Houston Influencers - Everything you need to find ideal influencers
Houston is renowned for its diverse culture, vibrant arts scene, and dynamic lifestyle. Houston influencers capture this essence through engaging content that resonates locally and globally. Whether they are sharing the latest in culinary delights or highlighting hidden gems in the city, Houston influencers are making significant waves on social media platforms.
Houston Influencers: Shaping the Social Media Landscape
Popular Content Themes Among Houston Influencers
Lifestyle and Wellness
Houston influencers often focus on lifestyle and wellness, offering insights into fitness routines, health tips, and holistic living. Yoga in Hermann Park or morning runs along Buffalo Bayou are popular topics.
Food and Culinary Delights
Given Houston's culinary diversity, food blogging is a massive hit. Influencers often showcase local eateries, food festivals, and even their recipes. Posts about Tex-Mex cuisine, barbecue joints, and Asian fusion restaurants are particularly popular.
Fashion and Beauty
Houston's fashion scene is thriving, and influencers showcase everything from high fashion to everyday wear. They also delve into beauty trends, skincare routines, and exclusive looks at local fashion events.
Arts and Culture
With a rich cultural tapestry, Houston influencers attend and cover art exhibits, theater performances, and music festivals. The Houston Livestock Show and Rodeo, for instance, is a recurring theme during its annual run.
Discover Houston 's Diverse Influencers
Houston influencers on Instagram
Download List
85%
Match Score
@5 Wonders Balloons and Events
📍 Houston, TX
🎈 Balloons, Backdrops, Decor + Party Rentals
⭐️ Marquee Numbers + Event Styling
⛺️ @wishuponastarslumberandparty, Sister Co
Followers:
10.8K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
577
Location:
United States
Fit for"briefRewrite"
Strong relevance to Houston through specific tags and services offered. Moderate subscriber count with focused content makes it attractive for local collaborations.
85%
Match Score
@HAR.com | Houston Association of REALTORS
The Houston Association of Realtors® is the 2nd largest local Realtor association in the United States. #HAR #HoustonRealtors
Followers:
22.9K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
973
Location:
United States
Fit for"briefRewrite"
Highly relevant as a major real estate association in Houston. Strong engagement with local real estate topics.
80%
Match Score
@CultureMap Houston
#CultureMapHou is your go-to for local lifestyle news. Discover top eats, must-do activities, and fun events in your city and across the state.
Followers:
99.4K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
7955
Location:
United States
Fit for"briefRewrite"
High engagement and strong focus on local events and lifestyle content enhance relevance to Houston.
80%
Match Score
@✨Super Dope Texas Brand✨ Houston Heights 🫶🏽 Est. 2014
🧡Your Gameday HQ 📍1802 Yale St. B
🫶🏽Thurs. - Sat 11-6 - Sun. 12-3pm
🏁As seen on Att SportsNet,MSNBC,ESPN,FOX,ABC,VICE
❤️Founder @htxbossbabes ⬇️
Followers:
30.7K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
3037
Location:
United States
Fit for"briefRewrite"
Location specified as US with strong local hashtags related to Houston; good engagement metrics and relevant content for the community.
@M-K-T
M-K-T is a former industrial campus repurposed as a creative retail, dining and office destination in the Houston Heights.
Followers:
27.5K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
4569
Location:
United States
Fit for"briefRewrite"
Focused on lifestyle in the Houston Heights area, the influencer shows relevance but has lower engagement metrics compared to others.
@Mr. Charles Bell
DaSeaFoodConnect #1 ( Mocity Location)
DaSeaFoodConnect #2 2616 Blodgette St (Third WardLocation)
Followers:
65.0K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
743
Location:
United States
Fit for"briefRewrite"
Relevant location and decent engagement metrics. However, content primarily focused on seafood may limit broader collaboration opportunities.
