MyInfluencer
Japanese Influencers - Everything you need to find ideal influencers

Discover the World of Japanese Influencers: Trends, Regulations, and Local Hashtags

Headline

Japanese influencers are shaping the digital landscape with their unique content and engaging personalities. With a rich cultural heritage and a modern outlook, Japanese influencers are able to resonate with diverse audiences. Whether it is fashion, travel, technology, or traditional arts, these influencers are pioneering the way for effective online marketing in Japan.

1. Fashion and Beauty

Japan is known for its distinctive fashion trends and beauty standards. Japanese influencers frequently share their insights on fashion, OOTD (Outfit of the Day), and skincare routines. Kawaii (cute) fashion, Harajuku style, and minimalist aesthetics dominate the scenes.

2. Travel and Lifestyle

From bustling Tokyo streets to serene Kyoto temples, Japanese travel influencers capture the essence of their beautiful country. They provide followers with travel guides, hidden gems, and cultural experiences, often emphasizing the juxtaposition of tradition and modernity.

3. Food and Culinary Experiences

Cuisine is an integral part of Japanese culture. Influencers in this niche focus on everything from street food to fine dining, sharing recipes, cooking tips, and food reviews. The art of making sushi and other traditional dishes often gains substantial engagement.

4. Technology and Gaming

Japan is a global leader in technology and innovation. Influencers in this sector review gadgets, provide tech tutorials, and engage in gaming content. The rise of e-sports in Japan has further boosted the popularity of gaming influencers.

5. Traditional Arts and Culture

There is a growing interest in content that revolves around traditional Japanese arts, like Ikebana (flower arranging), tea ceremonies, calligraphy, and Noh theatre. Influencers who delve into these topics provide a deeper understanding of Japanese heritage.

