Bulgaria Influencers - Everything you need to find ideal influencers
Bulgaria influencers are an evolving and dynamic force in the digital landscape. Nestled in Southeastern Europe, Bulgaria boasts a rich cultural heritage and diverse scenery, from the Black Sea beaches to the mountainous Balkans. This unique backdrop provides local influencers with abundant inspiration to create content that resonates both locally and globally. With a growing digital presence and strong engagement rates, Bulgaria influencers are making their mark in various niches.
Discover the Vibrant World of Bulgaria Influencers
Popular Content Themes Among Bulgaria Influencers
Travel and Adventure
Given Bulgaria's stunning landscapes, travel and adventure are prominent themes. Influencers often showcase the beauty of destinations like Sofia, Plovdiv, and the coastal resorts of Varna and Burgas. Snow-covered ski resorts, serene countryside, and ancient historical sites offer a multitude of storytelling opportunities.
Traditional and Modern Cuisine
Bulgarian cuisine, with its unique flavors and Mediterranean influences, also captivates many Bulgaria influencers. Popular dishes such as banitsa, shopska salad, and moussaka are frequently featured, along with modern interpretations of these classics. Food influencers share recipes, restaurant reviews, and culinary experiences that highlight Bulgaria's rich culinary heritage.
Culture and Heritage
With over 7,000 years of history, Bulgaria's cultural heritage is another central theme for influencers. From traditional folk festivals to intricate Thracian gold jewelry, influencers celebrate Bulgaria's historical richness. They often delve into local traditions, customs, and folklore, providing followers with a deep dive into the Bulgarian way of life.
Fashion and Lifestyle
Fashion and lifestyle influencers in Bulgaria are gaining traction with their unique blend of local and global trends. They offer insights into the latest fashion styles, beauty tips, and lifestyle hacks, often collaborating with local designers and brands. These influencers curate content that is both aspirational and relatable, catering to a diverse audience.
Wellness and Fitness
Health and wellness is a growing niche among Bulgaria influencers. From yoga and fitness routines to mental wellness tips and holistic living, these influencers promote a balanced lifestyle. Bulgaria's natural landscapes, including mineral springs and mountain retreats, serve as ideal backdrops for content centered around health and well-being.
Discover Bulgaria 's Diverse Influencers
Bulgaria influencers on Instagram
Download List
95%
Match Score
@Bogdana Naydenova | Travel & Adventure
✈ Travel tips from all over the world
💚Helping you travel and hike in #bulgaria
💌 Collabs: naydenova.bogdana@gmail.com
🔥- % BOGIMP at @myproteinbg
Followers:
33.3K|
Micro Influencer
Engagement Rate:
2.0%
Avg. View:
30812
Location:
Bulgaria
Fit for"briefRewrite"
Excellent location match with high engagement metrics; content is focused on travel within Bulgaria, making it highly relevant.
95%
Match Score
@Sketches of Sofia and More
Timeless poetical chronicle
• through the lens of Ivan Shishiev & @kathyfeera
• 3️⃣ bestseller books • 23 Exhibitions
⤵️follow us elsewhere:
Followers:
101.1K|
Macro Influencer
Engagement Rate:
3.3%
Avg. View:
60390
Location:
Bulgaria
Fit for"briefRewrite"
Location matches Bulgaria, high subscriber count, and strong focus on local themes. The content celebrates Bulgarian culture through photography and storytelling.
95%
Match Score
@Lora Naydenova | Lora Travels
📧travelsoflora@gmail.com
Travel & Recipes
YouTube Channel 》Lora Travels
Followers:
109.3K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
44944
Location:
Bulgaria
Fit for"briefRewrite"
Strong location match as the influencer is based in Bulgaria. Content focuses on travel and recipes, which are popular themes. High subscriber count indicates significant engagement.
