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Brazilian Influencers - Everything you need to find ideal influencers

Brazilian influencers are taking the digital world by storm, captivating audiences with their vibrant content, authentic personalities, and cultural richness. With a diverse population and a passion for social media, Brazil offers a ripe landscape for influencers to thrive across various niches. In this guide, we delve into the realm of Brazilian influencers, exploring popular content themes, local regulations, and unique aspects that set them apart.

Discover the World of Brazilian Influencers

Popular Content Themes Among Brazilian Influencers

Fashion and Beauty

Brazilian influencers in the fashion and beauty sector are known for their bold and vibrant style. They often collaborate with top international and domestic brands, showcasing the latest trends, makeup tutorials, and skincare routines. This segment remains incredibly popular, especially in fashion-forward cities like São Paulo and Rio de Janeiro.

Lifestyle and Travel

From the bustling streets of São Paulo to the pristine beaches of Fernando de Noronha, Brazilian lifestyle and travel influencers offer a glimpse into the diverse landscapes and cultures of Brazil. They provide followers with travel tips, hotel reviews, and breathtaking photography, inspiring wanderlust across their digital platforms.

Health and Fitness

Health and fitness are paramount in Brazilian culture, with influencers promoting everything from workout routines to nutritional advice. Many Brazilian influencers are fitness trainers, athletes, or enthusiasts who share their knowledge and passion, encouraging a healthy lifestyle among their followers.

Food and Cuisine

Brazil's rich culinary heritage is celebrated through food influencers who share traditional recipes, cooking tips, and restaurant reviews. From street food to gourmet dining, these influencers provide a mouth-watering glimpse into Brazilian cuisine, highlighting regional dishes and local ingredients.