Discover Japanese 's Diverse Influencers
Japanese influencers on Instagram
Download List
95%
Match Score
@緯來日本台★官方IG
台湾テレビ局 • 緯来日本チャンネル — 週末同步日劇|每週六晚間10點【西園寺小姐不做家事】 — 下午5點【阿信】 每晚9點【零的革命】 每晚10點【極度不妥!】 —
Followers:
29.6K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
8085
Location:
Taiwan
Fit for"briefRewrite"
Strong location relevance (JP) with a massive subscriber base (1680000). Content focuses on gastronomy, making it highly relevant for food-related collaborations.
95%
Match Score
@Lau Pui Lun
🎈學了2年(考左N4,N3)卻講得不好?😓 因為學校沒教你做一件重要的事… . 專門學講(與日本人溝通)的 《會話改良》課程 本月:已滿🈵 下月:務必先留名排隊 . 本課程學員N3N4已能普通跟日本人你問我答 詳情Click⬇️linktree
Followers:
100.7K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
31938
Location:
Japan
Fit for"briefRewrite"
Strong location relevance (Japan) with a high subscriber count indicates excellent engagement. Content focuses on Japanese language education, aligning perfectly with the key term.
90%
Match Score
@MCR R34 GTR
Some car nut that owns two MCR ex-demo cars Red: Touge Maou champ + C1 record holder Silver: Bancho’s kanreki spec car
Followers:
112.0K|
Macro Influencer
Engagement Rate:
6.2%
Avg. View:
55238
Location:
Japan
Fit for"briefRewrite"
Location match is perfect as the influencer is based in Japan. The content is focused on Japanese cars, which aligns well with the key term 'Japanese'. The engagement is high with over 112k subscribers and relevant hashtags indicating a strong connection to the automotive community.
90%
Match Score
@ぽん
酒をこよなく愛する男🍻🍷🍶🥃 天満、裏なんば、梅田、福島、天王寺 安うまな店コスパいい店が大好き😘 PRなどはDMへお願いします。 R4年2月からまじめにインスタしてます笑 唎酒師(更新してないけど🤣)
Followers:
22.2K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
5202
Location:
Japan
Fit for"briefRewrite"
This influencer is based in Japan and focuses on gourmet food in Osaka, aligning well with the key term. With 22,204 subscribers, they have a niche audience interested in Japanese cuisine and culture. Their content quality appears strong based on their detailed descriptions and hashtags.
90%
Match Score
@【公式】京都高島屋
京都高島屋の旬な情報をお届けします🌹 ⚠️偽アカウントにはご注意ください⚠️ お問い合わせはTEL:075-221-8811(代表)にお願いいたします。全てのコメント・DMにお答えできない場合がございます。
Followers:
26.9K|
Micro Influencer
Engagement Rate:
2.1%
Avg. View:
19528
Location:
Japan
Fit for"briefRewrite"
Located in Japan, the influencer's content centers around local events and culture, which aligns perfectly with the key term. A solid subscriber count of 26,877 indicates strong engagement.
90%
Match Score
@Japaholic
日本在地最新吃喝玩樂、購物資訊 為你的生活融入更多「日本女子風格」✨ ⬇️日本優惠券、最新文章 ⠀ ⁡ 🖍Tag @japaholic_official投稿你的日本生活
Followers:
57.6K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
31448
Location:
Taiwan
Fit for"briefRewrite"
This influencer focuses heavily on Japanese culture and lifestyle, primarily targeting a Taiwanese audience interested in Japan. Their engagement metrics reflect a strong following.
88%
Match Score
@【美容外科医&美容皮膚医】酒井知子
前職は管理栄養士 → 医師に転身👩‍⚕️ 🏥クリニック @nexus_clinic 👁️目元症例 @dr.tomoko_sakai 🧏‍♀️糸リフト・皮膚科 @dr.tomoko_antiaging 💊開発コスメ @chainon_japan 銀座で美容クリニックを経営する4歳女の子ママ👧
Followers:
25.2K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
35812
Location:
Japan
Fit for"briefRewrite"
Location relevance (Japan) is strong, focusing on beauty and wellness. Good engagement metrics with 25230 subscribers and relevant hashtags.
85%
Match Score
@増本 市子
草月流師範会理事 島根県松江市でいけばな教室開講 いけばなのこと、そして時々、愛犬チワワのことを投稿しています😊🐶
Followers:
16.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
NaN
Location:
Japan
Fit for"briefRewrite"
The influencer is located in Japan, making them highly relevant to the key term 'Japanese'. Their content focuses on local culture and includes engaging hashtags related to Japan. The subscriber count of 16,429 indicates a moderate engagement level.
