Estonia Influencers - Everything you need to find ideal influencers
Estonia influencers have carved a niche for themselves in the bustling world of social media. Nestled in Northern Europe, Estonia is known for its digital innovation, and the influencer landscape in this Baltic country is no exception. Estonia influencers harness their cultural heritage, tech-savvy skills, and captivating content to engage with a diverse audience. In this guide, we delve into the dynamic world of Estonia influencers, exploring popular content themes, relevant local regulations, and more.
The Rise of Estonia Influencers: A Comprehensive Guide
Popular Content Themes Among Estonia Influencers
Estonia influencers create content that resonates deeply with their audience. Some of the most popular content themes include:
1. Technology and Innovation
As one of the most digitally advanced nations, Estonia influencers often focus on tech and innovation. They showcase and review the latest gadgets, apps, and tech solutions emerging from the country.
2. Travel and Tourism
Estonia's breathtaking landscapes, historic sites, and vibrant cities offer a treasure trove of content for travel enthusiasts. Influencers share stunning travel photography and guides to Estonia’s hidden gems, from Tallinn’s medieval old town to the serene islands of Saaremaa.
3. Health and Wellness
The focus on health and wellness has seen a surge among Estonia influencers. Content around yoga, meditation, fitness routines, and sustainable living is highly popular, reflecting a growing trend towards a balanced lifestyle.
4. Fashion and Lifestyle
Fashion-forward Estonia influencers are known for their unique style and trendsetting abilities. They often highlight local designers, sustainable fashion brands, and lifestyle choices that emphasize authenticity and creativity.
5. Food and Cuisine
Estonia’s rich culinary traditions provide ample opportunities for food bloggers and influencers. From traditional recipes to contemporary culinary experiments, Estonia influencers serve up a feast for the eyes and taste buds.
Discover Estonia 's Diverse Influencers
Estonia influencers on Instagram
Download List
95%
Match Score
@Syn Cole
🇪🇪 🎹 🎛️ 🎧
New single soon! Listen all my music via links below ⬇️
bookings: [email protected]
Followers:
74.6K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
23811
Location:
Estonia
Fit for"briefRewrite"
Location match is perfect as the influencer is based in Estonia. The content quality is high, focusing on music production and has relevant hashtags. The subscriber count is significant, indicating good engagement.
95%
Match Score
@Ruslan Holin
Спортсмен. Блогер
Followers:
22.8K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
2632
Location:
Estonia
Fit for"briefRewrite"
Located in Estonia, this influencer focuses on fitness-related content and engages a good number of subscribers. Strong local relevance boosts their score significantly.
95%
Match Score
@Nature of Estonia | NofE 💙🖤🤍
Estonian Nature 🌍
📸 Tag us in your photos @Nature_of_Estonia, #Nature_of_Estonia, #NatureOfEstonia and we will add your photo to the story ❄️🎄
Followers:
31.9K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
6234
Location:
Estonia
Fit for"briefRewrite"
The influencer is based in Estonia, which matches the key term perfectly. Their content focuses on Estonian nature, supported by a strong subscriber count and relevant hashtags. The engagement metrics are also favorable due to their targeted niche.
90%
Match Score
@Visit Estonia
🇪🇪 The official tourist information of Estonia.
🍽 Tag @visitestonia or #visitestonia to give us permission to repost.
Followers:
158.6K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
36452
Location:
Estonia
Fit for"briefRewrite"
Location matches Estonia and content is highly relevant with a strong focus on tourism. High subscriber count indicates strong engagement.
90%
Match Score
@Brasileiros na Estônia 🇪🇪
🇪🇪🇧🇷 Brasileiros morando na Estônia
📬📩 [email protected]
💁🏽💁🏽♀️ Por @joaao.marcos e @gabi.viaja
Followers:
19.7K|
Micro Influencer
Engagement Rate:
1.4%
Avg. View:
14820
Location:
Estonia
Fit for"briefRewrite"
This influencer operates in Estonia and provides content tailored to the local audience with a strong engagement on hashtags relevant to Estonia. The subscriber count is solid at 19,679, indicating good reach within the niche.
90%
Match Score
@Geit Eero
🗺️ Location: Estonia, EU.
