MyInfluencer

Italy Influencers - Everything you need to find ideal influencers

The realm of Italy influencers is a dynamic and thriving industry, bringing together a rich blend of history, culture, fashion, and food. These influencers are not just trendsetters in their respective niches but are also storytellers who adeptly weave Italy's picturesque landscapes and rich traditions into their content. Whether you are a brand looking to collaborate or a budding influencer aiming to make your mark, understanding the intricacies of Italy influencers can open doors to a world of opportunities.

Discovering the Vibrant World of Italy Influencers

Fashion and Lifestyle

Italy, the fashion capital celebrated for its iconic designers and luxury brands, is naturally home to influencers who lead the way in fashion and lifestyle content. They showcase the latest trends, timeless styles, and even peek into exclusive fashion weeks held in Milan — bringing global attention to Italian couture.

Travel and Tourism

Italy influencers excel in highlighting the country's must-visit destinations, from the romantic canals of Venice to the historical treasures of Rome. Through stunning visuals and engaging narratives, they provide followers with a virtual tour that can inspire actual visits. Their posts often encompass cultural insights, travel itineraries, and exclusive tips for exploring Italy's hidden gems.

Culinary Delights

Italian cuisine is renowned globally, and Italian food influencers are masters at showcasing this heritage. From traditional recipes to modern twists on classic dishes, they not only share mouth-watering content but also educate their audience on the significance of these culinary traditions. Engaging cooking videos, restaurant reviews, and food festivals are common themes.

Art and Culture

Italy's rich cultural tapestry is another significant aspect that influencers bring to life. By delving into Italy's art, history, and cultural events, they provide enriching content that appeals to the intellectually curious. This includes guided tours of museum exhibitions, historical analyses, and coverage of local festivals.

