Australian Influencers - Everything you need to find ideal influencers
Australian influencers captivate a diverse audience with their unique blend of style, culture, and charisma. From the bustling cities of Sydney and Melbourne to the serene landscapes of the Outback, Australian influencers bring a local flavor to global trends. Their influence spans various platforms such as Instagram, YouTube, and TikTok, where they share their lifestyle, travel, fitness, fashion, and more. This guide delves into the world of Australian influencers, highlighting key themes, regulations, and other relevant topics essential for anyone interested in this dynamic market.
Discover the Vibrancy of Australian Influencers
Popular Content Themes Among Australian Influencers
Travel and Adventure
Australia's stunning landscapes and rich biodiversity make travel and adventure a prominent theme among Australian influencers. Content often features picturesque beaches, iconic landmarks like the Sydney Opera House, and exotic wildlife, offering followers a virtual tour of Australia's wonders.
Fashion and Beauty
Influencers from cities like Melbourne and Sydney are trendsetters in fashion and beauty. They showcase Australian designers, skincare routines suited for the Australian climate, and beauty products that cater to diverse skin tones. Influencers often collaborate with local and international brands, setting trends that resonate globally.
Fitness and Wellness
With a strong emphasis on outdoor activities and healthy living, fitness and wellness is another popular theme among Australian influencers. From beach workouts to bushwalking, they promote an active lifestyle, often sharing fitness tips, healthy recipes, and wellness journeys that inspire their followers.
Food and Drink
Australian influencers frequently explore the country's vibrant culinary scene, highlighting everything from gourmet dishes to traditional Aussie BBQs. Content may include restaurant reviews, cooking tutorials, and food festivals, reflecting Australia's multicultural influences.
Discover Australian 's Diverse Influencers
Australian influencers on Instagram
Download List
95%
Match Score
@High Quality Socks
🧦 Wherever the adventure takes you, we’ve got ya!
🇦🇺 Official partners of Aussie icons…
🐨 AFL, NRL, Corona, VB, Coke + more.
Followers:
25.4K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
9604
Location:
Australia
Fit for"briefRewrite"
Excellent location match and high engagement metrics with a large subscriber count. The content is vibrant and culturally relevant, appealing to Australian audiences.
90%
Match Score
@esmi® Reset Your Skin
#esmiresults
🇦🇺 Aussie made clean, active skincare
🌏 FREE Global Shipping
💌 DM for FREE Skin Consult
📍Available at @sephoraaus
🐰Vegan & Cruelty-free
Followers:
339.7K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
6696
Location:
Australia
Fit for"briefRewrite"
Based in Australia, high engagement with 339693 subscribers, and promotes Aussie-made skincare products, aligning perfectly with local interests.
90%
Match Score
@Chester See
🎥 📸: Travel, Food, Events, Experiences, & Relatable things
🏠: Sydney 🇦🇺
✉️ Collaborate with me on Content Creation, Videography & Photography
Followers:
160.7K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
47088
Location:
Australia
Fit for"briefRewrite"
Based in Australia with significant engagement (160727 subscribers), focuses on travel and experiences in Sydney, aligning well with local interests.
90%
Match Score
@GameOfGobblers
Swetha | 📍Melbourne/Naarm 🇦🇺
Exploring the world with smiles and love ✨ Sharing Food & Travel Experiences 🗺️
DM/Email for collabs/invites💌
Followers:
15.7K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
2339
Location:
Australia
Fit for"briefRewrite"
Strong location match with Melbourne and engaging food and travel content. Good subscriber count suggests a dedicated audience.
90%
Match Score
@Fruitologist
We turn a passion for great food, local produce and sustainable farming into a one-stop gourmet grocery shop | High quality fresh produce | Café ☕️🥬🍋🍅
Followers:
22.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
935
Location:
Australia
Fit for"briefRewrite"
Location is Australia. Strong relevance with 22,276 subscribers focusing on food and local produce.
