MyInfluencer

Santa Barbara Influencers - Everything you need to find ideal influencers

Santa Barbara influencers are making waves across social media, transforming the way audiences experience the coastal charm and vibrant culture of this beautiful city. Nestled between the Santa Ynez Mountains and the Pacific Ocean, Santa Barbara offers a backdrop that is as picturesque as it is dynamic. Influencers here showcase everything from the region’s luxurious lifestyle to its commitment to sustainability and wellness. Join us as we delve into the thriving world of Santa Barbara influencers.

Introduction to the Santa Barbara Influencers

Lifestyle and Wellness

Santa Barbara influencers frequently delve into themes of lifestyle and wellness, leveraging the city's serene environment and numerous wellness amenities. Expect to see content ranging from yoga sessions on the beach to holistic health practices.

Food and Wine

With Santa Barbara known for its exquisite vineyards and culinary hotspots, influencers often highlight local eateries, wine tasting events, and farm-to-table experiences. Followers get a taste of Santa Barbara’s thriving gastronomic scene through vibrant imagery and engaging narratives.

Travel and Adventure

Influencers in Santa Barbara capitalize on the region’s natural beauty and outdoor activities. Hiking in the Santa Ynez Mountains, surfing the Pacific waves, and sailing trips provide endless content opportunities. Santa Barbara influencers paint a vivid picture of adventure and exploration.

Sustainability and Eco-Living

Given that Santa Barbara is a hub for environmentalism, many influencers focus on sustainable living practices. They promote eco-friendly products, green events, and lifestyle changes aimed at reducing environmental impact.

Santa Barbara-Specific Local Regulations Relevant to Influencer Marketing

Santa Barbara influencers must navigate specific local regulations to ensure compliance and maintain their authenticity. Important considerations include:

Disclosure Requirements

Like the broader guidelines set by the Federal Trade Commission (FTC), Santa Barbara influencers must clearly disclose any sponsored content or partnerships to their followers. Transparency is key to maintaining trust and credibility.

Permits for Commercial Filming

Influencers capturing content in public spaces might need to secure permits, particularly for large-scale productions. This is crucial for locations like beaches and parks, where local laws mandate permits to minimize disruption.

Environmental Impact

When creating content in natural settings, influencers must adhere to Leave No Trace principles and other local regulations designed to protect Santa Barbara’s fragile ecosystems. This includes avoiding off-trail excursions and minimizing waste.

Other Topics Relevant to Santa Barbara Influencers

Community Engagement

Santa Barbara influencers often engage with local communities through events, collaborations, and causes. Whether promoting local artisans, attending charity events, or participating in neighborhood activities, they help foster a tightly-knit community spirit.

Innovation and Tech

Although known for its laid-back vibe, Santa Barbara is no stranger to innovation. Influencers may cover events at the University of California, Santa Barbara (UCSB) or highlight startups and tech innovations emerging from the region.

Top 5 Authentic Local Hashtags to Find Santa Barbara-Based Influencers

  1. #SantaBarbaraLife
    • For those capturing the essence of daily life and adventures in Santa Barbara.
  2. #EatDrinkSB
    • Ideal for foodies and wine enthusiasts looking for local culinary delights.
  3. #VisitSantaBarbara
    • Popular among travel influencers showcasing the city’s top attractions and hidden gems.
  4. #SustainableSantaBarbara
    • Used by eco-conscious influencers promoting green living practices within the community.
  5. #SantaBarbaraVibes
    • Captures the laid-back yet sophisticated lifestyle unique to Santa Barbara.

By embracing these local hashtags, you can easily connect with Santa Barbara influencers who authentically represent the spirit of this picturesque coastal city.


The world of Santa Barbara influencers is as diverse and vibrant as the city itself. From wellness and sustainability to culinary adventures and breathtaking travel content, these influencers are shaping the way the world sees Santa Barbara. As they adhere to local regulations and engage deeply with their community, their authenticity shines through, making them an invaluable asset in any marketing strategy.

