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Lyon Influencers - Everything you need to find ideal influencers

Lyon, a city renowned for its rich history, culinary prowess, and vibrant cultural scene, is home to a dynamic community of influencers. Lyon influencers range from food bloggers who chronicle the city's gastronomic delights to fashion-forward personalities setting trends on the cobbled streets of the Presqu'île. Whether they're sharing the latest hot spots in Vieux Lyon or highlighting local artisans in Croix-Rousse, Lyon influencers provide authentic and engaging content that resonates with both locals and visitors alike.

Discover and Connect with Influential Personalities in Lyon

Gastronomy and Food

Lyon, often hailed as the culinary capital of France, offers a treasure trove of content for food influencers. Lyon influencers frequently spotlight traditional bouchons, explore the bustling Halles de Lyon Paul Bocuse, and feature local specialties like quenelles and cervelle de canut. Their posts are a feast for the eyes and a guide for gastronomic adventures.

Fashion and Lifestyle

From the chic boutiques of Carré d'Or to the eclectic markets in Croix-Rousse, Lyon is a fashionista's paradise. Lyon influencers showcase the city's unique blend of classic and contemporary style, offering followers an insider's look at the latest trends, local designers, and must-visit shopping destinations.

Art and Culture

The rich artistic heritage of Lyon is a source of endless inspiration for local influencers. Whether it's the street art of Tony Garnier Urban Museum, the contemporary exhibitions at Musée d’Art Contemporain, or the many festivals that animate the city, Lyon influencers share captivating content that highlights the vibrant cultural pulse of Lyon.