@Women’s Apparel & Accessories
Modern silhouettes 💝
Southern charm 🌸
Romantic. Whimsical. You. 🎀
#PippaAndPearl #PearlGirl
Fall in love with our collection at:
Followers:
11.9K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
1606
Location:
United States
Fit for"briefRewrite"
Location relevance is moderate as they are based in the US, but not specifically in Houston. Content quality is good with a focus on fashion, but engagement is lower with 11,903 subscribers and moderate hashtag usage.
@PUCCI Café
Chic Dog Boutique & Café by the water! Enjoy artisanal coffees, premium wines, and global designer dog accessories at LaCenterra in Cinco Ranch. 🐾☕✨
Followers:
18.4K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
751
Location:
United States
Fit for"briefRewrite"
Moderate location relevance; while they are based in the US, their content is focused on a niche market (dog boutique). Low subscriber count (18,381) indicates limited engagement.
Houston influencers on TikTok
Download List
95%
Match Score
@Enchanted Events Co.
Business/Fitness/Blog✌🏼
DM to book: 281-882-9628
Make sure to follow our IG🥰
Followers:
15.5K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
1856
Location:
US
Fit for"briefRewrite"
Strong relevance to Houston with numerous hashtags and a decent subscriber count. Engages with local business and events.
95%
Match Score
@Shawn | Food & Travel
🌮 Foodie & Traveler
📍Houston
📧 [email protected]
Followers:
212.4K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
18931
Location:
US
Fit for"briefRewrite"
'Foodie & Traveler' based in Houston with high engagement metrics; focuses on local food experiences, making it highly relevant.
95%
Match Score
@Hey HOUSTON
I show u things to do in Houston
Im Camy, lets discover
HeyHoustonCollabs@gmail
Followers:
38.3K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
3416
Location:
US
Fit for"briefRewrite"
Strong relevance to Houston through both location and hashtags, combined with an engaged audience, makes this influencer highly suitable for local partnerships.
95%
Match Score
@Houston Bucket List
The best things to do in Houston! 🤠🏇🏻⭐️
Follow us on Instagram @HouBucketlist
Followers:
130.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1547
Location:
US
Fit for"briefRewrite"
Exceptional relevance to Houston with high engagement metrics and numerous specific hashtags related to the city.
90%
Match Score
@fusiongrill
Best Burgers In Houston 🔥
IG @fusiongrill.tx
1453 S Mason Rd, Katy, TX 77450
Followers:
39.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
1689
Location:
US
Fit for"briefRewrite"
This channel showcases the best burgers in Houston, making it highly relevant to local food lovers. It boasts a large subscriber base of 39,256 and utilizes effective food-related hashtags.
90%
Match Score
@Houston Hotspots
Marissa
YOUR GUIDE TO HOUSTON
Houston Food 🍕 Things to Do 🎉 Texas Travel 🧳
Followers:
317.8K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
33299
Location:
US
Fit for"briefRewrite"
Strong relevance to Houston with high engagement metrics and quality content around food and activities. This influencer has a substantial following.
90%
Match Score
@Antojoshouston
Houston & Pasadena, TX bites/drinks & more 🍔
📧 [email protected]
Followers:
58.3K|
Micro Influencer
Engagement Rate:
5.0%
Avg. View:
89171
Location:
US
Fit for"briefRewrite"
Strong location match as this influencer focuses on Houston and Pasadena food content. High engagement with 58,336 subscribers and a solid variety of food-related hashtags enhances relevance and visibility.
85%
Match Score
@Alien Alley
Houston TX
🖤 a safe place 🏳️🌈🏳️⚧️
Astrology • Pop Culture • Grief
Followers:
14.4K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
525
Location:
US
Fit for"briefRewrite"
Location specifically mentions Houston; content focuses on astrology and pop culture relevant to the local audience.
85%
Match Score
@krbe
Official TikTok account for 104.1 KRBE - A Cumulus Media Station
Followers:
11.5K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
1161
Location:
US
Fit for"briefRewrite"
This channel has strong relevance to Houston with multiple hashtags directly related to the city. The subscriber count of 11,532 indicates decent engagement potential, making them suitable for local partnerships.