Discover Santa Barbara 's Diverse Influencers
Santa Barbara influencers on Instagram
Download List
#1
Visit Santa Barbara
Visit Santa Barbara
@visitsantabarbara
United States
Visit Santa Barbara The official Instagram account of Visit Santa Barbara. Use #SeeSB for a chance to be featured.
Followers
161.5K
Macro Influencer
Engagement Rate
0.6%
Discover the beauty of Santa Barbara with its official Instagram account! They feature local attractions and events, making them an ideal partner for businesses looking to reach this vibrant community.
#2
bite me santa barbara
bite me santa barbara
@bitemesb
United States
Santa Barbara based amateur foodie. Eating my way through life one bite and sip at a time.☀️🌊 DM for collabs and recommendations!
Followers
10.4K
Micro Influencer
Engagement Rate
1.3%
As an amateur foodie based in Santa Barbara, this influencer shares their culinary adventures through the local food scene. Their passion for supporting local businesses makes them an excellent collaborator for brands in the area.
#3
Santa Barbara Independent
Santa Barbara Independent
@sbindependent
United States
News, faces, and places from the Santa Barbara Independent.
Followers
39.7K
Micro Influencer
Engagement Rate
0.9%
Stay updated with the latest happenings in Santa Barbara through this informative channel from the Santa Barbara Independent. Perfect for brands looking to engage with local audiences and promote community-focused initiatives.
#4
El Encanto
El Encanto
@belmondelencanto
United States
A @Belmond Hotel, Santa Barbara Serenity overlooking the Santa Barbara coast. #TheArtOfBelmond
Followers
38.5K
Micro Influencer
Engagement Rate
0.4%
Discover serenity at the stunning Belmond Hotel in Santa Barbara, where luxurious accommodations meet breathtaking views. This channel is ideal for partnerships with luxury brands seeking to reach affluent travelers.
#5
Tyler Brundy
Tyler Brundy
@tylerbrundy
United States
Cinematic | Travel | Street | Adventure 📍|| Santa Barbara 📫|| hello@tylerbrundy.com ⬇️|| Gear List & 1 on 1s
Followers
109.5K
Macro Influencer
Engagement Rate
3.2%
This channel offers stunning cinematic travel and street adventure content rooted in Santa Barbara. Its focus on local scenery makes it a prime candidate for collaborations with brands seeking to highlight the area.
#6
Sarah | California Food + Travel
Sarah | California Food + Travel
@eatthiscalifornia
United States
📍Santa Barbara 🍔 Food-focused lifestyle and travel in California 📧 sarahcraves@gmail.com
Followers
41.2K
Micro Influencer
Engagement Rate
0.4%
Explore the culinary delights of Santa Barbara through this food-focused lifestyle channel. With engaging content about local cuisine and travel tips, this influencer is a perfect match for collaboration in food and tourism sectors.
#7
Downtown Santa Barbara
Downtown Santa Barbara
@downtownsantabarbara
United States
The official Instagram account of Downtown Santa Barbara. ⠀ 📸 Tag us to be reposted!
Followers
49.3K
Micro Influencer
Engagement Rate
0.4%
Explore the charm of Downtown Santa Barbara through curated content that highlights local events and businesses. This channel is perfect for partnerships aiming to connect with the vibrant local community.
#8
The Ritz-Carlton Bacara, Santa Barbara
The Ritz-Carlton Bacara, Santa Barbara
@ritzcarltonbacarasb
United States
In the heart of the American Riviera, where relaxed luxury and the spirit of discovery awaits every guest. #BacaraByTheSea
Followers
52.2K
Micro Influencer
Engagement Rate
0.6%
Capturing the essence of the American Riviera, this influencer promotes relaxed luxury and discovery in Santa Barbara, making them an ideal partner for local collaborations.
#9
Katalyst
Katalyst
@katalystpr
United States
PR & Social Media Agency Hospitality • Travel • Lifestyle 📍San Diego // Los Angeles // Santa Barbara info@katalyst-pr.com
Followers
10.4K
Micro Influencer
Engagement Rate
0.4%
Partner with a dynamic PR & Social Media Agency specializing in hospitality and travel across Southern California, including Santa Barbara. Their expertise can elevate brand visibility and engagement within key markets.
#10
Viva.santabarbara
Viva.santabarbara
@viva.santabarbara
United States
Est. 2015 DM for Collabs! Use #vivasantabarbara 🙏🏻🤗❤️
Followers
17.4K
Micro Influencer
Engagement Rate
0.2%
This influencer celebrates the vibrant food scene in Santa Barbara, focusing on pizza culture. Their community-driven approach makes them an attractive partner for local restaurants or culinary events.
Santa Barbara influencers on TikTok
Download List
#1
El viaje de Karla
El viaje de Karla
@elviajedekarla_
US
Explorando California y EEUU. Sígueme en Facebook como: Elviajedekarla
Followers
139.4K
Macro Influencer
Engagement Rate
0.9%
Join this vibrant explorer as they uncover hidden gems across California! With a strong focus on experiences that resonate with locals and visitors alike, this influencer is an ideal partner for brands targeting audiences in Santa Barbara.