Discover Lyon 's Diverse Influencers
Lyon influencers on Instagram
Download List
95%
Match Score
@Igers Lyon Officiel
Welcome to Lyon ! 👉Tag #igerslyon ManIgers @sakina_lyon @ninoversalphotography @westcalibro @plaisirsetdecouvertes 📥 [email protected]
Followers:
32.4K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
5105
Location:
France
Fit for"briefRewrite"
Location is Lyon and focuses on local events and photography. Engages the community well with a strong subscriber base of 32413.
95%
Match Score
@Cyril Montégu
📍 Lyon, France 🇫🇷 🌍 Aventurier de la #Gastronomie. 🍇 #Vinnaturel mais pas que ! 📚 Le Pass Miam & StreetFood des gones ⬇️
Followers:
39.2K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
20086
Location:
France
Fit for"briefRewrite"
Strong location match with Lyon, France. High engagement with a focus on gastronomy and local food culture.
90%
Match Score
@David RCD
Artiste Tatoueur Lyon, France Résident chez @die.n.retry_tattooshop 📨[email protected]
Followers:
16.1K|
Micro Influencer
Engagement Rate:
2.0%
Avg. View:
8691
Location:
France
Fit for"briefRewrite"
Located in Lyon and focuses on tattoo art. Engages with local culture through art. Good engagement metrics with 16130 subscribers.
85%
Match Score
@Visualyon
Bienvenue à Lyon ! 🌳🥐 🔸Une équipe de passionnés pour des passionnés 😍 🔸#visualyon pour passer sur notre galerie ! 💌 [email protected]
Followers:
18.2K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
3047
Location:
France
Fit for"briefRewrite"
Strong local relevance with a focus on art and culture in Lyon. Good engagement metrics with 18,189 subscribers and relevant hashtags.
80%
Match Score
@ⒼⒾⒷ
Chaque jour je t’offre : 1️⃣Photo 1️⃣Anecdote 1️⃣Quiz Patrimoine 🏰 Histoire 🖼 Culture 📍Lyon & Paris 📷 S21+ & Dji mini
Followers:
15.4K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
1580
Location:
France
Fit for"briefRewrite"
Based in France, this influencer shares content related to Lyon with a considerable subscriber count. Their focus on daily anecdotes and culture engages a local audience effectively.
@Les meilleurs flans de Lyon 🍰
Un flan gourmand, généreux avec +50parfums sans sucre, Vegan, sans gluten @aupaindestraboules_ et @boulangerienoel_lyon2
Followers:
19.7K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
6146
Location:
France
Fit for"briefRewrite"
The influencer operates in France and has connections to Lyon through their content related to pastries and culinary experiences.
Lyon influencers on TikTok
Download List
95%
Match Score
@JNR 🥭🇧🇷
MERCI. ❤️🫂 L.Y.O.N 🔜🔴🔵 @Olympique Lyonnais @Real Madrid C.F. 🏟️🫀
Followers:
10.7K|
Micro Influencer
Engagement Rate:
3.3%
Avg. View:
2228
Location:
FR
Fit for"briefRewrite"
This channel is directly related to Lyon with multiple relevant hashtags and a strong connection to Olympique Lyonnais. The subscriber count is substantial at 10,728, indicating strong engagement in sports content.
95%
Match Score
@Lyontasting
Dénicheuse d’adresses food lyonnaises 📍 MON LIVRE DE BONNES ADRESSES 📖👇🏼
Followers:
47.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
10158
Location:
FR
Fit for"briefRewrite"
The influencer is located in France and focuses on food in Lyon, which directly matches the key term. Their content is highly relevant with numerous hashtags related to Lyon food, showcasing expertise. With 47,223 subscribers, their engagement appears strong due to targeted content.
90%
Match Score
@Pardon My Learning French
🇫🇷 Not your typical French class 👯‍♀️ Sarah & Mikayla 📍Lyon, France
Followers:
23.1K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
976
Location:
FR
Fit for"briefRewrite"
The influencer is based in Lyon and focuses on teaching French language skills, aligning perfectly with the key term. Subscriber count is impressive at 23,100.
90%
Match Score
@Waronx69 🏴‍☠️🌴
Créateur de Filtre Snapchat & TikTok ⭐️ Lyon 📍| En Sah De Sah T'es Sah ? 🤣
Followers:
43.5K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
2174
Location:
FR
Fit for"briefRewrite"
Influencer is based in Lyon and actively engages with local trends; strong potential for collaboration within the city.
90%
Match Score
@ONLYLYON
Agir ici. Changer demain. Make a change. Feel alive. #onlylyon #lyon
Followers:
99.5K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
521
Location:
FR
Fit for"briefRewrite"
Highly relevant to Lyon with a strong focus on local experiences and a large subscriber base indicating good engagement.
88%
Match Score
@Virginie Grossat
🩷 « Hello les dodu(e)s ! » 🍑 Plus size fashion 🤤 Food 🇫🇷 Lyon / Paris
Followers:
636.1K|
Macro Influencer
Engagement Rate:
0.9%
Avg. View:
78430
Location:
FR
Fit for"briefRewrite"
Strong location relevance (Lyon), significant subscriber count, and diverse content related to food and fashion.
80%
Match Score
@Pupingkie
Pinkie 😝🩷 📍Lyon 💌[email protected] ✨Bonne adresse à Lyon✨
Followers:
18.7K|
Micro Influencer
Engagement Rate:
5.5%
Avg. View:
18720
Location:
FR
Fit for"briefRewrite"
Strong connection to Lyon and engaging content around local experiences; good potential for collaboration.
@Cyclope L’héritier
Snap👻 Cyclope_69 « Défoncer » disponible sur toute les plateformes 🎶
Followers:
153.6K|
Macro Influencer
Engagement Rate:
1.0%
Avg. View:
41541
Location:
FR
Fit for"briefRewrite"
Although located in France, the influencer's content does not specifically target Lyon. With a subscriber count of 153,579, there is significant reach but less relevance.
@❤️💘NOUR-69💘❤️
❤️ algérienne 😍 Lyonnaise ❤️ 🇩🇿✌️🇨🇵
Followers:
75.6K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
3470
Location:
FR
Fit for"briefRewrite"
Lyonnaise identity is present, but overall content does not heavily focus on Lyon or its culture. A good subscriber count of 75,617 indicates potential reach.
@Chiara in London 🍒
an italian wondering around Paris, London and NY ♥️
Followers:
48.6K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
6744
Location:
FR
Fit for"briefRewrite"
Location is not relevant as it focuses on Paris and NYC. The content does not engage with Lyon specifically.
Lyon influencers on YouTube
Download List
90%
Match Score
@Conexão Bonjour
Bonjour Galera, Ça va bien? Eu sou Flávio e eu sou a Simone e nós somos do Conexão Bonjour - @conexaobonjour Brasileiros, moradores da França e exploradores do mundo. Já conhecemos mais de 23 países e resolvemos compartilhar um pouco da nossa experiência com vocês. Somos de Joinville SC e moramos em Lyon na França - No nosso canal e perfil do Instagram, mostramos vida, viagens, dicas e cotidiano na França e Europa. Colocamos vídeos novos aos domingos com alguma experiência na França ou em qualquer lugar do mundo. 14h15h - Brasília 17h15 - Portugal e Reino Unido 18h15 - França e Europa Adoramos conhecer culturas novas, pessoas, história e muita gastrônomia. Seguimos a vida explorando e conhecendo as belezas criadas por Deus e pelos homens. Temos a cia ilustre do nosso pet viajante Vick Siga nosso perfil também no Instagram @conexaobonjour lá mostramos tudo em tempo real :) Forte abraços a todos e Au Revoirrrrr :)
