MyInfluencer

Estonia Influencers - Everything you need to find ideal influencers

Estonia influencers have carved a niche for themselves in the bustling world of social media. Nestled in Northern Europe, Estonia is known for its digital innovation, and the influencer landscape in this Baltic country is no exception. Estonia influencers harness their cultural heritage, tech-savvy skills, and captivating content to engage with a diverse audience. In this guide, we delve into the dynamic world of Estonia influencers, exploring popular content themes, relevant local regulations, and more.

The Rise of Estonia Influencers: A Comprehensive Guide

Estonia influencers create content that resonates deeply with their audience. Some of the most popular content themes include:

1. Technology and Innovation

As one of the most digitally advanced nations, Estonia influencers often focus on tech and innovation. They showcase and review the latest gadgets, apps, and tech solutions emerging from the country.

2. Travel and Tourism

Estonia's breathtaking landscapes, historic sites, and vibrant cities offer a treasure trove of content for travel enthusiasts. Influencers share stunning travel photography and guides to Estonia’s hidden gems, from Tallinn’s medieval old town to the serene islands of Saaremaa.

3. Health and Wellness

The focus on health and wellness has seen a surge among Estonia influencers. Content around yoga, meditation, fitness routines, and sustainable living is highly popular, reflecting a growing trend towards a balanced lifestyle.

4. Fashion and Lifestyle

Fashion-forward Estonia influencers are known for their unique style and trendsetting abilities. They often highlight local designers, sustainable fashion brands, and lifestyle choices that emphasize authenticity and creativity.

5. Food and Cuisine

Estonia’s rich culinary traditions provide ample opportunities for food bloggers and influencers. From traditional recipes to contemporary culinary experiments, Estonia influencers serve up a feast for the eyes and taste buds.

