MyInfluencer
Indonesia Influencers - Everything you need to find ideal influencers

Indonesia, a diverse archipelago in Southeast Asia, is home to a rapidly growing influencer industry. Indonesia influencers are changing the landscape of digital marketing with their unique content, vast follower bases, and powerful engagement rates. From fashion icons to tech geeks, these influencers are more than just trendsetters—they embody the cultural and social essence of Indonesia.

Discover the Dynamic World of Indonesia Influencers

Travel and Adventure

Indonesia influencers often share breathtaking visuals and compelling stories from their adventures in Bali, Jakarta, Lombok, and beyond. Their content not only highlights the country's rich landscapes but also offers insider tips, creating an invaluable resource for both locals and tourists.

Fashion and Beauty

Indonesia boasts a vibrant fashion scene, with influencers frequently showcasing local designers and beauty products. The influence extends beyond Instagram, with many running successful YouTube channels and blogs. From hijabi fashionistas to makeup moguls, Indonesia influencers set the trends that thousands follow.

Food and Culinary Delights

Indonesian cuisine is renowned worldwide, and food influencers here are experts at making mouths water. They explore everything from street food to high-end dining, frequently featuring traditional dishes such as Nasi Goreng and Satay. Their reviews and culinary tours resonate deeply with their audiences, making food one of the most popular themes.

Tech and Gadgets

As a tech-savvy nation, Indonesia has no shortage of tech enthusiasts. Influencers in this niche provide reviews, tutorials, and the latest news on gadgets and software. They cater to a wide demographic, from young professionals to seasoned tech experts.

Lifestyle and Fitness

Fitness trainers, wellness coaches, and lifestyle influencers in Indonesia cover a broad spectrum, from daily routines to inspirational journeys. Their content often includes workout routines, wellness tips, and mental health discussions, resonating with Indonesia’s burgeoning health-conscious community.