Discover Italy 's Diverse Influencers
Italy influencers on Instagram
Download List
#1
Altagamma
Altagamma
@fondazionealtagamma
Italy
Altagamma gathers over 100 Italian High-End Cultural and Creative Companies in the fields of fashion, design, jewelry, food, hospitality, cars, yachts
Followers
11.6K
Micro Influencer
Engagement Rate
0.5%
Altagamma is a hub for Italian high-end cultural and creative companies, showcasing the best in fashion, design, and more. With a focus on Italian excellence, they attract a sophisticated audience, making them an ideal partner for luxury brands.
#2
Visit Tuscany
Visit Tuscany
@visittuscany
Italy
Welcome to the official account of Tuscany! Use #mytuscany #InstaTuscany #VisitTuscany or #ToscanaOvunqueBella to give us permission to share!
Followers
249.5K
Macro Influencer
Engagement Rate
0.2%
Welcome to the official account of Tuscany! This channel beautifully captures the essence of this stunning region, making it a prime collaboration opportunity for brands wanting to reach audiences interested in Italian culture and travel.
#3
Viaggio Italiano
Viaggio Italiano
@viaggio.italia.it
Italy
Scopri l’Italia che non sapevi! 🇮🇹 Account Ufficiale di Viaggio Italiano 🏰 Borghi e Paesaggi 🚲 Turismo Attivo 👣 Turismo Lento 💚 Natura e Parchi
Followers
38.0K
Micro Influencer
Engagement Rate
0.1%
Viaggio Italiano showcases Italy's stunning landscapes and hidden treasures, making it a valuable partner for brands looking to promote travel and tourism within the country.
#4
My Armani Archive
My Armani Archive
@myarmaniarchive
Canada
Professor of design history, GA collector & author of Giorgio Armani: Empire of the Senses. This personal archive pays tribute to Giorgio Armani.
Followers
16.9K
Micro Influencer
Engagement Rate
2.3%
Dive into the world of Giorgio Armani and men's fashion with this insightful channel! Perfect for brands looking to engage with fashion enthusiasts globally.
#5
La Pasta Pastifício 🇧🇷🇮🇹
La Pasta Pastifício 🇧🇷🇮🇹
@lapasta_pastificio
Brazil
Segunda a Sexta: 09h às 18h Sábado e Domingo: 09h às 17h Loja 1: Vila Matilde, Rua Benedito Passos 250 Loja 2: Brooklin, Rua Princesa Isabel 261
Followers
10.8K
Micro Influencer
Engagement Rate
0.1%
This culinary channel offers insights into Italian food culture from Brazil. Though interesting, the geographical disconnect may hinder collaborative efforts targeting an Italian audience.
#6
Enoteca Sociale
Enoteca Sociale
@enotecasociale
Canada
Chef @krindinella Open Sunday-Thursday: 5pm - 10pm Friday/Saturday: 11am-3pm & 5pm - 11pm
Followers
14.3K
Micro Influencer
Engagement Rate
0.6%
Taste the flavors of Italy with this chef from Canada! While their focus on Italian cuisine is enticing, their content may not fully resonate with an Italian audience.
#7
Tutto il Mondo è Paese - Travel Blog
Tutto il Mondo è Paese - Travel Blog
@tuttoilmondoepaese_blog
Austria
Laura 🦜🇮🇹 Italian travel & food blogger in Vienna📍 Ti mostro l’Austria che non ti aspetti 🇦🇹 Creo itinerari di viaggio in giro per il 🌍 Seguimi qui👇🏻
Followers
11.1K
Micro Influencer
Engagement Rate
1.5%
This travel and food blogger shares unique insights into Austrian experiences while highlighting Italian cuisine. Their perspective could be beneficial for cross-promotions but may not resonate strongly with an Italian-centric audience.
#8
Ciao Ciao Restaurant Barcelona
Ciao Ciao Restaurant Barcelona
@ciaociao.bcn
Spain
Award winning Italian restaurant 🏆 Your place to be in Barcelona at Plaça Reial. Authentic Italian cuisine in a breathtaking ambience 🍕🍅🍝🥩🍷🍸☕️ #italy
Followers
11.5K
Micro Influencer
Engagement Rate
0.7%
This award-winning restaurant in Barcelona offers authentic Italian cuisine in a vibrant atmosphere. While their culinary focus is appealing, their location in Spain may dilute their direct relevance to Italian brands.
#9
Elizabetta Boutique
Elizabetta Boutique
@elizabettaboutique
Philippines
🇮🇹 Made in Italy since 2004 • Uomo (Men) • Donna (Women) • Ties, scarves, ascots & pocket squares • Mother-daughter company • Ethical & eco-conscious
Followers
22.0K
Micro Influencer
Engagement Rate
0.2%
Although this channel highlights fashion accessories, its Philippine base and lack of Italian content limit potential collaborations with brands focused on Italy.
#10
Bagatt Italian Fashion Store🇮🇹
Bagatt Italian Fashion Store🇮🇹
@bagatt_italian_fashion_store
Hungary
Olasz bőr cipők, egyedi olasz ruhàk és sok más különleges kiegészítő s-xl méretekig Tel:1/345-82-31 30/2238336 Facebook:Bagatt Italian Fashion Store
Followers
20.4K
Micro Influencer
Engagement Rate
0.7%
Focusing on Italian fashion items, this channel caters to a Hungarian audience. However, its geographical disconnect from Italy may limit its relevance for direct collaborations with Italian brands.
Italy influencers on TikTok
Download List
#1
Al.ta Cucina
Al.ta Cucina
@al.ta.cucina
IT
Partecipa alle foodies challenge e trova tutte le ricette qui 👇
Followers
497.8K
Macro Influencer
Engagement Rate
0.1%
Get ready to cook with this popular influencer who excels in sharing exciting food challenges and traditional Italian recipes. Their vast audience makes them an ideal partner for brands seeking to tap into the food industry.
#2
Chef Max Mariola
Chef Max Mariola
@chefmaxmariola
IT
Chef italiano🇮🇹 Food is a universal language! Mio libro di ricette👇My book ❤️
