Santa Barbara Influencers - Everything you need to find ideal influencers
Santa Barbara influencers are making waves across social media, transforming the way audiences experience the coastal charm and vibrant culture of this beautiful city. Nestled between the Santa Ynez Mountains and the Pacific Ocean, Santa Barbara offers a backdrop that is as picturesque as it is dynamic. Influencers here showcase everything from the region’s luxurious lifestyle to its commitment to sustainability and wellness. Join us as we delve into the thriving world of Santa Barbara influencers.
Introduction to the Santa Barbara Influencers
Popular Content Themes Among Santa Barbara Influencers
Lifestyle and Wellness
Santa Barbara influencers frequently delve into themes of lifestyle and wellness, leveraging the city's serene environment and numerous wellness amenities. Expect to see content ranging from yoga sessions on the beach to holistic health practices.
Food and Wine
With Santa Barbara known for its exquisite vineyards and culinary hotspots, influencers often highlight local eateries, wine tasting events, and farm-to-table experiences. Followers get a taste of Santa Barbara’s thriving gastronomic scene through vibrant imagery and engaging narratives.
Travel and Adventure
Influencers in Santa Barbara capitalize on the region’s natural beauty and outdoor activities. Hiking in the Santa Ynez Mountains, surfing the Pacific waves, and sailing trips provide endless content opportunities. Santa Barbara influencers paint a vivid picture of adventure and exploration.
Sustainability and Eco-Living
Given that Santa Barbara is a hub for environmentalism, many influencers focus on sustainable living practices. They promote eco-friendly products, green events, and lifestyle changes aimed at reducing environmental impact.
Santa Barbara-Specific Local Regulations Relevant to Influencer Marketing
Santa Barbara influencers must navigate specific local regulations to ensure compliance and maintain their authenticity. Important considerations include:
Disclosure Requirements
Like the broader guidelines set by the Federal Trade Commission (FTC), Santa Barbara influencers must clearly disclose any sponsored content or partnerships to their followers. Transparency is key to maintaining trust and credibility.
Permits for Commercial Filming
Influencers capturing content in public spaces might need to secure permits, particularly for large-scale productions. This is crucial for locations like beaches and parks, where local laws mandate permits to minimize disruption.
Environmental Impact
When creating content in natural settings, influencers must adhere to Leave No Trace principles and other local regulations designed to protect Santa Barbara’s fragile ecosystems. This includes avoiding off-trail excursions and minimizing waste.
Other Topics Relevant to Santa Barbara Influencers
Community Engagement
Santa Barbara influencers often engage with local communities through events, collaborations, and causes. Whether promoting local artisans, attending charity events, or participating in neighborhood activities, they help foster a tightly-knit community spirit.
Innovation and Tech
Although known for its laid-back vibe, Santa Barbara is no stranger to innovation. Influencers may cover events at the University of California, Santa Barbara (UCSB) or highlight startups and tech innovations emerging from the region.
Top 5 Authentic Local Hashtags to Find Santa Barbara-Based Influencers
- #SantaBarbaraLife
- For those capturing the essence of daily life and adventures in Santa Barbara.
- #EatDrinkSB
- Ideal for foodies and wine enthusiasts looking for local culinary delights.
- #VisitSantaBarbara
- Popular among travel influencers showcasing the city’s top attractions and hidden gems.
- #SustainableSantaBarbara
- Used by eco-conscious influencers promoting green living practices within the community.
- #SantaBarbaraVibes
- Captures the laid-back yet sophisticated lifestyle unique to Santa Barbara.
By embracing these local hashtags, you can easily connect with Santa Barbara influencers who authentically represent the spirit of this picturesque coastal city.
The world of Santa Barbara influencers is as diverse and vibrant as the city itself. From wellness and sustainability to culinary adventures and breathtaking travel content, these influencers are shaping the way the world sees Santa Barbara. As they adhere to local regulations and engage deeply with their community, their authenticity shines through, making them an invaluable asset in any marketing strategy.
Discover Santa Barbara 's Diverse Influencers
Santa Barbara influencers on Instagram
Download List
95%
Match Score
@Visit Santa Barbara
Visit Santa Barbara
The official Instagram account of Visit Santa Barbara.
Use #SeeSB for a chance to be featured.