#2
Naila ✨
Naila ✨
@nailasamii
US
Just chillin 🤷🏻‍♀️ IG @nailasami
Followers
20.8K
Micro Influencer
Engagement Rate
0.6%
This influencer brings a personal touch to lifestyle content, sharing moments and experiences that resonate with diverse audiences. While not directly linked to Santa Barbara, they could collaborate on broader lifestyle brands.
#3
Camber | Los Angeles Guide
Camber | Los Angeles Guide
@camberapp
US
Los Angeles food & guide📍 📧 hello@camberapp.com
Followers
86.2K
Micro Influencer
Engagement Rate
0.2%
This influencer serves as a go-to guide for food and activities in Los Angeles. With a substantial following, they share insights into local dining experiences, making them an appealing collaborator for brands targeting the broader Southern California area.
#4
VisitCalifornia
VisitCalifornia
@visitcalifornia
US
☀️ The Ultimate Playground ☀️ Follow for California travel tips and inspiration!
Followers
264.2K
Macro Influencer
Engagement Rate
0.2%
Follow this influencer for California travel tips and inspiration, perfect for those seeking adventures in Santa Barbara and beyond. Their insights can guide tourists to local attractions.
#5
Renee Roaming
Renee Roaming
@renee.roaming
US
🌻✈️🌿🪩🍓🥾📖🦋🫶🏼 travel, outdoors, swiftie things photo presets & blog ↓
Followers
406.8K
Macro Influencer
Engagement Rate
0.3%
This travel enthusiast shares outdoor adventures and lifestyle tips that resonate with nature lovers, potentially appealing to those in the Santa Barbara area seeking similar content.
#6
Torri Sunshine
Torri Sunshine
@torrisunshine
US
Travel Style Vlogs PCOS Plus-size Wife to a Travel nurse TorriSunshine@gmail.com
Followers
160.6K
Macro Influencer
Engagement Rate
0.1%
A dynamic traveler who shares vlogs about adventures and lifestyle. Although not focused on Santa Barbara, they appeal to audiences interested in travel and could provide broader lifestyle brand collaborations.
#7
Alix Dakota
Alix Dakota
@alixdakota
US
🪩 san diego 🪷 💌alixdakotasocial@gmail.com Jake Parker Memorial Fund 👇🏼
Followers
13.5K
Micro Influencer
Engagement Rate
0.5%
This channel shares collegiate life and local happenings in Southern California. While they touch on UCSB, their broader San Diego focus may not resonate with Santa Barbara collaborations.
#8
brinkley:)
brinkley:)
@brinkley.cheo
US
insta-brinkley.cheo 💌:brinkley@talentnation.live HE>i
Followers
315.7K
Macro Influencer
Engagement Rate
4.9%
Meet brinkley.cheo, a vibrant content creator on YouTube focusing on lifestyle and fashion. With a strong presence in the influencer community, they can bring a trendy flair to potential collaborations.
#9
ramsey
ramsey
@ramseyroams
US
in a van 🚐 hope has a name
Followers
14.0K
Micro Influencer
Engagement Rate
0.3%
Join this adventurous van lifer as they explore stunning locations. While not specific to Santa Barbara, their passion for travel can inspire local tourism initiatives.
#10
Calistreetshots
Calistreetshots
@calistreetshots
US
UGC in Los Angeles Bike riding thru the city
Followers
105.4K
Macro Influencer
Engagement Rate
0.4%
Explore the vibrant life of Los Angeles through this influencer's engaging UGC content, which features bike riding adventures. While primarily focused on LA, their energetic style can resonate with Santa Barbara's outdoor-loving audience.
Santa Barbara influencers on YouTube
Download List
#1
News Channel 3-12
News Channel 3-12
@UCRn7SebvQ6P_LDwjLxKegng
US
KEYT News Channel 3, News Channel 12 and KKFX Fox 11 News broadcast throughout Santa Barbara, San Luis Obispo and Ventura Counties.
Followers
27.3K
Micro Influencer
Engagement Rate
0.0%
Stay informed with KEYT News Channel 3, your local source for news across Santa Barbara County. Their extensive coverage of local events makes them an ideal partner for businesses looking to reach the community.
#2
California Through My Lens
California Through My Lens
@UCZFRs1R9ECKDwnLy5IQzwkg
US
Dedicated to exploring as much of California as I can, this channel chronicles all of the best hikes, drives, waterfalls, national parks and food in the state (just to name a few). Come along with me as I document all of my travels in the state of California on this channel and at my site https://CaliforniaThroughMyLens.com
Followers
287.0K
Macro Influencer
Engagement Rate
0.5%
Join this California explorer as they uncover the best hikes, drives, and culinary delights throughout the state. With a dedicated focus on local adventures, this influencer's content is perfect for brands looking to promote travel and outdoor experiences in California.
#3
JD weekender
JD weekender
@UCO8jbEfIT-3Nu-sbUDtpIWQ
US
Please enjoy my youtube videos about places and experiences, mainly from our weekend getaways. These videos are made especially for the folks who want to know what I place may look like before visiting. Or for folks who may not be physically be able to see, ie folks who bedridden or limited physically. I hope I can bring some of the outside world for you to see. I also do 15 minutes relaxation videos for those who need a few minutes respit from the daily grind of life. Please enjoy these videos with my goals in mind. I am an amateur videographer so I hope to improve with each video as I gain more experience. Thank you for watching, subscribing and liking!
