MyInfluencer

Australia Influencers - Everything you need to find ideal influencers

Australia influencers are a dynamic and diverse group of content creators who capture the unique and vibrant culture of their country through various social media platforms. From the bustling cities of Sydney and Melbourne to the serene landscapes of the Outback, Australia influencers are experts at sharing their authentic experiences, captivating both local and global audiences. As influencer marketing continues to grow, understanding the key themes and regulations affecting Australia influencers will help brands effectively engage with this powerful group.

Connect with the Top Australia Influencers Today

Travel and Adventure

Australia's breathtaking scenery provides a stunning backdrop for travel and adventure content. Influencers often highlight destinations such as the Great Barrier Reef, Uluru, and the Great Ocean Road, showcasing awe-inspiring landscapes and promoting eco-tourism.

Health and Wellness

Australia influencers lead the way in health and wellness content, sharing fitness routines, healthy recipes, and mental health tips. With a strong emphasis on outdoor activities like surfing, hiking, and yoga, these influencers resonate with audiences seeking a holistic lifestyle.

Fashion and Beauty

The fashion scene in Australia is both vibrant and eclectic. Influencers in this niche often feature Australian designers, sustainable fashion, and beauty routines fit for the Australian climate. They set trends that are followed both locally and internationally.

Food and Drink

Australia's culinary diversity is a frequent topic among influencers. From modern Australian cuisine to traditional Aboriginal bush tucker, food influencers share recipes, restaurant reviews, and cooking demos that highlight the rich flavors and food culture of Australia.

