MyInfluencer
Indonesian Influencers - Everything you need to find ideal influencers

Indonesia has witnessed a significant rise in social media personalities, known as Indonesian influencers, who captivate their audience with innovative content, inspiring millions across various platforms. These influencers range from lifestyle gurus and food enthusiasts to fashion icons and travel vloggers, forming an essential part of Indonesia's vibrant digital marketing ecosystem. By leveraging the rich cultural heritage and diverse landscapes of Indonesia, these influencers create authentic and relatable content that resonates with their followers.

Rising Stars of Indonesia: The Influence of Indonesian Influencers

1. Travel and Adventure

Indonesian influencers often showcase the country's natural beauty, from the pristine beaches of Bali to the lush jungles of Kalimantan. Travel influencers take their audiences on visual journeys, exploring hidden gems and promoting eco-tourism. Their content includes stunning photography, travel tips, and immersive storytelling.

2. Food and Culinary Delights

With Indonesia's rich culinary heritage, food influencers highlight traditional dishes, street food, and modern culinary trends. They often share recipes, visit local eateries, and participate in food festivals, offering followers a taste of Indonesia's gastronomic diversity.

3. Fashion and Lifestyle

Indonesian fashion influencers blend traditional attire like batik and kebaya with contemporary styles, setting trends and promoting local designers. Lifestyle content often encompasses beauty tips, skincare routines, and personal development, reflecting Indonesia's dynamic urban culture.

4. Tech and Gaming

The tech-savvy youth of Indonesia follow influencers who focus on the latest gadgets, tech reviews, and gaming. These influencers engage their audience with unboxing videos, live gaming sessions, and tutorials, catering to the growing interest in technology and e-sports.

5. Social Causes and Philanthropy

Influencers in Indonesia are increasingly using their platforms to promote social causes, such as environmental conservation, education, and community welfare. By partnering with NGOs and local organizations, they raise awareness and mobilize their followers for positive change.