85%
Match Score
@Allie | Houston Food & Travel
Allie 🇰🇳
👩🏾💻Your Guide to Good Food - Travel - Adventure - Hotels
Followers:
32.3K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
5454
Location:
US
Fit for"briefRewrite"
Strong engagement metrics and focused content around food and travel in Houston make this influencer a valuable partner for local eateries and attractions.
Houston influencers on YouTube
Download List
95%
Match Score
@KHOU 11
Thanks for visiting KHOU 11 News on YouTube! Got a news tip? Call our breaking news desk at 713-521-4386 or email us at [email protected]. Official YouTube channel of KHOU 11 News, the CBS-TV affiliate in Houston, Texas | www.khou.com
Followers:
987.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1150
Location:
US
Fit for"briefRewrite"
As a major news outlet in Houston, this channel has high relevance and engagement metrics that reflect its influence on local audiences.
95%
Match Score
@FOX 26 Houston
Houston area news, weather, traffic, sports and breaking news from FOX 26 Houston. Watch news and local programming daily from KRIV.
Followers:
576.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
427
Location:
US
Fit for"briefRewrite"
Excellent location match focusing on Houston news. High subscriber count (576,000) indicates strong engagement and influence in the local community.
95%
Match Score
@KPRC 2 Click2Houston
KPRC 2 is the NBC affiliate in Houston, Texas. Get the latest news, weather, sports and more at Click2Houston.com.
Followers:
689.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1924
Location:
US
Fit for"briefRewrite"
Strong location match as KPRC 2 is an NBC affiliate in Houston. With a massive subscriber base (689,000), they demonstrate high engagement and credibility.
90%
Match Score
@ABC13 Houston
ABC13 Eyewitness News is Houston's News Leader
Followers:
1.4M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
6350
Location:
US
Fit for"briefRewrite"
Strong local presence with a significant following. Focuses on news relevant to Houston.
90%
Match Score
@DavidSriracha
Based in Houston, Texas, I love to eat and travel. I review local restaurants, cruises, and sometimes I cook. Come along and enjoy the show =)
I posted my first food review on September 21,2016.
Goals by December 31, 2016
100 Subscribers ( so please subscribe) -Actual Subscribers: 55
25,000 total views-Actual Total Views-5,431
Goals by December 31, 2017
300 Subscribers ( please subscribe )-Actual Subscribers: 280
30,000 total views-Actual Total Views-98,488
Goals by December 31,2018
1,000 Subscribers ( please subscribe)-Actual Subscribers:1,555
300,000 total views-Actual Total Views-352,512
Goals by December 31,2019
5,000 Subscribers( please subscribe I don't know how I'm going to pull this off)-Actual Subscribers:3,094
1,000,000 total views (I would be jumping for joy)-Actual Total Views-714,996
Goals by December 31,2020
Whatever happens, happens and I'll be happy with that =)
Thank you so much for watching !
Want to support the channel ? Just watch the ads =)
Followers:
34.2K|
Micro Influencer
Engagement Rate:
4.6%
Avg. View:
93214
Location:
US
Fit for"briefRewrite"
Explicitly states Houston as location; strong focus on local food reviews and engaging content metrics.
85%
Match Score
@Houston Life
‘Houston Life’ broadcasts LIVE from KPRC 2 Studios weekdays at 1pm CT.
Our team brings Houstonians along for a blend of fun, informative and interactive segments.
‘Houston Life’ showcases lifestyle and entertainment with segments featuring fashion and beauty advice, comedy, interviews with celebrities, live gigs from top bands, and discussions on the latest hot topics.
Each day, this team tells the stories of the community from those who are giving back and making a difference to stories of outstanding people breaking barriers.
Doctors, chefs, sport experts, stylists and "techies" form our expert presenter pool. Their informative and clever conversations allow a casual atmosphere and always are on the fun side.
‘Houston Life’ is the place Houstonians go to for their “Feel Good Afternoon Show”.
