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Australia Influencers - Everything you need to find ideal influencers

Australia influencers are a dynamic and diverse group of content creators who capture the unique and vibrant culture of their country through various social media platforms. From the bustling cities of Sydney and Melbourne to the serene landscapes of the Outback, Australia influencers are experts at sharing their authentic experiences, captivating both local and global audiences. As influencer marketing continues to grow, understanding the key themes and regulations affecting Australia influencers will help brands effectively engage with this powerful group.

Connect with the Top Australia Influencers Today

Popular Content Themes Among Australia Influencers

Travel and Adventure

Australia's breathtaking scenery provides a stunning backdrop for travel and adventure content. Influencers often highlight destinations such as the Great Barrier Reef, Uluru, and the Great Ocean Road, showcasing awe-inspiring landscapes and promoting eco-tourism.

Health and Wellness

Australia influencers lead the way in health and wellness content, sharing fitness routines, healthy recipes, and mental health tips. With a strong emphasis on outdoor activities like surfing, hiking, and yoga, these influencers resonate with audiences seeking a holistic lifestyle.

Fashion and Beauty

The fashion scene in Australia is both vibrant and eclectic. Influencers in this niche often feature Australian designers, sustainable fashion, and beauty routines fit for the Australian climate. They set trends that are followed both locally and internationally.

Food and Drink

Australia's culinary diversity is a frequent topic among influencers. From modern Australian cuisine to traditional Aboriginal bush tucker, food influencers share recipes, restaurant reviews, and cooking demos that highlight the rich flavors and food culture of Australia.