95%
Match Score
@Diyana | International Med Student
📍Germany & Bulgaria
⚡️Building a Strong Mind & Profitable SideHustle while in Med school
👇🏻 Get your GUIDE to study Medicine Abroad NOW
Followers:
42.5K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
15539
Location:
Fit for"briefRewrite"
Though based in Germany, the influencer has a strong connection to Bulgaria through their content, particularly focusing on studying medicine there. The high subscriber count and targeted hashtags enhance relevance.
95%
Match Score
@Bulgaria
Tourism Bulgaria's official acount. Tag @vacationbulgaria,#SeeBulgaria or #VisitBulgaria to give us permission to repost 🌺🇧🇬
Followers:
53.5K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
7662
Location:
Bulgaria
Fit for"briefRewrite"
Strong location match as the channel is officially associated with tourism in Bulgaria. High-quality content focusing on travel and tourism with significant engagement metrics (53,550 subscribers). Hashtags reflect relevant content that resonates with the target audience.
90%
Match Score
@Diana Ivanova | Diva Divine
Автор на поезия и повод за цъкане с език since 1999
🎥 YouTube: Diana Ivanova
Поръчай КНИГАТА за чупещите стереотипи 👇🏼
Followers:
25.8K|
Micro Influencer
Engagement Rate:
1.4%
Avg. View:
22158
Location:
Bulgaria
Fit for"briefRewrite"
Based in Bulgaria with significant subscriber count and a strong focus on poetry and language learning. High engagement rates make this influencer ideal for collaborations.
90%
Match Score
@Veronika Ivanova
🧘🏽♀️Yoga teacher
Followers:
42.6K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
6112
Location:
Bulgaria
Fit for"briefRewrite"
Based in Bulgaria, this yoga instructor has a high subscriber count and engages well with their audience. Their content is focused on wellness and fitness, aligning perfectly with local interests.
90%
Match Score
@Bulgarian on the road | Travel blogger
👩💻 Content marketing expert
🗺️ Travel blogger | Hotel content creator
📩 Collabs: ralitsa.a.asenova@gmail.com
💯 Промо кодове в highlight Affiliate
Followers:
11.1K|
Micro Influencer
Engagement Rate:
2.5%
Avg. View:
22468
Location:
Bulgaria
Fit for"briefRewrite"
Located in Bulgaria, this influencer has relevant hashtags related to travel within the country and a moderate subscriber count, indicating good engagement.
88%
Match Score
@Vanya Grozeva
🥑Лесни и Здравословни рецепти, които ще ти помогнат в забързаното ежедневие
🌟Препоръки за качествени продукти
💌 collab - vaniagrozeva1992@gmail.com
Followers:
36.1K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
18672
Location:
Bulgaria
Fit for"briefRewrite"
Strong local presence in Bulgaria with engaging food-related content that aligns well with local interests. High subscriber count reflects their established influence.
85%
Match Score
@Гласът на София
Провинцията напада София 🔥
🤙🏻За контакт и реклама:
+359898341340
Followers:
29.8K|
Micro Influencer
Engagement Rate:
9.2%
Avg. View:
314937
Location:
Bulgaria
Fit for"briefRewrite"
This influencer is based in Bulgaria and actively engages with local themes, particularly around Sofia. Their significant subscriber count reflects good engagement.
Bulgaria influencers on TikTok
Download List
95%
Match Score
@Теодора Титова
Аз съм Теди Титова от "Домашни вкусотии".
Готвя и пътувам.
Вижте повече в сайта!
Followers:
118.6K|
Macro Influencer
Engagement Rate:
1.9%
Avg. View:
87737
Location:
BG
Fit for"briefRewrite"
With a high subscriber count and engaging content centered around cooking and home recipes, this influencer excels in quality and relevance to Bulgarian audiences.
90%
Match Score
@Margita Kiryakova
Travel Bulgaria 🇧🇬🧭 Hiking with baby ⛰️🗺 Mom of a boy 👩👦
Followers:
11.2K|
Micro Influencer
Engagement Rate:
2.7%
Avg. View:
12474
Location:
BG
Fit for"briefRewrite"
Strong relevance to Bulgaria, particularly in travel. Engaging content about hiking and motherhood likely resonates well with local audiences.
