MyInfluencer

Italian Influencers - Everything you need to find ideal influencers

Italian influencers are redefining the digital landscape with their unique style, vibrant content, and authentic connections with their followers. These digital mavens, originating from varied niches like fashion, food, travel, and lifestyle, are making significant waves in Italy and beyond. Known for their excellent taste and penchant for la dolce vita, Italian influencers bring a distinct flair to social media that resonates with a global audience.

Discover the Dynamic World of Italian Influencers

Fashion and Lifestyle

Italian fashion influencers are at the pinnacle of style. Renowned for their exquisite taste, they often showcase the latest trends from Milan Fashion Week, feature collaborations with top Italian designers and spotlight local artisanal brands. Lifestyle content typically covers elements of everyday elegance, from chic outfits to sophisticated interiors.

Culinary Delights

Italian food influencers celebrate Italy's rich culinary heritage. Their content includes traditional recipes, modern twists on classic dishes, and reviews of local trattorias, gelaterias, and esteemed Michelin-starred restaurants. These influencers often provide a visual feast, highlighting the beauty and diversity of Italian cuisine.

Travel and Culture

Travel influencers in Italy capture the breathtaking scenery from the Alps to Sicily. They explore hidden gems, historical sites, and cultural festivals, offering tips on local customs and traditions. Their content helps both locals and tourists discover the authentic essence of Italy.

Beauty and Wellness

Beauty influencers from Italy are known for their expertise in skincare, makeup, and natural beauty. They blend modern cosmetic trends with timeless secrets of Italian beauty, sharing tips and product reviews. Wellness content also includes holistic lifestyle advice, inspired by Italy’s healthy Mediterranean lifestyle.

