Italy Influencers - Everything you need to find ideal influencers
The realm of Italy influencers is a dynamic and thriving industry, bringing together a rich blend of history, culture, fashion, and food. These influencers are not just trendsetters in their respective niches but are also storytellers who adeptly weave Italy's picturesque landscapes and rich traditions into their content. Whether you are a brand looking to collaborate or a budding influencer aiming to make your mark, understanding the intricacies of Italy influencers can open doors to a world of opportunities.
Discovering the Vibrant World of Italy Influencers
Popular Content Themes Among Italy Influencers
Fashion and Lifestyle
Italy, the fashion capital celebrated for its iconic designers and luxury brands, is naturally home to influencers who lead the way in fashion and lifestyle content. They showcase the latest trends, timeless styles, and even peek into exclusive fashion weeks held in Milan — bringing global attention to Italian couture.
Travel and Tourism
Italy influencers excel in highlighting the country's must-visit destinations, from the romantic canals of Venice to the historical treasures of Rome. Through stunning visuals and engaging narratives, they provide followers with a virtual tour that can inspire actual visits. Their posts often encompass cultural insights, travel itineraries, and exclusive tips for exploring Italy's hidden gems.
Culinary Delights
Italian cuisine is renowned globally, and Italian food influencers are masters at showcasing this heritage. From traditional recipes to modern twists on classic dishes, they not only share mouth-watering content but also educate their audience on the significance of these culinary traditions. Engaging cooking videos, restaurant reviews, and food festivals are common themes.
Art and Culture
Italy's rich cultural tapestry is another significant aspect that influencers bring to life. By delving into Italy's art, history, and cultural events, they provide enriching content that appeals to the intellectually curious. This includes guided tours of museum exhibitions, historical analyses, and coverage of local festivals.
Discover Italy 's Diverse Influencers
Italy influencers on Instagram
Download List
95%
Match Score
@Altagamma
Altagamma gathers over 100 Italian High-End Cultural and Creative Companies in the fields of fashion, design, jewelry, food, hospitality, cars, yachts
Followers:
11.6K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
2255
Location:
Italy
Fit for"briefRewrite"
Location matches perfectly with Italy. High-quality content focusing on Italian luxury and culture. Engagement metrics are solid with a decent subscriber count.
90%
Match Score
@Visit Tuscany
Welcome to the official account of Tuscany! Use #mytuscany #InstaTuscany #VisitTuscany or #ToscanaOvunqueBella to give us permission to share!
Followers:
249.5K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
14273
Location:
Italy
Fit for"briefRewrite"
With a clear focus on Tuscany and a strong presence in Italy, this channel is highly relevant. The follower count is impressive, and their content quality is excellent, aimed at promoting Italian tourism.
80%
Match Score
@Viaggio Italiano
Scopri l’Italia che non sapevi!
🇮🇹 Account Ufficiale di Viaggio Italiano
🏰 Borghi e Paesaggi
🚲 Turismo Attivo
👣 Turismo Lento
💚 Natura e Parchi
Followers:
38.0K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
1958
Location:
Italy
Fit for"briefRewrite"
Focused on Italian travel and tourism; located in Italy with a good engagement rate; relevant content for local tourism promotion.
35%
Match Score
@My Armani Archive
Professor of design history, GA collector & author of Giorgio Armani: Empire of the Senses.
This personal archive pays tribute to Giorgio Armani.
Followers:
16.9K|
Micro Influencer
Engagement Rate:
2.3%
Avg. View:
NaN
Location:
Canada
Fit for"briefRewrite"
While this channel discusses design history relevant to Italian fashion, its primary focus is not on Italy itself. Engagement metrics are moderate.
30%
Match Score
@La Pasta Pastifício 🇧🇷🇮🇹
Segunda a Sexta: 09h às 18h
Sábado e Domingo: 09h às 17h
Loja 1: Vila Matilde, Rua Benedito Passos 250
Loja 2: Brooklin, Rua Princesa Isabel 261
Followers:
10.8K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
636
Location:
Brazil
Fit for"briefRewrite"
While there is some engagement potential regarding Italian cuisine, being based in Brazil makes it less relevant to the specified key term.
30%
Match Score
@Enoteca Sociale
Chef @krindinella
Open Sunday-Thursday: 5pm - 10pm
Friday/Saturday: 11am-3pm & 5pm - 11pm
Followers:
14.3K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
6191
Location:
Canada
Fit for"briefRewrite"
This influencer is based in Canada and focuses on Italian cuisine but lacks direct relevance to Italy itself. Their subscriber count is moderate.