Mailbox: [email protected]
Followers:
644.4K|
Macro Influencer
Engagement Rate:
1.8%
Avg. View:
236820
Location:
Estonia
Fit for"briefRewrite"
Located in Estonia, this influencer specializes in street photography and showcases various aspects of Estonian life through their lens. The high subscriber count indicates significant reach and engagement with their audience.
88%
Match Score
@Elina Nechayeva 🎶Soprano
❤️Opera singing
💜Lifestyle
💚Travel
💙Music
📩 [email protected]
Followers:
30.4K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
8928
Location:
Estonia
Fit for"briefRewrite"
This influencer also operates from Estonia and focuses on opera singing, lifestyle, and travel. Their subscriber count is impressive, indicating a strong follower base. The content is unique and creative, appealing to a diverse audience.
88%
Match Score
@Karin Požidajev
youtuber ja lugemisfanaatik 🤎
kõik raamatutest @midakarinloeb
Tallinn, Estonia
📽 FILMIN OMA ELU: ⬇️
Followers:
16.8K|
Micro Influencer
Engagement Rate:
3.7%
Avg. View:
32839
Location:
Estonia
Fit for"briefRewrite"
This influencer's content is deeply rooted in Estonian culture and storytelling, appealing to local audiences with a good subscriber count.
85%
Match Score
@Marianne Seiman
Crochet magic
@pinkandkhaki
👇click here for crochet course and patterns
Followers:
140.2K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
20580
Location:
Estonia
Fit for"briefRewrite"
Based in Estonia with a focus on crochet and DIY projects, this influencer shows strong local relevance. Their follower count indicates a good level of engagement within their niche.
85%
Match Score
@Dr. Deniss Salmijanov
🇪🇪 middle-distance runner
Dentist 🦷
Followers:
114.9K|
Macro Influencer
Engagement Rate:
5.3%
Avg. View:
138966
Location:
Estonia
Fit for"briefRewrite"
Location match is perfect (Estonia), focuses on running and fitness-related content, and has high engagement with 114,903 subscribers.
Estonia influencers on TikTok
Download List
95%
Match Score
@Tere Tallinn
Brazilians living in Estonia 🇪🇪
Culture, travel, work and more
Followers:
20.0K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
1724
Location:
EE
Fit for"briefRewrite"
High relevance with strong connection to Estonian culture and community. Excellent engagement metrics with significant follower count.
90%
Match Score
@#visitestonia
🌳🏰
Visit Estonia, it's about time.
Supported by EU Regional Development Fund
Followers:
35.2K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
7456
Location:
EE
Fit for"briefRewrite"
Location matches (EE), focused on promoting tourism in Estonia with strong engagement metrics and relevant hashtags.
88%
Match Score
@Estonian Nature and Wildlife
Followers:
14.9K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
5071
Location:
EE
Fit for"briefRewrite"
This influencer focuses on Estonian nature with strong engagement metrics. Their content is highly relevant to the local audience, making them an excellent fit for nature-oriented collaborations.
85%
Match Score
@uwanma
Adjusting to life in Estonia… & loving it! 🥰
4eva trying to lose weight 🤦🏽♀️
Followers:
11.2K|
Micro Influencer
Engagement Rate:
1.4%
Avg. View:
4127
Location:
EE
Fit for"briefRewrite"
Location matches (EE), personal experience shared about adjusting to life in Estonia makes it relatable, and good engagement metrics.
80%
Match Score
@🇺🇦Ukrainian in Estonia🇪🇪
Даша з Криму.Ukrainlanna
Eesti mees on käes
📩[email protected]
Followers:
31.7K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
13196
Location:
EE
Fit for"briefRewrite"
This influencer has strong ties to Estonia and engages with local themes through their content. A good subscriber base indicates potential for collaboration.
75%
Match Score
@loora
the cool girl
Followers:
23.0K|
Micro Influencer
Engagement Rate:
10.9%
Avg. View:
24007
Location:
EE
Fit for"briefRewrite"
Location match is good (EE), content quality is focused on lifestyle with some relevance to Estonia, and engagement is moderate with 23,029 subscribers.