Discover Italian 's Diverse Influencers
Italian influencers on Instagram
Download List
#1
Consorzio della Focaccia di Recco IGP
Consorzio della Focaccia di Recco IGP
@focacciadirecco_igp
Italy
🧑🏼‍💻 @maximilian_bernini 🇮🇹 Official page Consortium Focaccia Di Recco P.G.I 🤤 ADDICTIVE FOOD ⚠️La focaccia che crea dipendenza⚠️
Followers
123.5K
Macro Influencer
Engagement Rate
1.0%
Official page of the Consortium Focaccia Di Recco, this influencer captivates food enthusiasts with their addictive focaccia recipes and local insights, making them an ideal partner for brands in the culinary sector.
#2
Visit Italy ®
Visit Italy ®
@visititaly
Italy
Explore Italy like a local. From iconic attractions to amazing experiences, your journey begins on visititaly.eu 🇮🇹 Tag us and use #visititaly
Followers
1.5M
Mega Influencer
Engagement Rate
0.3%
Explore Italy like a local with this well-followed influencer who shares insights on iconic attractions and hidden gems. Their focus on Italian culture and travel offers excellent collaboration potential for tourism and hospitality brands.
#3
georgialuzi
georgialuzi
@georgialuzi
Italy
Tanto ironica quanto impegnativa Made in Rome 🌷Founder @nudhabeauty
Followers
104.2K
Macro Influencer
Engagement Rate
0.4%
Join this charismatic Italian beauty guru, known for their humor and relatable content! With a dedicated following and unique insights into beauty trends, they are a perfect partner for brands looking to connect with a vibrant audience.
#4
Gabriella Korchmaros ☽ Travel Creator
Gabriella Korchmaros ☽ Travel Creator
@whereyouneedtobe_
Italy
Sono quella creatura mitologica laureata in AI che viaggia per il mondo🧚🏻‍♀️ 📍Itinerari, esperienze & film location 📧where.gk@gmail.com TikTok +353K
Followers
167.9K
Macro Influencer
Engagement Rate
1.6%
This influencer brings the essence of Italy to life, sharing itineraries and travel tips from their adventures across the country. With a unique blend of creativity and cultural insights, they are a perfect partner for brands wanting to engage with travelers and Italian culture enthusiasts.
#5
Ruben Bondì
Ruben Bondì
@cucinaconruben
Italy
Chef a domicilio/ Forbes under 30📌 Best food influencer inda awards🥇 Info&collab cucinaconruben@capitalinnova.it Fai click per il mio libro 👇
Followers
1.8M
Mega Influencer
Engagement Rate
2.3%
Meet a culinary star redefining Italian cooking! With expertise recognized by Forbes and a dedicated following, this influencer is perfect for collaborations in the food industry.
#6
MoltoFood
MoltoFood
@moltofood.it
Italy
Ricette, news e piccoli segreti per chi ama stare ai fornelli🍽 La cucina de @ilmessaggero.it @ilmattino.it @ilgazzettino.it @quotidianodipuglia
Followers
198.0K
Macro Influencer
Engagement Rate
0.9%
Dive into the world of Italian cuisine with this influencer, who shares delicious recipes and culinary tips. Their passion for food and extensive reach make them an ideal partner for brands in the food industry.
#7
nss G-Club
nss G-Club
@nssgclub
Italy
A Community where girls can inspire each other 💜 Fashion / Beauty / Lifestyle Online Community: @girlsclub_nss
Followers
43.6K
Micro Influencer
Engagement Rate
0.0%
Discover a thriving community of fashion and beauty enthusiasts with this Italian influencer! Their inspiring content fosters connections among followers, making them an ideal partner for lifestyle brands aiming to resonate with a fashionable audience.
#8
Vincenzo Dascanio
Vincenzo Dascanio
@vincenzodascanio
Italy
Worldwide Event Design & Production My World: ▪️ @VincenzoDascanioStudio ▪️ @VincenzoDascanioCafe ▪️ @VincenzoDascanioBoutique ▪️ @TerrazzaOlmo
Followers
383.1K
Macro Influencer
Engagement Rate
0.2%
Vincenzo Dascanio is an expert in worldwide event design and production, specializing in luxurious weddings and bespoke experiences in Italy. His keen eye for detail and creativity makes him a sought-after collaborator for brands looking to connect with high-end clientele.
#9
Chef Max Mariola
Chef Max Mariola
@chefmaxmariola
Italy
Owner of @maxmariolarestaurant Cucinare e’ facile @maxmariolacademy 🇮🇹 EASY ITALIAN FOOD RECIPES BY ITALIAN CHEF
Followers
2.9M
Mega Influencer
Engagement Rate
0.8%
Max Mariola is an accomplished chef known for his simple yet delicious Italian recipes. With an impressive following, he captivates food lovers everywhere and presents excellent opportunities for food brands looking to enhance their reach.
#10
Giuseppe Marco D’Isanto & Floriana Borzacchiello | Italy 🇮🇹
Giuseppe Marco D’Isanto & Floriana Borzacchiello | Italy 🇮🇹
@gmarcod91
Italy
Hotels | Places | Moments | 💡 Content Creators 🎶 TikTok 300K All you see are a collection of our experiences, with a focus on simplicity.
Followers
869.6K
Macro Influencer
Engagement Rate
0.4%
Experience Italy like never before with a content creator showcasing stunning hotels and moments across the country. With over 869,000 subscribers, this channel is a prime candidate for collaborations in travel and hospitality.
Italian influencers on TikTok
Download List
#1
Chef Max Mariola
Chef Max Mariola
@chefmaxmariola
IT
Chef italiano🇮🇹 Food is a universal language! Mio libro di ricette👇My book ❤️
Followers
4.2M
Mega Influencer
Engagement Rate
0.6%
As a celebrated Italian chef, this influencer brings authentic recipes and culinary artistry to life. Their immense following and passion for cooking make them an outstanding choice for partnerships with brands in the food industry.
#2
nss magazine
nss magazine
@nssmagazine
IT
fashion, lifestyle, street style & music
Followers
253.1K
Macro Influencer
Engagement Rate
0.2%
This fashionista from Italy embodies the latest trends in style and lifestyle, captivating viewers with her unique blend of street style and music. Partnering with her could elevate any brand looking to tap into the vibrant Italian fashion scene.
#3
Lanni Maria
Lanni Maria
@donna.maria.88
IT
Cucinare è poesia.. e l'ingrediente segreto è la passione.
Followers
13.1K
Micro Influencer
Engagement Rate
29.5%
Embodying the essence of culinary poetry, this influencer shares heartfelt recipes infused with passion. Their authentic approach makes them an excellent collaborator for brands focusing on Italian cuisine.
#4
Unastellaincucina
Unastellaincucina
@unastellaincucina
IT
➖ Top20 Food Influencer by Forbes.it ➖
Followers
363.0K
Macro Influencer
Engagement Rate
2.2%
As a top food influencer recognized by Forbes, this creator specializes in easy Italian recipes that resonate well with audiences. Their expertise makes them an ideal partner for brands seeking exposure in the culinary world.
#5
perception_4art
perception_4art
@perception_4art
IT
🎨 <<fai di tutto per la tua arte>> PROMO: DM -> @perception_4art on IG
Followers
54.2K
Micro Influencer
Engagement Rate
8.3%
Immerse yourself in the heart of Italian music with this talented influencer! Their engaging content and deep connection to Italian culture make them a perfect fit for collaborations in the arts and entertainment sectors.
#6
whatalifetours
whatalifetours
@whatalifetours
IT
CIAO! 🇮🇹 We provide exciting guided tours in #Rome & #Italy
Followers
41.1K
Micro Influencer
Engagement Rate
1.3%
'CIAO!' - Let this channel take you on an unforgettable journey through Rome and Italy! With a strong focus on guided tours and rich cultural content, they are an exceptional partner for brands looking to engage tourists.
#7
Chiara In Italy 🇮🇹
Chiara In Italy 🇮🇹
@chiara_in_italy
IT
That 🇮🇹🇺🇸 who moved to Italy ✈️ Italy travel tips 💌chiara@sparkleagency.us
Followers
195.3K
Macro Influencer
Engagement Rate
0.8%
An American who relocated to Italy, this influencer shares insightful travel tips and cultural experiences. Their relatable content appeals to both locals and expats alike, making them an ideal partner for brands looking to reach diverse audiences interested in Italian culture.
#8
Jessi & Alessio
Jessi & Alessio
@thepasinis
IT
Ciao Y’all! 🇺🇸🤌🇮🇹 Pasini@henrytalents.com We've got long videos too!👇
Followers
2.3M
Mega Influencer
Engagement Rate
0.6%
Meet this engaging YouTuber from Italy who explores Italian ancestry and relationships. With a subscriber base of over 2 million, they create entertaining and meaningful content that resonates with a diverse audience. Collaborating with them could amplify your brand's reach in the Italian community.
#9
Travelwithcarmenaprile
Travelwithcarmenaprile
@travelwithcarmenaprile
IT
📍Da Napoli verso luoghi fantastici nel 🌍 🗺️Avventure, esperienze e itinerari
Followers
38.7K
Micro Influencer
Engagement Rate
4.1%
Experience Italy through authentic travel stories and tips from this passionate influencer. Their deep connection to local destinations presents an exciting opportunity for brands in the tourism sector.
#10
GialloZafferano Loves Italy
GialloZafferano Loves Italy
@giallolovesitaly
IT
GialloZafferano Italian Recipes in America!🇮🇹
Followers
24.2M
Mega Influencer
Engagement Rate
0.0%
Bringing authentic Italian recipes to life, this influencer connects deeply with culinary enthusiasts around the world. Collaborating with them offers a chance to tap into a vast audience passionate about Italian cuisine.