85%
Match Score
@ニャンコ
今日も穏やかに😊🍓☕️✨ カフェ好き|スイーツ好き|グルメ好き| いちご好き #follome 🤣気楽にいいね!フォロー嬉しいです😆✨ Photo | iPhone 🍰🍓🍒🍷🌻😆🍀
Followers:
14.2K|
Micro Influencer
Engagement Rate:
5.2%
Avg. View:
1797
Location:
Japan
Fit for"briefRewrite"
Located in Japan, this influencer focuses on lifestyle content which resonates well with local audiences. Their engagement levels are promising with 14,162 subscribers.
85%
Match Score
@MORI Soyu |森 宗勇 🍵
Tea Practitioner / 茶道家🍵 久留里藩老森家後嗣 欧州やアフリカで茶道と日本の伝統工芸品を紹介しています 東京タワー茶道科講師🗼(茶道裏千家) 🗼🇫🇷🇯🇵2024.11.19 エッフェル塔茶会プロジェクト募集中👇🏼👇🏼👇🏼👇🏼(7月1日正午から9月29日まで)
Followers:
13.6K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
4432
Location:
Japan
Fit for"briefRewrite"
A Japan-based influencer focusing on tea culture and traditions, this channel is highly relevant to the key term. Their engagement metrics are solid, indicating a dedicated audience.
Japanese influencers on TikTok
Download List
98%
Match Score
@Our Episode
Couple in our 20s, based in Tokyo Home & travel ✉️[email protected]
Followers:
329.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
18034
Location:
JP
Fit for"briefRewrite"
This couple-based channel is located in Tokyo, Japan, making it highly relevant to the key term 'Japanese'. With an impressive subscriber count of 328,998, they offer home and travel content that resonates well with both local and international audiences.
95%
Match Score
@ふもっち!!! 名古屋グルメ&日本全国グルメ
名古屋をメインに日本全国の美味しいお店を紹介 東海三県で1番 信用信頼できる グルメアカウントを目指してます。
Followers:
446.7K|
Macro Influencer
Engagement Rate:
0.9%
Avg. View:
165890
Location:
JP
Fit for"briefRewrite"
With a strong focus on Japanese cuisine and a significant following of 446,685 subscribers, this influencer has excellent engagement metrics. Their content is highly relevant and visually appealing, making them a prime candidate for brand partnerships.
95%
Match Score
@WAGYU JOURNAL【和牛ジャーナル】
Japanese Gourmet Introducer🕺 総フォロワー50万人🥺 グルメサロン「NIKUKAI」主催🥂 仕事依頼はDMください🙇‍♂️
Followers:
173.7K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
8858
Location:
JP
Fit for"briefRewrite"
The influencer specializes in Japanese cuisine with a strong focus on gourmet food. Their relevance to the key term 'Japanese' is outstanding, coupled with significant subscriber engagement (173k).
95%
Match Score
@omi
自分が見た世界 My brand “crambox creating”
Followers:
574.3K|
Macro Influencer
Engagement Rate:
3.9%
Avg. View:
165171
Location:
JP
Fit for"briefRewrite"
Strong location relevance (JP) and significant engagement with 574348 subscribers. Content is visually appealing and diverse, focusing on city life in Japan.
95%
Match Score
@Hina【絶景の旅log】
旅好きOLの旅log Beautiful Places in the World🌏 日本の風景|世界の絶景|観光スポット|ホテル 📍Tokyo
Followers:
123.7K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
16342
Location:
JP
Fit for"briefRewrite"
This influencer is based in Japan and focuses on beautiful places, particularly in Japan, making them highly relevant to the key term 'Japanese'. Their content is visually appealing and supported by a high subscriber count, indicating strong engagement.
95%
Match Score
@はらぺこグルメ日記
全国のおいしいご飯を食べ歩くグルメ日記🇯🇵 ごはん系からカフェスイーツ系まで 幅広く紹介していきます! インスタでは営業時間やお値段も公開!
Followers:
1.6M|
Mega Influencer
Engagement Rate:
0.8%
Avg. View:
183670
Location:
JP
Fit for"briefRewrite"
This influencer boasts an impressive 1,599,691 subscribers and specializes in Japanese food content, which is highly relevant. Their extensive use of popular hashtags ensures high visibility and engagement.
95%
Match Score
@みさき@現役医大生🏥🥼
動画をつくるのが好きです☺️ 👑Miss Japan準グランプリ👑 ↓インスタ、YouTubeも観てね⚽️↓
Followers:
163.2K|
Macro Influencer
Engagement Rate:
5.7%
Avg. View:
372467
Location:
JP
Fit for"briefRewrite"
