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Montevideo Influencers - Everything you need to find ideal influencers

Montevideo, Uruguay's bustling capital, is not only the political and economic hub of the country but also a fertile ground for a thriving influencer culture. Montevideo influencers are known for their unique blend of authenticity and creativity, seamlessly weaving the city's vibrant spirit into their digital narratives. Their content spans a wide array of themes, reflecting the diverse interests and rich history of Montevideo.

Dominating the Digital Scene: Montevideo Influencers

Gastronomy and Culinary Experiences

Montevideo influencers share captivating content centered around Uruguayan cuisine. From mouth-watering snapshots of Chivitos and fresh seafood to detailed tours of Mercado del Puerto, food reigns supreme in this category. Influencers often reveal hidden gems in the city, providing followers with gastronomic adventures that highlight Montevideo's culinary legacy.

Cultural and Historical Insights

Montevideo's rich cultural tapestry is a goldmine for influencers. Many focus on the city's heritage, showcasing the iconic architecture of Ciudad Vieja, the artistic murals in Barrio Sur, and the grand Teatro Solís. Immersing their audience in Montevideo's colorful past and present, these influencers help preserve the city's culture while making it accessible to a global audience.

Fashion and Street Style

Fashion is another popular theme among Montevideo influencers. They spotlight local designers, trendy boutiques, and street styles seen in neighborhoods like Pocitos and Punta Carretas. By doing so, they not only promote local talent but also position Montevideo as a burgeoning fashion hub.

Nature and Outdoor Activities

Montevideo offers stunning natural landscapes, from the serene Rambla coastline to the sprawling Parque Rodó. Influencers frequently feature outdoor activities such as beach sports, park events, and waterfront strolls, emphasizing the city's blend of urban and natural beauty.

Music and Nightlife

Montevideo's lively music and nightlife scene is another favorite subject. Influencers capture the essence of the city's vibrant energy through coverage of local concerts, bustling bars in Palermo, and festivals like Carnaval de Montevideo, bringing the local music culture to life on social media.

