MyInfluencer
Edinburgh Influencers - Everything you need to find ideal influencers

Edinburgh influencers are redefining the social media landscape in Scotland's storied capital. From the historic Royal Mile to the vibrant neighborhoods of Leith and Stockbridge, these digital content creators captivate audiences with their unique perspectives and authentic voices. By leveraging their local insights and an intimate understanding of Edinburgh's culture, these influencers engage both residents and visitors alike, making them invaluable assets for brands looking to reach a targeted audience in the city.

Edinburgh Influencers: Crafting Unique Narratives in Scotland's Capital

Historic Charm and Modern Vibes

One of the most engaging themes among Edinburgh influencers is the juxtaposition of the city's historic charm and its modern vibrancy. Content that features architectural marvels like Edinburgh Castle and the Gothic spires of St Giles' Cathedral often garners significant attention. Simultaneously, influencers also highlight contemporary spots such as the trendy coffee shops and innovative startups that populate the city.

Cultural Events and Festivals

Edinburgh is renowned for its cultural events, notably the Edinburgh International Festival and the Edinburgh Fringe. Influencers frequently curate content around these events, offering behind-the-scenes looks, exclusive interviews, and immersive experiences that capture the festival's lively atmosphere. This kind of content resonates well with both locals and tourists.

Natural Beauty and Outdoor Activities

The stunning natural landscapes surrounding Edinburgh serve as a frequent backdrop for influencers focused on outdoor adventures and wellness. From the panoramic views of Arthur's Seat to the serene Water of Leith pathways, content that emphasizes outdoor activities and the natural beauty of Edinburgh is particularly popular.

Culinary Delights

Food bloggers and culinary influencers in Edinburgh offer a feast for the senses by showcasing the city’s burgeoning food scene. Popular content includes reviews of Michelin-starred restaurants, hidden gems, and coverage of local food festivals like the Edinburgh Food Festival.