Discover Estonia 's Diverse Influencers
Estonia influencers on Instagram
Download List
#1
Syn Cole
Syn Cole
@syncole
Estonia
🇪🇪 🎹 🎛️ 🎧 New single soon! Listen all my music via links below ⬇️ bookings: marc@koolwaters.com
Followers
74.6K
Micro Influencer
Engagement Rate
0.2%
A rising star in the music scene, this Estonia-based influencer is all about house and dance music. With a growing subscriber base and a commitment to high-quality content, they are an ideal partner for brands in the music and entertainment sectors.
#2
Ruslan Holin
Ruslan Holin
@ruslanholin
Estonia
Спортсмен. Блогер
Followers
22.8K
Micro Influencer
Engagement Rate
0.4%
This fitness enthusiast from Estonia shares a wealth of health and wellness content that inspires many. Collaborating with them offers brands a chance to connect deeply with a health-conscious audience.
#3
Nature of Estonia | NofE 💙🖤🤍
Nature of Estonia | NofE 💙🖤🤍
@nature_of_estonia
Estonia
Estonian Nature 🌍 📸 Tag us in your photos @Nature_of_Estonia, #Nature_of_Estonia, #NatureOfEstonia and we will add your photo to the story ❄️🎄
Followers
31.9K
Micro Influencer
Engagement Rate
1.0%
Discover the beauty of Estonia through stunning visuals and captivating nature content! This influencer connects with nature enthusiasts by showcasing breathtaking landscapes and inviting followers to share their own experiences. Perfect for collaborations in eco-tourism and outdoor activities.
#4
Visit Estonia
Visit Estonia
@visitestonia
Estonia
🇪🇪 The official tourist information of Estonia. 🍽 Tag @visitestonia or #visitestonia to give us permission to repost.
Followers
158.6K
Macro Influencer
Engagement Rate
0.8%
As the official tourist information channel of Estonia, this influencer is a prime candidate for collaborations aimed at promoting tourism and local culture. Their large audience and active engagement make them a valuable partner.
#5
Brasileiros na Estônia 🇪🇪
Brasileiros na Estônia 🇪🇪
@teretallinn
Estonia
🇪🇪🇧🇷 Brasileiros morando na Estônia 📬📩 tallinntere@gmail.com 💁🏽💁🏽‍♀️ Por @joaao.marcos e @gabi.viaja
Followers
19.7K
Micro Influencer
Engagement Rate
1.4%
Join the journey of Brazilian expats living in Estonia! This channel offers a unique perspective on life in Tallinn, complete with local insights and cultural experiences. They are perfect for brands looking to reach diverse audiences interested in Estonian life.
#6
Geit Eero
Geit Eero
@geit.eero
Estonia
🗺️ Location: Estonia, EU. Mailbox: hello@geiteero.com
Followers
644.4K
Macro Influencer
Engagement Rate
1.8%
Step into the vibrant streets of Estonia through the lens of this passionate photographer! With a focus on urban aesthetics and cultural narratives, this influencer brings Estonia to life, making them an excellent partner for travel, lifestyle, and photography brands.
#7
Elina Nechayeva 🎶Soprano
Elina Nechayeva 🎶Soprano
@elinanechayeva
Estonia
❤️Opera singing 💜Lifestyle 💚Travel 💙Music 📩 booking@unitedstage.ee
Followers
30.4K
Micro Influencer
Engagement Rate
1.1%
Experience the enchanting world of opera and travel with this talented Estonian singer-songwriter! With a passion for performance and lifestyle content, they offer a glimpse into the artistic side of Estonia. Ideal for partnerships in music, arts, and cultural promotions.
#8
Karin Požidajev
Karin Požidajev
@karinlarven
Estonia
youtuber ja lugemisfanaatik 🤎 kõik raamatutest @midakarinloeb Tallinn, Estonia 📽 FILMIN OMA ELU: ⬇️
Followers
16.8K
Micro Influencer
Engagement Rate
3.7%
Meet a passionate storyteller from Tallinn who shares captivating narratives about books and life in Estonia. Their unique perspective can engage a diverse audience.
#9
Marianne Seiman
Marianne Seiman
@heegeldab
Estonia
Crochet magic @pinkandkhaki 👇click here for crochet course and patterns
Followers
140.2K
Macro Influencer
Engagement Rate
1.4%
Bringing a touch of creativity from Estonia, this influencer shares crochet magic and DIY projects that inspire viewers to embrace their own crafting journey. A collaboration could highlight local artisanal products.
#10
Dr. Deniss Salmijanov
Dr. Deniss Salmijanov
@salmijanov
Estonia
🇪🇪 middle-distance runner Dentist 🦷
Followers
114.9K
Macro Influencer
Engagement Rate
5.3%
A prominent figure in the running community, this influencer brings excitement and energy to fitness enthusiasts in Estonia. Their local presence and active engagement make them a strong candidate for partnerships in sports and wellness.
Estonia influencers on TikTok
Download List
#1
Tere Tallinn
Tere Tallinn
@tere.tallinn
EE
Brazilians living in Estonia 🇪🇪 Culture, travel, work and more
Followers
20.0K
Micro Influencer
Engagement Rate
0.4%
This influencer highlights the Brazilian community in Estonia, providing valuable insights into cultural integration. Perfect for brands looking to engage with diverse audiences within Estonia.
#2
#visitestonia
#visitestonia
@visitestonia
EE
🌳🏰 Visit Estonia, it's about time. Supported by EU Regional Development Fund
Followers
35.2K
Micro Influencer
Engagement Rate
0.8%
This channel is dedicated to showcasing the beauty of Estonia through travel content. With high engagement and a commitment to promoting local tourism, they are an excellent partner for businesses looking to connect with tourists.
#3
Estonian Nature and Wildlife
Estonian Nature and Wildlife
@eestiloodus
EE
Followers
14.9K
Micro Influencer
Engagement Rate
0.8%
Dedicated to showcasing the charm of Estonian wildlife and landscapes, this influencer captures nature's beauty through engaging videos. A collaboration could effectively highlight eco-friendly products or initiatives.
#4
uwanma
uwanma
@uwanma1
EE
Adjusting to life in Estonia… & loving it! 🥰 4eva trying to lose weight 🤦🏽‍♀️
Followers
11.2K
Micro Influencer
Engagement Rate
1.4%
Sharing the journey of adjusting to life in Estonia, this influencer resonates with locals and expats alike. Their authentic content creates a warm connection that attracts potential collaborations.