Discover Australia 's Diverse Influencers
Australia influencers on Instagram
Download List
95%
Match Score
@Stephanie Tee | Australia
💛 My Home. Sydney ⭐️ Lawyer sharing my office views ⭐️ 30+ Countries. Foodie. Sunsets © ⭐️ @canonanz @omsystem.cameras 🐶🐶 @theblackshoodle
Followers:
36.9K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
2079
Location:
Australia
Fit for"briefRewrite"
Strongly focused on Sydney with relevant hashtags and a substantial subscriber count. High engagement indicates potential for partnerships.
95%
Match Score
@Kent Saddlery
Australian family saddlery selling quality saddles and leather products, handcrafted in our Queensland workshop.
Followers:
15.4K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
3289
Location:
Australia
Fit for"briefRewrite"
Strong location match (Australia), high engagement with 15,397 subscribers, and quality content focused on handcrafted saddlery, which resonates well with local audiences.
90%
Match Score
@WeXploretravel
Visual Storyteller & Travel Writer 2019: 1 yr RV Roadtrip of 🇺🇸 2022: 1 yr Christmas Island 🇨🇽 All images & video captured using iPhone.
Followers:
92.8K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
1009
Location:
Australia
Fit for"briefRewrite"
Strong presence in Australia with engaging travel content focused on unique destinations. High subscriber count boosts relevance.
90%
Match Score
@Cable Beach Club Resort & Spa
Indian Ocean sunsets, gently swaying palm trees and Kimberley charm, it's truly a destination like no other.
Followers:
15.2K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
2903
Location:
Australia
Fit for"briefRewrite"
Located in Australia with an appealing description about local charm and relevant hashtags. Strong engagement metrics.
85%
Match Score
@Southern Ocean Lodge
Located on Kangaroo Island’s wildly beautiful southwest coast. Visit our collection of sister luxury lodges @baillielodges
Followers:
21.7K|
Micro Influencer
Engagement Rate:
1.4%
Avg. View:
7091
Location:
Australia
Fit for"briefRewrite"
Based in Australia, this influencer features luxury lodges and experiences, making them highly relevant to travel and tourism. A strong subscriber count of 21,721 enhances their engagement potential.
80%
Match Score
@Brokenwood Wines
The ultimate Hunter Valley experience! Premium wine tastings, bespoke experiences & dining at The Wood Restaurant.
Followers:
16.2K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
2216
Location:
Australia
Fit for"briefRewrite"
Directly located in Australia; focused on wine tasting experiences which appeals to local audiences. Subscriber count is 16,238.
75%
Match Score
@BIG DOG® GOLF CO.
• CUSTOM HEAD COVERS • AUSTRALIAN MADE & OWNED 🦘🇦🇺 • HANDCRAFTED FROM GENUINE LEATHER • FLAT RATE SHIPPING WORLDWIDE 🌏 Mon - Fri, 9:00am - 4:30pm
Followers:
10.1K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
2746
Location:
Australia
Fit for"briefRewrite"
Location matches Australia, focusing on custom golf products. While niche, the brand alignment can attract collaborations in the golfing community.
70%
Match Score
@IKARIA
Mediterranean Meze Bar 🔆 Email: [email protected] Ph 042 277 1251
Followers:
15.2K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
3666
Location:
Australia
Fit for"briefRewrite"
Location match (Australia) but lacks depth in content relevance. Moderate engagement with 15,208 subscribers.
15%
Match Score
@Ageless Romance
🌍 —> Access our Patreon Content below 👇👇<—
Followers:
89.9K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1636
Location:
United Kingdom
Fit for"briefRewrite"
Based in the UK with no relevance to Australian content or audience, leading to a low score.
Australia influencers on TikTok
Download List
95%
Match Score
@Jordy & Tia
Exploring Australia in our VW kombi 🌞 Try our coffee! ↓
Followers:
135.0K|
Macro Influencer
Engagement Rate:
1.1%
Avg. View:
17275
Location:
AU
Fit for"briefRewrite"
Location matches (AU), high subscriber count (135,004), and engaging content focused on exploring Australia. Quality content with relevant hashtags.
95%
Match Score
@Australia
Follow for 🐨 🐬 🏄 🦘🏖 and everything else that’s great about Australia!
Followers:
602.1K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
19961
Location:
AU
Fit for"briefRewrite"
Strong location match (AU) with highly relevant content promoting Australian experiences. Excellent engagement with 602,054 subscribers.
95%
Match Score
@New South Wales
#NewSouthWales, Australia 🇦🇺 Official account of Destination NSW #feelNSW
Followers:
143.9K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
5618
Location:
AU
Fit for"briefRewrite"
As the official account of Destination NSW, this influencer has a strong alignment with the key term and an impressive subscriber count of 143906. Their content is specifically targeted at showcasing New South Wales, making them highly relevant for collaborations in tourism and local experiences.
90%
Match Score
@Dylan James O'Brien
AUSSIE ☀️🌴💦 vlog / health / travel / surf latest youtube vid👇🏽
Followers:
381.2K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
31319
Location:
AU
Fit for"briefRewrite"
Location is Australia with a high subscriber count, indicating strong engagement in health and travel content.
90%
Match Score
@Sally | Outback Life
Life working and living in the Aussie outback 🦘
Followers:
42.1K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
7931
Location:
AU
Fit for"briefRewrite"
Location matches (AU) and focuses on life in the Aussie outback. Solid subscriber count (42,108) with engaging rural lifestyle content.
90%
Match Score
@Aussie Fitness 🇦🇺💪🏼
My Journey Losing 60KG💪🏼(132lbs) Healthy Foods & Fitness🍔 RECIPE BOOKS👇🏼📖
Followers:
3.8M|
Mega Influencer
Engagement Rate:
2.5%
Avg. View:
2310026
Location:
AU
Fit for"briefRewrite"
Focusing on healthy living and fitness in Australia with an impressive subscriber count of 3,838,806, this influencer has both strong relevance to the key term and excellent engagement potential.
88%
Match Score
@Ken
Research and development of garments Follow IG for Updates
Followers:
284.7K|
Macro Influencer
Engagement Rate:
3.0%
Avg. View:
65804
Location:
AU
Fit for"briefRewrite"
Strong location relevance with a focus on fashion design. High subscriber count indicates good engagement potential.
88%
Match Score
@Lauren and Harry
Aussie couple sharing our lives full time travelling 🚙✈️ Our IG: @haz_and_loz
Followers:
59.5K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1752
Location:
AU
Fit for"briefRewrite"
Location matches (AU) with a solid subscriber base (59,465) focusing on travel across Australia.
86%
Match Score
@Cahills
☝️🌎 Outback Australian Culture photos/videos 📸 crocodiles 🐊 Cahill’s Guide
Followers:
15.1K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1504
Location:
AU
Fit for"briefRewrite"
Location matches (AU) with a focus on outback culture. Good subscriber count (15,118) with engaging content.
85%
Match Score
@Commercial Blinds Co
Exquisite blinds & curtains for every space. Elevating aesthetics in Australia.
Followers:
22.3K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
3588
Location:
AU
Fit for"briefRewrite"
Strong location relevance as the influencer operates in Australia. Content focuses on home improvement with a consistent theme. Subscriber count indicates decent engagement.
Australia influencers on YouTube
Download List
95%
Match Score
@ABC News (Australia)
Welcome to the official ABC News channel. As well as our 24-hour live stream, we also livestream breaking news events (make sure you subscribe and tap the bell so you don't miss any important notifications). This channel also features regular news updates from the Australian Broadcasting Corporation. Our programs include 7.30, The Business, Insiders and The World. If you're looking for our long-form programs Foreign Correspondent, Four Corners and Australian Story, head over to the ABC News In-depth channel: https://www.youtube.com/c/ABCNewsIndepth
Followers:
2.1M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
2610
Location:
AU
Fit for"briefRewrite"
Location matches Australia; high subscriber count with a focus on news and current events leads to strong engagement.
95%
Match Score
@BondiRescue