Discover Montevideo 's Diverse Influencers
Montevideo influencers on Instagram
Download List
95%
Match Score
@FEDERACIóN Panadería Urbana.
LUNES A LUNES 🕘09:00 - 19:00 🥖Panaderia Artesanal ☕️Café de tostadores 📍Pérez Castellano 1370 📞 29145546 📱098685978 👇🏽Súmate al club Federación
Followers:
27.6K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
9633
Location:
Uruguay
Fit for"briefRewrite"
Strong location match in Uruguay and Montevideo, with relevant hashtags indicating local engagement. Subscriber count is moderate but content is focused on local food culture.
90%
Match Score
@𝐍 𝐀 𝐂 𝐇 𝐎
🙋🏻‍♂️ Desde 2016 recorriendo 🇺🇾 🎓 Contador | Comunicador Digital | Turismo 🚶🏻‍♂️ @peatonaltours 📻 @rompepagauy @radiocero1043 👟 Embajador @adidas
Followers:
68.4K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
13368
Location:
Uruguay
Fit for"briefRewrite"
The influencer is based in Uruguay, which is relevant to Montevideo. Their content focuses on tourism and they have a solid subscriber count of 68,379, indicating good engagement. They frequently use hashtags related to Montevideo, further enhancing their relevance.
90%
Match Score
@Germán 👷🏽‍♂️🇺🇾
👷🏽‍♂️🇺🇾 Arquitecto en @tatu_arquitectura 📸 Montevideo y otros lados con mi lente 🇪🇸🇬🇧🇧🇷🇩🇪
Followers:
71.9K|
Micro Influencer
Engagement Rate:
6.4%
Avg. View:
73157
Location:
Uruguay
Fit for"briefRewrite"
As an architect based in Montevideo, this influencer provides valuable insights into the city and its aesthetics. Their strong engagement and relevant hashtags further contribute to their high score.
90%
Match Score
@Inmobiliaria Imperium | Real Estate
🥇| Ventas | Alquileres | Tasaciones 🥈| Inversiones 🇺🇾 🇦🇷 🇩🇴 🇲🇽 📞| 2711 0948 💻| Web 👇
Followers:
11.2K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
2670
Location:
Uruguay
Fit for"briefRewrite"
Located in Uruguay and has several relevant hashtags related to Montevideo. Good content focus on real estate aligns well with local interests.
88%
Match Score
@Ale Fernández Nutricionista
Coach nutricional certificada. Quiero que logres el cambio que buscas de forma saludable, sin dietas ni prohibiciones 😉 Agendate 👇🏼
Followers:
98.6K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
5458
Location:
Uruguay
Fit for"briefRewrite"
Another strong location match in Uruguay with relevant hashtags. Content quality around nutrition and wellness is engaging for local audiences.
85%
Match Score
@Maddie in Montevideo
🇦🇺 Aussie creator in Uruguay 🇺🇾 🌼 Moda @midnightmargaritas.uy Links in story highlights 🔗
Followers:
16.6K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
7019
Location:
Uruguay
Fit for"briefRewrite"
Influencer based in Uruguay and focuses on fashion; strong relevance to Montevideo given their local audience.
85%
Match Score
@☕️🍰🥰
Soy Nacho (@nachitopixi.ph) y recomiendo cafeterías de especialidad
Followers:
23.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
9654
Location:
Uruguay
Fit for"briefRewrite"
Located in Uruguay and has relevant hashtags about coffee in Montevideo. Their niche in specialty coffee can attract local partnerships.
85%
Match Score
@Passline Uruguay
Comprá tus tickets ONLINE de manera fácil, rápida y segura! 🎫📲 A un click de vivir tu próxima experiencia 👇🏻
Followers:
33.5K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
2965
Location:
Uruguay
Fit for"briefRewrite"
This influencer promotes events in Uruguay and mentions Montevideo frequently. With a substantial subscriber count, they are well-positioned to engage an audience interested in local happenings.
85%
Match Score
@A A R O N A L V A R E Z
📝 SEO | Drone | Naturaleza | Ciudad | Arquitectura | Autos Chileno 🇨🇱🗿 en 📍MVD, Uruguay 🇺🇾⁣🧉
Followers:
16.2K|
Micro Influencer
Engagement Rate:
9.4%
Avg. View:
23452
Location:
Uruguay
Fit for"briefRewrite"
Location matches (Uruguay). Content is rich in SEO and features stunning visuals of Montevideo. High engagement with 16,211 subscribers.
85%
Match Score
@Tendedero Sila | Tienda de Ropa
🛍️Tienda Online 📍Montevideo, Uruguay 🇺🇾 📍Miami, Florida 🇺🇸 💬WhatsApp: 092 360 444 💬 WhatsApp: +1 786 912 0206 @tendedero.essentials @tendederosila.us
Followers:
11.8K|
Micro Influencer
Engagement Rate:
0.9%
Avg. View:
14536
Location:
Uruguay
Fit for"briefRewrite"
This influencer is directly located in Montevideo and has hashtags that explicitly mention the city. Their subscriber count suggests a good level of engagement and potential collaboration opportunities.
Montevideo influencers on TikTok
Download List
95%
Match Score
@ARTЁM VOLCHENKO
❤️‍🔥 A donde ir en Uruguay ❤️‍🔥 Tips, lifestyle and more.
Followers:
21.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
802
Location:
US
Fit for"briefRewrite"
Explicit focus on Uruguay and Montevideo provides strong location relevance. High engagement with content around local lifestyle makes them a top candidate for collaborations.
90%
Match Score
@Comer en Uruguay 🇺🇾
Flo 👋🏼 Foodie en busca de los mejores platos y experiencias 🍽️
Followers:
46.6K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
19316
Location:
UY
Fit for"briefRewrite"
As a prominent foodie focused on experiences in Montevideo, this influencer has a strong following and great engagement metrics related to local culinary scenes.
88%
Match Score
@Somos Comiendo
Comer y viajar son nuestros hobbies Favoritos 📍🇺🇾 👇🏻
Followers:
81.7K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
