could position itself as a supportive and empowering choice for women, particularly those who are stay-at-home moms (SAHM) or have experienced challenges such as addiction or incarceration. The coffee could be marketed as a comforting and rejuvenating beverage that supports personal growth and recovery.

Target Customers

The ideal customer profile would include women who are interested in personal development and recovery. This could include:

• Women who have experienced addiction and are in recovery
• Women who have been incarcerated and are reintegrating into society
• Stay-at-home moms looking for a supportive community
• Women interested in wellness and self-care

Potential Influencer Matches

• Recovery Advocates: Influencers who focus on addiction recovery and mental health can connect with audiences who are on similar journeys.
• Formerly Incarcerated Women: Influencers who have personal experience with incarceration and have successfully reintegrated can provide authentic and relatable content.
• Mom Bloggers: Stay-at-home mom influencers who focus on wellness and self-care can reach a broad audience of women looking for supportive communities.
• Wellness Enthusiasts: Influencers who promote holistic health and wellness can appeal to women interested in personal growth and recovery.

Content Creation Ideas

• Personal Stories: Share stories of women who have overcome addiction or incarceration, highlighting how coffee plays a role in their daily routines and recovery.
• Recovery Tips: Create content that offers tips and advice for women in recovery, incorporating coffee as a comforting and supportive element.
• Community Building: Host virtual coffee meetups or support groups for women to share experiences and support each other.
• Wellness Routines: Develop content around morning routines or self-care practices that include coffee as a key component.

These content ideas can help create a strong connection with the target audience and foster a sense of community and support.