75%
Match Score
@vaarikas🍓
Varya
☦️🪆
languages: 🇷🇺(native)🇬🇧(С1)🇪🇪(В2)🇰🇷(4급)
IG:varvaarika
Followers:
58.3K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
12824
Location:
EE
Fit for"briefRewrite"
This influencer is located in Estonia and engages with diverse content. While the engagement metrics are good, the specific focus on certain themes may limit broader appeal.
70%
Match Score
@Kristi Luik
She may be old, but she be fierce.
Writer. Former erratic. Family woman.
Followers:
31.9K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
1861
Location:
US
Fit for"briefRewrite"
Location does not match (US) but has hashtags related to Estonia, indicating some relevance. Subscriber count suggests good engagement.
70%
Match Score
@Ilonashhh
Ilona, Estonian 🇪🇪
Followers:
127.9K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
3356
Location:
EE
Fit for"briefRewrite"
An Estonian influencer focusing on various entertaining content types. While relevant, their engagement metrics are average.
40%
Match Score
@Antti Sipola
Followers:
186.2K|
Macro Influencer
Engagement Rate:
4.7%
Avg. View:
150420
Location:
FI
Fit for"briefRewrite"
Based in Finland, this influencer's content is not directly relevant to Estonia. The high subscriber count indicates popularity, but location mismatch limits collaboration potential.
Estonia influencers on YouTube
Download List
95%
Match Score
@Eesti Rahvusringhääling
Tere tulemast Eesti Rahvusringhäälingu ametlikule YouTube´i kanalile!
Welcome to the official Estonian Public Broadcasting channel on YouTube!
Käesolevate audiovisuaalteoste autoriõigused kuuluvad Eesti Rahvusringhäälingule. Teoste avaldamine sel lehel on kooskõlastatud Eesti Autorite Ühingu/Nordic Copyright Bureau, Eesti Fonogrammitootjate Liidu ja Eesti Esitajate Liiduga.
This is the official Youtube channel of Estonian Public Broadcasting (Eesti Rahvusringhääling). Estonian Public Broadcasting holds all copyrights to the videos displayed on this YouTube channel. Communication of videos to the public, which contain copyright protected music on this YouTube channel is authorized by Estonian Authors Society / Nordic Copyright Bureau, Estonian Association of the Phonogram Producers and Estonian Performers Association on the basis of a licence agreement.
Head saated iga päev !
© Copyright 2016 ERR
Gonsiori 27, 15029, Tallinn, Estonia
Followers:
54.8K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
6023
Location:
EE
Fit for"briefRewrite"
This influencer has a strong location match as it is the official YouTube channel of Estonian Public Broadcasting. The content is high-quality and authoritative, appealing to a broad audience. With a substantial subscriber count, their engagement is likely to be high.
95%
Match Score
@Яна и Кристина. Жизнь в Эстонии
Всем привет) Зовут меня Яна, живу в Прибалтике,в Эстонии в городе Таллинн, люблю общение, путешествия, кулинарию и мы вместе с дочкой Кристиной не дадим вам заскучать!Наш канал - это реальная жизнь простой семьи из Эстонии.Видео выходят каждый день. На канале и вкусные рецепты и поделки , украшения для дома, обзор интересных событий и мероприятий, обзор цен и продуктов, магазинов, ярмарки, выставки, театры, путешествия, влоги, дачная жизнь, интересные места в Эстонии и многое другое !Может кому-нибудь будет интересны и полезны наши ежедневные влоги) Подписывайтесь, я рада всем!
Контакт для рекламы и сотрудничества : [email protected]
Группа в ВК: https://vk.com/janakristinaestonia
Еще дополнительные платформы: мой Телерамм https://t.me/janakristinaestonia
Мой тик ток https://www.tiktok.com/@jana_iter
Все права защищены.
Запрещено копирование ИДЕЙ и использование ВИДЕО - материалов! Запрещено размещение на сторонних ресурсах без согласования с автором канала.
Followers:
32.8K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
1117
Location:
EE
Fit for"briefRewrite"
The influencer is based in Estonia, providing content that focuses on family life, travel, and local experiences. The high subscriber count (32,800) and active engagement with relevant hashtags contribute to a strong score.
