MyInfluencer

Indonesia Influencers - Everything you need to find ideal influencers

Indonesia, a diverse archipelago in Southeast Asia, is home to a rapidly growing influencer industry. Indonesia influencers are changing the landscape of digital marketing with their unique content, vast follower bases, and powerful engagement rates. From fashion icons to tech geeks, these influencers are more than just trendsetters—they embody the cultural and social essence of Indonesia.

Discover the Dynamic World of Indonesia Influencers

Travel and Adventure

Indonesia influencers often share breathtaking visuals and compelling stories from their adventures in Bali, Jakarta, Lombok, and beyond. Their content not only highlights the country's rich landscapes but also offers insider tips, creating an invaluable resource for both locals and tourists.

Fashion and Beauty

Indonesia boasts a vibrant fashion scene, with influencers frequently showcasing local designers and beauty products. The influence extends beyond Instagram, with many running successful YouTube channels and blogs. From hijabi fashionistas to makeup moguls, Indonesia influencers set the trends that thousands follow.

Food and Culinary Delights

Indonesian cuisine is renowned worldwide, and food influencers here are experts at making mouths water. They explore everything from street food to high-end dining, frequently featuring traditional dishes such as Nasi Goreng and Satay. Their reviews and culinary tours resonate deeply with their audiences, making food one of the most popular themes.

Tech and Gadgets

As a tech-savvy nation, Indonesia has no shortage of tech enthusiasts. Influencers in this niche provide reviews, tutorials, and the latest news on gadgets and software. They cater to a wide demographic, from young professionals to seasoned tech experts.

Lifestyle and Fitness

Fitness trainers, wellness coaches, and lifestyle influencers in Indonesia cover a broad spectrum, from daily routines to inspirational journeys. Their content often includes workout routines, wellness tips, and mental health discussions, resonating with Indonesia’s burgeoning health-conscious community.