Followers
4.2M
Mega Influencer
Engagement Rate
0.7%
Meet Chef Max Mariola, an Italian culinary expert sharing delectable recipes that celebrate the richness of Italian cuisine. This channel is perfect for brands seeking partnerships in the food and culinary space!
#3
milanstyle9
milanstyle9
@milanstyle9
IT
Followers
11.6K
Micro Influencer
Engagement Rate
21.5%
With a keen eye for Milanese street style, this channel brings the latest fashion trends directly from Italy. Their focus on sophisticated aesthetics makes them a valuable collaborator for fashion brands looking to tap into the Italian market.
#4
CiboDOC.it
CiboDOC.it
@cibodoc
IT
Se ami il cibo sei nel posto giusto!!!
Followers
112.5K
Macro Influencer
Engagement Rate
0.2%
Dive into the rich culinary traditions of Italy with this influencer, who shares delightful recipes and food experiences. Their strong subscriber base makes them an ideal partner for food brands and culinary events.
#5
Giulia Romanelli
Giulia Romanelli
@giuli_romanelliii
IT
IG: giuli_romanelli 💌 giulia@goodvibrationgroup.com
Followers
102.0K
Macro Influencer
Engagement Rate
5.0%
Giulia Romanelli is a rising star in the Italian YouTube scene, offering heartfelt insights into motherhood while showcasing stylish summer outfits. Her relatable content and significant following make her a great partner for family and fashion brands.
#6
Chiara In Italy 🇮🇹
Chiara In Italy 🇮🇹
@chiara_in_italy
IT
That 🇮🇹🇺🇸 who moved to Italy ✈️ Italy travel tips 💌chiara@sparkleagency.us
Followers
194.0K
Macro Influencer
Engagement Rate
1.3%
Join an adventurous spirit who shares valuable travel tips for exploring Italy! This influencer connects deeply with expats and travelers alike, making their content highly relevant.
#7
GialloZafferano Loves Italy
GialloZafferano Loves Italy
@giallolovesitaly
IT
GialloZafferano Italian Recipes in America!🇮🇹
Followers
24.2M
Mega Influencer
Engagement Rate
0.0%
GialloZafferano is a leading culinary channel offering authentic Italian recipes, making it a prime partner for brands looking to reach food lovers both in Italy and abroad.
#8
Sonia Peronaci
Sonia Peronaci
@soniaperonaci
IT
Ho creato Giallozafferano e dal 2006 cucino sul web. Ogni sera in TV su La7D.
Followers
132.7K
Macro Influencer
Engagement Rate
1.1%
Welcome to Giallozafferano, the culinary hub where Italian cooking comes alive! With a vast audience, they are perfect partners for brands seeking authentic Italian food collaborations.
#9
prendoilvolo | Travel Creator
prendoilvolo | Travel Creator
@prendoilvolo
IT
Travel Creator 🌍Viaggi low cost e mete insolite 🏨Alloggi e ristoranti
Followers
26.3K
Micro Influencer
Engagement Rate
8.4%
Explore the enchanting corners of Italy with this travel creator specializing in low-cost trips and hidden gems. With a focus on unique accommodations and restaurants, they are the perfect partner for brands looking to reach travel enthusiasts.
#10
onderoaders
onderoaders
@onderoaders
IT
Content creators IG: onderoaders Raccontiamo le nostre esperienze on the road
Followers
100.1K
Macro Influencer
Engagement Rate
0.2%
Follow the adventures of this dynamic duo as they share their travels across Italy! With engaging storytelling and practical travel tips, they are an excellent fit for brands in the travel and tourism sector.
Italy influencers on YouTube
Download List
#1
Casa Pappagallo
Casa Pappagallo
@UCcgF05LFpEsY5jB3gXfS7tw
IT
Casa Pappagallo, casa nostra! Proprio così, vi apro le porte di casa mia per condividere con tutti voi ricette, i miei esperimenti di produzione agroalimentare e tanto altro.
Followers
576.0K
Macro Influencer
Engagement Rate
0.1%
Join Casa Pappagallo as they share mouth-watering recipes straight from their kitchen in Italy. With a large following, they are an ideal partner for brands in the food and culinary space.
#2
Casa Surace
Casa Surace
@UC7taYIDsseS-WAbdCvHbrIw
IT
Siamo del SUD, usciamo video
Followers
1.1M
Mega Influencer
Engagement Rate
0.9%
Experience the vibrant Southern Italian lifestyle through engaging videos from this top influencer! With a vast following, they embody the spirit of Italy like no other.
#3
Walking Together
Walking Together
@UCbVDxpi3ZeCay6y4PmwDsmQ
IT
Welcome to Your YouTube Channel. Here we walk together around Italian Street Styles, Fashion, sharing views about the Italian street culture, the casual and trendy fashion brands, from the most famous destinations to the most luxurious and expensive places in Italy. I live in Milan, and give you more inspiration and ideas from latest fashion trends by looking at shopping windows and watching stylish people walking. You are the most important part of my family and help me to grow my Channel. So please subscribe my channel, click the notification bell for always updated to new released videos and Share the videos with your friends and leave me comments. ▪️If you are presented on the Video and don't want to be, just comment with time stamps or write an email, then I will remove immediately. ▪️Please do not copy, reproduce, or distribute any of the content. Thanks a lot!!! Email: raoufatatefeh1402@gmail.com
Followers
39.3K
Micro Influencer
Engagement Rate
1.2%