90%
Match Score
@💜LYBOMIRA NIKOLOVA💜
21👄|Shh..I’ll make you stop and stare✨
Email💌: Ly.nickolova@gmail.com
YouTube:
Followers:
229.8K|
Macro Influencer
Engagement Rate:
3.8%
Avg. View:
173408
Location:
BG
Fit for"briefRewrite"
Located in Bulgaria, this influencer boasts a high subscriber count and engages effectively with their audience through trending hashtags related to local culture. Their content is attractive for potential brand collaborations.
85%
Match Score
@Silvia K. Stoyanova
Instagram: @silvia.k.stoyanova
#Bulgaria
💙 Traveler 💙 Artist 💙 Marketing
Followers:
13.5K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
4595
Location:
BG
Fit for"briefRewrite"
Location matches Bulgaria with strong engagement through hashtags related to Bulgarian culture and travel.
82%
Match Score
@Kristian Yordanov
🇧🇬 Professional Dancer 🕺 who love to act 📽
Instagram: krisyordanov
Followers:
11.0K|
Micro Influencer
Engagement Rate:
2.0%
Avg. View:
12234
Location:
BG
Fit for"briefRewrite"
Although based in Bulgaria, the influencer's content primarily focuses on travel, which may not align as closely with local brands. However, their engagement is strong.
80%
Match Score
@svet
за по добра държава
Followers:
17.3K|
Micro Influencer
Engagement Rate:
85.9%
Avg. View:
130693
Location:
BG
Fit for"briefRewrite"
The influencer is located in Bulgaria (BG) and uses relevant hashtags, indicating a strong local presence. However, their subscriber count is moderate, and while the content appears to engage users, it lacks depth in terms of content quality compared to higher-scoring influencers.
70%
Match Score
@balkandad
“The face of the Balkans”
Click below for Merch & Personalized Videos
Followers:
2.0M|
Mega Influencer
Engagement Rate:
2.4%
Avg. View:
722515
Location:
NZ
Fit for"briefRewrite"
Location relevance is low as the influencer is based in New Zealand, but they have a notable connection to Bulgaria through hashtags. Content quality appears engaging due to a large subscriber count and relevant hashtags. Engagement metrics are good but not exceptional.
60%
Match Score
@Ania Ivanoff
Daily Vlogs
Mongolian living abroad 🇲🇳🇧🇬🇺🇸
Follow me @insta
Followers:
28.1K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
10341
Location:
BG
Fit for"briefRewrite"
This influencer is located in Bulgaria and provides engaging daily vlogs, making them relevant for local partnerships.
50%
Match Score
@🎀vanessa🎀
1% от мен
Followers:
18.1K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
1714
Location:
BG
Fit for"briefRewrite"
Location relevance is moderate with 'BG' listed, but the content does not strongly connect to Bulgaria. Subscriber engagement is below average.
50%
Match Score
@fantasticostores
#fantasticostores #Фантастико ❤️❤️❤️
#Събиранивкусът
Followers:
22.6K|
Micro Influencer
Engagement Rate:
6.6%
Avg. View:
67330
Location:
BG
Fit for"briefRewrite"
While this channel is based in Bulgaria, its content is more general and less focused on specific local themes.
Bulgaria influencers on YouTube
Download List
95%
Match Score
@Desi Slava Official / DESS
Official music channel of Desi Slava (DESS)
SINGER 🎼🎶
Bulgarian popfolk & ethno / balkan genres / pop / dance
Booking: : +359 885 928 270
Press Contact: +359 898 66 85 85
Desislava, better known as Desi Slava, is a singer, songwriter and producer from Bulgaria. Under the artistic name Desi Slava she becomes one of the icons of Balkan music, famous for her great vocal skills, stylistic variety, innovative approach, and overall universality. Her angelical voice makes her one of the most loved singers in Bulgaria and brings her multiple international collaborations. Desi Slava uses the name DESS for some of her pop and dance projects.