Italian-Specific Local Regulations Relevant to Influencer Marketing

Disclosure Requirements

In Italy, influencers must clearly disclose any sponsored content to maintain transparency with their audience. This includes the use of hashtags such as #ad, #sponsored, or #gifted. The Autorità Garante della Concorrenza e del Mercato (AGCM) closely monitors these disclosures to ensure compliance.

Data Protection

Italian influencers must adhere to the EU's General Data Protection Regulation (GDPR). This regulation mandates strict rules on handling and protecting personal data, ensuring influencers handle their followers' information with the utmost care.

Advertising Standards

Influencers in Italy are also governed by the Istituto dell'Autodisciplina Pubblicitaria (IAP), which sets guidelines to ensure all advertising is truthful and not misleading. This body regulates content to preserve the integrity of digital marketing.

Other Topics Relevant to Italian Influencers

Collaboration with Local Brands

Italian influencers frequently collaborate with local fashion houses, gourmet food producers, and artisanal craftspeople. These partnerships not only boost the influencers' credibility but also support local businesses, fostering a sense of community and tradition.

Participation in Local Events

Italian influencers often play a significant role in local events such as Milan Fashion Week, Vinitaly, and the Venice Biennale. Their involvement helps bridge the gap between high-profile events and their audience, offering exclusive behind-the-scenes insights.

Top 5 Authentic Local Hashtags to Find Italian-Based Influencers

  1. #VitaItaliana
    • Celebrating the Italian way of life, from daily routines to special events.
  2. #MilanoFashion
    • Key for spotting latest trends and fashion influencers in Milan.
  3. #CucinaItaliana
    • A go-to for authentic Italian recipes and culinary content.
  4. #ViaggioInItalia
    • For travel and cultural insights from influencers exploring Italy.
  5. #BellezzaNaturale
    • Highlighting natural beauty tips and wellness practices in Italy.

By understanding the unique landscape of Italian influencers, brands and marketers can better engage with this dynamic and impactful community.

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