#5
🇺🇦Ukrainian in Estonia🇪🇪
🇺🇦Ukrainian in Estonia🇪🇪
@smmart_avocado
EE
Даша з Криму.Ukrainlanna Eesti mees on käes 📩smmart.avocado@gmail.com
Followers
31.7K
Micro Influencer
Engagement Rate
1.3%
Join this vibrant Estonian creator as they share life experiences and cultural insights! With engaging stories and a strong connection to local culture, they are a great partner for brands targeting Estonian audiences.
#6
loora
loora
@looraxo
EE
the cool girl
Followers
23.0K
Micro Influencer
Engagement Rate
10.9%
This influencer shares lifestyle content with a unique perspective from Estonia. Their engaging personality and local insights can attract collaborations aiming to showcase Estonian culture.
#7
vaarikas🍓
vaarikas🍓
@varvaarikas
EE
Varya ☦️🪆 languages: 🇷🇺(native)🇬🇧(С1)🇪🇪(В2)🇰🇷(4급) IG:varvaarika
Followers
58.3K
Micro Influencer
Engagement Rate
0.5%
An Estonian influencer who brings vibrant energy through varied content themes, from personal insights to lifestyle tips. Their unique approach can attract collaborations from brands aiming for a youthful audience.
#8
Kristi Luik
Kristi Luik
@the.icy.relatable
US
She may be old, but she be fierce. Writer. Former erratic. Family woman.
Followers
31.9K
Micro Influencer
Engagement Rate
0.3%
A captivating writer with a background in erratic creativity, this influencer shares experiences tied to Estonia, appealing to viewers interested in American perspectives on European life.
#9
Ilonashhh
Ilonashhh
@ilonashhh
EE
Ilona, Estonian 🇪🇪
Followers
127.9K
Macro Influencer
Engagement Rate
0.1%
Ilona brings fun and humor through her engaging videos that resonate with Estonian audiences. A collaboration could enhance visibility within local markets.
#10
Antti Sipola
Antti Sipola
@alaas131
FI
antti.sipola13@gmail.com
Followers
186.2K
Macro Influencer
Engagement Rate
4.7%
Explore captivating content from this Finnish influencer! With a focus on a variety of topics, although not specifically related to Estonia, their broad appeal may attract diverse audiences.
Estonia influencers on YouTube
Download List
#1
Eesti Rahvusringhääling
Eesti Rahvusringhääling
@UCYal7J64EbvvlygsfiFriIw
EE
Tere tulemast Eesti Rahvusringhäälingu ametlikule YouTube´i kanalile! Welcome to the official Estonian Public Broadcasting channel on YouTube! Käesolevate audiovisuaalteoste autoriõigused kuuluvad Eesti Rahvusringhäälingule. Teoste avaldamine sel lehel on kooskõlastatud Eesti Autorite Ühingu/Nordic Copyright Bureau, Eesti Fonogrammitootjate Liidu ja Eesti Esitajate Liiduga. This is the official Youtube channel of Estonian Public Broadcasting (Eesti Rahvusringhääling). Estonian Public Broadcasting holds all copyrights to the videos displayed on this YouTube channel. Communication of videos to the public, which contain copyright protected music on this YouTube channel is authorized by Estonian Authors Society / Nordic Copyright Bureau, Estonian Association of the Phonogram Producers and Estonian Performers Association on the basis of a licence agreement. Head saated iga päev ! © Copyright 2016 ERR Gonsiori 27, 15029, Tallinn, Estonia
Followers
54.8K
Micro Influencer
Engagement Rate
0.2%
Welcome to the official Estonian Public Broadcasting channel, where you can explore a wide range of engaging audiovisual content about Estonia. This channel is perfect for anyone interested in authentic Estonian culture and news.
#2
Яна и Кристина. Жизнь в Эстонии
Яна и Кристина. Жизнь в Эстонии
@UCj7-MeI6C0MNS0L1VN7JUCQ
EE
Всем привет) Зовут меня Яна, живу в Прибалтике,в Эстонии в городе Таллинн, люблю общение, путешествия, кулинарию и мы вместе с дочкой Кристиной не дадим вам заскучать!Наш канал - это реальная жизнь простой семьи из Эстонии.Видео выходят каждый день. На канале и вкусные рецепты и поделки , украшения для дома, обзор интересных событий и мероприятий, обзор цен и продуктов, магазинов, ярмарки, выставки, театры, путешествия, влоги, дачная жизнь, интересные места в Эстонии и многое другое !Может кому-нибудь будет интересны и полезны наши ежедневные влоги) Подписывайтесь, я рада всем! Контакт для рекламы и сотрудничества : yanaiter@mail.ru Группа в ВК: https://vk.com/janakristinaestonia Еще дополнительные платформы: мой Телерамм https://t.me/janakristinaestonia Мой тик ток https://www.tiktok.com/@jana_iter Все права защищены. Запрещено копирование ИДЕЙ и использование ВИДЕО - материалов! Запрещено размещение на сторонних ресурсах без согласования с автором канала.
Followers
32.8K
Micro Influencer
Engagement Rate
0.3%
Meet Jana, a passionate creator living in Estonia who shares daily insights into family life, travel tips, and local cuisine. With engaging videos and a commitment to showcasing the essence of Estonian culture, she is an excellent partner for brands looking to connect with an authentic local audience.
#3
Chiara Magi
Chiara Magi
@UCZr5q6AFG83YABxjVHQj3Yw
IT
Hi, I'm Chiara Magi, on my channel I talk about my travels, my home country Estonia, it's language Estonian, and about the island where I live: Sicily. I work as a videographer, half of the year I film weddings and another half my own travel videos and branded content. Please check out 'Wild Mint Studio' on YouTube to find the videos I do for my work. I am passionate about photography, languages, music and the internet. Check out my series called Sicilian Vibes. I will be traveling around Sicily only on foot, I will have about 1,000 kilometres to go. Discover Sicily together with me through my videos and blog! Please feel free to contact me for collaborations, I travel around very often so I might be where you are!
Followers
15.8K
Micro Influencer
Engagement Rate
0.3%