Followers:
27.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
612
Location:
BR
Fit for"briefRewrite"
This influencer is based in Lyon and shares rich cultural experiences related to living in France. Their high engagement and specific focus on Lyon make them highly relevant.
@Le Pays préféré des Français
Parcourir la France, c’est se lancer à la découverte d’un territoire d’une grande diversité, où l’Histoire a profondément marqué ses terres. Pour nous guider, des passionnés qui partagent avec nous leurs coups de coeur, leurs coins secrets et un regard différent sur des sites incontournables. Parce qu’ils connaissent leur région comme personne, ils nous invitent à emprunter les chemins de traverse et à rencontrer des personnages qui préservent l’âme et les traditions de leur «pays». Ils nous font découvrir les différentes facettes de l'ensemble de nos régions métropolitaines: le village préféré des Français, la maison préférée des Français, le jardin préféré des Français, le monument préféré des Français, et les 100 lieux qu'il faut voir.
Followers:
87.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
2732
Location:
FR
Fit for"briefRewrite"
While the influencer covers diverse regions in France, their lack of specific Lyon-related content limits their relevance. Subscriber count is high (87,300), but engagement metrics are unclear.
@TOPJAW
We're Jesse & Will - two best buds travelling the world documenting the best things to eat, drink and do.
Followers:
362.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
44972
Location:
GB
Fit for"briefRewrite"
While this channel has a high subscriber count (362,000), its focus on global travel and food doesn't specifically target Lyon, making it less relevant. Their engagement metrics are strong, but lack of specific location content diminishes their score.
@Chef James Makinson
Welcome to my Channel! My name is James, I have been cooking professionally for almost 2 decades, and I have been learning from some of the best chefs in the UK, France, and Spain and worked at such places as Berners Tavern (The London Edition), Hotel Arts Barcelona and La Rotonde (Casino Le Lyon Vert). Hopefully, I can inspire you to start cooking for yourself! Culinary Course: https://james-makinson-s-school.teachable.com/ If you would like to support my videos! PayPal: https://paypal.me/chefmakinson YouTube Memberships: https://www.youtube.com/channel/UCOxlk7Owc7Qz1F6jOZFasbQ/join Become a Patreon: https://www.patreon.com/chefjamesmakinson My Website: https://chefjamesmakinson.com/ For any Business inquiries Email: [email protected]
Followers:
312.0K|
Macro Influencer
Engagement Rate:
1.6%
Avg. View:
54265
Location:
ES
Fit for"briefRewrite"
While based in Spain, this chef has connections to French cuisine but lacks specific engagement with Lyon. Their culinary expertise provides some relevance but falls short overall.
@New Yorker Juhui
I share my travel experiences around the world to help you plan your trips and inspire you to travel. For a decade, I worked in media and advertisement as a video editor/producer in NYC. Now, I am on a long journey of making a film and telling a story that I can be proud of. In the meantime, I get to pursue my passion of traveling and storytelling on YouTube, thanks to you. When I am not traveling around the world, I love going to restaurants in NYC and indulging in diverse cuisine. I am a Korean New Yorker, and my husband is also a New Yorker and a Ukrainian American. Needless to say, we love and value learning other cultures. I post frequently on Instagram and have a small online shop called Nov. links are below 👇🏼
Followers:
10.8K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
8797
Location:
US
Fit for"briefRewrite"
This influencer is based in the US, with no direct connection to Lyon aside from general travel content. The lack of relevant hashtags or local engagement significantly lowers their score.
@Rob Martinez
🫶🏻 I create big hearted videos about people and food ✉️: [email protected] support me on patreon or buy merch here: https://beacons.ai/robmartinez
Followers:
251.0K|
Macro Influencer
Engagement Rate:
11.5%
Avg. View:
435726
Location:
Fit for"briefRewrite"
The channel lacks geographical focus and targets general audiences. The high subscriber count (251,000) does not translate into specific relevance for Lyon.
@Kitchen Divas
We are the kitchen divas: Karin and my partner in life Ken. We have been attached at the heart and hip since the first day we met, and we love to create new dishes to keep things interesting. Variety is definitely the spice of life!
Followers:
11.1K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
163
Location:
Fit for"briefRewrite"
This influencer's content does not relate directly to Lyon or even France. Their subscriber count is low (11,100), and they lack relevant engagement. Thus, they are not suitable for collaborations focused on Lyon.
@Cookist Wow
‘Cookist’ offers you everyday fresh, fun and easy recipes. You can find the best quick and easy to make recipes, simple meal planning ideas and cooking techniques. Cookist's cookbook is here! Buy it on Amazon and discover our simplest and tastiest recipes: https://cooki.st/cook-book
Followers:
658.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1297
Location:
US
Fit for"briefRewrite"
Located in the US, this influencer focuses on general cooking content without specific ties to Lyon or its culture. The lack of relevant location engagement reduces their relevance.
@Chef Raphael
Want to learn how to improve your cooking at home? You are in the right cooking channel! No matter where you are in the world, food connects us all and brings families together at the table and there’s always something new to learn in cooking. I’m all about simplifying the cooking process with easy to find ingredients as I seek to prove to you “cooking doesn’t have to be complicated” SUBSCRIBE TO THE CHANNEL to get regular updates when I post a new video. FOLLOW ME on Facebook, IG and Twitter as Chef Raphael
Followers:
274.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1276
Location:
KE
Fit for"briefRewrite"
The influencer is based in Kenya (KE), which is not directly relevant to Lyon. The cooking content is engaging but lacks a direct connection to the location.
@FRANCE 24 English
Official FRANCE 24's YouTube channel, international news 24/7. Watch international video news from around the world !
Followers:
3.0M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
8695
Location:
US
Fit for"briefRewrite"
This news channel is based in the US and does not have any relevance to Lyon. The subscriber count is extremely high (3,040,000), but engagement remains unfocused for local collaborations.