Followers:
190.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
15590
Location:
BG
Fit for"briefRewrite"
High relevance as the influencer is based in Bulgaria and is a well-known popfolk artist. The content quality is excellent with a large subscriber base, indicating strong engagement and popularity in the Balkan music scene.
90%
Match Score
@Murfeishun
Здравейте! Аз съм Мариета и от няколко години споделям в моя канал всичко, което ме вълнува. От козметика и грим до мода, моменти от ежедневието ми и какво е да си студент в чужбина :)
✔при интерес за бизнес запитвания:
murfeishun.info@gmail.com
➤ Instagram: @murfeishun
Followers:
38.3K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
2953
Location:
BG
Fit for"briefRewrite"
Located in Bulgaria, this influencer creates diverse content that resonates with local audiences. Their engagement metrics are solid, and they actively feature relevant hashtags about Bulgaria, demonstrating high content quality and relevance.
90%
Match Score
@ToTo Yotov
Music/Podcast/Entertainment
Followers:
290.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
16166
Location:
BG
Fit for"briefRewrite"
High relevance as this influencer operates from Bulgaria, producing popular music content that resonates with local audiences. Strong subscriber count indicates good engagement.
85%
Match Score
@Fen Folk TV
Фен Фолк ТВ - Българското сега и завинаги!
Фен Фолк ТВ е музикална телевизия с 99% ексклузивно, собствено съдържание.
Фен Фолк ТВ е отлично балансирана програма за най-добрите образци от българския и балкански фолклор - традиционен, обработен, нов.
Мисията на Фен Фолк ТВ е да предоставя информация и познание, от фолклора и за фолклора, да възпитава, да съхранява и развива българските традиции и националната ни идентичност.
Фен Фолк ТВ е предпочитан медиен партньор на някои от най-големите и престижни фолклорни форуми в България.
Телевизията има за цел да забавлява, да развлича и да информира зрителя за българската фолклорна музика, танци, традиции, изкуство и култура, както и за други избрани акценти от обществения и културен живот на България.
Фен Фолк ТВ е насочена към най-широката зрителска аудитория от 25 до 54 години, както и към всички други аудитории с отношение и интереси към българския фолклор, който живее и органично прониква в съвременността.
Followers:
59.0K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
279
Location:
BG
Fit for"briefRewrite"
High subscriber count and strong cultural focus on Bulgarian folklore make this influencer a great choice for collaborations targeting local audiences.
80%
Match Score
@Bulgaria ON AIR
Официален канал на национална телевизия Bulgaria ON AIR | Official Channel of Bulgaria ON AIR national TV network
Followers:
93.2K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
1824
Location:
BG
Fit for"briefRewrite"
As the official channel of a national television network in Bulgaria, this influencer has high relevance and engagement potential. Their content caters directly to Bulgarian audiences with substantial reach.
80%
Match Score
@Bulgaria Travel
The official tourism portal of Bulgaria's channel. Visit the official tourism portal - bulgariatravel.org!
Followers:
10.5K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
9368
Location:
Fit for"briefRewrite"
No specific location provided, but the content focuses on tourism in Bulgaria, making it highly relevant.
80%
Match Score
@Комеди Клуб Подкаст / Comedy Club Podcast
Ние сме Комеди Клуб София. Смей се заедно с комедиантите на Комеди Клуба и нашите подкасти и стендъп комедия.
Комеди Клуб Подкаст с водещ Иван Кирков. Гледай всяка седмица онлайн в The Comedy Club Podcast Channel.
Подкастът, в който комедиантите на Комеди Клуб София си говорят за всичко, което ги вълнува. С много смях и без цензура.
Потопи се в света на Комеди Клуб София. Гледай stand-up comedy с най-добрите комедианти на България.