Followers:
161.5K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
19682
Location:
United States
Fit for"briefRewrite"
This account is dedicated to promoting Santa Barbara specifically, making it highly relevant. Strong engagement metrics reflect their influence in the area.
95%
Match Score
@bite me santa barbara
Santa Barbara based amateur foodie. Eating my way through life one bite and sip at a time.☀️🌊 DM for collabs and recommendations!
Followers:
10.4K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
4576
Location:
United States
Fit for"briefRewrite"
Directly based in Santa Barbara, high engagement with local hashtags indicating strong community ties.
90%
Match Score
@Santa Barbara Independent
News, faces, and places from the Santa Barbara Independent.
Followers:
39.7K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
11708
Location:
United States
Fit for"briefRewrite"
This channel is directly related to news and events in Santa Barbara, making it highly relevant. It has a decent subscriber count indicating good local engagement.
90%
Match Score
@El Encanto
A @Belmond Hotel, Santa Barbara
Serenity overlooking the Santa Barbara coast.
#TheArtOfBelmond
Followers:
38.5K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
3281
Location:
United States
Fit for"briefRewrite"
This influencer represents a Belmond Hotel in Santa Barbara, making them highly relevant to the key term. They have a solid subscriber count (38,497) and utilize effective hashtags that enhance their visibility.
90%
Match Score
@Tyler Brundy
Cinematic | Travel | Street | Adventure
📍|| Santa Barbara
📫|| hello@tylerbrundy.com
⬇️|| Gear List & 1 on 1s
Followers:
109.5K|
Macro Influencer
Engagement Rate:
3.2%
Avg. View:
69394
Location:
United States
Fit for"briefRewrite"
Cinematic content with a direct reference to Santa Barbara; good engagement and quality visuals.
85%
Match Score
@Sarah | California Food + Travel
📍Santa Barbara 🍔 Food-focused lifestyle and travel in California
📧 sarahcraves@gmail.com
Followers:
41.2K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
8335
Location:
United States
Fit for"briefRewrite"
High relevance with direct focus on Santa Barbara food and lifestyle. Good subscriber count and engagement in travel-related content.
85%
Match Score
@Downtown Santa Barbara
The official Instagram account of Downtown Santa Barbara.
⠀
📸 Tag us to be reposted!
Followers:
49.3K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
8482
Location:
United States
Fit for"briefRewrite"
As the official Instagram account for Downtown Santa Barbara, this channel has direct relevance and engagement potential in promoting local businesses and events. The subscriber count (49,315) enhances its influence.
85%
Match Score
@The Ritz-Carlton Bacara, Santa Barbara
In the heart of the American Riviera, where relaxed luxury and the spirit of discovery awaits every guest. #BacaraByTheSea
Followers:
52.2K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
6540
Location:
United States
Fit for"briefRewrite"
Content directly highlights Santa Barbara with relevant hashtags and description. Good subscriber count indicates high engagement.
80%
Match Score
@Katalyst
PR & Social Media Agency
Hospitality • Travel • Lifestyle
📍San Diego // Los Angeles // Santa Barbara
info@katalyst-pr.com
Followers:
10.4K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
1158
Location:
United States
Fit for"briefRewrite"
With a clear mention of Santa Barbara in their profile, this PR & Social Media Agency focuses on hospitality, travel, and lifestyle content. Their subscriber count indicates a good reach and potential for engagement.
75%
Match Score
@Viva.santabarbara
Est. 2015
DM for Collabs!
Use #vivasantabarbara 🙏🏻🤗❤️
Followers:
17.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1332
Location:
United States
Fit for"briefRewrite"
Good relevance with direct mention of Santa Barbara in hashtags. Strong engagement in pizza-related content increases collaboration appeal.
Santa Barbara influencers on TikTok
Download List
80%
Match Score
@El viaje de Karla
Explorando California y EEUU.
Sígueme en Facebook como: Elviajedekarla
Followers:
139.4K|
Macro Influencer
Engagement Rate:
0.9%
Avg. View:
38446
Location:
US
Fit for"briefRewrite"
This influencer actively explores California, including Santa Barbara in their content. They have a large following and high engagement metrics.
60%
Match Score
@Naila ✨
Just chillin 🤷🏻♀️
IG @nailasami
Followers:
20.8K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
3063
Location:
US
Fit for"briefRewrite"
While the influencer has a decent subscriber count and engagement, there is no direct relevance to Santa Barbara or its lifestyle. Their content focuses more on personal lifestyle rather than location-specific themes.