Lyon-Specific Local Regulations Relevant to Influencer Marketing

Influencer marketing in Lyon must adhere to several local regulations to ensure transparency and adhere to ethical standards. Key points include:

  • Disclosure of Sponsored Content: Lyon influencers are required to clearly disclose any sponsored content or partnerships. This can be achieved through hashtags such as #sponsored or #ad to maintain transparency with their audience.

  • Adherence to French Advertisement Laws: Influencers in Lyon must comply with French laws governing advertisements, which include not making false claims and respecting privacy concerns.

  • Partnerships with Local Brands: Collaboration with Lyon-based brands necessitates contracts that define the scope of work, compensation, and usage rights of the content created.

Compliance with these regulations helps maintain the integrity and authenticity of content produced by Lyon influencers.

Other Topics Relevant to Lyon Influencers

Sustainable Living and Eco-Friendly Practices

Lyon’s commitment to sustainability is reflected in the content produced by its influencers. From promoting zero-waste stores to advocating for green mobility options like biking along the Rhône, Lyon influencers often highlight eco-friendly practices and businesses.

Travel and Exploration

Lyon influencers frequently delve into the nooks and crannies of the city, uncovering hidden gems and lesser-known spots. Their travel content often includes day trips to nearby Beaujolais vineyards, hiking trails in the Monts d’Or, and architectural marvels within the city.

Top 5 Authentic Local Hashtags to Find Lyon-Based Influencers

  1. #OnlyLyon: This hashtag, promoted by the city itself, is widely used by Lyon influencers showcasing all things Lyon.
  2. #Lyonnaise: Perfect for finding female influencers based in Lyon, especially those focusing on fashion, lifestyle, and local culture.
  3. #LyonCityCrunch: A go-to hashtag for discovering local events, eateries, and activities curated by influencers.
  4. #VieuxLyon: Frequently used by those exploring the historical and picturesque district of Vieux Lyon.
  5. #LyonFood: Popular among food influencers who highlight the best culinary experiences Lyon has to offer.

By engaging with Lyon influencers, you gain a unique, localized perspective that truly captures the essence of this remarkable city.

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