Discover Edinburgh 's Diverse Influencers
Edinburgh influencers on Instagram
Download List
35%
Match Score
@Scottish Palestine Solidarity Campaign
Building effective solidarity with the Palestinian people
Followers:
19.6K|
Micro Influencer
Engagement Rate:
2.0%
Avg. View:
6188
Location:
United Kingdom
Fit for"briefRewrite"
Located in the United Kingdom, but content is centered on Palestinian solidarity, which is not relevant to Edinburgh specifically. Engagement metrics are solid.
Edinburgh influencers on TikTok
Download List
95%
Match Score
@Rhona
Edinburgh Travel Creator Edinburgh Travel Guide, Photowalk, Packing⬇️
Followers:
58.3K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
7711
Location:
GB
Fit for"briefRewrite"
This influencer is specifically focused on travel within Edinburgh and has a strong subscriber base along with high engagement metrics and relevant hashtags.
95%
Match Score
@MyVeggieTravels
Scotland & world travel finds Insta: SarahScotland
Followers:
63.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
3952
Location:
GB
Fit for"briefRewrite"
Focused on Scotland travel with specific references to Edinburgh, this influencer has a substantial subscriber base and high engagement potential. Their content aligns perfectly with local interests.
95%
Match Score
@Mercat Tours
History & ghost tours of Edinburgh's Blair Street Underground Vaults
Followers:
15.8K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
1695
Location:
GB
Fit for"briefRewrite"
Highly relevant to Edinburgh with substantial engagement, focusing specifically on historical and ghost tours. Strong use of local hashtags enhances visibility.
95%
Match Score
@Lindsay Evans 🍉
Edinburgh || Interval Timer & Nikon D700 📸IG: novelandink
Followers:
45.2K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
2611
Location:
GB
Fit for"briefRewrite"
The influencer is based in Edinburgh, directly aligning with the key term. They have a substantial subscriber count of 45,169 and use relevant hashtags like 'edinburgh' and 'scotland', indicating strong content quality and engagement.
95%
Match Score
@Loida
If you dream about magical Scotland, we will be best friends.
Followers:
60.4K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
10394
Location:
GB
Fit for"briefRewrite"
Strong focus on Scotland and Edinburgh, with high engagement metrics. Excellent fit for local brands.
90%
Match Score
@Lydia Richardson | Edinburgh
my life in edinburgh, scotland! wedding photographer + vegan foodie ⛰️🌊📸🕊️🌲
Followers:
55.1K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
1664
Location:
GB
Fit for"briefRewrite"
This influencer focuses on life in Edinburgh with high-quality content, solid engagement metrics, and relevant hashtags. Their location aligns perfectly with the key term.
90%
Match Score
@Mid October
Viktorija Edinburgh, Scotland
Followers:
84.2K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
12126
Location:
GB
Fit for"briefRewrite"
A strong focus on Edinburgh with a decent subscriber count. The content aligns well with travel and lifestyle in the region, making it highly relevant.
90%
Match Score
@Sofina
Lifestyle + Food + Travel content🍒 Edinburgh | London 💌[email protected]
Followers:
20.1K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
5146
Location:
GB
Fit for"briefRewrite"
Strong relevance to Edinburgh through various hashtags and content focused on lifestyle and food. High engagement metrics with over 20,000 subscribers.
85%
Match Score
@Annabelle Brockwell
📍edinburgh 📸insta - annabellebrockwell 💌[email protected]
Followers:
15.6K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
3438
Location:
GB
Fit for"briefRewrite"
This influencer showcases travel content that includes specific mentions of Edinburgh. With a solid subscriber count and engaging lifestyle topics, they are relevant for collaborations within the local travel niche.
85%
Match Score
@abie
💌 💗🧚⚡️🌿✨🫶🏻 a bit of this and a bit of that 🌟 [email protected]
Followers:
14.2K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
2191
Location:
GB
Fit for"briefRewrite"
This influencer has strong connections to Edinburgh with relevant hashtags and a decent follower count. Their diverse content offers good engagement potential.
Edinburgh influencers on YouTube
Download List
95%
Match Score
@Clan Broonford
Currently a fake Facebook called "Mr Broonford" is stealing my content. Please report it. Welcome to Clan Broonford, Im a Scottish / Edinburgh Vlogger . I like to make videos about things to do in Edinburgh, and Scotland. Showing you cool places and telling you all about Edinburgh History as well as just exploring our own city. Please Join us and also share our memories as we occasionally go anywhere else in the world. Broonford Merchandise available at https://teespring.com/en-GB/stores/the-broonfords If you would like to support the channel our Patreon page is: https://www.patreon.com/thebroonfords Our new Channel art was made by https://www.instagram.com/gannucciart/?hl=en Theme music created by Nick Cole-Hamilton, for more info visit https://soundcloud.com/you-better-run-records Follow us on twitter https://twitter.com/the_broonfords Follow us on instagram https://www.instagram.com/the_broonfords/ Follow the dogs on Instagram https://www.instagram.com/i_have_2_dogs/
Followers:
19.7K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
2199
Location:
GB
Fit for"briefRewrite"
The influencer is a Scottish vlogger based in Edinburgh, providing detailed content about local history and attractions. High engagement with 19,700 subscribers and relevant hashtags boost their score significantly.
80%
Match Score
@Kakibot's Guidebook
A Czech expat in Scotland making handy little videos about this country's hidden gems, underappreciated neighbourhoods and practical tips for making Scotland your home.
Followers:
33.2K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
4185
Location:
GB
Fit for"briefRewrite"
Strong focus on hidden gems in Scotland and Edinburgh, good subscriber count, and relevant hashtags.
50%
Match Score
@TOPJAW
We're Jesse & Will - two best buds travelling the world documenting the best things to eat, drink and do. If you want to get in touch with us, our email is [email protected]
Followers:
357.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
19993
Location:
GB
Fit for"briefRewrite"
Good engagement metrics but lacks specific focus on Edinburgh; primarily highlights general travel experiences.
30%
Match Score
@Rick Steves' Europe
Explore Europe with Rick Steves, best-selling travel author and host of public television's "Rick Steves' Europe" and public radio's "Travel with Rick Steves." www.ricksteves.com Rick Steves advocates smart, affordable, perspective-broadening travel. As host and writer of the popular public television series "Rick Steves' Europe," and best-selling author of over 50 European travel books, he encourages Americans to travel as "temporary locals." He helps American travelers connect much more intimately and authentically with Europe — and Europeans — for a fraction of what mainstream tourists pay.
Followers:
1.8M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
15949
Location:
US
Fit for"briefRewrite"
While Rick Steves has significant influence with a large following, his content is not specifically focused on Edinburgh, resulting in low relevance to the key term.
30%
Match Score
@Only Scrans
Travelling the world one city at a time 🌎
Followers:
39.5K|
Micro Influencer
Engagement Rate:
2.7%
Avg. View:
38876
Location:
GB
Fit for"briefRewrite"
Located in GB but lacks specific content related to Edinburgh. Generic travel focus limits relevance.
25%
Match Score
@Gimbal Walk TV
Gimbal Walk TV - Travel and tourism videos, holiday destinations, virtual walks, city and seaside tours and fun films to show you how I travel the world. If you enjoy gentle walks through different towns and cities of the world, and seaside/holiday resorts then please subscribe to our channel and let us show you around! I love to walk around creating Virtual tours in 4K Video and Stereo sound. These videos can also be used while walking on treadmills to give you a feel of city walk from the comfort of your living room. Furthermore, you can also watch these videos for relaxation if you just want to see the beautiful sights and city ambience while enjoying ASMR through some videos containing rain sights and sounds. Twitter - @gimbalwalktv Insta - @gimbalwalktv Facebook - GimbalWalkTV #Walking #Travel #Tourism #Virtualwalk #Seaside #City #Walkingtour #gimbalwalktv
Followers:
75.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
2128
Location:
GB
Fit for"briefRewrite"
This influencer operates in the UK but focuses on general travel content without any specific connection to Edinburgh, making them less relevant.
20%
Match Score
@Rate My Takeaway
Join Danny on his search to find the best/worst takeaways. Rate My Takeaway is your video guide to finding the best places to eat from local business in your area. After months of hearing from the community, we sent Danny to try & test some of the highly recommended places that you've all been telling us about for the last 3 years. What first started as a small Facebook Group has now become your way of skipping the menus and to find out what's new in your area. You can contact us anytime by emailing [email protected]
Followers:
720.0K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
114255
Location:
GB
Fit for"briefRewrite"
This influencer is based in Great Britain but does not specifically engage with Edinburgh-related content. Their focus on local takeaways may lack broader appeal.
20%
Match Score
@Thenjiwe Comedy
Welcome to Thenjiwe Comedy! "Laughter is the best medicine," but let's be real, it's also the best way to cope with the chaos of modern life. That's where I come in - your friendly neighborhood comedian, bringing you hilarious takes on current events, pop culture, and everyday absurdities. As a stand-up comedian and observer of the human condition, I'll regale you with stories of my own misadventures and share my witty insights on everything from politics and social media to relationships and getting older (like, what's up with that?). Join me on this journey of laughter, observation, and occasional ranting, as we navigate the ups and downs of life together. New videos every week!
Followers:
165.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1193
Location:
ZA
Fit for"briefRewrite"
Although the influencer has a large following, their content is based in South Africa and lacks relevance to Edinburgh.
20%
Match Score
@Adam and Madalyn
Thanks for checking out our channel! We love to travel, and we love to eat food! And we have plans to keep doing both of those things for a long time. We created this channel to share our best experiences, whether its a daily vlog or a helpful recommendation video. At minimum this channel is our video journal to ourselves. At its best, we hope to help people better research destinations they might want to travel, find inspiration, or just be entertained! For all those who subscribe to our channel, like a video, or leave a comment, we're truly thankful. We feel that if we help just one person find a new place to travel, or help make their planned trip somewhere just a little better, it is worth it to us!
Followers:
17.9K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
10299
Location:
US
Fit for"briefRewrite"
Location is the US, which is not relevant to Edinburgh. Content quality and engagement are decent but lack any connection to the key term.
10%
Match Score
@Camden David
Moving to a new country every month in pursuit of something more meaningful while bringing you honest travel tips. I'll be sharing my personal experiences with money + travel (the good, the bad, and the ugly), and hopefully we'll learn a few things along the way. I don't know where this journey will take us, but I'm glad you're here.
Followers:
19.4K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
4965
Location:
US
Fit for"briefRewrite"
Lacking any content or connection to Edinburgh, this influencer is not relevant for businesses targeting that location.