60%
Match Score
@Camber | Los Angeles Guide
Los Angeles food & guide📍
📧 hello@camberapp.com
Followers:
86.2K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
5984
Location:
US
Fit for"briefRewrite"
While this influencer focuses on Los Angeles, which is nearby, the direct relevance to Santa Barbara is limited. Their high subscriber count indicates good engagement, but the content is more focused on the LA area.
50%
Match Score
@VisitCalifornia
☀️ The Ultimate Playground ☀️
Follow for California travel tips and inspiration!
Followers:
264.2K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
13904
Location:
US
Fit for"briefRewrite"
Location match as they focus on California travel tips, which can include Santa Barbara. Good engagement metrics and relevant content.
50%
Match Score
@Renee Roaming
🌻✈️🌿🪩🍓🥾📖🦋🫶🏼
travel, outdoors, swiftie things
photo presets & blog ↓
Followers:
406.8K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
17689
Location:
US
Fit for"briefRewrite"
The influencer's travel and outdoor focus could potentially connect with Santa Barbara's outdoor lifestyle, but overall relevance remains low. Subscriber count indicates some level of engagement.
50%
Match Score
@Torri Sunshine
Travel Style Vlogs PCOS Plus-size
Wife to a Travel nurse
TorriSunshine@gmail.com
Followers:
160.6K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
4754
Location:
US
Fit for"briefRewrite"
This influencer has substantial follower numbers, but their content does not appear to connect directly to Santa Barbara. The focus is more on travel and personal experiences rather than specific local engagement.
45%
Match Score
@Alix Dakota
🪩 san diego 🪷
💌alixdakotasocial@gmail.com
Jake Parker Memorial Fund 👇🏼
Followers:
13.5K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
1408
Location:
US
Fit for"briefRewrite"
Some relevance due to mentioning UCSB but mainly associated with San Diego. Average engagement but weak ties to the key term.
40%
Match Score
@brinkley:)
insta-brinkley.cheo
💌:brinkley@talentnation.live
HE>i
Followers:
315.7K|
Macro Influencer
Engagement Rate:
4.9%
Avg. View:
132421
Location:
US
Fit for"briefRewrite"
Location match is weak as the influencer is based in the US without specific ties to Santa Barbara. Content quality and engagement are moderate, with a decent subscriber count but lack of relevant hashtags.
40%
Match Score
@ramsey
in a van 🚐
hope has a name
Followers:
14.0K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
818
Location:
US
Fit for"briefRewrite"
Location match is US, but there's no direct relevance to Santa Barbara. The content quality is good but more general travel-focused.
40%
Match Score
@Calistreetshots
UGC in Los Angeles
Bike riding thru the city
Followers:
105.4K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
5808
Location:
US
Fit for"briefRewrite"
Location match is low as they are based in Los Angeles, which is not specifically Santa Barbara. Content quality and engagement metrics are moderate, but relevance to Santa Barbara is weak.
Santa Barbara influencers on YouTube
Download List
85%
Match Score
@News Channel 3-12
KEYT News Channel 3, News Channel 12 and KKFX Fox 11 News broadcast throughout Santa Barbara, San Luis Obispo and Ventura Counties.
Followers:
27.3K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
254
Location:
US
Fit for"briefRewrite"
Strong location match as they specifically cover news in Santa Barbara and surrounding counties. Good engagement metrics and relevant content.
70%
Match Score
@California Through My Lens
Dedicated to exploring as much of California as I can, this channel chronicles all of the best hikes, drives, waterfalls, national parks and food in the state (just to name a few). Come along with me as I document all of my travels in the state of California on this channel and at my site https://CaliforniaThroughMyLens.com
Followers:
287.0K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
29499
Location:
US
Fit for"briefRewrite"
The influencer focuses on California travel, which includes Santa Barbara, but does not specifically highlight it in their content. They have a significant subscriber count, indicating decent engagement.
50%
Match Score
@JD weekender
Please enjoy my youtube videos about places and experiences, mainly from our weekend getaways. These videos are made especially for the folks who want to know what I place may look like before visiting. Or for folks who may not be physically be able to see, ie folks who bedridden or limited physically. I hope I can bring some of the outside world for you to see. I also do 15 minutes relaxation videos for those who need a few minutes respit from the daily grind of life.