30%
Match Score
@Tutto il Mondo è Paese - Travel Blog
Laura 🦜🇮🇹 Italian travel & food blogger in Vienna📍
Ti mostro l’Austria che non ti aspetti 🇦🇹
Creo itinerari di viaggio in giro per il 🌍
Seguimi qui👇🏻
Followers:
11.1K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
1794
Location:
Austria
Fit for"briefRewrite"
Influencer based in Austria focused on travel and food related to Italy but lacks direct content from within Italy.
25%
Match Score
@Ciao Ciao Restaurant Barcelona
Award winning Italian restaurant 🏆
Your place to be in Barcelona at Plaça Reial. Authentic Italian cuisine in a breathtaking ambience 🍕🍅🍝🥩🍷🍸☕️ #italy
Followers:
11.5K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
497
Location:
Spain
Fit for"briefRewrite"
Based in Spain, this influencer showcases Italian cuisine but does not directly connect with the Italian audience.
15%
Match Score
@Elizabetta Boutique
🇮🇹 Made in Italy since 2004
• Uomo (Men)
• Donna (Women)
• Ties, scarves, ascots & pocket squares
• Mother-daughter company
• Ethical & eco-conscious
Followers:
22.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1954
Location:
Philippines
Fit for"briefRewrite"
Location does not match (Philippines), content is product-focused with no direct relevance to Italy.
15%
Match Score
@Bagatt Italian Fashion Store🇮🇹
Olasz bőr cipők, egyedi olasz ruhàk és sok más különleges kiegészítő s-xl méretekig
Tel:1/345-82-31
30/2238336
Facebook:Bagatt Italian Fashion Store
Followers:
20.4K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
5758
Location:
Hungary
Fit for"briefRewrite"
Located in Hungary, the content primarily promotes Italian fashion but lacks a direct link to Italy.
Italy influencers on TikTok
Download List
95%
Match Score
@Al.ta Cucina
Partecipa alle foodies challenge e trova tutte le ricette qui 👇
Followers:
497.8K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
14344
Location:
IT
Fit for"briefRewrite"
This influencer boasts an impressive subscriber count of 497,835 and creates engaging culinary content directly related to Italian cuisine, making them highly relevant to the key term.
95%
Match Score
@Chef Max Mariola
Chef italiano🇮🇹 Food is a universal language! Mio libro di ricette👇My book ❤️
Followers:
4.2M|
Mega Influencer
Engagement Rate:
0.7%
Avg. View:
535694
Location:
IT
Fit for"briefRewrite"
As an Italian chef with a massive following, this influencer's relevance is top-notch. Their content is high-quality, showcasing cooking that resonates deeply with Italian culture.
90%
Match Score
@milanstyle9
Followers:
11.6K|
Micro Influencer
Engagement Rate:
21.5%
Avg. View:
90608
Location:
IT
Fit for"briefRewrite"
Located in Italy, this channel focuses on fashion trends and styles relevant to Italian culture. Strong engagement and subscriber count add to its appeal.
90%
Match Score
@CiboDOC.it
Se ami il cibo sei nel posto giusto!!!
Followers:
112.5K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
14806
Location:
IT
Fit for"briefRewrite"
Location matches (IT), high-quality content focusing on traditional Italian food with substantial engagement metrics.
90%
Match Score
@Giulia Romanelli
IG: giuli_romanelli
💌 [email protected]
Followers:
102.0K|
Macro Influencer
Engagement Rate:
5.0%
Avg. View:
72094
Location:
IT
Fit for"briefRewrite"
Location is Italy, and the content focuses on motherhood and seasonal outfits, which are relevant to local audiences. High subscriber count indicates strong engagement.
90%
Match Score
@Chiara In Italy 🇮🇹
That 🇮🇹🇺🇸 who moved to Italy
✈️ Italy travel tips
💌[email protected]
Followers:
194.0K|
Macro Influencer
Engagement Rate:
1.3%
Avg. View:
35492
Location:
IT
Fit for"briefRewrite"
This influencer moved to Italy and shares travel tips about the country. Their high subscriber count indicates a significant following and relevance to the key term.
90%
Match Score
@GialloZafferano Loves Italy
GialloZafferano Italian Recipes in America!🇮🇹
Followers:
24.2M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
81841
Location:
IT
Fit for"briefRewrite"
Located in Italy, specializes in Italian recipes; has a significant following and high engagement in the food niche.
90%
Match Score
@Sonia Peronaci
Ho creato Giallozafferano e dal 2006 cucino sul web.
Ogni sera in TV su La7D.
Followers:
132.7K|
Macro Influencer
Engagement Rate:
1.1%
Avg. View:
84576
Location:
IT
Fit for"briefRewrite"
With a strong focus on Italian cuisine and a significant following, this influencer connects well with the key term 'Italy.' Their consistent content quality enhances engagement prospects.