90%
Match Score
@Nazeem Hussain
• Touring Australia and New Zealand with my new show ‘Totally Normal’ 👇🏽
Followers:
178.3K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
164798
Location:
Australia
Fit for"briefRewrite"
Location is Australia, showcasing touring content which resonates well locally.
90%
Match Score
@Sydney
👩🏼⚕️🇬🇧 Midwife, lifestyle & travel creator 🌅
Newcastle ✈️ Melbourne 📍🇦🇺🦘
Relocation tips 🌏
Followers:
65.9K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
42432
Location:
Australia
Fit for"briefRewrite"
Highly relevant location in Australia with substantial subscriber count and valuable relocation tips.
90%
Match Score
@Eco Tan & Eco By Sonya Driver
Australia’s 1st Certified Organic, Global award winning Skincare, Tanning, Body Care & Natural Makeup 🌿Australian Clean Beauty ⭐️ Cruelty Free Vegan 🌎
Followers:
277.4K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
9277
Location:
Australia
Fit for"briefRewrite"
This channel's location in Australia aligns perfectly with the key term. It showcases high-quality organic skincare products and has a strong subscriber base of 277,353, indicating excellent engagement.
90%
Match Score
@Jackson Jacko Strong
Dirtbikes 🏍
Aircraft ✈️
BASE Jumping 🪂
🖤 SS
Followers:
207.2K|
Macro Influencer
Engagement Rate:
1.8%
Avg. View:
96114
Location:
Australia
Fit for"briefRewrite"
Location matches (Australia) and has high subscriber count and engagement metrics, focusing on action sports.
90%
Match Score
@Lucent Globe | Eco Friendly Detergent
🌱 Twin Brothers Selling Detergent Sheets
🌏 Sustainable and Eco-Friendly
✈️ Same-Day Shipping
👇 Click the link to shop our Sheets✨
Followers:
149.3K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
8910
Location:
Australia
Fit for"briefRewrite"
This influencer is based in Australia and emphasizes sustainable living with eco-friendly products. Their large subscriber count suggests strong engagement and interest in their content, indicating a good fit for brands focusing on sustainability.
Australian influencers on TikTok
Download List
98%
Match Score
@The Boiling Crab
📍Glen Waverley, Melb
📍CBD, Melb
📍Haymarket, Syd
Followers:
304.9K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
34774
Location:
AU
Fit for"briefRewrite"
Location matches (AU) with high engagement (304,891 subscribers). Content highly relevant to Melbourne.
95%
Match Score
@Chester See
Photographer
Content creator
IG: @seeshots
YT: youtube.com/c/seeshots
Followers:
29.0K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
6347
Location:
AU
Fit for"briefRewrite"
Location matches (AU), high engagement with 28,964 subscribers, and strong content related to Sydney, making it very relevant.
95%
Match Score
@Kaymie Wuerfel
American in Sydney🇦🇺
Romance Author📚
Read My Books 👇🏻
Followers:
260.1K|
Macro Influencer
Engagement Rate:
8.1%
Avg. View:
233994
Location:
AU
Fit for"briefRewrite"
High relevance with a large subscriber base, focusing on American experiences in Australia, making it appealing for international brands.
95%
Match Score
@biteswithlily
🤤 Living my best life through food 💗
📍Based in Sydney 🇦🇺
Followers:
2.9M|
Mega Influencer
Engagement Rate:
3.9%
Avg. View:
1049670
Location:
AU
Fit for"briefRewrite"
This influencer boasts an impressive subscriber count and produces high-quality food content based in Sydney. Their local engagement potential is very strong.
95%
Match Score
@Downunderz TV
🇦🇺 Australian & proud
IG: @thedownunderz
Email for business enquiries 📧
Followers:
39.9K|
Micro Influencer
Engagement Rate:
17.6%
Avg. View:
100511
Location:
AU
Fit for"briefRewrite"
Based in Australia with high engagement and a strong cultural identity. Focused on Australian themes makes them highly relevant.