Become a Member now to get access to advanced videos, BTS content + more 👉 https://bit.ly/JointheBRCommunity Bondi Rescue follows the work of the elite professional Lifeguards who patrol Australia’s busiest beach - Bondi. This is Australia’s real life Baywatch! Clips, compilations and full episodes of Bondi Rescue uploaded every week. Bondi Rescue is a show about much more than swimmers being saved in the surf. Lifeguards at Bondi Beach must catch thieves, break up fights, perform CPR, make drugs busts and even sometimes handle navy bombs washed ashore! Watch on as lifeguards Hoppo, Deano, Jesse, Maxi, Harries and more show what it's like to have Australia's most exciting beach as their office. With rescue board cameras and exclusive footage from the tower, Bondi Rescue gives you a behind-the-scenes look of what it takes to save a life. Subscribe for previews, show clips and exclusive content only available on YouTube!
Followers:
2.6M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
13623
Location:
AU
Fit for"briefRewrite"
Excellent location relevance focusing on Bondi Beach lifeguards. The channel has an impressive 2,650,000 subscribers and significant engagement potential.
95%
Match Score
@Australia
Here at Tourism Australia, we’re on a mission to show you why Australia is the most desirable & memorable destination on earth! Australia is truly one of the most unique, diverse and welcoming destinations on the planet, offering all travellers a chance to reconnect, relax, explore and have fun. Find Inspiration for your dream holiday here and discover why There's Nothing Like Australia.
Followers:
74.9K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
1610973
Location:
AU
Fit for"briefRewrite"
Excellent location match with high subscriber count and a clear focus on promoting tourism in Australia, making them highly relevant.
90%
Match Score
@Rebecca Ellie
Welcome to my channel, I'm Becca and I create travel and lifestyle videos. I've been traveling and working since 2019, I love taking you along my journey through all the ups and downs! Some of my passions are travel, photography/videography and surfing. Please subscribe if you haven't already :) Follow my socials to stay updated: IG / TikTok - @justmebeccca All other links & discount codes: https://linktr.ee/rebeccaellie | business inquiries | • For any business inquiries please contact [email protected]
Followers:
146.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
898
Location:
SE
Fit for"briefRewrite"
Location matches Australia, content quality is high with a focus on travel and lifestyle, and has a good subscriber count of 146,000 with relevant hashtags.
85%
Match Score
@Outback Gold Fever
I'm a traveling gold prospector in Outback Australia. So many places to see, so many areas to explore. I love what I do, love the bush and that's why I travel around Australia prospecting for gold, gemstones and other interesting minerals. Subscribe for a free ticket to tag along. Cheers, Krissy -------------------------------------------------------------------------- ⛏ Website: www.outbackgoldfever.com.au ⛏ Social Media: Facebook: https://www.facebook.com/outbackgoldfever Instagram: https://www.instagram.com/outback_gold_fever/ ⛏ Support Donations via the 'Super Thanks' Button below the videos or on 'Patreon': https://www.patreon.com/outbackgoldfever
Followers:
41.3K|
Micro Influencer
Engagement Rate:
6.8%
Avg. View:
31118
Location:
AU
Fit for"briefRewrite"
Strong location relevance as the influencer focuses on gold prospecting in Outback Australia. Good engagement with 41,300 subscribers and specific hashtags related to Australian activities.
85%
Match Score
@ABC Australia
Each day, ABC Australia, brings you stories about the people, places, wildlife and issues that make up our country. We bring you stories, conversations, explainers and help you explore our nation from your home. The ABC is the independent source of Australian stories, conversations and culture. You can find more great content on our website http://www.abc.net.au. International audiences can watch our programming via the free ABC Australia iview app by downloading outside Australia only through Google Play https://ab.co/2q6T0YI and the App Store https://ab.co/2JvmZ3K. Australian audiences can watch our programming on www.abc.net.au/iview Content may be moderated as per the ABC Online Terms of Use: http://about.abc.net.au/terms-of-use/  We ask users to keep in mind the ABC House Rules: http://about.abc.net.au/house-rules/ Users who break these house rules may be hidden from the channel, as per the ABC Online Terms of Use.
Followers:
289.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
18
Location:
AU
Fit for"briefRewrite"
Location is Australia, with a focus on stories about people and culture. Strong subscriber base indicates good engagement.
80%
Match Score
@Curtin University
Curtin University is Western Australia's largest university, with campuses in Perth, Dubai, Malaysia, Mauritius and Singapore. With around 50,000 students around the world studying at Curtin, there's always a lot going on -- and you're in the right place to get a taste of it all. You can watch our latest television ads, view our course information videos, hear from our students and academics, check out some interesting lectures, or find loads of useful study information. We're adding new videos all the time, so subscribe, or make sure you check back often. Welcome to Curtin's Official YouTube channel. Feel free to look around! Curtin University acknowledges the traditional owners of the land on which Curtin Perth is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields. CRICOS Provider Code 00301J.
Followers:
32.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
266
Location:
AU
Fit for"briefRewrite"
Good location match as it represents an Australian university. Engagement metrics are moderate with a subscriber count of 32,600, focused on educational content.
75%
Match Score
@AusCountryboy
Hi. Welcome to my channel. My channel is all about Australia and abroad. You will see short videos of everything from cattle, sheep, kangaroos, rodeos, tractors, trucking, horses and anything else that relates to the aussie outback country lifestyle. I am a country guy who was born and raised in the outback working on sheep, cattle, cotton and cereal farms. I love everything about country life and the freedom of that lifestyle. I hope you enjoy the short videos as much as I do and I hope you get to see why I love my country through them. Thank you so much for your time. Enjoy :)
Followers:
33.4K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
4559
Location:
AU
Fit for"briefRewrite"
Location is AU; focuses on country lifestyle which resonates with the Australian audience. Subscriber count is moderate at 33,400.
70%
Match Score
@MyClayCo
From polymer clay earrings to bookmarks to trinket dishes, we will take you through a wide range of tutorials to help you on your polymer clay journey. We will also take you inside our maker business and share our small business tips!
Followers:
11.3K|
Micro Influencer
Engagement Rate:
2.0%
Avg. View:
4655
Location:
AU
Fit for"briefRewrite"
Located in Australia; however, content is focused on polymer clay tutorials which may not be directly relevant to a broad Australian audience. Subscriber count is low at 11,300.
60%
Match Score
@GrizzlyNbear Overland
Leigh is from Australia - Steph is from France. Our car : Land Rover Defender 130 Puma Our home : Four wheel Camper pop top Our mission : Driving around our beautiful and amazing world. We love : nature, rock-climbing, hiking, exploring, learning about the different cultures, sharing, trying different food, training and staying happy and healthy. If you like our videos and enjoy watching them, if you would like to participate and support all the work behind it, we do have a PATREON ACCOUNT. https://www.patreon.com/GrizzlyNbear www.instagram.com/grizzlynbearoverland Overlanding in a Land Rover Defender and travelling for rock-climbing.
Followers:
140.0K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
43046
Location:
AU
Fit for"briefRewrite"
The influencer is based in Australia and focuses on travel and outdoor activities. However, the subscriber count of 140,000 suggests moderate engagement.