90%
Match Score
@prendoilvolo | Travel Creator
Travel Creator
🌍Viaggi low cost e mete insolite
🏨Alloggi e ristoranti
Followers:
26.3K|
Micro Influencer
Engagement Rate:
8.4%
Avg. View:
69082
Location:
IT
Fit for"briefRewrite"
Strong location relevance as the influencer is based in Italy (IT). The content focuses on travel within Italy, appealing to a wide audience interested in Italian travel. Engagement is moderate with 26,319 subscribers and relevant hashtags.
88%
Match Score
@onderoaders
Content creators
IG: onderoaders
Raccontiamo le nostre esperienze on the road
Followers:
100.1K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
13354
Location:
IT
Fit for"briefRewrite"
This influencer operates in Italy and focuses on travel experiences. Their high engagement and relevant content make them a strong candidate for collaborations.
Italy influencers on YouTube
Download List
95%
Match Score
@Casa Pappagallo
Casa Pappagallo, casa nostra! Proprio così, vi apro le porte di casa mia per condividere con tutti voi ricette, i miei esperimenti di produzione agroalimentare e tanto altro.
Followers:
576.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
9580
Location:
IT
Fit for"briefRewrite"
Located in Italy with a significant subscriber base and engaging culinary content. Perfectly aligned with Italian cuisine.
95%
Match Score
@Casa Surace
Siamo del SUD, usciamo video
Followers:
1.1M|
Mega Influencer
Engagement Rate:
0.9%
Avg. View:
176192
Location:
IT
Fit for"briefRewrite"
With over a million subscribers and a focus on Southern Italian culture, this influencer has strong relevance and engagement metrics.
92%
Match Score
@Walking Together
Welcome to Your YouTube Channel.
Here we walk together around Italian Street Styles, Fashion, sharing views about the Italian street culture, the casual and trendy fashion brands, from the most famous destinations to the most luxurious and expensive places in Italy.
I live in Milan, and give you more inspiration and ideas from latest fashion trends by looking at shopping windows and watching stylish people walking.
You are the most important part of my family and help me to grow my Channel. So please subscribe my channel, click the notification bell for always updated to new released videos and Share the videos with your friends and leave me comments.
▪️If you are presented on the Video and don't want to be, just comment with time stamps or write an email, then I will remove immediately.
▪️Please do not copy, reproduce, or distribute any of the content.
Thanks a lot!!!
Email: [email protected]
Followers:
39.3K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
27997
Location:
IT
Fit for"briefRewrite"
Strongly focused on Italian street styles and fashion trends with a location in Italy, indicating high relevance.
90%
Match Score
@Il Cucinologo
Benvenuti su Il Cucinologo, il vostro punto di riferimento per esplorare il mondo della cucina. Nel nostro canale YouTube, troverete audioricette chiare e facili da seguire, ma se preferite leggere, sul nostro sito www.ilcucinologo.com abbiamo ricette scritte in modo dettagliato, ma senza fronzoli. Le nostre ricette sono sempre brevi, chiare, e vanno dritte al punto, così potete cucinare senza paura di perdere tempo. Che siate cuochi esperti o principianti, Il Cucinologo è qui per aiutarvi a preparare piatti deliziosi in modo semplice e veloce. Iscrivetevi e scoprite come rendere ogni pasto speciale!
Followers:
109.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
26
Location:
IT
Fit for"briefRewrite"
Based in Italy, this cooking channel focuses on easy-to-follow recipes. It has strong relevance to Italian cuisine and a healthy subscriber count.
85%
Match Score
@MILAN ON TREND
Hi guys! This is a channel about italian street style, fashion and how to dress well.
If you are presented on the Video and don't want to be, just comment with time stamps or write an email, then I will remove immediately.
Become a channel sponsor for only 2,99$/month
Read more: https://www.youtube.com/channel/UCpKgjGCyZ-gvNdLxh-nPpjQ/join
Advertising and cooperation: [email protected]
Followers:
272.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
105278
Location:
IT
Fit for"briefRewrite"
Located in Italy; focuses on street style and fashion which is highly relevant to local trends; good engagement.
85%
Match Score
@Vittoria’s Channel
Ciao amici! 🫶🏻My name is Vittoria, i live in Italy. In my videos is all about italian style, street style, fashion and more.
If you are presented on the video and don’t want to be, just comment with time stamp’s or write an email, then I will remove immediately.
📨[email protected]
Followers:
135.0K|
Macro Influencer
Engagement Rate:
0.9%
Avg. View:
87157
Location:
IT
Fit for"briefRewrite"
Based in Italy (IT) and focusing on fashion and lifestyle content, this influencer has strong local relevance and engages a considerable audience with 135,000 subscribers.
85%
Match Score
@In cucina con Nonna Anna
Benvenuti sul mio canale! Mi chiamo Anna Maria, ho una grande passione per la cucina semplice e genuina e da poco sono diventata nonna!