95%
Match Score
@Alex Shooter Williamson
Adelaide old mate: [email protected] YT630k. My new Instagram:
Followers:
1.3M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
4818
Location:
AU
Fit for"briefRewrite"
An established influencer in Australia with a large subscriber base focused on comedy and storytelling. Their high engagement metrics indicate strong audience interest, making them an excellent candidate for collaborations in entertainment.
90%
Match Score
@TOM
professionally unemployed 👨✈️
📧: [email protected]
👇 new youtube video 👇
Followers:
10.0M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
132338
Location:
AU
Fit for"briefRewrite"
Location matches (AU). Extremely high subscriber count and engagement focused on Sydney food reviews, ideal for food-related collaborations.
90%
Match Score
@🇦🇺
Follow if your Aussie mate 🇦🇺
Followers:
119.9K|
Macro Influencer
Engagement Rate:
3.1%
Avg. View:
50359
Location:
AU
Fit for"briefRewrite"
This influencer has a strong presence in Australia with a high subscriber count and relevant hashtags. Their content resonates well with local audiences, making them an excellent fit for collaborations.
90%
Match Score
@Josiah Hein
[email protected]
Business ✉️ [email protected]
🇨🇦 ✈️ 🇦🇺
Followers:
87.8K|
Micro Influencer
Engagement Rate:
2.8%
Avg. View:
50332
Location:
AU
Fit for"briefRewrite"
Location matches (AU), high engagement and focus on Aussie lifestyle themes make them highly relevant.
90%
Match Score
@𝐀𝐈𝐑𝐀𝐁𝐘𝐎𝐔💋
This is me in rawest form.✨
FB: DJ AIRA
IG: @123airabyou
YT: Airabyou TV
Followers:
2.1M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
3365
Location:
AU
Fit for"briefRewrite"
Location matches (AU) and has a substantial subscriber base. Content is personal and engaging, which resonates well with audiences.
Australian influencers on YouTube
Download List
99%
Match Score
@superwog1
The home of superwog videos and other various skits.
For all enquiries contact Century Entertainment at [email protected] or +61416354189
Followers:
3.5M|
Mega Influencer
Engagement Rate:
3.8%
Avg. View:
4173027
Location:
AU
Fit for"briefRewrite"
Location matches (AU) with an enormous subscriber base (3,540,000). Highly relevant comedic content.
95%
Match Score
@Andy Cooks
So you want to know a little more about me?
I grew up in New Zealand. I think I was about 3 years old when I first put on an apron and started helping my mum in the kitchen. I was a terrible student. So, I unenrolled myself from school in year 10 and enrolled myself into chef school.
Fast forward to now, I have cooked in some great restaurants in Auckland, London, Sydney and Melbourne. I also spent time in the business-side of hospitality, managing restaurants, cafes and bars in airports and mucking around with great Australian beef and lamb in a test kitchen.
It’s a pretty incredible thing to be able to share what I cook with so many people now. I appreciate you all and love when you comment, ask questions and request your favourite dish. I have some pretty big goals for my food content, especially my YouTube channel.
Andy x
Followers:
5.0M|
Mega Influencer
Engagement Rate:
0.7%
Avg. View:
552283
Location:
AU
Fit for"briefRewrite"
The influencer has extensive experience in cooking across various cities, including major Australian cities like Sydney and Melbourne. With 5,040,000 subscribers, their engagement levels are exceptionally high.
95%
Match Score
@thejuicemedia
We make Honest Government Ads.
You can support us on Patreon
Followers:
1.0M|
Mega Influencer
Engagement Rate:
4.5%
Avg. View:
419445
Location:
AU
Fit for"briefRewrite"
This AU-based channel excels with a strong subscriber count of 1,010,000 and focuses on satirical content relevant to Australian audiences. Their clear connection to local issues makes them an excellent choice for collaboration.