Edinburgh-Specific Local Regulations Relevant with Influencer Marketing

Navigating the local regulations is crucial for Edinburgh influencers and the brands that collaborate with them. Here are key points to consider:

Disclosure Requirements

Edinburgh influencers must comply with the Advertising Standards Authority (ASA) guidelines, which require clear disclosure of sponsored content. This includes using hashtags like #Ad or #Sponsored to maintain transparency with their audience.

Influencers in Edinburgh should respect the intellectual property rights of content creators and artists. This means obtaining proper permissions when using music, artwork, and other media in their posts.

Local Business Partnerships

Edinburgh has numerous local businesses that are open to influencer collaborations. Influencers must ensure that these partnerships align with their personal brand and values, maintaining authenticity in their promotions.

Other Topics Relevant to the Edinburgh Influencers

Community Engagement

Edinburgh influencers often engage deeply with their local communities. Participating in neighborhood events, promoting local causes, and collaborating with fellow influencers are common practices. This community involvement not only enhances their credibility but also fosters a loyal follower base.

Sustainable Living and Eco-Friendly Initiatives

Given the growing emphasis on sustainability, Edinburgh influencers are increasingly focusing on eco-friendly practices. Content that promotes sustainable living, zero-waste initiatives, and green travel options resonates well with their environmentally conscious followers.

Top 5 Authentic Local Hashtags to Find Edinburgh-Based Influencers

#EdinburghLife

Used by influencers to share everyday experiences in the city, offering glimpses into local lifestyles and lesser-known spots.

#RoyalMile

Popular among influencers showcasing the historic and tourist-friendly areas of Edinburgh, filled with cobbled streets and historical landmarks.

#LeithLife

Reflects the vibrant and eclectic neighborhood of Leith, known for its thriving arts scene and dynamic waterfront.

#EdinburghEats

A go-to hashtag for food enthusiasts highlighting the city's diverse culinary scene, from fine dining to street food.

#FestivalCity

Widely used during the various festivals throughout the year, this hashtag helps to discover content related to Edinburgh’s plethora of cultural events.

In essence, Edinburgh influencers are masterful storytellers who encapsulate the spirit of the city through their digital content. By diving into the rich history, vibrant culture, and stunning landscapes, they create engaging narratives that resonate powerfully with their audience.

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