Discover Australia 's Diverse Influencers
Australia influencers on Instagram
Download List
#1
Stephanie Tee | Australia
Stephanie Tee | Australia
@stephtee
Australia
💛 My Home. Sydney ⭐️ Lawyer sharing my office views ⭐️ 30+ Countries. Foodie. Sunsets © ⭐️ @canonanz @omsystem.cameras 🐶🐶 @theblackshoodle
Followers
36.9K
Micro Influencer
Engagement Rate
0.6%
With a vibrant depiction of life in Sydney, this influencer is well-positioned to collaborate with brands that want to connect with an audience passionate about Australian culture and lifestyle.
#2
Kent Saddlery
Kent Saddlery
@kentsaddlery1988
Australia
Australian family saddlery selling quality saddles and leather products, handcrafted in our Queensland workshop.
Followers
15.4K
Micro Influencer
Engagement Rate
0.6%
Discover the world of Australian family saddlery with this influencer who specializes in quality saddles and leather products, handcrafted in Queensland. With a passion for country life, their engaging content showcases the beauty of the outback and is perfect for brands looking to connect with an authentic Australian lifestyle.
#3
WeXploretravel
WeXploretravel
@wexploretravel
Australia
Visual Storyteller & Travel Writer 2019: 1 yr RV Roadtrip of 🇺🇸 2022: 1 yr Christmas Island 🇨🇽 All images & video captured using iPhone.
Followers
92.8K
Micro Influencer
Engagement Rate
0.0%
Capturing the essence of travel experiences within Australia, this influencer is well-suited for partnerships with brands seeking to reach adventurous audiences interested in unique travel stories.
#4
Cable Beach Club Resort & Spa
Cable Beach Club Resort & Spa
@cablebeachclub
Australia
Indian Ocean sunsets, gently swaying palm trees and Kimberley charm, it's truly a destination like no other.
Followers
15.2K
Micro Influencer
Engagement Rate
0.4%
Showcasing the unique beauty of Australia, this influencer captivates viewers with stunning visuals and local experiences. A great fit for brands looking to highlight Australian destinations.
#5
Southern Ocean Lodge
Southern Ocean Lodge
@southernoceanlodge
Australia
Located on Kangaroo Island’s wildly beautiful southwest coast. Visit our collection of sister luxury lodges @baillielodges
Followers
21.7K
Micro Influencer
Engagement Rate
1.4%
Discover luxury experiences on Kangaroo Island with this channel featuring stunning lodges and breathtaking views. Perfect for brands targeting upscale travel enthusiasts looking to explore Australia's finest accommodations.
#6
Brokenwood Wines
Brokenwood Wines
@brokenwoodwines
Australia
The ultimate Hunter Valley experience! Premium wine tastings, bespoke experiences & dining at The Wood Restaurant.
Followers
16.2K
Micro Influencer
Engagement Rate
0.4%
Discover the ultimate Hunter Valley experience with this channel dedicated to premium wine tastings and unique dining. With a growing audience of 16,238 subscribers, it's a perfect fit for brands in the hospitality and wine industries.
#7
BIG DOG® GOLF CO.
BIG DOG® GOLF CO.
@big_dog_golf_co
Australia
• CUSTOM HEAD COVERS • AUSTRALIAN MADE & OWNED 🦘🇦🇺 • HANDCRAFTED FROM GENUINE LEATHER • FLAT RATE SHIPPING WORLDWIDE 🌏 Mon - Fri, 9:00am - 4:30pm
Followers
10.1K
Micro Influencer
Engagement Rate
0.3%
Specializing in handcrafted golf accessories, this Australian influencer combines passion for sport with craftsmanship. Brands in the golf industry will find a unique partnership opportunity here.
#8
IKARIA
IKARIA
@ikariabondi
Australia
Mediterranean Meze Bar 🔆 Email: info@ikariabondi.com Ph 042 277 1251
Followers
15.2K
Micro Influencer
Engagement Rate
0.0%
This Mediterranean Meze Bar located in Australia showcases delicious culinary offerings that celebrate Greek food. Their content is great for food brands or restaurants looking to tap into the Australian food scene.
#9
Ageless Romance
Ageless Romance
@ageless_romance
United Kingdom
🌍 —> Access our Patreon Content below 👇👇<—
Followers
89.9K
Micro Influencer
Engagement Rate
0.2%
'Access our Patreon Content' focuses on adult themes that do not align with Australian audiences or interests.
Australia influencers on TikTok
Download List
#1
Jordy & Tia
Jordy & Tia
@75vibes__
AU
Exploring Australia in our VW kombi 🌞 Try our coffee! ↓
Followers
135.0K
Macro Influencer
Engagement Rate
1.1%
Join this adventurous channel that explores the beauty of Australia in a VW kombi! With a strong focus on travel and local experiences, they invite viewers to try their coffee and enjoy the journey.
#2
Australia
Australia
@australia
AU
Follow for 🐨 🐬 🏄 🦘🏖 and everything else that’s great about Australia!
Followers
602.1K
Macro Influencer
Engagement Rate
0.2%
This vibrant influencer celebrates everything great about Australia! Their engaging content focuses on travel and local culture, making them an ideal partner for brands wanting to promote Australian tourism and lifestyle.
#3
New South Wales
New South Wales
@visitnsw
AU
#NewSouthWales, Australia 🇦🇺 Official account of Destination NSW #feelNSW
Followers
143.9K
Macro Influencer
Engagement Rate
0.1%
Explore the wonders of New South Wales through the lens of Destination NSW! With captivating content about wildlife, landscapes, and local attractions, this account is perfect for brands looking to promote travel and tourism in one of Australia's most iconic regions.
#4
Dylan James O'Brien
Dylan James O'Brien
@dylanjamesobrien
AU
AUSSIE ☀️🌴💦 vlog / health / travel / surf latest youtube vid👇🏽
Followers
381.2K
Macro Influencer
Engagement Rate
0.5%
This vibrant Aussie influencer shares insights on health, travel, and surfing, capturing the essence of Australian lifestyle. Their strong following makes them an ideal partner for brands in tourism and wellness.
#5
Sally | Outback Life
Sally | Outback Life
@sallymillar
AU
Life working and living in the Aussie outback 🦘
Followers
42.1K
Micro Influencer
Engagement Rate
0.9%