Dedicated to showcasing Italian street style and fashion trends from Milan, this channel captures the essence of contemporary Italian culture. Their deep engagement with fashion makes them a prime candidate for brand collaborations in the industry.
#4
Il Cucinologo
Il Cucinologo
@UC38KdfEzd-ffmnH7t5E2RTQ
IT
Benvenuti su Il Cucinologo, il vostro punto di riferimento per esplorare il mondo della cucina. Nel nostro canale YouTube, troverete audioricette chiare e facili da seguire, ma se preferite leggere, sul nostro sito www.ilcucinologo.com abbiamo ricette scritte in modo dettagliato, ma senza fronzoli. Le nostre ricette sono sempre brevi, chiare, e vanno dritte al punto, così potete cucinare senza paura di perdere tempo. Che siate cuochi esperti o principianti, Il Cucinologo è qui per aiutarvi a preparare piatti deliziosi in modo semplice e veloce. Iscrivetevi e scoprite come rendere ogni pasto speciale!
Followers
109.0K
Macro Influencer
Engagement Rate
0.0%
Welcome to Il Cucinologo, your go-to channel for exploring the delicious world of Italian cooking! With straightforward recipes designed for everyone, this influencer is perfect for culinary collaborations.
#5
MILAN ON TREND
MILAN ON TREND
@UCpKgjGCyZ-gvNdLxh-nPpjQ
IT
Hi guys! This is a channel about italian street style, fashion and how to dress well. If you are presented on the Video and don't want to be, just comment with time stamps or write an email, then I will remove immediately. Become a channel sponsor for only 2,99$/month Read more: https://www.youtube.com/channel/UCpKgjGCyZ-gvNdLxh-nPpjQ/join Advertising and cooperation: milanontrend@gmail.com
Followers
272.0K
Macro Influencer
Engagement Rate
0.7%
This channel dives into the vibrant world of Italian street fashion, offering insights and styles that resonate with both locals and fashion enthusiasts alike.
#6
Vittoria’s Channel
Vittoria’s Channel
@UCrOrF7Q4WEZl8c85ke9_5OA
IT
Ciao amici! 🫶🏻My name is Vittoria, i live in Italy. In my videos is all about italian style, street style, fashion and more. If you are presented on the video and don’t want to be, just comment with time stamp’s or write an email, then I will remove immediately. 📨shopping.milan99@gmail.com
Followers
135.0K
Macro Influencer
Engagement Rate
0.9%
Meet Vittoria, your go-to guide for all things Italian style and street fashion. An excellent partner for brands looking to engage with fashion-forward audiences in Italy.
#7
In cucina con Nonna Anna
In cucina con Nonna Anna
@UCz-xifamlwrfVtW6Y0ekH1A
IT
Benvenuti sul mio canale! Mi chiamo Anna Maria, ho una grande passione per la cucina semplice e genuina e da poco sono diventata nonna! Abito a Tropea e la mia specialità sono i piatti della cucina Calabrese. Grazie a YouTube posso condividere con voi le mie ricette, i miei segreti e le mie passioni. Seguitemi numerosi!
Followers
47.4K
Micro Influencer
Engagement Rate
0.4%
Anna Maria welcomes viewers into her kitchen from Tropea, sharing her love for traditional Calabrian recipes and engaging with food enthusiasts around the globe.
#8
laurapausinitv
laurapausinitv
@UC2ScTcowKLzbyCl8ogJ_KKg
Laura Pausini is the most influential female Italian singer in the world.In 1993 she won the Sanremo Festival with “La Solitudine”,from that moment she sold more than 70 mln albums.She received 1 Grammy (only Italian woman ever),4 Latin Grammys,1 Golden Globe and an Oscar nomination for best original song with “Io sì/Seen”.Her albums were released in Italian and Spanish-she also sings in Portuguese, English and French.She tours in the most prestigious stages:Circus Maximus in Rome, Royal Albert Hall in London,Madison Square Garden in NYC,she was the first female artist to tour in Italian Stadiums.She collaborated with artists such as Madonna,Michael Jackson,Ennio Morricone,Phil Collins and many more.Laura hosted 3 Italian tv shows,the Eurovision,Premio Lo Nuestro and took part in 2 The Voice Mexico,2 The Voice and 1 xFactor Spain and 2 La Banda as a coach.In 2022 she released her first movie “Piacere di Conoscerti”("Un Placer Conocerte" in spanish)along with the single "Scatola/Caja".
Followers
1.2M
Mega Influencer
Engagement Rate
0.1%
Collaborate with one of Italy's most celebrated artists, Laura Pausini, whose powerful voice has captivated audiences worldwide. A partnership here can open doors to extensive cultural outreach.
#9
01Distribution
01Distribution
@UCVBlH5eoWuuaAhy5HprJE8w
IT
Scopri i migliori film in arrivo sul grande schermo 🍿 Siamo parte di @RaiCinema🎬 Ora di nuovo nei cinema 👉 #SbattiIlMostroInPrimaPagina
Followers
498.0K
Macro Influencer
Engagement Rate
0.0%
Discover the latest films and cinematic trends with this influential voice in Italian cinema! Their deep connection to film culture makes them an ideal partner for industry collaborations.
#10
La Cucina Italiana
La Cucina Italiana
@UC1G5pc3a4zCB2R3-WmcffzQ
IT
Dal 1929 creiamo, cuciniamo e scriviamo per voi ricette sempre più buone. La Cucina Italiana è il più antico e noto mensile italiano di gastronomia e cultura alimentare. Su carta, web, app, social saremo sempre accanto a voi in cucina! Contact: redazione@lacucinaitaliana.it
Followers
32.8K
Micro Influencer
Engagement Rate
0.2%
As one of the most renowned culinary channels, this influencer shares authentic Italian recipes and cooking tips, making them an ideal partner for food brands and culinary events.