This influencer is located in Japan and has a strong connection to the key term 'Japanese'. With 163,154 subscribers and a diverse range of content focused on Japanese culture, including vlogs and educational topics, their engagement is also high.
92%
Match Score
@毎日甘いもの食べたい
東京大阪中心においしいものを紹介します! お店の詳しい情報はインスタを見てね!!
Followers:
5.2M|
Mega Influencer
Engagement Rate:
1.5%
Avg. View:
1651600
Location:
JP
Fit for"briefRewrite"
This influencer focuses on showcasing restaurants in Tokyo and has an impressive subscriber count (5.2 million). The location relevance and content quality are very high.
92%
Match Score
@ないちゃんグルメ
福岡を中心に美味しいグルメを紹介してます! 料金などの詳しい内容はインスタに👍 Introducing delicious Japanese food
Followers:
276.2K|
Macro Influencer
Engagement Rate:
6.0%
Avg. View:
309722
Location:
JP
Fit for"briefRewrite"
Perfect location match (JP) with a strong focus on Japanese cuisine. High engagement with 276229 subscribers enhances potential collaboration opportunities.
92%
Match Score
@やっせんぼー⌇海外出向者🇨🇳
【✨毎日投稿✨】 大手メーカー入社後すぐに海外出向!? 海外出向者の奮闘記◎ アイデンティティは鹿児島弁🌋 Instagramもフォローしてね♪
Followers:
13.7K|
Micro Influencer
Engagement Rate:
3.1%
Avg. View:
13338
Location:
JP
Fit for"briefRewrite"
This influencer is based in Japan and creates vibrant content about travel and living abroad. Their strong focus on international experiences complements the key term 'Japanese'. With a solid subscriber count (13,730), they have good engagement metrics.
Japanese influencers on YouTube
Download List
95%
Match Score
@日テレNEWS
日本テレビ報道局が運営する公式チャンネルです。最新ニュースから深掘りニュース、さらにライブ配信など、多彩にお伝えしていきます。 This is the official channel operated by Nippon Television Network Corporation's News Department. It provides a wide variety of news, from the latest news to in-depth news, as well as live broadcasts.
Followers:
2.4M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
2826
Location:
JP
Fit for"briefRewrite"
As an official news channel based in Japan, it directly relates to the key term. Their high subscriber count of 2,390,000 reflects excellent engagement and credibility.
95%
Match Score
@毎日甘いもの食べたい
人気カフェのキッチンに潜入します!
Followers:
5.8M|
Mega Influencer
Engagement Rate:
0.8%
Avg. View:
1054100
Location:
JP
Fit for"briefRewrite"
Location is JP, perfectly relevant to 'Japanese'. The influencer has a massive subscriber count and creates high-quality content focused on Japanese cuisine and culture.
95%
Match Score
@日本列島まるっと旅
日本全国旅行をして、ご当地の美味しいものを食べることが何よりも好きな人間です。 このチャンネルでは有名観光地や主要都市はもちろん、各都道府県の地方都市へも訪れ、 地元の人から聞いたオススメのお店やグルメ、観光スポットなど新しい発見を紹介していきたいと思っています。 こんな時だからこそ日本の地方を元気にしたい! 日本国内がメインとなりますが、まだまだ知らなかった地方の魅力を皆さんと一緒に発見していけたら嬉しいです♪
Followers:
20.4K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
47950
Location:
JP
Fit for"briefRewrite"
Location is JP; excellent alignment with 'Japanese'. The channel focuses on various local delicacies and cultural experiences.
90%
Match Score
@カイシャインのSNS高校
カイシャインのSNS高校! SNS教育系YouTube登録者数NO.1👑 毎週金曜日の21時に新作動画公開中! みんなで一緒にInstagram、Twitter、YouTubeなどのSNSのお勉強をしましょう! フォロワーの増やし方、ハッシュタグの付け方など、SNSの様々な悩みや疑問を解決します。 ★☆★☆カイシャイン経歴☆★☆★ 【経歴】 ▷京都造形大学 情報デザイン学科卒業 ▷デザイナーとしてベンチャー企業に就職 ▷デザイナーとして大手ブライダル会社に就職 ▷デザイナーとしてベンチャー企業に就職 ∟SNSマーケティング事業部立ち上げ ∟インフルエンサーマッチングサービス立ち上げ ▷上記キャリアを経て独立 ・オンラインスクール 運営 ・カイシャイン株式会社 社長 ・BEASTAR株式会社 取締役 ・マケキャンbyDMM.com メンター ・デジタルハリウッド 講師 ▷企業様のSNSアカウントコンサルティング・運用・キャンペーン実績100社以上 ▷企業様でのSNSインハウス研修、大学や行政でのSNS講演会実績多数
Followers:
116.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
17970
Location:
JP
Fit for"briefRewrite"
With a focus on SNS education and over 116,000 subscribers, this influencer has significant reach and influence. Their content is highly relevant to Japanese youth culture, making them an ideal partner for brands targeting this demographic.
90%