Chiara Magi is a talented videographer who blends her love for Estonia with her adventures in Sicily. Her channel features captivating travel stories and insights into Estonian culture, making her a unique collaborator for brands targeting both Estonian and international audiences.
#4
Idyll in Everyday Life
Idyll in Everyday Life
@UCMt-91eh2mQUxCk-ErlV5yw
FI
Hello, I'm Sandra. Originally from Estonia, I now split my time between Estonia and Finland. I love capturing the idyll hidden in everyday life. I created this channel to share interesting DIY projects, various recipes, the beautiful nature of Estonia and Finland, local traditions, my pursuit of living healthier lifestyle, and simple everyday life moments.💌 I hope the comment section of this channel encourages friendly discussions and provides a space for sharing interesting knowledge. Instagram: https://www.instagram.com/idyll.in.everyday.life/ Pinterest: https://www.pinterest.com/idyllineveryday/
Followers
21.0K
Micro Influencer
Engagement Rate
5.1%
Originally from Estonia, this influencer shares delightful DIY projects and culinary experiences that celebrate the beauty of everyday life. Collaborating with her could bring a unique blend of Estonian and Finnish culture to your brand.
#5
Tide Knot Travellers
Tide Knot Travellers
@UComjNFRctGoz0X0qu7xaneA
GB
Hi! We're Craig & Kirsty a Husband and Wife travelling the World and sharing our content to help others travel too! A British couple from just outside London, England. We got married in 2018 and decided instead of a honeymoon we’d travel the world together. We saved money and points, quit our jobs, rented our house out and boarded a one way flight on March 1st 2020, then the global pandemic hit, so we chose to stay put where we were and toured the entire country of Estonia! We started this Youtube channel to create memories & share our experiences with friends, family and anyone who enjoys travel! We post a new video every Friday and sometimes we do a midweek bonus video (when travel and wifi allows!) We hope you enjoy our videos and thank you for following our journey! The easiest way for you to support our work is to subscribe to our channel and ring the bell 🔔 to get notified when we post a new video! Follow us on instagram to see where we are and what's coming up next!
Followers
12.6K
Micro Influencer
Engagement Rate
0.3%
Craig & Kirsty are a dynamic couple who share their travel adventures with an emphasis on personal experiences. While not based in Estonia, their journey there offers opportunities for collaborative storytelling about travel experiences in the region.
#6
4K Walk and travel Baltic and Europe
4K Walk and travel Baltic and Europe
@UCqRGRWW8YtbH8ECfCRoEG_A
SE
This channel is about virtual travels and virtual video walks through the streets of Baltic cities in Northern Europe. Estonia, Latvia, Lithuania, Finland and other countries. My aim is to provide a walking video which gives the viewer a realistic detailed feel about the city and daily street life, spirit of the city, so to speak. Therefor I record videos in a single shot with 4K quality to allow you experience real sights and sounds of the places in first person point of view. Kind of slow tv, you know If you are into exercising then hopefully my virtual walks can make your treadmill less boring :)
Followers
18.4K
Micro Influencer
Engagement Rate
0.2%
Focusing on virtual travels through the Baltic region, this influencer provides immersive city walking tours that transport viewers to local streets. A collaboration could appeal to brands interested in promoting tourism.
#7
Ralf Paldermaa
Ralf Paldermaa
@UCNaQ5L5nEdbb3k8FSSfu0xA
EE
here to have fun JÄLGI MIND MUJAL: YT II: @ismaralf IG: @ralfpaldermaa IG II: @ismaralf FB: @ralfpaldermaayt KICK: ismaralf MUUSIKA https://open.spotify.com/artist/7HUk1q3Gd0deS1t78QN1Ro?si=Ivi9C-mMRQWR9L4-KVyqmA https://soundcloud.com/ralfpaldermaa LIITU DISCORDIGA: https://discord.gg/94UqqtHtDC KOOSTÖÖGA SEOSES KIRJUTA: paldermaaralf@gmail.com PEACE, LOVE AND POSITIVITY!
Followers
13.1K
Micro Influencer
Engagement Rate
3.1%
With a fun approach to content creation, this Estonian influencer engages audiences through various entertaining formats. Their strong local ties can be beneficial for brands looking to connect with Estonian consumers.
#8
OfficialKerli
OfficialKerli
@UCNfB8oLFao9xADXBDKoFBTA
US
Official YouTube Channel for KERLI.
Followers
266.0K
Macro Influencer
Engagement Rate
0.2%
The official YouTube channel for KERLI features music that appeals to a wide audience. While influential, their focus is not localized to Estonia.
#9
Delfi TV Eesti
Delfi TV Eesti
@UCOW9Q8rwYsGVgXNaAHRi_DA
EE
Teeme huvitavaid asju huvitavate inimestega.
Followers
15.7K
Micro Influencer
Engagement Rate
0.9%
Engage with an innovative Estonian creator dedicated to interesting projects with diverse individuals. Their creativity could bring fresh ideas to collaborations.
#10
Travelmoji
Travelmoji
@UCOd0NtTgGJHfrYKuM2M7sGQ
IN
Hello fellow travelers. Welcome to Travelmoji. We are a community of travel enthusiasts who find solace going around the world. In our sincerest efforts to satisfy your wanderlust, we bring forward insightful content featuring the wonderful places around the world neatly compiled into the ‘Top things-to-do lists. We love all kinds of travel. Touristy and offbeat, short trips and long stays, luxury and modest. And we aim to give you a glimpse of anything and everything that speaks about the aura of the place. Our vision at Travelmoji is to form a community of like-minded travelers, who share our passion for unique experiences, breathtaking destinations, exploring different cultures, and connecting with people. Unplug, unwind and just breathe.
Followers
23.9K
Micro Influencer
Engagement Rate
0.0%
Travelmoji invites you to explore beautiful destinations around the world! While they offer great travel tips, their focus lies outside Estonia, making them less relevant for local brands.