Explore the rugged beauty of the Aussie outback through this influencer's lens. Their captivating storytelling around rural life offers excellent collaboration opportunities for brands interested in outdoor adventures.
#6
Aussie Fitness 🇦🇺💪🏼
Aussie Fitness 🇦🇺💪🏼
@aussiefitness
AU
My Journey Losing 60KG💪🏼(132lbs) Healthy Foods & Fitness🍔 RECIPE BOOKS👇🏼📖
Followers
3.8M
Mega Influencer
Engagement Rate
2.5%
Join this inspiring journey of health transformation! With recipes and fitness tips tailored for an Australian audience, this influencer attracts brands focusing on wellness and lifestyle.
#7
Ken
Ken
@frontoffice.co
AU
Research and development of garments Follow IG for Updates
Followers
284.7K
Macro Influencer
Engagement Rate
3.0%
'Follow our journey of research and development in garment creation.' This fashion designer based in Australia is perfect for collaborations in clothing and apparel industries.
#8
Lauren and Harry
Lauren and Harry
@haz_and_loz
AU
Aussie couple sharing our lives full time travelling 🚙✈️ Our IG: @haz_and_loz
Followers
59.5K
Micro Influencer
Engagement Rate
0.2%
This Aussie couple shares their adventures full-time while traveling across the country. Their engaging content is perfect for brands aiming to reach travel enthusiasts and adventure seekers.
#9
Cahills
Cahills
@cahills_crossing
AU
☝️🌎 Outback Australian Culture photos/videos 📸 crocodiles 🐊 Cahill’s Guide
Followers
15.1K
Micro Influencer
Engagement Rate
0.2%
Delve into Outback Australian culture through stunning photos and videos. This influencer is ideal for brands looking to connect with audiences interested in nature and rural experiences.
#10
Commercial Blinds Co
Commercial Blinds Co
@commercialblinds.co
AU
Exquisite blinds & curtains for every space. Elevating aesthetics in Australia.
Followers
22.3K
Micro Influencer
Engagement Rate
0.2%
Discover exquisite blinds and curtains tailored for every space in Australia. This influencer elevates aesthetics through quality home decor content, making them a great partner for businesses in the interior design sector.
Australia influencers on YouTube
Download List
#1
ABC News (Australia)
ABC News (Australia)
@UCVgO39Bk5sMo66-6o6Spn6Q
AU
Welcome to the official ABC News channel. As well as our 24-hour live stream, we also livestream breaking news events (make sure you subscribe and tap the bell so you don't miss any important notifications). This channel also features regular news updates from the Australian Broadcasting Corporation. Our programs include 7.30, The Business, Insiders and The World. If you're looking for our long-form programs Foreign Correspondent, Four Corners and Australian Story, head over to the ABC News In-depth channel: https://www.youtube.com/c/ABCNewsIndepth
Followers
2.1M
Mega Influencer
Engagement Rate
0.0%
The official ABC News channel delivers up-to-date news coverage from across Australia. With a substantial audience, they offer unmatched visibility for brands looking to engage with Australian consumers.
#2
BondiRescue
BondiRescue
@UCxEct2HUBYj_mt4t7qR9UYg
AU
Become a Member now to get access to advanced videos, BTS content + more 👉 https://bit.ly/JointheBRCommunity Bondi Rescue follows the work of the elite professional Lifeguards who patrol Australia’s busiest beach - Bondi. This is Australia’s real life Baywatch! Clips, compilations and full episodes of Bondi Rescue uploaded every week. Bondi Rescue is a show about much more than swimmers being saved in the surf. Lifeguards at Bondi Beach must catch thieves, break up fights, perform CPR, make drugs busts and even sometimes handle navy bombs washed ashore! Watch on as lifeguards Hoppo, Deano, Jesse, Maxi, Harries and more show what it's like to have Australia's most exciting beach as their office. With rescue board cameras and exclusive footage from the tower, Bondi Rescue gives you a behind-the-scenes look of what it takes to save a life. Subscribe for previews, show clips and exclusive content only available on YouTube!
Followers
2.6M
Mega Influencer
Engagement Rate
0.0%
Dive into the thrilling world of Bondi Beach with this popular channel that showcases the life-saving efforts of elite lifeguards. An excellent partner for brands associated with beachwear, outdoor activities, and local tourism.
#3
Australia
Australia
@UCmbP8N4zqO9UJtO2cNCQ0jQ
AU
Here at Tourism Australia, we’re on a mission to show you why Australia is the most desirable & memorable destination on earth! Australia is truly one of the most unique, diverse and welcoming destinations on the planet, offering all travellers a chance to reconnect, relax, explore and have fun. Find Inspiration for your dream holiday here and discover why There's Nothing Like Australia.
Followers
74.9K
Micro Influencer
Engagement Rate
0.0%
'Tourism Australia' is dedicated to showcasing the beauty and diversity of Australia, making it an ideal partner for brands targeting travelers and tourists seeking unique experiences.
#4
Rebecca Ellie
Rebecca Ellie
@UCc1FcGaSorH6bS9eohKAM9A
SE
Welcome to my channel, I'm Becca and I create travel and lifestyle videos. I've been traveling and working since 2019, I love taking you along my journey through all the ups and downs! Some of my passions are travel, photography/videography and surfing. Please subscribe if you haven't already :) Follow my socials to stay updated: IG / TikTok - @justmebeccca All other links & discount codes: https://linktr.ee/rebeccaellie | business inquiries | • For any business inquiries please contact hello@rebeccaellie.com
Followers
146.0K
Macro Influencer
Engagement Rate
0.0%
Meet Becca, a passionate traveler and lifestyle vlogger, who takes her audience on thrilling journeys around Australia and beyond. With a strong following of 146,000 subscribers, her engaging content showcases the ups and downs of travel, perfect for brands looking to connect with adventure seekers.
#5
