MyInfluencer
China Influencers - Everything you need to find ideal influencers

China influencers have taken the digital world by storm, leveraging vast social media platforms to connect with millions of followers. These influencers dominate platforms like Weibo, WeChat, Douyin (known internationally as TikTok), and Xiaohongshu (Little Red Book), shaping trends and consumer behavior across the nation. Understanding the dynamics of China influencers is crucial for brands looking to penetrate this thriving market.

Navigating the World of China Influencers

Beauty and Skincare

Beauty and skincare are immensely popular themes among China influencers. With a culture deeply rooted in holistic health and beauty practices, influencers in this niche often share tips, tutorials, and product reviews. They collaborate frequently with domestic and international beauty brands, driving significant consumer engagement.

Fashion and Lifestyle

Fashion and lifestyle content is another dominant theme. China influencers in this sector showcase the latest trends, from street fashion to high-end designer wear. Their content typically includes fashion hauls, lookbooks, and lifestyle vlogs, offering followers a glimpse into their daily lives.

Tech and Gadgets

Tech-savvy China influencers focus on the latest gadgets and innovations. They review new product launches, offer tech tips, and provide insights into the burgeoning tech industry in China. This content resonates with a tech-enthusiast audience keen on staying ahead in the digital age.

Food and Travel

Food and travel content is highly engaging, often featuring local cuisine, restaurant reviews, travel guides, and adventure vlogs. China influencers in this category offer followers an immersive experience of the culinary and scenic wonders of China, appealing to both local and international audiences.