Estonia-Specific Local Regulations Relevant with Influencer Marketing

Understanding local regulations is essential for both influencers and brands. Estonia influencers must navigate a set of rules specific to their region:

1. Advertising Regulation

In Estonia, influencers are required to clearly label paid partnerships and sponsored content to ensure transparency. The advertising law mandates that any form of advertising must be unmistakable and easily distinguishable from other content.

2. Data Protection

With Estonia being a digital pioneer, data protection regulations are stringent. Influencers must adhere to the General Data Protection Regulation (GDPR), ensuring that personal data is processed lawfully, transparently, and for legitimate purposes.

3. Content Licensing

Influencers should be aware of copyright laws in Estonia, ensuring they have the necessary permissions for any third-party content they use in their posts. This includes music, images, and videos.

Other Topics Relevant to the Estonia Influencers

1. Collaborating with Local Brands

Estonia influencers often collaborate with local brands to promote products and services. Such collaborations are mutually beneficial, helping local businesses reach wider audiences while allowing influencers to monetize their platforms.

2. Participating in Local Events

Engagement with local events, festivals, and cultural celebrations offers rich content opportunities. Events like Tallinn Music Week and the Estonian Song and Dance Festival allow influencers to create unique and locally relevant content.

3. Utilizing Estonia’s Digital Resources

Estonia is known for its e-residency program and other digital innovations. Influencers can leverage these resources for content creation, from virtual tours of digital services to tutorials on utilizing Estonia’s tech advancements.

Top 5 Authentic Local Hashtags to Find Estonia-Based Influencers

1. #VisitEstonia

This hashtag is widely used by travel influencers showcasing Estonia’s beauty and culture.

2. #TallinnLife

Popular among influencers based in or visiting the capital city, this tag highlights the vibrant life in Tallinn.

3. #EestiToit

A go-to hashtag for food influencers, focusing on traditional and modern Estonian cuisine.

4. #EstonianFashion

Used by fashion influencers, this hashtag highlights avant-garde and mainstream fashion in Estonia.

5. #NatureOfEstonia

Perfect for influencers who emphasize nature photography and outdoor adventures in Estonia’s stunning natural landscapes.

Estonia influencers are a diverse group, each bringing their own unique perspective to the dynamic world of social media. Whether through technology innovations, picturesque travel posts, or culinary delights, they continue to captivate and engage their audience both locally and globally.

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