Discover Brazilian 's Diverse Influencers
Brazilian influencers on Instagram
Download List
95%
Match Score
@RECEITA E DIETA | Receitas baratas e práticas
❤️ | Alimentação saudável 🥗 | 500 RECEITAS + 50 MARMITAS FIT ⭐️ | O GUIA MAIS COMPLETO DO INSTA ⬇️ | Baixe no link abaixo ⬇️
Followers:
266.6K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
6184
Location:
Brazil
Fit for"briefRewrite"
Location matches Brazil and boasts a high subscriber count of 266,590. The content is health-focused, tapping into current trends which enhance relevance.
95%
Match Score
@DESEJO FIT | Receitas baratas e práticas
❤️ | Alimentação saudável 🥗 | 500 RECEITAS + 50 MARMITAS FIT ⭐️ | O GUIA MAIS COMPLETO DO INSTA ⬇️ | Baixe no link abaixo ⬇️
Followers:
366.6K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
13605
Location:
Brazil
Fit for"briefRewrite"
This influencer is based in Brazil and focuses on healthy eating, which aligns well with local interests. The high subscriber count indicates strong engagement, and the content quality is supported by relevant hashtags.
95%
Match Score
@Receitas FIT & DICAS
❤️ | Alimentação saudável 🥗 | 500 RECEITAS + 50 MARMITAS FIT ⭐️ | O GUIA MAIS COMPLETO DO INSTA ⬇️ | Baixe no link abaixo ⬇️
Followers:
208.4K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
4052
Location:
Brazil
Fit for"briefRewrite"
Strong location relevance (Brazil) with a high subscriber count and quality content focused on healthy eating and recipes. Engaging and informative channel.
90%
Match Score
@Receitas Fit Blog - Receitas e Dicas Fit
❤️ | Alimentação saudável 🥗 | 500 RECEITAS + 50 MARMITAS FIT ⭐️ | O GUIA MAIS COMPLETO DO INSTA ⬇️ | Baixe no link abaixo ⬇️
Followers:
223.6K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
4119
Location:
Brazil
Fit for"briefRewrite"
Based in Brazil, this influencer provides healthy eating content similar to the first influencer, ensuring high relevance. The significant subscriber count supports good engagement.
85%
Match Score
@GUIA RECEITA FIT
❤️ | Alimentação saudável 🥗 | 500 RECEITAS + 50 MARMITAS FIT ⭐️ | O GUIA MAIS COMPLETO DO INSTA ⬇️ | Baixe no link abaixo ⬇️
Followers:
197.2K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
3928
Location:
Brazil
Fit for"briefRewrite"
This influencer focuses on healthy eating and has a solid subscriber count (197,215) with engaging content. Their location in Brazil and health-oriented approach align well with current trends.
85%
Match Score
@André Azeredo
🎙 Jornalista, Comunicador, Repórter e Apresentador RECORD TV - SP 🙌🏽 Um ser humano em construção Aos de boa fé, Bem vindos!!!
Followers:
74.8K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
13441
Location:
Brazil
Fit for"briefRewrite"
High relevance due to the explicit location in Brazil and strong content as a journalist. The engagement is moderate with 74,836 subscribers, but the influencer's role in media adds credibility.
85%
Match Score
@Senac Sorocaba
Quer estudar em uma escola que te conecta com quem você quer ser? #QuerSaberSenac Acesse:
Followers:
20.4K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
2370
Location:
Brazil
Fit for"briefRewrite"
Location is Brazil with a subscriber count of 20,377. The educational content aligns well with local interests.
85%
Match Score
@Camila Rodello
𝙲𝚘𝚗𝚝𝚎𝚞𝚍𝚘 * 𝙲𝚛𝚒𝚊𝚌𝚊𝚘 * 𝙼𝚔𝚝 📩 ᴄᴀᴍɪʟᴀʀᴏᴅᴇʟʟᴏ@ɢᴍᴀɪʟ.ᴄᴏᴍ
Followers:
15.5K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
NaN
Location:
Brazil
Fit for"briefRewrite"
Location matches Brazil, has a solid subscriber count of 15,482, and relevant hashtags. Content is focused on Brazilian football, which is culturally significant.
85%
Match Score
@Editora Albatroz | Publicação
📘 Editora de autopublicação de livros 📧[email protected] Inserimos novos autores no mercado editoral Como publicar conosco e mais 👇
Followers:
10.6K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
588
Location:
Brazil
Fit for"briefRewrite"
This influencer is based in Brazil and focuses on self-publishing and literature. The niche may have limited audience reach but still provides good engagement.
85%
Match Score
@Luiz Macedo
Pré-candidato a Vereador de #Camaçari pelo PSB 👨🏼‍💼Ex-presidente da Limpec c/aprovação pelo TCM 📚+ de 30 anos como Professor ⚖️+ de 14 anos Advogando
Followers:
15.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
458
Location:
Brazil
Fit for"briefRewrite"
Strong location relevance as the influencer is a political candidate in Brazil. Good content quality related to education and law with over 15k subscribers, suggesting decent engagement.
Brazilian influencers on TikTok
Download List
95%
Match Score
@iae.break
Né segredo 😅 Segue no app vizinho meus cria 👆🏻
Followers:
2.3M|
Mega Influencer
Engagement Rate:
2.0%
Avg. View:
384731
Location:
BR
Fit for"briefRewrite"
This influencer is located in Brazil (BR), which directly aligns with the key term. They have a substantial subscriber count (2,342,258) and their content focuses on humor and lifestyle, appealing to a broad audience. High engagement on hashtags relevant to Brazilian culture enhances their relevance.
95%
Match Score
@Rota Geográfica
Curiosidades Através de Mapas 🌏
Followers:
199.8K|
Macro Influencer
Engagement Rate:
1.2%
Avg. View:
81328
Location:
BR
Fit for"briefRewrite"
The influencer is based in Brazil and focuses on educational content related to geography and curiosities. With a substantial subscriber count of 199,805, they have high engagement potential.
90%
Match Score
@✨🍒Aesthetic girls🍒✨
🍒Pra meninas🍒 ✨Dicas🦋 🦋ideias✨ ✨Tutoriais🦋 🦋Povs✨
Followers:
185.1K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
9595
Location:
BR
Fit for"briefRewrite"
High engagement potential with over 185k subscribers and content targeted at women’s beauty and lifestyle. Content quality is good with numerous popular hashtags.
90%
Match Score
@Ravi
Cozinheiro [email protected]
Followers:
721.4K|
Macro Influencer
Engagement Rate:
6.8%
Avg. View:
300244
Location:
BR
Fit for"briefRewrite"
A strong location match in Brazil with an impressive subscriber count, indicating high engagement potential. Content centered around Brazilian cuisine is highly appealing for local collaborations.
90%
Match Score
@Yasmim & Maria 🤍
Mãe de uma adolescente rebelde Publicidade: [email protected]
Followers:
849.1K|
Macro Influencer
Engagement Rate:
1.2%
Avg. View:
97744
Location:
BR
Fit for"briefRewrite"
Location is Brazil, and the influencer has a large following of over 849k subscribers. Content is engaging with a focus on relatable parenting themes, which resonates with a wide audience, indicating high potential for collaborations.
90%
Match Score
@Mayumi Kuramoto
conto tudo pra vocês 💗 ig: mayuminkuramoto secundária: @mayumii 🎀
Followers:
751.6K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
3265
Location:
BR
Fit for"briefRewrite"
Relevant location (BR) with a large following and diverse content. Engaging with various trending topics enhances reach.
90%
Match Score
@REBECA
🍳 | aprendendo a cozinhar 📧 | [email protected]
Followers:
289.8K|
Macro Influencer
Engagement Rate:
2.0%
Avg. View:
121665
Location:
BR
Fit for"briefRewrite"
Located in Brazil and focusing on cooking content with a substantial subscriber count (289,753). Their broad appeal in the food niche makes them highly relevant.
90%
Match Score
@nordestino
NORDESTE É TUDO DE BOM 🌵♥️ QUANTO MAIS SOU NORDESTINO MAS MIM ORGULHO DE SER🙏
Followers:
88.5K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
7214
Location:
BR
Fit for"briefRewrite"
Location is relevant (Brazil), with a strong subscriber count of 88,525. The focus on the Northeast region resonates culturally, and the use of popular hashtags enhances engagement.
90%
Match Score
@Miazinha 🐈‍⬛
🍀🤞 27y Sagitariana 🏹
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
13600
Location:
BR
Fit for"briefRewrite"
Location is Brazil with a high subscriber count of 1,221,523, indicating strong engagement. Content includes diverse topics appealing to a broad audience.
85%
Match Score
@Tatico Roleplay
Criador de conteúdo Parcerias via DM Divulgue sua cidade comigo! ⬇ Acesse ⬇
Followers:
137.2K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
9917
Location:
BR
Fit for"briefRewrite"
Location matches Brazil, content focuses on city promotion which adds local relevance. Good subscriber count indicates a solid following, though engagement metrics through hashtags could be better.
Brazilian influencers on YouTube
Download List
90%
Match Score
@Folha de S.Paulo
Entrevistas, documentários, análises e reportagens produzidos pela Folha
Followers:
933.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
2256
Location:
BR
Fit for"briefRewrite"
Located in Brazil, significant engagement with 933,000 subscribers. The content is journalistic and informative, relevant to current events in Brazilian society.
85%
Match Score
@Dicas da Tia
Resenhas SINCERONAS de cosméticos e maquiagens, aberturas de caixas Avon, assuntos relacionados a vida com filhos, revenda e muita vida real. Por Leila Friolando Contato: [email protected] Me encontre também nas redes sociais: Instagram: https://www.instagram.com/dicasdatiaa Facebook: https://www.facebook.com/dicasdatia/ Tiktok: https://www.tiktok.com/@dicasdatia?_t=8dPTo1ModFN&_r=1
Followers:
74.6K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
1482
Location:
BR
Fit for"briefRewrite"
This influencer from Brazil has a strong focus on cosmetics and lifestyle content. The higher subscriber count indicates solid engagement levels, making them a good match for beauty brands.
85%
Match Score
@GRUPO GSD
🕺Seja bem-vindo ao canal do Grupo GSD! 🎶 Aqui você encontra muitos vídeos de coreografias completas para você dançar vários ritmos com alegria, leveza e descontração. O GSD é um movimento artístico criado em Sergipe com o desejo de levar às crianças e aos jovens, a satisfação que existe na dança. O grupo começou como um meio de entretenimento nas redes sociais, mas com a quantidade de pessoas que aderiram a ideia, também ganhou espaço em eventos culturais e em um programa de TV em rede nacional. Quer dominar os ritmos musicais do básico ao avançado, trabalhar a sincronia, coordenação, memória e o conhecimento do corpo de forma facilitada e se tornar um dançarino profissional? Então, conheça o meu curso que vai te ajudar! 👉 https://aprenderadancar.kebook.vip/ grupo gsd, aprender a dançar, coreografia piseiro, coreografia sertaneja, coreografia , coreografia forró, coreografia, coreografia como dançar, aprender a dançar, dicas de dança, melhores coreografias, , b, dança para casal,
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
21897
Location:
BR
Fit for"briefRewrite"
Located in Brazil, this influencer has a large following and engages youth with dance content. Their significant reach presents strong collaboration opportunities.
80%
Match Score
@Sucesso no Campo