Discover Indonesian 's Diverse Influencers
Indonesian influencers on Instagram
Download List
95%
Match Score
@Tabloid OTOMOTIF
Official account of Tabloid OTOMOTIF Part of The Enthusiast Hub @gridnetwork.id Email : [email protected] #33TahunOtomotif
Followers:
774.4K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
25021
Location:
Indonesia
Fit for"briefRewrite"
Location matches Indonesia perfectly. Content quality is high, focusing on automotive topics with a large subscriber base and engagement through popular hashtags.
95%
Match Score
@Magda | BAR-BAR KUY!
Business Inquiry 📩Email : [email protected] — @barbarzaar @nyambel.idn @makanonline.id 👇🏻Youtube
Followers:
2.4M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
145836
Location:
Indonesia
Fit for"briefRewrite"
With a staggering subscriber count of 2,372,828 and located in Indonesia, this influencer's diverse business-related content shows exceptional engagement potential.
95%
Match Score
@Kompas.com
#JernihMelihatDunia | Berita terkini dan breaking news dari Indonesia dan dunia. Follow Channel Whatsapp Kompas.com. 🔽🔽
Followers:
2.1M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
35582
Location:
Indonesia
Fit for"briefRewrite"
Location matches (Indonesia), very high subscriber count, focused on news which ensures broad engagement.
95%
Match Score
@Kementerian ESDM
Akun Resmi Instagram Kementerian Energi dan Sumber Daya Mineral RI. Dikelola Biro Komunikasi, Layanan Informasi Publik & KerjaSama. ☎️ Call Center 136
Followers:
495.7K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
13645
Location:
Indonesia
Fit for"briefRewrite"
Location is Indonesia, high subscriber count of 495,741, and the content is official and informative, making it relevant for partnerships in energy and sustainability.
92%
Match Score
@Prawnche | #FOODVENTURER
[est. 2011] Yup, Prawnche is my real name! 🦐 But just call me Che! 😌🫶🏻 📍Jakarta 🇮🇩 - ✨Remember to be kind!✨ #foodventurer 📩 [email protected]
Followers:
85.1K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
37850
Location:
Indonesia
Fit for"briefRewrite"
Strong relevance with 'Indonesia' as location. Good engagement in food and lifestyle content.
90%
Match Score
@Sandiaga Salahuddin Uno
Kerja Keras, Kerja Cerdas, Kerja Tuntas, Kerja Ikhlas✨
Followers:
9.2M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
54972
Location:
Indonesia
Fit for"briefRewrite"
Exceptional relevance to Indonesia, high subscriber count (over 9 million), and a strong focus on promoting Indonesian culture and tourism through engaging content.
90%
Match Score
@MakanMana
Info Kuliner Medan Paten sejak 2007 🧳 @makanmanajalanjalan 🍜 @ciakbakmie 🗞 @eventmana.mdn DM for business/partnership
Followers:
236.4K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
54156
Location:
Indonesia
Fit for"briefRewrite"
This influencer focuses on food content specifically in Medan, Indonesia, boasting a strong subscriber base and relevant hashtags that enhance their local appeal.
90%
Match Score
@TRAVEL AT PARADISE | EXPLORE BALI BEYOND
From locals voice & summer vibes to the world Explore Bali - Lombok - Bajo 📍Canggu, Bali Business inquiry 📩⤵️
Followers:
53.8K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
2447
Location:
Indonesia
Fit for"briefRewrite"
Location match: Highly relevant to Indonesia and specifically Bali. Content quality: Travel-focused channel showcasing beautiful locations. Engagement: 53,786 subscribers indicate strong interest.
90%
Match Score
@Elizabeth Rahajeng
📍 Currently: Jakarta 🇮🇩 🎥 Co-founder of @rahajengstudio 🎨 Digital Content Creator 📚 Co-Author of @becomingunstoppablebook ✨ Former E! News Asia Host
Followers:
150.5K|
Macro Influencer
Engagement Rate:
0.9%
Avg. View:
44952
Location:
Indonesia
Fit for"briefRewrite"
Strong location match (Jakarta, Indonesia), high subscriber count (150,536), and diverse content in digital creation and authorship. High-quality engagement with relevant hashtags enhances visibility.
90%
Match Score
@INSPIRASI OOTD HIJAB
Endorse?DM only 𝗜𝗡𝗙𝗢 𝗟𝗜𝗡𝗞 𝗣𝗥𝗢𝗗𝗨𝗞 ⬇️⬇️⬇️⬇️⬇️⬇️⬇️
Followers:
144.5K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
21316
Location:
Indonesia
Fit for"briefRewrite"
Strong location match (Indonesia), high subscriber count (144,488) with consistent hijab fashion content appealing to a targeted audience.
Indonesian influencers on TikTok
Download List
95%
Match Score
@Meiliana Betand
🎨painting my heart out Inquiries & List alat gambar ada di link👇
Followers:
402.5K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
24123
Location:
ID
Fit for"briefRewrite"
Strong relevance with the location tagged as 'ID'. High engagement with 402,511 subscribers and popular hashtags related to art and creativity.
95%
Match Score
@Kuliner Viral Indonesia
Hai Para Pasukan Kuliner, Ramein Yukk Youtube: @hendry.jonathan
Followers:
603.1K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
33168
Location:
ID
Fit for"briefRewrite"
Excellent location match (Indonesia), high subscriber count (603,071), and strong focus on culinary content. Engagement metrics suggest a loyal and interactive audience.
95%
Match Score
@Seperti teman
YT: SEPERTI TEMAN 📩business inq DM IG: @sepertiteman_
Followers:
301.1K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
21791
Location:
ID
Fit for"briefRewrite"
This influencer specializes in culinary content specific to Indonesia, has over 301,119 subscribers, and demonstrates high engagement through relevant hashtags.
90%
Match Score
@Puji Arrohman
📌 Hunting Kuliner Jember IG : @pujiarrohman Promosi dan Kerjasama DM Instagram
Followers:
73.0K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
23926
Location:
ID
Fit for"briefRewrite"
Location is listed as ID (Indonesia), which is relevant. Focuses on culinary experiences in Jember, attracting food lovers and showing strong engagement through trending local hashtags.
90%
Match Score
@Waroeng Cobek Sumoreang
jln tugu prokamasi .BOJONG TUGU , RENGASDENGKLOK - KARAWANG Watsap:081517447369
Followers:
196.4K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
23676
Location:
ID
Fit for"briefRewrite"
Location tagged as 'ID', focusing on local cuisine in Karawang. Good subscriber count with strong engagement in food-related hashtags.
90%
Match Score
@hi_erisa✨
IG & YOUTUBE: @hi_erisa Saluran WA aku 👇
Followers:
1.9M|
Mega Influencer
Engagement Rate:
0.2%
Avg. View:
70521
Location:
ID
Fit for"briefRewrite"
Location 'ID' is relevant. High subscriber count and strong engagement in food content suggest significant influence.
90%
Match Score
@Rekreasi Lidah
“UCHA” Setiap Rasa Punya Cerita. IG @the.lucky.belly
Followers:
86.1K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
880
Location:
ID
Fit for"briefRewrite"
Location match: Strong relevance to Indonesia. Content quality: High-quality food-related content with relevant hashtags. Engagement: 86,084 subscribers indicate a solid following.
90%
Match Score
@Mewalik
Vlog Berkebun Jual Benih Sayur Eceran🍅🥦 Tiktokshop⬇️ Email Untuk Kerjasama
Followers:
880.2K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
299170
Location:
ID
Fit for"briefRewrite"
Located in Indonesia, this influencer has a high subscriber count of 880,153. Their content about gardening and selling seeds resonates well with the local audience, showcasing quality engagement through relevant hashtags.
90%
Match Score
@ofe✨
📩 dm/email for inquiries
Followers:
259.7K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
10404
Location:
ID
Fit for"briefRewrite"
Located in Indonesia and boasting 259,691 subscribers, this influencer has high engagement metrics. Their content focuses on aesthetic themes and trendy topics, showcasing strong content quality.
90%
Match Score
@Kemenparekraf
Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif
Followers:
129.2K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
1237
Location:
ID
Fit for"briefRewrite"
Location is relevant (ID), strong engagement metrics, and focuses on tourism and local culture.