Please enjoy these videos with my goals in mind. I am an amateur videographer so I hope to improve with each video as I gain more experience.
Thank you for watching, subscribing and liking!
Followers:
10.4K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
291
Location:
US
Fit for"briefRewrite"
This influencer creates videos about various locations but lacks specific relevance to Santa Barbara. The subscriber count is decent but does not target a specific audience segment related to the location.
40%
Match Score
@Yellow Productions
Helping YOU travel intelligently, comfortably, and affordably. Established in 2008, Yellow Productions has created over 1,500 travel guide videos that are fun, informative, and entertaining. Honest Hotel Reviews, Restaurant Reviews, Travel Gear, & more to help you plan your adventures to more than 30 countries! Definitely explore my Japan series with 100+ videos on Japan!
I enjoy researching & shooting informative videos to enable curious travelers like you to make informed decisions about where to go, where to stay, what to eat, and what to do in a destination. My goal is to be as DETAILED and INFORMATIVE as possible while still being FUN!
I'm a resident and native of Southern California, but I am often traveling the world with my daughter (the Traveling Princess), my wife (ocgirl), and reviewing hotels with my panda buddy “Topher."
Join your fellow explorers and SUBSCRIBE for new videos and live streams weekly!
Followers:
357.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1734
Location:
US
Fit for"briefRewrite"
This influencer focuses on travel and experiences worldwide with a Southern California base but does not highlight Santa Barbara directly.
40%
Match Score
@Luis’ Candy Shop
Hello I am Colin Ross and I am a daily vlogger from the United States!!! I upload videos everyday at 9am CST. My goal is to entertain you. Best known for my animation on my main channel ccmegaproductions. I am going to post behind the scenes and vlogs to this channel hopefully you enjoy!
Followers:
65.9K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
15910
Location:
US
Fit for"briefRewrite"
While this influencer has a daily vlog format that may attract viewers, their content does not specifically target Santa Barbara. The subscriber count is decent but lacks relevance.
25%
Match Score
@The Boeckle Brothers
Specializing in Flipping Mid Level Homes & Luxury Homes in the Las Vegas Market, Landon & Jesse Boeckle have made a name for themselves in the Real Estate World.
With over 300 properties and Over Half a Billion dollars in Sales Volume under their belt in a short 5 year career, The Boeckle Brothers have influenced hundreds of other investors to make a change in their lives and start flipping houses.
The Boeckle Brothers have now started coaching new and experienced investors on how to acquire more properties, how to manage a high volume of flips, and most of all how to capitalize and maximize profits on the investments.
Followers:
11.1K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
347
Location:
US
Fit for"briefRewrite"
The influencer operates in the Las Vegas market, which is not directly relevant to Santa Barbara. Their content is focused on real estate flipping, which might not attract a local audience in Santa Barbara.
20%
Match Score
@Boldyak TV
Ang channel na ito ay para sa mga shungabels na karapat-dapat boldyakin dahil sa pagiging anay sa lipunan.
Followers:
348.0K|
Macro Influencer
Engagement Rate:
2.6%
Avg. View:
108279
Location:
US
Fit for"briefRewrite"
This influencer's content does not align with travel or Santa Barbara specifically. The absence of engagement metrics and relevancy leads to a low score.
15%
Match Score
@Travel The Top
Life is too short to waste on disappointing trips and vacations. On this channel, you'll find videos about beautiful places, roadtrips, and more.
Only travel the top.
Followers:
11.8K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
341
Location:
US
Fit for"briefRewrite"
The influencer focuses on general travel experiences without specific relevance to Santa Barbara. Low engagement metrics and subscriber count (11,800) diminish collaboration potential.
15%
Match Score
@JLINHH
travel & lifestyle
Followers:
163.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
12896
Location:
US
Fit for"briefRewrite"
The content focus is on travel but does not specifically mention Santa Barbara or California, leading to low relevance. The subscriber count indicates some engagement but lacks local context.
10%
Match Score
@Traveler _Frog1
When you live in California, but travel in a motorhome across America...
Followers:
37.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
336
Location:
Fit for"briefRewrite"
This influencer travels across America with no specific connection to Santa Barbara. Their content may appeal to a broad audience but lacks localized relevance.
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