Abito a Tropea e la mia specialità sono i piatti della cucina Calabrese.
Grazie a YouTube posso condividere con voi le mie ricette, i miei segreti e le mie passioni.
Seguitemi numerosi!
Followers:
47.4K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
4520
Location:
IT
Fit for"briefRewrite"
Located in Tropea, Italy; focuses on authentic Calabrian cuisine; strong engagement due to passionate cooking content.
80%
Match Score
@laurapausinitv
Laura Pausini is the most influential female Italian singer in the world.In 1993 she won the Sanremo Festival with “La Solitudine”,from that moment she sold more than 70 mln albums.She received 1 Grammy (only Italian woman ever),4 Latin Grammys,1 Golden Globe and an Oscar nomination for best original song with “Io sì/Seen”.Her albums were released in Italian and Spanish-she also sings in Portuguese, English and French.She tours in the most prestigious stages:Circus Maximus in Rome, Royal Albert Hall in London,Madison Square Garden in NYC,she was the first female artist to tour in Italian Stadiums.She collaborated with artists such as Madonna,Michael Jackson,Ennio Morricone,Phil Collins and many more.Laura hosted 3 Italian tv shows,the Eurovision,Premio Lo Nuestro and took part in 2 The Voice Mexico,2 The Voice and 1 xFactor Spain and 2 La Banda as a coach.In 2022 she released her first movie “Piacere di Conoscerti”("Un Placer Conocerte" in spanish)along with the single "Scatola/Caja".
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
12676
Location:
Fit for"briefRewrite"
As a globally recognized Italian singer, Laura Pausini has immense influence. Although not a traditional influencer, her reach in Italian culture is significant, particularly in music.
80%
Match Score
@01Distribution
Scopri i migliori film in arrivo sul grande schermo 🍿
Siamo parte di @RaiCinema🎬
Ora di nuovo nei cinema 👉 #SbattiIlMostroInPrimaPagina
Followers:
498.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
46920
Location:
IT
Fit for"briefRewrite"
Located in Italy, this influencer discusses upcoming films and cinema. Their relevance to Italian culture is significant, supported by a large following.
75%
Match Score
@La Cucina Italiana
Dal 1929 creiamo, cuciniamo e scriviamo per voi ricette sempre più buone.
La Cucina Italiana è il più antico e noto mensile italiano di gastronomia e cultura alimentare.
Su carta, web, app, social saremo sempre accanto a voi in cucina!
Contact: [email protected]
Followers:
32.8K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
8981
Location:
IT
Fit for"briefRewrite"
Location matches (IT), high-quality content focused on Italian cuisine with decent engagement metrics.
Italy-Specific Local Regulations Relevant to Influencer Marketing
The landscape of influencer marketing in Italy is shaped by various local regulations, ensuring transparency and ethical standards. Influencers in Italy must adhere to the rules outlined by the Autorità per le Garanzie nelle Comunicazioni (AGCOM), which mandates:
- Disclosure of Sponsored Content: Influencers must clearly label sponsored content using tags such as #ad or #sponsored.
- Respect for Privacy: Strict adherence to GDPR regulations is crucial, ensuring the protection of personal data.
- Truthful Promotions: Influencers must promote products and services truthfully without exaggeration or false claims.
- Intellectual Property: Proper credit must be given to original creators of content, ensuring respect for intellectual property rights.
Other Topics Relevant to the Italy Influencers
Collaborative Opportunities
Italy influencers actively seek collaboration opportunities with both local and international brands. From fashion to food brands, partnerships are formed based on mutual creativity and authentic engagement with audiences.
Sustainable and Ethical Influencing
There is a growing trend among Italy influencers focused on sustainability and ethical practices. From advocating for eco-friendly products to promoting local artisans, these influencers are playing a crucial role in fostering responsible consumer behavior.
Top 5 Authentic Local Hashtags to Find Italy-Based Influencers
To discover genuine Italy influencers, leveraging local hashtags can be highly effective. Here are the top five:
- #VivereItaliano: Translating to "Living Italian," this hashtag is used widely by influencers showcasing Italian lifestyle.
- #ItalianFashion: A go-to for all things related to Italian fashion trends and influencer collaborations.
- #CucinaItaliana: Perfect for discovering influencers passionate about Italian culinary arts.
- #ViaggioInItalia: Ideal for travel enthusiasts, this hashtag covers stunning travel content within Italy.
- #StileDiVitaItaliano: Used by influencers promoting the holistic Italian way of life, from daily routines to special events.
Engaging with Italy influencers can immensely benefit brands looking to tap into this culturally rich and diverse market. By understanding the unique trends and regulations, collaborations can be both fruitful and compliant, resulting in authentic and impactful campaigns.
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