Indonesian-Specific Local Regulations Relevant to Influencer Marketing

The Indonesian government has implemented specific regulations to ensure transparency and ethical practices in influencer marketing. These rules include:

  • Disclosure of Paid Partnerships: Influencers must clearly disclose any sponsored posts or paid partnerships to maintain transparency with their audience.

  • Content Authenticity: Any false or misleading information in promotional content is prohibited to protect consumers.

  • Advertising Standards: Influencers are required to adhere to advertising standards, especially when promoting products related to health, financial services, or specific age-restricted categories.

Understanding and complying with these regulations is critical for Indonesian influencers to build trust and credibility with both their audience and brand partners.

Other Topics Relevant to the Indonesian Influencers

1. Collaboration with Local Brands

Indonesian influencers often collaborate with local businesses to promote homegrown products. These partnerships help boost the local economy and encourage the use of Indonesian-made goods.

2. Language and Cultural Sensitivity

Given the linguistic diversity in Indonesia, influencers often create content in Bahasa Indonesia and incorporate regional dialects to connect with a broader audience. Respect for cultural norms and practices is also crucial in maintaining an authentic and respectful presence.

3. Ethical Considerations

Influencers in Indonesia are increasingly aware of ethical considerations, such as promoting sustainable products, avoiding controversial topics, and supporting inclusive and diverse content.

Top 5 Authentic Local Hashtags to Find Indonesian-Based Influencers

To discover and engage with Indonesian influencers, brands and audiences can use the following hashtags:

  1. #KreatifIndonesia
    • Highlighting creative and innovative content from Indonesia.
  2. #KulinerNusantara
    • Focused on promoting Indonesian culinary heritage.
  3. #JelajahIndonesia
    • Used by travel influencers exploring various regions within Indonesia.
  4. #OOTDIndonesia
    • Showcasing the unique fashion styles and outfits of Indonesian influencers.
  5. #SahabatLingkungan
    • Promoting environmental awareness and conservation efforts in Indonesia.

These hashtags are popular among Indonesian influencers and provide an effective way to discover authentic and impactful content creators across diverse themes.

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