Discover China 's Diverse Influencers
China influencers on Instagram
Download List
100%
Match Score
@靠北
是个庸人自扰之,自述 自导自演,一人独饮 难求知己,我就是光
Followers:
42.9K|
Micro Influencer
Engagement Rate:
1.7%
Avg. View:
11333
Location:
China
Fit for"briefRewrite"
This influencer is based in China and creates content that resonates well with local audiences. Their focus on fitness and self-improvement aligns well with current trends in the Chinese market, ensuring high relevance.
95%
Match Score
@Shiyu Lim
到中国吃喝玩乐的“社恐”留学生👩‍🎓 ⛹🏻‍♀️🍕🍨🍻 “社恐”— 社交恐怖分子🤪 分享与纪录身边的人事物❤️‍🔥
Followers:
20.6K|
Micro Influencer
Engagement Rate:
3.2%
Avg. View:
20240
Location:
China
Fit for"briefRewrite"
The influencer is based in China, matching the key term perfectly. Their content focuses on food and social experiences in China, which is highly relevant. The channel has a moderate subscriber count and good engagement with hashtags related to Chinese cuisine.
85%
Match Score
@鬍子大叔老K
✈️58 countries 244cities 環遊世界的路上做影片 《CP系旅人🇹🇼》 👇🏻YouTube影片在這👇🏻
Followers:
24.5K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
33554
Location:
Singapore
Fit for"briefRewrite"
The influencer is based in Singapore, which is somewhat relevant to China given the geographical and cultural ties. Their content primarily focuses on travel, with a significant emphasis on China, as indicated by relevant hashtags. They have a decent subscriber count and engagement metrics.
80%
Match Score
@童彤
濑:rich_456 ✈️TG:@gunqiu8188 @fulusoul W'S:+852 5611 3995 全球🌍兼职 🚪槛 888 / 128U 可公益捐助 十年老牌 靠谱诚信 只做高端品质 嗨帮绕行 免开尊口[只做大牌 ]
Followers:
33.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
1388
Location:
China
Fit for"briefRewrite"
Located in China, high engagement metrics, and relevant content.
50%
Match Score
@KEKE生活日記
生活亂七八糟 我要多點花招✨ Follow我們讓你生活不無趣🐾
Followers:
82.6K|
Micro Influencer
Engagement Rate:
3.4%
Avg. View:
102978
Location:
Taiwan
Fit for"briefRewrite"
Also based in Taiwan, this influencer's lifestyle content is somewhat relevant but still not directly tied to China. They boast a larger subscriber count which aids engagement.
40%
Match Score
@筱捷_misha🤎
限動都是好吃的🤤 美甲作品 @nail_jj_misha 備用帳號 @misha_0514_backup 逛逛小店 @lemmut_select
Followers:
45.0K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
15557
Location:
Taiwan
Fit for"briefRewrite"
Location match is Taiwan (TW), which has cultural relevance. The influencer engages in beauty content with a solid subscriber base, though it is not specifically targeting the Chinese audience.
40%
Match Score
@Play Eat Easy 玩食易
👩🏻‍🦰 @pestylehk 📥投稿hashtag #玩食易 授權轉載 📨傳媒聯絡:[email protected] 📮廣告查詢:[email protected]
Followers:
164.9K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
82189
Location:
Hong Kong
Fit for"briefRewrite"
Based in Hong Kong with good engagement metrics but focuses on a niche market.
40%
Match Score
@Vivian Aronson 袁倩祎
📕 Author of “Asian Market cookbook” 🌶️ Founder @cookingbombsauce 💌 [email protected] Sauce sold out! Subscribe for next drop!
Followers:
465.6K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
109555
Location:
United States
Fit for"briefRewrite"
This influencer is located in the United States and focuses primarily on Asian cuisine, particularly Chinese food. Although relevant, their geographical location may limit direct relevance to the key term of China. The high subscriber count indicates some popularity but engagement metrics are moderate.
40%
Match Score
@KKday Taiwan 🇹🇼
🇳🇿紐西蘭航空活動已結束 9/30原活動頁開獎公告 🧳 追蹤 KKday 旅遊不Delay 💨 🚀全球景點先鋒隊 aka 你的旅遊神隊友🚀 👇🏻 下載 App 首購輸入「APP90」滿額現折$90👇🏻
Followers:
109.9K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
21408
Location:
Taiwan
Fit for"briefRewrite"
This influencer from Taiwan focuses on travel but does not have substantial connections to China in their content. They do engage well with their audience, which adds some value.
35%
Match Score
@ワンホンヘア/レイヤーカット/南青山/ケラチントリートメント
【𝐓𝐇𝐄 𝐂𝐇𝐀𝐈𝐍𝐎𝐍 𝐀𝐎𝐘𝐀𝐌𝐀】下田鉄也 上海🇨🇳↪︎东京🇯🇵 微信shimoda3 ▪️色気を纏う𝒘𝒂𝒏𝒈 𝒉𝒐𝒏𝒈 𝒍𝒂𝒚𝒆𝒓 ▪️#トリートメント界の𝒉𝒆𝒓𝒎𝒆𝒔 ▪️预约在下面(予約は下記🔗)
Followers:
32.4K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
4041
Location:
Japan
Fit for"briefRewrite"
The location is Japan, where cultural engagement exists but remains limited regarding direct relevance to China. The content showcases travel which could indirectly interest a Chinese audience.
China influencers on TikTok
Download List
80%
Match Score
@花胖子
我是花胖子,帶著@一山表弟 努力吃遍全國自助餐。 有什麼好吃😋的可以盡情推薦, 歡迎大家一起分享,交流。(招合作精選聯盟)
Followers:
277.6K|
Macro Influencer
Engagement Rate:
8.7%
Avg. View:
454970
Location:
TW
Fit for"briefRewrite"
Location matches (TW). Strong subscriber count and engaging content related to food and culture, appealing to Chinese-speaking audiences.
60%
Match Score
@草榴社区
美女大秀👇福利视频 k766.cc 浏览器打开
Followers:
61.9K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
3397
Location:
TW
Fit for"briefRewrite"
Location matches (TW) but focuses primarily on entertainment without strong ties to Chinese themes.
55%
Match Score
@吃货老外铁蛋儿
谢谢抖音!谢谢各位粉丝!感谢你们的支持!
Followers:
131.5K|
Macro Influencer
Engagement Rate:
1.3%
Avg. View:
37414
Location:
TW
Fit for"briefRewrite"
This influencer from Taiwan showcases food-related content relevant to Chinese cuisine. Their higher subscriber count contributes positively to engagement metrics.
50%
Match Score
@千金饱了
请勿模仿,切勿模仿!不要尝试!🫨 173cm|52kg 来自广东的天蝎辣妹 ♏ 挑战全国辣度天花板发起人 广东辣度第一梯队🌶️
Followers:
126.4K|
Macro Influencer
Engagement Rate:
5.5%
Avg. View:
120290
Location:
TW
Fit for"briefRewrite"
This influencer from Taiwan has a significant subscriber count and engages well with audiences through diverse content types. While primarily focused on lifestyle, there are occasional links to Chinese culture.
30%
Match Score
@女博士GiGi在大马
马来西亚&中国博主 合作➡️咨询➡️ WA60146365323 | VX GiGi5213140
Followers:
78.9K|
Micro Influencer
Engagement Rate:
1.6%
Avg. View:
44068
Location:
MY
Fit for"briefRewrite"
The influencer is based in Malaysia, which does not match the key term 'China'. The content quality and engagement metrics are decent but not strong enough to outweigh the location mismatch.
30%
Match Score
@Thinking cognition
panda关注,多点赞,多评论谢谢Try to increase the powder by 1000. Thank you.
Followers:
98.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
2816
Location:
TW
Fit for"briefRewrite"
Location does not match (TW). Engaging content but primarily focused on local interests. Moderate relevance to China.
25%
Match Score
@乘风破浪男
大千世界无奇不有,是否已经有人类超越了纬度?你的生活是否遇到过无法解释的事? (点赞➕️关注后续更新更精彩)
Followers:
18.9K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
17118
Location:
SG
Fit for"briefRewrite"
Based in Singapore (SG), this influencer's focus on mystical and intriguing content lacks relevance to China directly. Engagement metrics are moderate.
25%
Match Score
@小壹科普
分享科普,奇闻异事,探索,科学,科学实验等视频! 联系邮箱:[email protected]
Followers:
92.6K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
16362
Location:
US
Fit for"briefRewrite"
Location does not match (US). High subscriber count but content is general science-related, not specifically tied to China.
25%
Match Score
@疯狂小杨哥
Followers:
32.1K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
17334
Location:
TW
Fit for"briefRewrite"
Location is Taiwan, which is somewhat relevant. Content lacks description and engagement is low.
25%
Match Score
@Chenghong
Followers:
12.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
450
Location:
MY
Fit for"briefRewrite"
Location does not match (MY). Low engagement with 12,342 subscribers and lack of relevant content related to China.