Discover Indonesia 's Diverse Influencers
Indonesia influencers on Instagram
Download List
#1
PSTORE JAKARTA
PSTORE JAKARTA
@pstore_jakarta
Indonesia
@pst0re 📍Ps Jakarta, Jl.Danau Sunter Jakarta Utara Maps: jakarta utara 📍Jl.Bang Pitung Rawa Belong Jakarta Barat Shopee: @pstore_ Tiktok: psjakartaa
Followers
3.6M
Mega Influencer
Engagement Rate
0.0%
With an impressive following, this Jakarta-based influencer connects deeply with their audience. A perfect partner for brands looking to make a significant impact in the Indonesian market.
#2
Muhammad Ali Vikry
Muhammad Ali Vikry
@alivikry
Indonesia
Professional Drone Photographer 🇮🇩 “ Stunning images taken from the sky “ @pgytechid Drone Team ! Jasa Drone / Footage Dm For Business Inquiry !
Followers
146.6K
Macro Influencer
Engagement Rate
2.9%
Get mesmerized by breathtaking aerial views of Indonesia! This professional drone photographer captures stunning landscapes and cityscapes, making it a perfect collaboration opportunity for brands looking to showcase their products in an extraordinary light.
#3
Husein Ja’far Al Hadar
Husein Ja’far Al Hadar
@husein_hadar
Indonesia
Seorang Murid | Nge-Youtube Dakwah di “Jeda Nulis” || Bikin Rumah Sehat Mental “Rumah Cahaya” (@inforumahcahaya)
Followers
6.1M
Mega Influencer
Engagement Rate
1.3%
Join a transformative journey with this influencer, who combines the art of YouTube with messages of mental health and wellness. With millions of subscribers, their content resonates deeply with the Indonesian audience, making them a perfect partner for collaborations focused on positivity and community engagement.
#4
Rahasia Gadis
Rahasia Gadis
@rahasiagadis
Indonesia
The Voice of Next Gen Women @agenrahasiaproject @rahasia.beauty @thegirlfest.id @rahasiareview.id Join our community👇🏽
Followers
3.4M
Mega Influencer
Engagement Rate
0.1%
Join the voice of next-gen women with this influential channel that fosters empowerment and community among its vast audience. With a focus on beauty, lifestyle, and support for women, it's an excellent partner for brands seeking to connect with female consumers in Indonesia.
#5
Sibungbung|Jkt Food Aficionado
Sibungbung|Jkt Food Aficionado
@sibungbung
Indonesia
❤️Noodle lover, crazy for eggs, fat addict 💥 Tiktok @sibungbung CP 878-7738-6079 (Mawar)
Followers
3.4M
Mega Influencer
Engagement Rate
0.6%
Meet a vibrant foodie influencer from Indonesia who is passionate about noodles and eggs! With over 3.3 million subscribers on YouTube, their mukbang videos are a feast for the eyes, making them a perfect partner for brands in the food industry.
#6
Cindy Gulla
Cindy Gulla
@cgulla
Indonesia
#AyangOnline Woman behind @miramiorganics 🍃 CP : hans 081319322276 (wa) Sec acc : @bungcindygulla
Followers
641.9K
Macro Influencer
Engagement Rate
0.3%
As the woman behind a successful organic brand, this influencer shares insights into healthy living and sustainability. Their substantial following presents a fantastic opportunity for brands focused on wellness and eco-friendly products.
#7
KLAMBY
KLAMBY
@wearingklamby
Indonesia
@klambytourtravel
Followers
2.4M
Mega Influencer
Engagement Rate
0.0%
Experience Indonesia through the lens of this popular travel influencer. With millions of subscribers, they are a perfect partner for brands aiming to enhance their visibility in the tourism sector.
#8
Kuliner Viral Indonesia | Food Content Creator
Kuliner Viral Indonesia | Food Content Creator
@hendry.jonathan
Indonesia
20-29 Sept: Shanghai-Beijing Tiktok: Kuliner Viral Indonesia (folls: 600k) Youtube: Hendry Jonathan (210k subscribers)
Followers
187.7K
Macro Influencer
Engagement Rate
0.6%
Hendry Jonathan is a prominent figure in Indonesia's culinary scene, boasting over 187k YouTube subscribers. His content showcases viral Indonesian dishes and local flavors, making him an ideal partner for food-related collaborations.
#9
Novi Permata Sari
Novi Permata Sari
@psnovi
Indonesia
Tiktok 767K YT: 200K Subs 0857-76359465 (Mona) 0811-8689-906(Bene) 🖤 @winsonbro
Followers
323.9K
Macro Influencer
Engagement Rate
0.3%
@winsonbro captivates audiences with engaging culinary content that highlights Indonesian food culture. Their impressive following offers excellent collaboration potential for food brands.
#10
WINDY IWANDI | Food, Travel & Lifestyle
WINDY IWANDI | Food, Travel & Lifestyle
@foodirectory
Indonesia
📍JAKARTA🇲🇨 CP: TeamFD - 087882220321 #FOODIRECTORY _ 📸@studio.ocha 🛒@ruma.yura 📮foodirectory@gmail.com _ CONTACT - YT - TIKTOK👇🏻
Followers
219.2K
Macro Influencer
Engagement Rate
0.0%
Meet @studio.ocha, a prominent voice in Jakarta’s food scene with a dedicated following of over 219k subscribers. Their insightful food directory and engaging content make them an ideal partner for brands aiming to connect with food lovers in Indonesia.
Indonesia influencers on TikTok
Download List
#1
aliyamarshaa
aliyamarshaa
@marshaliya
ID
Ig : Aliyaamarsha BA : @iPro Store Jakarta CP : +6285603607155
Followers
1.3M
Mega Influencer
Engagement Rate
0.2%
With a remarkable subscriber base and engaging content, this Jakarta-based influencer offers tremendous potential for impactful collaborations across diverse sectors. Their reach can significantly enhance brand exposure.
#2
Kuliner Viral Indonesia
Kuliner Viral Indonesia
@hendry.jonathan
ID
Hai Para Pasukan Kuliner, Ramein Yukk Youtube: @hendry.jonathan
Followers
603.1K
Macro Influencer
Engagement Rate
0.3%
Hendry Jonathan is a culinary influencer with a passion for exploring Indonesian cuisine. With over 600,000 subscribers, his engaging content resonates well with food enthusiasts, making him an ideal partner for culinary brands and collaborations.
#3
Rahardian Afif
Rahardian Afif
@alfian.afif
ID
Gallery makan-makan nya Apip. 📍 Jakarta, Indonesia
Followers
27.2K
Micro Influencer
Engagement Rate
0.8%
Discover the vibrant food scene in Surabaya through this engaging channel! Perfect for local eateries and food brands wanting to connect with a passionate culinary audience.
#4
Sri Lestari Lubis
Sri Lestari Lubis
@lestari.lbs
ID
cek etalase ku buat cari alat konten dan perabot rumah tangga
Followers
380.0K
Macro Influencer
Engagement Rate
0.0%
This popular influencer brings vibrant lifestyle content to over 380k subscribers. Their extensive reach and engaging posts make them a prime candidate for collaborations that target lifestyle and consumer goods.
#5
alivikry
alivikry
@ali.vikry
ID
Drone Videographer & Photographer 🇮🇩 Check the link below 👇🏻👇🏻
Followers
130.7K
Macro Influencer
Engagement Rate
0.3%
This drone videographer captures breathtaking views of Indonesia's landscapes. With their strong presence on social media and excellent visual storytelling skills, they are an enticing partner for brands in tourism and outdoor activities.
#6
tampan
tampan
@backpackertampan
ID
Bali based- Asia Travel Content Creator ✈️
Followers
2.1M
Mega Influencer
Engagement Rate
0.2%
Dive into the adventures of this Bali-based travel content creator! With millions of followers, they are an excellent partner for travel-related brands seeking vibrant exposure.
#7
Melki Balipa Emil
Melki Balipa Emil
@melkibajaj
ID
For business Joey 085691110999 Email : melkibalipa@yahoo.com
Followers
2.3M
Mega Influencer
Engagement Rate
2.7%
With over 2.2 million subscribers, this influencer is a powerhouse in Indonesian culinary content. Their engaging videos and diverse approach to local dishes make them a valuable partner for brands in the food industry.
#8
hi_erisa✨
hi_erisa✨
@hi_erisa
ID
IG & YOUTUBE: @hi_erisa Saluran WA aku 👇
Followers
1.9M
Mega Influencer
Engagement Rate
0.2%
Indulge in delicious recipes and culinary adventures from this popular food influencer! A great opportunity for food brands seeking authentic connections with food lovers.
#9
Natasha Surya
Natasha Surya
@natasha.surya
ID
Home decor , Living , Baby ✨ from TikTok Employee to TikTok Creator ✨
Followers
1.7M
Mega Influencer
Engagement Rate
1.7%
Transform your living space with inspiration from this TikTok creator turned YouTuber! With over 1.6 million subscribers, they bring stylish home decor ideas straight from Indonesia, making them a perfect collaborator for lifestyle brands.
#10
HomeLandIndonesia
HomeLandIndonesia
@homeland.id
ID
Jalan Jalan
Followers
45.6K
Micro Influencer
Engagement Rate
0.8%
Join this adventurous YouTuber as they explore the streets of Jakarta and beyond, capturing the essence of local culture through their engaging walking vlogs. With a growing audience, they are an ideal partner for brands targeting urban explorers in Indonesia.