Match Score
@Yahoo! JAPAN / ヤフー
Yahoo! JAPANの公式チャンネルです。
Followers:
38.2K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
1629
Location:
JP
Fit for"briefRewrite"
Location is JP, aligning perfectly with 'Japanese'. The channel offers official content from Yahoo! Japan, indicating high-quality and relevant content.
90%
Match Score
@さんぷんちゃん
日本生活をしている韓国人YouTuberです! 私が日本で感じたこと、日本生活を見せてあげたいです! 2020/10/25 ~ 日本に来ました
Followers:
126.0K|
Macro Influencer
Engagement Rate:
1.3%
Avg. View:
46274
Location:
JP
Fit for"briefRewrite"
Location is JP, aligning with 'Japanese'. The channel highlights living in Japan from a foreign perspective, which can be appealing for international audiences.
90%
Match Score
@TBS NEWS DIG Powered by JNN
TBS/JNNのニュースを配信する「TBS NEWS DIG Powered by JNN」公式YouTubeチャンネルです。緊急ニュースが発生した場合は「ライブ配信」で対応。テレビでは放送していないYouTubeオリジナルコンテンツも、盛りだくさんでお届けします。 The news script automatically converted to audio will be our original news and/or officially licensed news written by professional journalists. The final videos will be appropriately reviewed by professional human news editors before being uploaded.
Followers:
2.5M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
12756
Location:
JP
Fit for"briefRewrite"
Strong location relevance (JP) with substantial engagement (2460000 subscribers). Focuses on news and information about Japan.
90%
Match Score
@くぼたび | 6/10発売📚初書籍『暮らす旅のしおり』
くぼたび |6/10発売📚初書籍『暮らす旅のしおり』 👇購入はこちらから https://amzn.asia/d/ew5bwVN 👫くぼたびって? 年300日くらい日本を飛びまわる、旅に生きるアラサー夫婦です。 夢は「47都道府県すべてを主役に」。もはや旅が生活の私たち、日本中を旅して思ったことがあります。それは、思わず教えたくなる素敵なスポットを見つけても、まだまだ全国的に知られていないところが多い、と。 日本にはたくさんの知られるべきスポットがある。しかし、その魅力が知られることなく、残念ながらつぶれてしまうスポットもあります。旅中に出合ったお気に入りの場所がなくなり、くやしい思いをしたことも少なくありません。 そこで私たちにできることは、動画でそのばしょの魅力を伝え、地域おこしをすること。全国の地域を応援して日本を盛り上げるべく、今日もどこかを旅しています。 あ、よく「ずっと一緒に旅してケンカしないんですか?」と聞かれるけど、めっちゃする。基本はなかよし。仲直りはゆうきから。 🚙くぼたびのSNS ・Instagram https://www.instagram.com/kubo_tabi_/ ・TikTok https://www.tiktok.com/@kubo_tabi ・Twitter https://twitter.com/kubo_tabi_ 🙋‍♀️まなみのSNS ・Twitter https://twitter.com/manami_kubotabi 🙋‍♂️ゆうきのSNS ・Twitter https://twitter.com/yuki_kubotabi 💌おしごとの問い合わせはこちら https://www.kubotabi.com/ これからもいろんな自治体、 ホテル、スポットのみなさまと協力しながら 旅・おでかけの魅力をお届けしていきたいです! いっしょに盛り上げたいと思ってくださる方々、 お問い合わせフォームからご連絡お願いします✨
Followers:
886.0K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
186152
Location:
JP
Fit for"briefRewrite"
Strong location relevance (JP) and high engagement based on subscriber count. The content focuses on travel within Japan, aligning closely with the key term.
90%
Match Score
@すごいぞJAPAN!
このチャンネルでは、日本が、 世界からどのような印象を受けているのか? 日常の様々なこと、スポーツ、政府レベルのことまで、 海外の反応を日々更新しています。 外国人が日本に対して感じているコメントから、 日本の凄さ、日本人の素晴らしさを 感じてもらえたらいいなと思っています。 「日本は人に対して思いやりや心配りができ、 企業は優れた技術を真摯に追い求めており、 世界から見ても、非常に称賛される点の多い 本当に素晴らしい国に生まれたんだ!」 と、日本に対して、誇りや希望を感じられたら なにより嬉しいです。 動画をご覧いただいて、 チャンネル登録頂けたら幸いです。 どうぞ、よろしくお願いします。
Followers:
200.0K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
138861
Location:
JP
Fit for"briefRewrite"
With a significant subscriber count of 200,000 and rich content related to Japan's culture and societal insights, this influencer demonstrates strong relevance to the key term. Their content is extensive and engaging.
88%
Match Score
@oricon
オリコンが運営する、YouTube公式チャンネルです。芸能イベントや記者会見、インタビュー、最新CMなどあらゆるエンタメをとりそろえ、毎日お届けします! 掲載動画に関するご質問はこちらの ・ORICON NEWS「記事に関するお問い合わせ」ページ よりお問い合わせください。 https://secure.oricon.co.jp/contact/article/
Followers:
2.1M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
1885
Location:
JP
Fit for"briefRewrite"
This influencer boasts a substantial following (2.1 million) and is based in Japan, matching the key term perfectly. Their content is focused on entertainment, which tends to engage a broad audience.