Гледай всяка седмица подкастите на Иван Кирков, Боми от Комеди Клуб София, Ники Банков, Петя Кюпова, Христо Радоев, Александър Деянски, Цветомир Павлов, Николаос Цитиридис, Васил Ножаров, Калин Кръстев, Кристиян Терзиев, Емо Йоцов, VENIM и други от Бандата на Комеди Клуб София.
Комеди Клуб София
Благодарим ви за смеха!
Followers:
71.9K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
17889
Location:
BG
Fit for"briefRewrite"
High relevance as this influencer produces content related to comedy clubs in Bulgaria. Their subscriber count indicates a good engagement level.
75%
Match Score
@Victoria Kapitonova
Здравейте! Аз съм Виктория Капитонова! Този канал е за красота, мода, лайфстайл, различни съвети и здравословен начин на живот.
Тук ще чуете повече за нещата, които харесвам и ще научите моите малки тайни.
Абонирайте се за канала ми :)
Моят телеграм канал: https://t.me/+6zvh5f9v0XkzNzk0
Followers:
63.6K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
11673
Location:
BG
Fit for"briefRewrite"
With a significant Bulgarian audience and a focus on beauty and lifestyle content, this influencer shows great potential for collaborations within Bulgaria.
70%
Match Score
@Домашни вкусотии
Здравейте !
Добре дошли в моя видео канал !
Аз съм Теодора Титова !
Администратор съм на най-голямата кулинарна група във Facebook ,която се казва "Домашни вкусотии с Теди Титова" !
Имам кулинарен блог "Домашни вкусотии" , а сега ще представям пред вас и видео рецепти !
Сега сами ще се убедите, че готвеното може да бъде лесно и забавно !
Followers:
27.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1802
Location:
BG
Fit for"briefRewrite"
Based in Bulgaria (BG), the channel offers cooking content with a decent follower count. However, engagement metrics are moderate.
70%
Match Score
@BGNES Agency
Followers:
18.3K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1892
Location:
BG
Fit for"briefRewrite"
This Bulgarian influencer has a moderate subscriber base and engages with local topics. The relevance to Bulgaria adds points despite less detailed content.
Bulgaria-Specific Local Regulations Relevant with Influencer Marketing
In Bulgaria, influencer marketing is subject to regulations that ensure transparency and consumer protection. Influencers are required to disclose sponsored content clearly to their audience. The Bulgarian Consumer Protection Act aligns with EU regulations, mandating that any paid collaboration must be marked as such to avoid misleading consumers.
The Personal Data Protection Act corresponds with the EU's GDPR, ensuring that influencers handle personal data responsibly. Compliance with advertising standards and intellectual property rights is also critical. Influencers must avoid any form of false advertising, ensuring honest and transparent communication with their followers.
Other Topics Relevant to Bulgaria Influencers
Collaborations with Local Brands
Bulgaria influencers frequently collaborate with local brands, providing authentic endorsements that resonate well with their audience. These partnerships often extend to various sectors such as fashion, beauty, travel, and technology, fostering a robust local influencer economy.
Community Engagement
Community engagement is a vital aspect of influencer marketing in Bulgaria. Influencers often leverage their platforms for social good, promoting local charities, environmental initiatives, and cultural preservation projects. This community-oriented approach helps build trust and loyalty among followers.
Top 5 Authentic Local Hashtags to Find Bulgaria-Based Influencers
- #ExploreBulgaria: Popular among travel influencers showcasing Bulgaria's tourist destinations and hidden gems.
- #BulgariaEats: Used by food influencers sharing traditional recipes and culinary experiences.
- #BulgarianStyle: Fashion influencers use this to highlight local fashion trends and designers.
- #BulgariaLife: Captures the everyday lifestyle and cultural moments unique to Bulgaria.
- #BulgariaWellness: Focusing on health, wellness, and fitness content specific to Bulgaria's natural offerings.
By leveraging these insights, you can tap into the vibrant world of Bulgaria influencers, harnessing their local expertise and authentic voice to connect with diverse audiences. Their influence spans a broad spectrum of themes, making them powerful allies in the digital marketing landscape.
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