Há quase 15 anos no mercado o Sucesso no Campo é dedicado a um dos setores mais importantes da economia brasileira: o agronegócio. Gerando 42 horas de conteúdo mensal entre Programas AO VIVO e gravado. Tem boletins diários, cotações, mercado, clima, tecnologia, análise de especialistas, reportagens especiais, coberturas de dias de campo, lançamentos de produtos, feiras e eventos; tudo para contribuir com as tomadas de decisões do nosso telespectador (o produtor rural). Sucesso no Campo diário: programa (30 min), de segunda a sexta 12h ao vivo – nacional. Sucesso no Campo diário: programa (30 min), de segunda a sexta 12h ao vivo – local para Rio Verde, TV aberta. SC News: boletim diário (10 min), de segunda a sexta 17:30h – Local, Jataí GO, TV aberta / nacional parabólica, TV MiLagro. Sucesso no Campo especial: programa (30 min) sábado 7h30 c/ 5 reprise na semana seguinte – nacional. Sucesso no Campo local: programa (60 min), domingo 8h, edição local para Jataí e Rio Verde – GO
Followers:
133.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
75
Location:
BR
Fit for"briefRewrite"
Location matches Brazil, with 133,000 subscribers focused on agribusiness content, catering to an important economic sector.
@Gastronomia Profissional
A ideia por trás do canal surgiu para levar a você, que nos assistir, um conteúdo de qualidade e gratuito, contribuindo pela profissionalização do setor de bares e restaurantes! Em nossos vídeos falamos sobre diversos assuntos relacionado ao setor de alimentos e bebidas como gestão, cardápios, receitas e história da gastronomia! Eu, Pedro Ramos sou formado em gastronomia e pós graduado em gestão de empresas com especialização em docência. Atuo no mercado de bares e restaurantes há mais de 12 anos, atuando em mais de 100 estabelecimentos de alimentos e bebidas e atuando na formação de mais de 15.000 alunos. Se você quer ficar por dentro desse mercado e se profissionalizar, embarque nessa jornada comigo. Se inscreva em nosso canal e conheça um pouco mais sobre mim e sobre a PhiX Cursos e Treinamentos!
Followers:
23.8K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
4078
Location:
BR
Fit for"briefRewrite"
Located in Brazil and focusing on the food and beverage industry, the channel has a good approach towards educational content. However, the subscriber count of 23,800 indicates moderate reach.
@DW Brasil
A DW é a emissora internacional da Alemanha.
Followers:
887.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
13330
Location:
BR
Fit for"briefRewrite"
Located in Brazil, the channel has significant reach with 887,000 subscribers. Content is informational but may cater to a wider audience beyond just Brazilian interests.
@Dinara - Professora de Russo
🇷🇺 Eu sou a Dinara Guzairova, nativa russa e nascida na Sibéria. Moro há 10 anos no Brasil. 🇧🇷 Eu faço conteúdos e vídeos diariamente por aqui para te ensinar algumas palavras, cultura e curiosidades da Rússia. Caso queira aprender a falar fluente o idioma russo… Eu sou especialista em ensinar russo para brasileiros, com 10 anos de experiência de aprendizado, e posso te ensinar a falar um novo idioma do conforto da sua casa. Reserve sua aula comigo e aprenda a falar russo.
Followers:
39.2K|
Micro Influencer
Engagement Rate:
2.3%
Avg. View:
5608
Location:
BR
Fit for"briefRewrite"
This influencer is based in Brazil and provides unique content teaching Russian language and culture. Despite a modest subscriber count (39,200), their niche approach can attract specific collaborations related to language learning.
@CheffOtto
“𝐃𝐞𝐬𝐜𝐨𝐦𝐩𝐥𝐢𝐜𝐚𝐧𝐝𝐨 𝐚 𝐜𝐨𝐳𝐢𝐧𝐡𝐚 𝐝𝐞 𝐮𝐦𝐚 𝐦𝐚𝐧𝐞𝐢𝐫𝐚 𝐝𝐢𝐟𝐞𝐫𝐞𝐧𝐭𝐞”! O QUE VOCÊ DEVE SABER • Eu adoro comer KAKAKAKA • Cheffotto é meu nome artístico • tikt0k (4.7Milhões+) • lnsta (1.8M+) • Vou te mostrar que cozinhar é muito fácil! QUALQUER DÚVIDA OU PERGUNTA É SÓ ME CHAMAR NO 1NSTA! E-mail: [email protected] @cheffotto
Followers:
7.3M|
Mega Influencer
Engagement Rate:
1.3%
Avg. View:
1010383
Location:
Fit for"briefRewrite"
Location relevance is low as no specific location is mentioned, but the content quality is high with strong engagement metrics (7.3M subscribers). The focus on cooking resonates well with Brazilian audiences, despite the lack of a defined location.
@Vida Nordestina Oficial
Olá meus amigos Criei este canal para trazer um pouco da nossa Cultura Nordestina. Inscreva-se, Ativa o 🔔, Deixa o 👍 e compartilha tamo junto
Followers:
13.0K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
1238
Location:
BR
Fit for"briefRewrite"
Relevant location as they are based in Brazil but limited engagement (13,000 subscribers) and unclear content description. The cultural focus may attract niche collaborations.
@MOMENTO DA CRIANÇA : TIA CRIS KIDS
Bem-vindos ao “Momento da Criança” da tia Cris. Brinquedos, músicas e muita alegria esperam por vocês ! As músicas infantis foram criadas pela tia Cris e estão disponíveis em todas as distribuidoras de músicas digitais (Deezer, Spotify, Apple e muitas mais ). Já alcançamos mais de 5 milhões e 700 mil inscritos !! A tia Cris é professora, cristã , pianista , mãe e avó da Manu e do Heitor Luiz ! Muitos personagens infantis de brinquedos aparecem no nosso canal como a Peppa Pig, o George Pig, Mickey Mouse ,a Minnie Mouse, a cachorrinha Lola, a boneca Juju , Masha e o Urso, Chapeuzinho vermelho , os três porquinhos e o lobo mau, Baby Alive , Sylvanian Families ,a turma da Mônica , Patrulha Canina , princesas Disney ,as malas-surpresa da tia Cris , piscina de açúcar , LEGO e outros. Esperamos que gostem e voltem sempre aqui .Um grande abraço da Tia Cris .
Followers:
5.8M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
3152
Location:
BR
Fit for"briefRewrite"
This channel is based in Brazil but focuses on children's music and toys. While potentially engaging for parents, it may not attract wider brand collaborations.