Indonesia-Specific Local Regulations Relevant with Influencer Marketing

When working with Indonesia influencers, understanding local regulations is crucial. The Indonesian government has set specific guidelines to ensure transparent and fair influencer marketing practices.

Advertising and Sponsorship Disclosure

Indonesia influencers are required to clearly disclose any paid partnerships or sponsored content. This transparency maintains trust between influencers and their followers while adhering to Indonesia's advertising standards.

Content Censorship and Sensitivity

Influencer content in Indonesia must comply with national sensitivities and censorship laws. It’s essential to avoid content that may be deemed offensive, politically sensitive, or culturally inappropriate to prevent legal repercussions and social backlash.

Tax Regulations

Influencers in Indonesia are subject to national tax laws. They must declare their earnings from partnerships and sponsored campaigns, ensuring compliance with Indonesia's financial regulations.

Other Topics Relevant to the Indonesia Influencers

Cultural Festivals and Events

Indonesia influencers frequently participate in and cover local festivals like Nyepi, Eid al-Fitr, and the Java Jazz Festival. Such events offer rich content opportunities and are integral in connecting with their audience on a deeper cultural level.

Sustainability and Environmental Advocacy

Given Indonesia's environmental challenges, many influencers champion causes like beach clean-ups, sustainable fashion, and eco-friendly living. This advocacy not only raises awareness but also inspires collective action among their followers.

Entrepreneurial Ventures

Many Indonesia influencers expand their personal brands into business ventures, launching product lines, apps, or digital courses. Their entrepreneurial spirit showcases their versatility and adds credibility to their influence.

Top 5 Authentic Local Hashtags to Find Indonesia-Based Influencers

  1. #ExploreIndonesia
    • Perfect for discovering travel enthusiasts and adventure influencers who showcase the beauty of the archipelago.
  2. #KainTradisional
    • Connect with fashion influencers celebrating traditional Indonesian textiles and modern fashion.
  3. #KulinerNusantara
    • Ideal for finding food influencers passionate about Indonesian cuisine.
  4. #JakartaBersih
    • Follow this hashtag for influencers focused on environmental issues and urban cleanliness in the capital.
  5. #AnakJakSel
    • Use this colloquial hashtag to find lifestyle influencers from South Jakarta, a trendy and vibrant part of the city.

By understanding and leveraging these culturally rich, dynamic, and legally compliant aspects of Indonesia influencers, brands can create impactful and authentic influencer marketing campaigns. This resonates deeply with both the local audience and the broader digital community.

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