Followers:
40.7K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
5793
Location:
Fit for"briefRewrite"
Although no specific location is mentioned, the channel targets Houstonians with relevant content about local lifestyle and entertainment.
@Texas Parks and Wildlife
Official channel of the Texas Parks and Wildlife Department.
Followers:
112.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
269
Location:
US
Fit for"briefRewrite"
While the Texas Parks and Wildlife Department is relevant to Texas, it lacks direct connection to Houston specifically. The content quality is good but less targeted.
@HOBBYWING Official
HOBBYWING's largest video archive - you'll find hidden gems for sure. This channel has been created for fans of HOBBYWING. Hope you'll enjoy.
visit the Official HOBBYWING website for North American customers. www.HobbywingDirect.com
Followers:
15.8K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
696
Location:
US
Fit for"briefRewrite"
Limited location relevance; while based in the US, they focus more on HOBBYWING products than on local content. Low engagement reflects less influence.
@Shawnthefoodsheep
Hi, I’m Shawn, and I’m a food and travel content creator. Through my social media channels, my goal is to showcase tasty food spots and fun destinations - so come along for the ride!
That’s the short version of it.
The long version of it is that I love food, and I love being able to share that content with others! There’s a special kind of feeling when you have a delicious meal. Think about that joy you feel when you find a hidden gem in a new destination or when you go back to a city and discover a food spot you had never come across before.
I love showcasing the sheer diversity of food out there, from street food to casual to upscale dining - I’m covering it all!
I’ve been making content for a while now, and it’s seriously awesome to have a community where I can share my journey and experiences. With ShawntheFoodSheep, I’m all about making food and travel easy for everyone with my content.
Followers:
33.3K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
2331
Location:
Fit for"briefRewrite"
While there are some mentions of Houston in the content, overall relevance is low. Good subscriber count but lacks consistent local content.
@Mike Chen
Hey! It's Mike!
This is a channel about my life and all the things I do. So...yea...hmmm...that's all.
Business inquiries:
[email protected]
Followers:
1.6M|
Mega Influencer
Engagement Rate:
0.4%
Avg. View:
180687
Location:
US
Fit for"briefRewrite"
Although this influencer has a large following (1.61 million), their content is general lifestyle-focused without a strong connection to Houston or local issues.
Houston-Specific Local Regulations Relevant with Influencer Marketing
Influencer marketing in Houston, as in other parts of the US, must comply with Federal Trade Commission (FTC) guidelines. Full disclosure of sponsored content is essential.
- Disclosure Requirements: Influencers must be transparent about paid partnerships. Hashtags such as #ad or #sponsored are commonly used.
- Contractual Obligations: Ensure all agreements with brands are legally bound and explicitly state expectations.
- Advertising Standards: Avoid misleading and deceptive advertising practices. Claims about products or services should be truthful and substantiated.
Other Topics Relevant to the Houston Influencers
Community Engagement
Houston influencers are often deeply involved in their communities. Promoting local events, charity runs, and community services forms a significant part of their content.
Environmental Advocacy
With Houston's proximity to the Gulf of Mexico and its role as an industrial hub, environmental issues are critical. Influencers often advocate for sustainable living practices and support green initiatives.
Technological Advances
Tech innovations and startup culture are rapidly growing in Houston. Influencers sometimes focus on highlighting local tech events and the startup ecosystem.
Top 5 Authentic Local Hashtags to Find Houston-Based Influencers
- #HoustonEats: Perfect for finding food influencers who spotlight local culinary scenes.
- #HTownFashion: Look here for the latest trends in fashion and beauty from Houston influencers.
- #HoustonStrong: Frequently used during community support drives, showing solidarity and resilience.
- #BayouCity: Reflects the city's connection with its waterways and serves well for environmental and lifestyle topics.
- #HoustonEvents: Essential for anyone covering local events, this hashtag helps find influencers who promote happenings around Houston.
Houston influencers have mastered the art of connecting with their audience by creating content that not only entertains but also informs and inspires. They are pivotal in showcasing the unique flavor of Houston, making it a city to watch on the social media landscape.
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