95%
Match Score
@ABC Australia
Each day, ABC Australia, brings you stories about the people, places, wildlife and issues that make up our country. We bring you stories, conversations, explainers and help you explore our nation from your home.
The ABC is the independent source of Australian stories, conversations and culture. You can find more great content on our website http://www.abc.net.au.
International audiences can watch our programming via the free ABC Australia iview app by downloading outside Australia only through Google Play https://ab.co/2q6T0YI and the App Store https://ab.co/2JvmZ3K.
Australian audiences can watch our programming on www.abc.net.au/iview
Content may be moderated as per the ABC Online Terms of Use: http://about.abc.net.au/terms-of-use/
We ask users to keep in mind the ABC House Rules: http://about.abc.net.au/house-rules/
Users who break these house rules may be hidden from the channel, as per the ABC Online Terms of Use.
Followers:
293.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
2910
Location:
AU
Fit for"briefRewrite"
Location matches (AU), high-quality content focused on Australian stories, significant engagement with a large subscriber base.
90%
Match Score
@Dash Cam Owners Australia
Dash Cam Owners Australia was created in 2013 with the goal of educating the Australian public to the dangers faced by road users on a daily basis. Our videos help provide a useful educational tool for those who are learning to drive and those wishing to improve their awareness of hazards on the road.
For licensing and usage information regarding our videos please contact us: https://www.dashcamownersaus.com.au/contact-us/
If you are interested in purchasing a Dash Cam please visit our Store: https://www.dashcamownersaus.com.au/
If you have a video you think we may be interested in using please visit our contact us page above.
Dash Cam Owners Australia is a registered Trading name. Australian Business Number 12563585470
Post Office Box 834 Murray Bridge S.A 5253
Followers:
477.0K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
151896
Location:
AU
Fit for"briefRewrite"
Located in AU, this channel focuses on educating the Australian public about road safety. With a substantial subscriber count of 477,000 and relevant hashtags about dash cameras and crashes, the influencer shows high engagement potential and credibility in their niche.
85%
Match Score
@Tilly Oddy-Black
Comedy content creator based in Sydney 🌞🌊💕
Followers:
257.0K|
Macro Influencer
Engagement Rate:
12.4%
Avg. View:
265733
Location:
AU
Fit for"briefRewrite"
Located in AU with strong engagement (257000 subscribers), specializing in comedy content that resonates well within Australia.
85%
Match Score
@STI FI hq
The official YouTube channel of Sticky Fingers.
LEKKERBOY DISC 2 OUT NOW
Introducing Danté Knows & Westway Collective ...
Cats out the bag. Sticky have started a label. It’s called Westway of course. Introducing Danté Knows @Dante.knows
Many may wonder why we’d launch a label. When we’ve prided ourselves off not needing one so long. This is sumn a lil different. This is a label run by musicians, for musicians.
We aint doing this for money. We wanna build artists from the bottom up - real ones we believe in. No shitty bank loan deals and nothin that could ever hinder those we care for most.
Danté is more than an artist to us. He is family. Who we wanna spend the rest of our days with.
Ever since DK moved out from New York we’ve been messing around in the studio together. Writing, recording, having a laugh the whole way. There is a stupid amount of music as a result. Good, bad, and just plain awful. Well, mostly good but hey you be the judge? This is only the beginning …
Followers:
469.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
13581
Location:
AU
Fit for"briefRewrite"
Located in Australia, this channel has a substantial following of 469,000 subscribers. The content centers around music and artist promotion, which has a dedicated audience and high engagement potential.
85%
Match Score
@CSIRO
We ♥ science. We're Australia's national science agency. At CSIRO, we solve the greatest challenges through innovative science and technology. We’re creating a better future for Australia.
Followers:
33.4K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
545
Location:
AU
Fit for"briefRewrite"
Location matches (AU), high-quality content focused on science, strong engagement with educational themes.