Japanese-Specific Local Regulations Relevant with Influencer Marketing

1. Transparent Advertising

Japanese law mandates that influencers disclose any sponsored or paid partnerships. The Consumer Affairs Agency enforces guidelines that ensure influencers label promotional content clearly to maintain trust and transparency with their audience.

2. Privacy Laws

Japan places a high emphasis on privacy. Influencers need to be vigilant about sharing personal information, both of themselves and of others, to comply with Japan’s strict privacy laws such as the Act on the Protection of Personal Information (APPI).

3. Intellectual Property

Japanese influencers must adhere to IP laws when using music, images, or videos in their content. Unauthorized use can lead to significant legal repercussions. Proper licensing and crediting are essential practices.

4. Advertising Standards

The advertisement laws in Japan also dictate that influencers avoid making false or misleading statements about products or services. Regulatory bodies ensure that all promotional content is truthful and not deceptive.

Other Topics Relevant to Japanese Influencers

1. Collaborations with Local Brands

Japanese influencers often collaborate with local brands, enhancing their authenticity and connection with the audience. These partnerships can range from fashion lines to tech products, providing a genuine promotion strategy.

2. Engaging with Global Audiences

While primarily focusing on Japanese audiences, many influencers also create content in English to engage with international followers. This dual-language approach broadens their reach and enhances global appeal.

Top 5 Authentic Local Hashtags to Find Japanese-Based Influencers

  1. #日本のインフルエンサー (Japanese Influencers)
  2. #東京ライフ (Tokyo Life)
  3. #日本グルメ (Japanese Gourmet)
  4. #日本旅行 (Japan Travel)
  5. #伝統文化 (Traditional Culture)

Japanese influencers continue to set trends and influence broader cultural currents. By understanding their key content themes, local regulations, and relevant topics, brands and followers alike can engage more effectively with this dynamic and vibrant community.

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