Italy-Specific Local Regulations Relevant to Influencer Marketing

The landscape of influencer marketing in Italy is shaped by various local regulations, ensuring transparency and ethical standards. Influencers in Italy must adhere to the rules outlined by the Autorità per le Garanzie nelle Comunicazioni (AGCOM), which mandates:

  1. Disclosure of Sponsored Content: Influencers must clearly label sponsored content using tags such as #ad or #sponsored.
  2. Respect for Privacy: Strict adherence to GDPR regulations is crucial, ensuring the protection of personal data.
  3. Truthful Promotions: Influencers must promote products and services truthfully without exaggeration or false claims.
  4. Intellectual Property: Proper credit must be given to original creators of content, ensuring respect for intellectual property rights.

Other Topics Relevant to the Italy Influencers

Collaborative Opportunities

Italy influencers actively seek collaboration opportunities with both local and international brands. From fashion to food brands, partnerships are formed based on mutual creativity and authentic engagement with audiences.

Sustainable and Ethical Influencing

There is a growing trend among Italy influencers focused on sustainability and ethical practices. From advocating for eco-friendly products to promoting local artisans, these influencers are playing a crucial role in fostering responsible consumer behavior.

Top 5 Authentic Local Hashtags to Find Italy-Based Influencers

To discover genuine Italy influencers, leveraging local hashtags can be highly effective. Here are the top five:

  1. #VivereItaliano: Translating to "Living Italian," this hashtag is used widely by influencers showcasing Italian lifestyle.
  2. #ItalianFashion: A go-to for all things related to Italian fashion trends and influencer collaborations.
  3. #CucinaItaliana: Perfect for discovering influencers passionate about Italian culinary arts.
  4. #ViaggioInItalia: Ideal for travel enthusiasts, this hashtag covers stunning travel content within Italy.
  5. #StileDiVitaItaliano: Used by influencers promoting the holistic Italian way of life, from daily routines to special events.

Engaging with Italy influencers can immensely benefit brands looking to tap into this culturally rich and diverse market. By understanding the unique trends and regulations, collaborations can be both fruitful and compliant, resulting in authentic and impactful campaigns.

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