85%
Match Score
@Chiara Magi
Hi, I'm Chiara Magi, on my channel I talk about my travels, my home country Estonia, it's language Estonian, and about the island where I live: Sicily.
I work as a videographer, half of the year I film weddings and another half my own travel videos and branded content. Please check out 'Wild Mint Studio' on YouTube to find the videos I do for my work. I am passionate about photography, languages, music and the internet.
Check out my series called Sicilian Vibes. I will be traveling around Sicily only on foot, I will have about 1,000 kilometres to go. Discover Sicily together with me through my videos and blog!
Please feel free to contact me for collaborations, I travel around very often so I might be where you are!
Followers:
15.8K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
503
Location:
IT
Fit for"briefRewrite"
Chiara produces content related to her home country of Estonia while living in Sicily. This dual focus on Estonia and travel enhances her relevance, though her location is not in Estonia currently. The content quality is high, but the engagement is slightly lower than others.
80%
Match Score
@Idyll in Everyday Life
Hello, I'm Sandra. Originally from Estonia, I now split my time between Estonia and Finland. I love capturing the idyll hidden in everyday life. I created this channel to share interesting DIY projects, various recipes, the beautiful nature of Estonia and Finland, local traditions, my pursuit of living healthier lifestyle, and simple everyday life moments.💌
I hope the comment section of this channel encourages friendly discussions and provides a space for sharing interesting knowledge.
Instagram: https://www.instagram.com/idyll.in.everyday.life/
Pinterest: https://www.pinterest.com/idyllineveryday/
Followers:
21.0K|
Micro Influencer
Engagement Rate:
5.1%
Avg. View:
25509
Location:
FI
Fit for"briefRewrite"
Though originally from Estonia, this influencer splits time between Estonia and Finland, making them relevant. Their content features local traditions and healthy living, appealing to a broad audience.
70%
Match Score
@Tide Knot Travellers
Hi! We're Craig & Kirsty a Husband and Wife travelling the World and sharing our content to help others travel too!
A British couple from just outside London, England. We got married in 2018 and decided instead of a honeymoon we’d travel the world together. We saved money and points, quit our jobs, rented our house out and boarded a one way flight on March 1st 2020, then the global pandemic hit, so we chose to stay put where we were and toured the entire country of Estonia!
We started this Youtube channel to create memories & share our experiences with friends, family and anyone who enjoys travel! We post a new video every Friday and sometimes we do a midweek bonus video (when travel and wifi allows!)
We hope you enjoy our videos and thank you for following our journey!
The easiest way for you to support our work is to subscribe to our channel and ring the bell 🔔 to get notified when we post a new video!
Follow us on instagram to see where we are and what's coming up next!
Followers:
12.6K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
697
Location:
GB
Fit for"briefRewrite"
Location match is moderate (GB), but they have experience traveling in Estonia; engagement is moderate with 12,600 subscribers.
65%
Match Score
@4K Walk and travel Baltic and Europe
This channel is about virtual travels and virtual video walks through the streets of Baltic cities in Northern Europe. Estonia, Latvia, Lithuania, Finland and other countries. My aim is to provide a walking video which gives the viewer a realistic detailed feel about the city and daily street life, spirit of the city, so to speak. Therefor I record videos in a single shot with 4K quality to allow you experience real sights and sounds of the places in first person point of view. Kind of slow tv, you know
If you are into exercising then hopefully my virtual walks can make your treadmill less boring :)
Followers:
18.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
956
Location:
SE
Fit for"briefRewrite"
Although this channel covers Baltic cities including Estonia, it is based in Sweden. Engagement metrics are decent, but the indirect connection reduces overall relevance.
60%
Match Score
@Ralf Paldermaa
here to have fun
JÄLGI MIND MUJAL:
YT II: @ismaralf
IG: @ralfpaldermaa
IG II: @ismaralf
FB: @ralfpaldermaayt
KICK: ismaralf
MUUSIKA
https://open.spotify.com/artist/7HUk1q3Gd0deS1t78QN1Ro?si=Ivi9C-mMRQWR9L4-KVyqmA
https://soundcloud.com/ralfpaldermaa
LIITU DISCORDIGA:
https://discord.gg/94UqqtHtDC
KOOSTÖÖGA SEOSES KIRJUTA:
[email protected]
PEACE, LOVE AND POSITIVITY!