Brazilian-Specific Local Regulations Relevant to Influencer Marketing

Brazil has stringent advertising and consumer protection laws that impact influencer marketing. Influencers must adhere to guidelines set forth by the Brazilian Advertising Self-Regulation Council (CONAR) which emphasize transparency and honesty in digital advertising. This includes clear disclosure of paid partnerships and sponsored content to ensure followers are aware of any commercial relationships.

Additionally, the Brazilian General Data Protection Law (LGPD) affects how influencers collect, store, and manage personal data from their followers. Compliance with these regulations is crucial for maintaining credibility and avoiding legal complications.

Other Topics Relevant to Brazilian Influencers

Social Media Platforms

Brazilian influencers are active across various social media platforms, with Instagram, YouTube, TikTok, and Twitter being the most popular. These platforms provide a space for influencers to engage with their followers through posts, stories, videos, and live streams, allowing for real-time interaction and content sharing.

Community Engagement

Engaging with the local community is essential for Brazilian influencers. They often participate in or promote local events, festivals, and cultural activities, creating a sense of camaraderie and belonging among their followers. This community-driven approach helps them build a loyal and engaged audience.

Brazilian influencers are quick to adopt emerging trends, whether it's a new social media challenge, a viral hashtag, or advancements in technology. Staying updated with these trends is vital for maintaining relevance and expanding their reach.

Top 5 Authentic Local Hashtags to Find Brazilian-Based Influencers

  1. #VidaCarioca
    • Celebrates the lifestyle and culture of Rio de Janeiro, often used by influencers to share local experiences.
  2. #SPnaVeia
    • Focuses on the vibrant city life of São Paulo, a hub for fashion, art, and gastronomy.
  3. #NordesteArretado
    • Embraces the rich cultural heritage and natural beauty of Brazil's Northeast region.
  4. #GastronomiaBrasileira
    • Highlights the diverse and delectable world of Brazilian cuisine, from street food to fine dining.
  5. #BelezaBrasileira
    • Showcases the unique beauty standards and tips specific to Brazilian fashion and beauty.

Harness the power of these hashtags to connect with authentic Brazilian influencers who resonate with local and global audiences alike.

Explore the compelling world of Brazilian influencers and uncover the dynamic content and cultural insights they bring to the digital landscape.

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