Australia-Specific Local Regulations Relevant to Influencer Marketing

Disclosure Requirements

Australia influencers must adhere to strict disclosure guidelines set by the Australian Competition and Consumer Commission (ACCC). This includes transparently disclosing any sponsored content or partnerships to maintain trust and transparency with their audience.

Advertising Standards

Influencers in Australia must comply with the Australian Advertising Standards, ensuring that all content is truthful, not misleading, and suitable for a general audience. Violations can lead to penalties and damaged reputations.

Australia influencers must respect copyright laws, ensuring they have permission to use any content that is not their own. This includes music, images, and video clips, protecting both themselves and the content creators.

Other Topics Relevant to the Australia Influencers

Ethical Considerations in Influencer Marketing

Australia influencers are increasingly conscious of ethical considerations, focusing on authenticity, honesty, and sustainability in their content. Brands looking to collaborate with Australia influencers should align with these values to foster genuine connections.

Technology and Innovations

With a tech-savvy population, Australia influencers often leverage the latest apps, tools, and platforms to enhance their content. This includes using drones for aerial shots, advanced photo editing software, and interactive features like polls and Q&A sessions.

Top 5 Authentic Local Hashtags to Find Australia-Based Influencers

  1. #SeeAustralia
    • Highlighting scenic travel destinations across the country.
  2. #AustralianMade
    • Featuring local products, brands, and artisans.
  3. #BondiLife
    • Capturing the essence of the famous Bondi Beach and its vibrant community.
  4. #OutbackLife
    • Showcasing the rugged beauty and unique lifestyle of the Australian Outback.
  5. #AussieFit
    • Dedicated to fitness enthusiasts promoting health and wellness in Australia.

Connect with Australia influencers and tap into their authentic content that resonates deeply with audiences. Whether you’re a brand aiming to enter the Australian market or simply looking to enhance your social media presence, understanding and collaborating with Australia influencers is a strategic move towards success.

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