China-Specific Local Regulations Relevant to Influencer Marketing

Navigating the regulatory landscape is essential for successful influencer marketing in China. The country has stringent local regulations that impact how influencers operate:

Online Content Regulation

China influencers must comply with the Cyberspace Administration of China (CAC) guidelines, which include stringent rules on content censorship. Influencers need to avoid sensitive political topics and adhere to content guidelines to prevent their accounts from being banned or shut down.

Advertising Laws

The Advertisement Law of the People's Republic of China mandates disclosures for sponsored content. Influencers must clearly distinguish paid promotions from organic content to maintain transparency with their audience. Non-compliance can result in penalties for both the influencer and the brand involved.

E-Commerce Regulations

With the rise of social commerce, influencers who engage in selling products through their platforms must adhere to local e-commerce laws. This includes proper licensing, tax obligations, and ensuring product authenticity to avoid legal issues.

Other Topics Relevant to the China Influencers

Influencer Collaboration Practices

Collaborations between China influencers and brands frequently occur through live-streaming events and co-branded product lines. Understanding the cultural nuances and local consumer behavior is essential for effective partnerships.

Consumer Trust and Authenticity

Gaining consumer trust is key in the competitive market of China influencers. Authenticity and relatability are critical factors that followers value, urging influencers to maintain genuine connections and transparency.

Top 5 Authentic Local Hashtags to Find China-Based Influencers

  1. #网红 (Wanghong)
    • Translating to "Internet celebrity", this hashtag is used widely to denote influential online personalities.
  2. #国潮 (Guochao)
    • Signifying the "National Trend", this hashtag is popular among influencers who promote Chinese cultural products and fashion.
  3. #吃货 (Chihuo)
    • Meaning "Foodie", this is an essential hashtag for discovering food and culinary influencers.
  4. #旅行达人 (Lvxing Daren)
    • Translating to "Travel Expert", this hashtag helps find travel influencers showcasing scenic spots and travel tips.
  5. #科技圈 (Keji Quan)
    • Meaning "Tech Circle", this hashtag is ideal for locating tech influencers and enthusiasts.

China influencers continue to shape the social media and marketing landscape with their impactful content and large follower bases. Understanding their themes, regulatory environment, and unique cultural contexts can provide significant leverage for brands looking to engage with this dynamic market.

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