Outback Gold Fever
Outback Gold Fever
@UCaaquTotMi87ehRFZlIHiUA
AU
I'm a traveling gold prospector in Outback Australia. So many places to see, so many areas to explore. I love what I do, love the bush and that's why I travel around Australia prospecting for gold, gemstones and other interesting minerals. Subscribe for a free ticket to tag along. Cheers, Krissy -------------------------------------------------------------------------- ⛏ Website: www.outbackgoldfever.com.au ⛏ Social Media: Facebook: https://www.facebook.com/outbackgoldfever Instagram: https://www.instagram.com/outback_gold_fever/ ⛏ Support Donations via the 'Super Thanks' Button below the videos or on 'Patreon': https://www.patreon.com/outbackgoldfever
Followers
41.3K
Micro Influencer
Engagement Rate
6.8%
Explore the rugged beauty of Outback Australia with this adventurous gold prospector. With a loyal following, this influencer connects well with outdoor enthusiasts and brands looking to reach an adventurous audience.
#6
ABC Australia
ABC Australia
@UC5iLnYoF4Ryb63YdGD9RfWQ
AU
Each day, ABC Australia, brings you stories about the people, places, wildlife and issues that make up our country. We bring you stories, conversations, explainers and help you explore our nation from your home. The ABC is the independent source of Australian stories, conversations and culture. You can find more great content on our website http://www.abc.net.au. International audiences can watch our programming via the free ABC Australia iview app by downloading outside Australia only through Google Play https://ab.co/2q6T0YI and the App Store https://ab.co/2JvmZ3K. Australian audiences can watch our programming on www.abc.net.au/iview Content may be moderated as per the ABC Online Terms of Use: http://about.abc.net.au/terms-of-use/  We ask users to keep in mind the ABC House Rules: http://about.abc.net.au/house-rules/ Users who break these house rules may be hidden from the channel, as per the ABC Online Terms of Use.
Followers
289.0K
Macro Influencer
Engagement Rate
0.0%
ABC Australia brings stories that reflect the heart of the nation. Their established presence and commitment to quality storytelling make them an excellent partner for brands seeking to connect with Australian audiences.
#7
Curtin University
Curtin University
@UChBLhSHywtT4tCbwDdwubFA
AU
Curtin University is Western Australia's largest university, with campuses in Perth, Dubai, Malaysia, Mauritius and Singapore. With around 50,000 students around the world studying at Curtin, there's always a lot going on -- and you're in the right place to get a taste of it all. You can watch our latest television ads, view our course information videos, hear from our students and academics, check out some interesting lectures, or find loads of useful study information. We're adding new videos all the time, so subscribe, or make sure you check back often. Welcome to Curtin's Official YouTube channel. Feel free to look around! Curtin University acknowledges the traditional owners of the land on which Curtin Perth is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields. CRICOS Provider Code 00301J.
Followers
32.6K
Micro Influencer
Engagement Rate
0.0%
Curtin University’s official channel offers a wealth of knowledge about education and student life in Australia. Ideal for brands looking to reach students and educators in the Australian education sector.
#8
AusCountryboy
AusCountryboy
@UCckSNZkQ98GnebKwQk191Jw
AU
Hi. Welcome to my channel. My channel is all about Australia and abroad. You will see short videos of everything from cattle, sheep, kangaroos, rodeos, tractors, trucking, horses and anything else that relates to the aussie outback country lifestyle. I am a country guy who was born and raised in the outback working on sheep, cattle, cotton and cereal farms. I love everything about country life and the freedom of that lifestyle. I hope you enjoy the short videos as much as I do and I hope you get to see why I love my country through them. Thank you so much for your time. Enjoy :)
Followers
33.4K
Micro Influencer
Engagement Rate
0.5%
Welcome to the Aussie outback! This channel showcases life in rural Australia through short videos that capture the essence of country living. With a solid following of 33,400 subscribers, it’s perfect for brands targeting outdoor and rural markets.
#9
MyClayCo
MyClayCo
@UCEOXRwuI4PdaCbr6zngxr1Q
AU
From polymer clay earrings to bookmarks to trinket dishes, we will take you through a wide range of tutorials to help you on your polymer clay journey. We will also take you inside our maker business and share our small business tips!
Followers
11.3K
Micro Influencer
Engagement Rate
2.0%
Explore the creative world of polymer clay with this channel dedicated to crafting tutorials and small business insights. With a subscriber base of 11,300, it’s a niche but engaging space for brands in the arts and crafts sector.
#10
GrizzlyNbear Overland
GrizzlyNbear Overland
@UCL7OqeJnHWiJUMl3vjIN_1Q
AU
Leigh is from Australia - Steph is from France. Our car : Land Rover Defender 130 Puma Our home : Four wheel Camper pop top Our mission : Driving around our beautiful and amazing world. We love : nature, rock-climbing, hiking, exploring, learning about the different cultures, sharing, trying different food, training and staying happy and healthy. If you like our videos and enjoy watching them, if you would like to participate and support all the work behind it, we do have a PATREON ACCOUNT. https://www.patreon.com/GrizzlyNbear www.instagram.com/grizzlynbearoverland Overlanding in a Land Rover Defender and travelling for rock-climbing.
Followers
140.0K
Macro Influencer
Engagement Rate
1.4%
Join this adventurous duo as they explore the world in their Land Rover Defender! A great fit for brands looking to engage with travel enthusiasts and outdoor adventurers.