Discover Indonesia 's Diverse Influencers
Indonesia influencers on Instagram
Download List
95%
Match Score
@PSTORE JAKARTA
@pst0re 📍Ps Jakarta, Jl.Danau Sunter Jakarta Utara Maps: jakarta utara 📍Jl.Bang Pitung Rawa Belong Jakarta Barat Shopee: @pstore_ Tiktok: psjakartaa
Followers:
3.6M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
110912
Location:
Indonesia
Fit for"briefRewrite"
Excellent location match in Indonesia with an impressive subscriber count of 3,617,956, indicating high engagement and relevance.
95%
Match Score
@Muhammad Ali Vikry
Professional Drone Photographer 🇮🇩 “ Stunning images taken from the sky “ @pgytechid Drone Team ! Jasa Drone / Footage Dm For Business Inquiry !
Followers:
146.6K|
Macro Influencer
Engagement Rate:
2.9%
Avg. View:
78896
Location:
Indonesia
Fit for"briefRewrite"
Strong location match as they operate in Indonesia. High-quality aerial photography content with a significant follower count indicating strong engagement.
95%
Match Score
@Husein Ja’far Al Hadar
Seorang Murid | Nge-Youtube Dakwah di “Jeda Nulis” || Bikin Rumah Sehat Mental “Rumah Cahaya” (@inforumahcahaya)
Followers:
6.1M|
Mega Influencer
Engagement Rate:
1.3%
Avg. View:
1618034
Location:
Indonesia
Fit for"briefRewrite"
Location matches perfectly with 'Indonesia'. The channel has a high subscriber count (6,087,124), indicating strong influence. The content is relevant to Indonesian culture and addresses mental health, enhancing its appeal.
95%
Match Score
@Rahasia Gadis
The Voice of Next Gen Women @agenrahasiaproject @rahasia.beauty @thegirlfest.id @rahasiareview.id Join our community👇🏽
Followers:
3.4M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
132343
Location:
Indonesia
Fit for"briefRewrite"
Perfectly located in Indonesia with an impressive subscriber count of 3,363,633. Content resonates strongly with women’s empowerment and community-building initiatives, indicating high engagement potential.
95%
Match Score
@Sibungbung|Jkt Food Aficionado
❤️Noodle lover, crazy for eggs, fat addict 💥 Tiktok @sibungbung CP 878-7738-6079 (Mawar)
Followers:
3.4M|
Mega Influencer
Engagement Rate:
0.6%
Avg. View:
560714
Location:
Indonesia
Fit for"briefRewrite"
The influencer is based in Indonesia, which aligns perfectly with the key term. Their channel features high-quality food-related content, particularly mukbang, and has a substantial following of over 3.3 million subscribers. The engagement level is strong, indicated by the high hashtag counts relevant to Indonesian food culture.
95%
Match Score
@Cindy Gulla
#AyangOnline Woman behind @miramiorganics 🍃 CP : hans 081319322276 (wa) Sec acc : @bungcindygulla
Followers:
641.9K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
43988
Location:
Indonesia
Fit for"briefRewrite"
Location matches Indonesia perfectly. The influencer's connection to organic products shows strong potential for collaborations in health and wellness. The high subscriber count indicates excellent engagement.
90%
Match Score
@KLAMBY
@klambytourtravel
Followers:
2.4M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
55110
Location:
Indonesia
Fit for"briefRewrite"
Strong location match with a significant follower count of 2,437,037. Content focuses on travel and tourism in Indonesia, showing high potential for engagement.
90%
Match Score
@Kuliner Viral Indonesia | Food Content Creator
20-29 Sept: Shanghai-Beijing Tiktok: Kuliner Viral Indonesia (folls: 600k) Youtube: Hendry Jonathan (210k subscribers)
Followers:
187.7K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
64367
Location:
Indonesia
Fit for"briefRewrite"
Location matches Indonesia, high subscriber count of 187749, and a strong focus on Indonesian culinary content, indicated by relevant hashtags. Content appears engaging and consistent.
90%
Match Score
@Novi Permata Sari
Tiktok 767K YT: 200K Subs 0857-76359465 (Mona) 0811-8689-906(Bene) 🖤 @winsonbro
Followers:
323.9K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
51657
Location:
Indonesia
Fit for"briefRewrite"
Influencer based in Indonesia with high engagement metrics and diverse content related to Indonesian cuisine. Subscriber count stands at 323,893.
90%
Match Score
@WINDY IWANDI | Food, Travel & Lifestyle
📍JAKARTA🇲🇨 CP: TeamFD - 087882220321 #FOODIRECTORY _ 📸@studio.ocha 🛒@ruma.yura 📮[email protected] _ CONTACT - YT - TIKTOK👇🏻
Followers:
219.2K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
52112
Location:
Indonesia
Fit for"briefRewrite"
This influencer is highly relevant as they focus on Jakarta and food directories, boasting a substantial subscriber count of 219,157. Their content is specifically tailored to Indonesian audiences and the hashtags indicate high engagement with local culinary scenes.
Indonesia influencers on TikTok
Download List
95%
Match Score
@aliyamarshaa
Ig : Aliyaamarsha BA : @iPro Store Jakarta CP : +6285603607155
Followers:
1.3M|
Mega Influencer
Engagement Rate:
0.2%
Avg. View:
26383
Location:
ID
Fit for"briefRewrite"
With over 1.28 million subscribers and location relevance in Jakarta, this influencer has a strong engagement rate. Their content is likely appealing to various brands looking for high visibility.
95%
Match Score
@Kuliner Viral Indonesia
Hai Para Pasukan Kuliner, Ramein Yukk Youtube: @hendry.jonathan
Followers:
603.1K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
33168
Location:
ID
Fit for"briefRewrite"
Strong location relevance as they focus on Indonesian cuisine and have a substantial subscriber count. Engaging hashtags indicate active participation in culinary discussions.
90%
Match Score
@Rahardian Afif
Gallery makan-makan nya Apip. 📍 Jakarta, Indonesia
Followers:
27.2K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
4710
Location:
ID
Fit for"briefRewrite"
Strong relevance to Surabaya, Indonesia, focusing on local cuisine. High engagement metrics with significant subscriber count.
90%
Match Score
@Sri Lestari Lubis
cek etalase ku buat cari alat konten dan perabot rumah tangga
Followers:
380.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
2242
Location:
ID
Fit for"briefRewrite"
With a high subscriber count and location relevance, this influencer shows strong engagement metrics. Their content caters to a broad audience while focusing on lifestyle products.
88%
Match Score
@alivikry
Drone Videographer & Photographer 🇮🇩 Check the link below 👇🏻👇🏻
Followers:
130.7K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
12740
Location:
ID
Fit for"briefRewrite"
Excellent location match to Indonesia, strong engagement metrics with a creative focus on aerial videography.
85%
Match Score
@tampan
Bali based- Asia Travel Content Creator ✈️
Followers:
2.1M|
Mega Influencer
Engagement Rate:
0.2%
Avg. View:
65236
Location:
ID
Fit for"briefRewrite"
The influencer is based in Indonesia and boasts a significant subscriber count of 2,070,962, focusing on travel content that appeals to a broad audience.
85%
Match Score
@Melki Balipa Emil
For business Joey 085691110999 Email : [email protected]
Followers:
2.3M|
Mega Influencer
Engagement Rate:
2.7%
Avg. View:
1615546
Location:
ID
Fit for"briefRewrite"
Location is Indonesia, with a substantial subscriber count of 2,268,330. The channel focuses on Indonesian cuisine, which aligns well with the key term. High engagement evident through diverse hashtags.
85%
Match Score
@hi_erisa✨
IG & YOUTUBE: @hi_erisa Saluran WA aku 👇
Followers:
1.9M|
Mega Influencer
Engagement Rate:
0.2%
Avg. View:
70521
Location:
ID
Fit for"briefRewrite"
Relevance to Indonesia is strong, with a focus on food content that enjoys high engagement. Significant subscriber count indicates potential reach.
85%
Match Score
@Natasha Surya
Home decor , Living , Baby ✨ from TikTok Employee to TikTok Creator ✨
Followers:
1.7M|
Mega Influencer
Engagement Rate:
1.7%
Avg. View:
275192
Location:
ID
Fit for"briefRewrite"
This influencer has a strong presence in Indonesia with over 1.6 million subscribers. Their content focuses on home decor and lifestyle, which appeals to a wide audience. The engagement level is high due to their large follower base.
85%
Match Score
@HomeLandIndonesia
Jalan Jalan
Followers:
45.6K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
32894
Location:
ID
Fit for"briefRewrite"
Strong location relevance to Indonesia, especially Jakarta, with high engagement on walking and travel vlogs. Subscriber count of 45k is solid for niche content.