Followers
10.4K
Micro Influencer
Engagement Rate
0.0%
A videographer sharing experiences from weekend getaways and relaxation videos. While not focused on Santa Barbara, their content appeals broadly to those interested in travel and relaxation.
#4
Yellow Productions
Yellow Productions
@UCw8_bi1G4duPevdfktipGOA
US
Helping YOU travel intelligently, comfortably, and affordably. Established in 2008, Yellow Productions has created over 1,500 travel guide videos that are fun, informative, and entertaining. Honest Hotel Reviews, Restaurant Reviews, Travel Gear, & more to help you plan your adventures to more than 30 countries! Definitely explore my Japan series with 100+ videos on Japan! I enjoy researching & shooting informative videos to enable curious travelers like you to make informed decisions about where to go, where to stay, what to eat, and what to do in a destination. My goal is to be as DETAILED and INFORMATIVE as possible while still being FUN! I'm a resident and native of Southern California, but I am often traveling the world with my daughter (the Traveling Princess), my wife (ocgirl), and reviewing hotels with my panda buddy “Topher." Join your fellow explorers and SUBSCRIBE for new videos and live streams weekly!
Followers
357.0K
Macro Influencer
Engagement Rate
0.0%
Join this seasoned traveler as they share engaging hotel reviews and travel tips from around the globe! With roots in Southern California, their insights can be beneficial for brands looking to target travel enthusiasts interested in California adventures.
#5
Luis’ Candy Shop
Luis’ Candy Shop
@UCNG-xfWxw4ziCG50yltj4nw
US
Hello I am Colin Ross and I am a daily vlogger from the United States!!! I upload videos everyday at 9am CST. My goal is to entertain you. Best known for my animation on my main channel ccmegaproductions. I am going to post behind the scenes and vlogs to this channel hopefully you enjoy!
Followers
65.9K
Micro Influencer
Engagement Rate
1.0%
Colin Ross brings daily entertainment through vlogs and animations, yet his content doesn't focus on Santa Barbara's unique offerings or community.
#6
The Boeckle Brothers
The Boeckle Brothers
@UCv_p14iJBqHdJOrDAq7gZnA
US
Specializing in Flipping Mid Level Homes & Luxury Homes in the Las Vegas Market, Landon & Jesse Boeckle have made a name for themselves in the Real Estate World. With over 300 properties and Over Half a Billion dollars in Sales Volume under their belt in a short 5 year career, The Boeckle Brothers have influenced hundreds of other investors to make a change in their lives and start flipping houses. The Boeckle Brothers have now started coaching new and experienced investors on how to acquire more properties, how to manage a high volume of flips, and most of all how to capitalize and maximize profits on the investments.
Followers
11.1K
Micro Influencer
Engagement Rate
0.0%
Landon & Jesse Boeckle are successful real estate influencers specializing in flipping homes in Las Vegas. With extensive experience and a proven track record, they inspire investors through coaching and property management tips.
#7
Boldyak TV
Boldyak TV
@UC-DfR-WryvW7nF4se2DmVXg
US
Ang channel na ito ay para sa mga shungabels na karapat-dapat boldyakin dahil sa pagiging anay sa lipunan.
Followers
348.0K
Macro Influencer
Engagement Rate
2.6%
Explore a unique perspective on societal issues through this channel that sparks conversations. While the content may not directly connect with travel, it offers insightful commentary for niche brands.
#8
Travel The Top
Travel The Top
@UC4QZareRwvvawbL7a4T1K8Q
US
Life is too short to waste on disappointing trips and vacations. On this channel, you'll find videos about beautiful places, roadtrips, and more. Only travel the top.
Followers
11.8K
Micro Influencer
Engagement Rate
0.1%
Experience travel through captivating videos highlighting beautiful destinations. While not specifically tied to Santa Barbara, the channel appeals to brands in the broader travel industry.
#9
JLINHH
JLINHH
@UCSCq5NB-y4WCMIGmZ3n15Qg
US
travel & lifestyle
Followers
163.0K
Macro Influencer
Engagement Rate
0.1%
This travel and lifestyle influencer offers a broad look at destinations and experiences. However, without a connection to Santa Barbara, their influence may not resonate with local businesses.
#10
Traveler _Frog1
Traveler _Frog1
@UChdnl8uCKpAMABixBbsu2Ig
When you live in California, but travel in a motorhome across America...
Followers
37.6K
Micro Influencer
Engagement Rate
0.0%
Follow an adventurous soul exploring America by motorhome! While their journey captures attention, it doesn't specifically cater to the Santa Barbara experience.
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