Australia-Specific Local Regulations Relevant to Influencer Marketing

Disclosure Requirements

Australia influencers must adhere to strict disclosure guidelines set by the Australian Competition and Consumer Commission (ACCC). This includes transparently disclosing any sponsored content or partnerships to maintain trust and transparency with their audience.

Advertising Standards

Influencers in Australia must comply with the Australian Advertising Standards, ensuring that all content is truthful, not misleading, and suitable for a general audience. Violations can lead to penalties and damaged reputations.

Australia influencers must respect copyright laws, ensuring they have permission to use any content that is not their own. This includes music, images, and video clips, protecting both themselves and the content creators.

Other Topics Relevant to the Australia Influencers

Ethical Considerations in Influencer Marketing

Australia influencers are increasingly conscious of ethical considerations, focusing on authenticity, honesty, and sustainability in their content. Brands looking to collaborate with Australia influencers should align with these values to foster genuine connections.

Technology and Innovations

With a tech-savvy population, Australia influencers often leverage the latest apps, tools, and platforms to enhance their content. This includes using drones for aerial shots, advanced photo editing software, and interactive features like polls and Q&A sessions.

Top 5 Authentic Local Hashtags to Find Australia-Based Influencers

  1. #SeeAustralia
    • Highlighting scenic travel destinations across the country.
  2. #AustralianMade
    • Featuring local products, brands, and artisans.
  3. #BondiLife
    • Capturing the essence of the famous Bondi Beach and its vibrant community.
  4. #OutbackLife
    • Showcasing the rugged beauty and unique lifestyle of the Australian Outback.
  5. #AussieFit
    • Dedicated to fitness enthusiasts promoting health and wellness in Australia.

Connect with Australia influencers and tap into their authentic content that resonates deeply with audiences. Whether you’re a brand aiming to enter the Australian market or simply looking to enhance your social media presence, understanding and collaborating with Australia influencers is a strategic move towards success.

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