80%
Match Score
@Van Vuuren Bros
We are the Writers and Directors of 'Soul Mates', 'Bondi Hipsters', 'Cavemen', 'A Song About Birds', and 'Australia’s Deadliest Animals'.
Our pilot ‘SICK!’ won the MTV 180Project, aired on MTV and earned us a 2012 Australian Directors Guild nomination for Best Direction in a TV Comedy. ‘Bondi Hipsters’ won a 2013 ADG Award for Best Direction in an Online Project. 'Soul Mates' Season 2 was nominated for a 2017 ADG Award for Best Direction in a TV Comedy. We’ve since Directed on ‘Sando’, ‘Squinters’, and ‘The Elegant Gentlemen’s Guide to Knife Fighting’ for the ABC and Jungle.
Our most recent series ‘Over and Out’ was one of only 10 projects selected from around the world for competition at CanneSeries 2019 where we were awarded ‘Best Short Series’.
Followers:
129.0K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
14093
Location:
AU
Fit for"briefRewrite"
Located in AU, notable engagement with 129000 subscribers, and content related to Australian comedy and entertainment attracts a local audience.
80%
Match Score
@Jimmy Rees
You may know me as Jimmy Giggle .... or not ... here on YT I make fun videos for my own entertainment really!! I’m a Dad if 3 boys, an Aussie that appears on TV 🥳!! Don’t really know what else to tell you 🤔, subscribe 🤷♂️, whatever I don’t really care!! I’ll still be here!!
Followers:
173.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
9938
Location:
AU
Fit for"briefRewrite"
This influencer creates fun and entertaining content based in Australia, appealing to a broad audience. Their subscriber count is impressive, indicating strong engagement potential.
Australian-Specific Local Regulations Relevant With Influencer Marketing
Influencer marketing in Australia is subject to regulations to ensure transparency and honesty in advertising. The Australian Association of National Advertisers (AANA) has set strict guidelines that Australian influencers must follow:
Disclosure of Sponsored Content
Australian influencers are required to clearly disclose partnerships and sponsored content. This includes using hashtags like #sponsored and #ad to ensure followers can differentiate between genuine recommendations and paid promotions.
Truthful Representation
Influencers must provide honest reviews and authentic representations of products and services. Misleading or false claims can lead to penalties under the Australian Consumer Law.
Privacy and Data Protection
Local regulations also emphasize the importance of protecting followers' privacy and personal data, especially when engaging in contests or giveaways.
Other Topics Relevant to the Australian Influencers
Community Engagement
Australian influencers are known for their strong community engagement. They frequently interact with their followers through comments, direct messages, and live sessions, fostering a sense of community and loyalty.
Environmental Consciousness
There’s a growing trend among Australian influencers to promote sustainability and eco-friendly practices. Many advocate for reducing plastic use, supporting sustainable fashion brands, and promoting environmental conservation efforts.
Cultural Appreciation
Australian influencers often highlight Indigenous Australian culture, promoting a deeper appreciation and understanding of Australia’s history and heritage. This content not only educates but also supports Indigenous communities and artists.
Top 5 Authentic Local Hashtags to Find Australian-Based Influencers
- #Straya: An affectionate slang term for Australia, this hashtag is commonly used to showcase content with a distinctly Australian vibe.
- #AussieLife: Popular among influencers sharing their day-to-day activities, reflecting the Australian lifestyle.
- #BondiVibes: Focusing on the iconic Bondi Beach, this hashtag is a favorite for travel and fitness influencers.
- #MelbourneEats: Ideal for food influencers, this hashtag highlights Melbourne’s renowned culinary scene.
- #EcoAussie: Used by environmentally-conscious influencers, this tag champions sustainability and eco-friendly practices in Australia.
By understanding the unique attributes and focal points of Australian influencers, brands and marketers can effectively tap into this vibrant market. Whether it's through travel, fashion, wellness, or food, Australian influencers continue to shape trends and engage with audiences both locally and worldwide.
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