Followers:
13.1K|
Micro Influencer
Engagement Rate:
3.1%
Avg. View:
7717
Location:
EE
Fit for"briefRewrite"
Location matches Estonia (EE), and their hashtags indicate some relevance; however, engagement metrics are moderate.
30%
Match Score
@OfficialKerli
Official YouTube Channel for KERLI.
Followers:
266.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
4852
Location:
US
Fit for"briefRewrite"
Based in the US with no direct relevance to Estonia. The channel focuses on music rather than location-specific content.
30%
Match Score
@Delfi TV Eesti
Teeme huvitavaid asju huvitavate inimestega.
Followers:
15.7K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
6542
Location:
EE
Fit for"briefRewrite"
This influencer has a vague description and limited engagement metrics. While based in Estonia, their content lacks clear focus.
30%
Match Score
@Travelmoji
Hello fellow travelers. Welcome to Travelmoji. We are a community of travel enthusiasts who find solace going around the world. In our sincerest efforts to satisfy your wanderlust, we bring forward insightful content featuring the wonderful places around the world neatly compiled into the ‘Top things-to-do lists.
We love all kinds of travel. Touristy and offbeat, short trips and long stays, luxury and modest. And we aim to give you a glimpse of anything and everything that speaks about the aura of the place.
Our vision at Travelmoji is to form a community of like-minded travelers, who share our passion for unique experiences, breathtaking destinations, exploring different cultures, and connecting with people.
Unplug, unwind and just breathe.
Followers:
23.9K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
317
Location:
IN
Fit for"briefRewrite"
This travel channel is based in India and does not focus on Estonia. The content is generally appealing to travelers but lacks direct relevance for local partnerships.
Estonia-Specific Local Regulations Relevant with Influencer Marketing
Understanding local regulations is essential for both influencers and brands. Estonia influencers must navigate a set of rules specific to their region:
1. Advertising Regulation
In Estonia, influencers are required to clearly label paid partnerships and sponsored content to ensure transparency. The advertising law mandates that any form of advertising must be unmistakable and easily distinguishable from other content.
2. Data Protection
With Estonia being a digital pioneer, data protection regulations are stringent. Influencers must adhere to the General Data Protection Regulation (GDPR), ensuring that personal data is processed lawfully, transparently, and for legitimate purposes.
3. Content Licensing
Influencers should be aware of copyright laws in Estonia, ensuring they have the necessary permissions for any third-party content they use in their posts. This includes music, images, and videos.
Other Topics Relevant to the Estonia Influencers
1. Collaborating with Local Brands
Estonia influencers often collaborate with local brands to promote products and services. Such collaborations are mutually beneficial, helping local businesses reach wider audiences while allowing influencers to monetize their platforms.
2. Participating in Local Events
Engagement with local events, festivals, and cultural celebrations offers rich content opportunities. Events like Tallinn Music Week and the Estonian Song and Dance Festival allow influencers to create unique and locally relevant content.
3. Utilizing Estonia’s Digital Resources
Estonia is known for its e-residency program and other digital innovations. Influencers can leverage these resources for content creation, from virtual tours of digital services to tutorials on utilizing Estonia’s tech advancements.
Top 5 Authentic Local Hashtags to Find Estonia-Based Influencers
1. #VisitEstonia
This hashtag is widely used by travel influencers showcasing Estonia’s beauty and culture.
2. #TallinnLife
Popular among influencers based in or visiting the capital city, this tag highlights the vibrant life in Tallinn.
3. #EestiToit
A go-to hashtag for food influencers, focusing on traditional and modern Estonian cuisine.
4. #EstonianFashion
Used by fashion influencers, this hashtag highlights avant-garde and mainstream fashion in Estonia.
5. #NatureOfEstonia
Perfect for influencers who emphasize nature photography and outdoor adventures in Estonia’s stunning natural landscapes.
Estonia influencers are a diverse group, each bringing their own unique perspective to the dynamic world of social media. Whether through technology innovations, picturesque travel posts, or culinary delights, they continue to captivate and engage their audience both locally and globally.
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