Indonesia-Specific Local Regulations Relevant with Influencer Marketing

When working with Indonesia influencers, understanding local regulations is crucial. The Indonesian government has set specific guidelines to ensure transparent and fair influencer marketing practices.

Advertising and Sponsorship Disclosure

Indonesia influencers are required to clearly disclose any paid partnerships or sponsored content. This transparency maintains trust between influencers and their followers while adhering to Indonesia's advertising standards.

Content Censorship and Sensitivity

Influencer content in Indonesia must comply with national sensitivities and censorship laws. It’s essential to avoid content that may be deemed offensive, politically sensitive, or culturally inappropriate to prevent legal repercussions and social backlash.

Tax Regulations

Influencers in Indonesia are subject to national tax laws. They must declare their earnings from partnerships and sponsored campaigns, ensuring compliance with Indonesia's financial regulations.

Other Topics Relevant to the Indonesia Influencers

Cultural Festivals and Events

Indonesia influencers frequently participate in and cover local festivals like Nyepi, Eid al-Fitr, and the Java Jazz Festival. Such events offer rich content opportunities and are integral in connecting with their audience on a deeper cultural level.

Sustainability and Environmental Advocacy

Given Indonesia's environmental challenges, many influencers champion causes like beach clean-ups, sustainable fashion, and eco-friendly living. This advocacy not only raises awareness but also inspires collective action among their followers.

Entrepreneurial Ventures

Many Indonesia influencers expand their personal brands into business ventures, launching product lines, apps, or digital courses. Their entrepreneurial spirit showcases their versatility and adds credibility to their influence.

Top 5 Authentic Local Hashtags to Find Indonesia-Based Influencers

  1. #ExploreIndonesia
    • Perfect for discovering travel enthusiasts and adventure influencers who showcase the beauty of the archipelago.
  2. #KainTradisional
    • Connect with fashion influencers celebrating traditional Indonesian textiles and modern fashion.
  3. #KulinerNusantara
    • Ideal for finding food influencers passionate about Indonesian cuisine.
  4. #JakartaBersih
    • Follow this hashtag for influencers focused on environmental issues and urban cleanliness in the capital.
  5. #AnakJakSel
    • Use this colloquial hashtag to find lifestyle influencers from South Jakarta, a trendy and vibrant part of the city.

By understanding and leveraging these culturally rich, dynamic, and legally compliant aspects of Indonesia influencers, brands can create impactful and authentic influencer marketing campaigns. This resonates deeply with both the local audience and the broader digital community.

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