28987
Location:
UY
Fit for"briefRewrite"
Highly relevant due to their strong connection to Montevideo with high engagement metrics and follower count makes them an ideal partner for local businesses.
80%
Match Score
@mai🇺🇾🤍
@Dulcemai.uy 👩🏻‍🍳🍪 @Mai Gallego 💫
Followers:
131.1K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1429
Location:
UY
Fit for"briefRewrite"
This influencer operates in Uruguay and focuses on beauty content, which resonates well with the Montevideo audience. They have a substantial following of over 131k.
80%
Match Score
@Diegobolon
Me gusta la moda y crear contenido 🫶 📍🇺🇾
Followers:
48.9K|
Micro Influencer
Engagement Rate:
3.4%
Avg. View:
22968
Location:
UY
Fit for"briefRewrite"
This influencer is from Uruguay and produces fashion-related content which aligns well with Montevideo's cultural scene. Their hashtags indicate a strong local connection.
70%
Match Score
@Vero Leyton
A veces café, a veces algo nada que ver ✨🖤☕️
Followers:
34.0K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
2619
Location:
UY
Fit for"briefRewrite"
This influencer shares diverse content including coffee-related topics from Uruguay. They maintain a decent following but may not have a strong enough focus on Montevideo.
70%
Match Score
@@arte_popurri / @clau_espaok
Recorridos, Outlet y tiendas. Dupe zara. Collab 👇🏻 📨 [email protected]
Followers:
33.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
2250
Location:
UY
Fit for"briefRewrite"
This influencer operates within Uruguay and has strong engagement metrics; however, their content focus on shopping may not be as appealing to all brands.
45%
Match Score
@nedimekardjian
Uruguaya viviendo en Miami 🌴🇺🇾🤍 te comparto de todo un poco de mi vida
Followers:
35.5K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
7009
Location:
US
Fit for"briefRewrite"
Though originally from Uruguay, this influencer is now based in the US, leading to lower relevance for Montevideo-specific campaigns despite decent engagement.
20%
Match Score
@Alexsia🛳️🧜‍♀️💝
instagram: alexsiatarquinii snap: sweet_noel23 Cruise Slasher Film Coming Soon🎬
Followers:
18.7K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
1621
Location:
US
Fit for"briefRewrite"
Location does not match (US). While they mention Uruguay, the primary content is unrelated. Engagement is moderate with 18,692 subscribers.
20%
Match Score
@Jeniss Walker
Fontes Hstóricas, História do Tempo Presente. andanças, vida 0% álcool
Followers:
14.6K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
568
Location:
BR
Fit for"briefRewrite"
Location does not match (BR), but some travel-related content could be of interest.
Montevideo influencers on YouTube
Download List
90%
Match Score
@Canal 5 Uruguay
¡Bienvenidos a Canal 5 Uruguay! Este es el canal oficial de YouTube del canal público uruguayo, que forma parte del SECAN, unidad ejecutora del Ministerio de Educación y Cultura. ¡Gracias por visitarnos!
Followers:
142.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
207
Location:
UY
Fit for"briefRewrite"
This channel has significant local relevance with high subscriber counts and good engagement metrics. Its focus on local content makes it very appealing for local brand partnerships.
90%
Match Score
@Ministerio del Interior Uruguay
Canal oficial del Ministerio del Interior de la República Oriental del Uruguay.
Followers:
73.1K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
1386
Location:
UY
Fit for"briefRewrite"
The influencer is from Uruguay (UY) and represents the Ministry of Interior, making them highly relevant to Montevideo. Their content is authoritative, which strengthens their influence in the region.
85%
Match Score
@TV Ciudad
🔴 [PROGRAMACIÓN] suscribite acá: https://www.youtube.com/@TVCiudad6.1?sub_confirmation=1 • LUNES A VIERNES 7H I Paseo Animado 8, 13 y 18:55H I MVDNoticias 9H I Ciudad Viva 11H I En movimiento 11H I Así las cosas Streaming 14H I Programas tenemos todos Streaming 20H | Lado B • LUNES 21H I Mirá Montevideo 22H I Sin Fronteras ESTRENO • MARTES 21.45H I Sombras en los juegos 22H I Hábitat Uruguay: Uruguay Ñandú Pysâ. En el espacio y el tiempo ESTRENO 22:30H I La madeja • MIÉRCOLES 18H I La Cocina Cooperativa 21H I Mirá Montevideo 22H I SobreCiencia ESTRENO • JUEVES 21H I La Aldea EN VIVO • VIERNES 11H I 300 por Streaming 14H I Teatro en la ciudad Streaming 23H I Cinemateca te acompaña - Almamula Dir: Omar Zúñiga (Chile, 2019) • SÁBADO 21H I Corre Cámara ESTRENO 22H I Llamale H ESTRENO: Historia de otoño Dir: Gabriela Guillermo e Irina Raffo (Argentina-Alemania, 2020) • DOMINGO 19H I MVD Noticias 20H I La Letra Chica EN VIVO 22H I Ideas Cruzadas
Followers:
187.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
838
Location:
UY
Fit for"briefRewrite"
Located in Uruguay and specifically mentioning Montevideo in their content, this channel covers various local programs with high engagement metrics.
85%
Match Score
@En Perspectiva
El programa que marcó un antes y un después en el periodismo radial. Con Emiliano Cotelo, su equipo, los espacios de siempre y una buena dosis de innovación.
Followers:
105.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
565
Location:
UY
Fit for"briefRewrite"
A strong local presence in Uruguay enhances relevance. The channel's focus on innovative radio journalism connects well with potential partnerships.
85%
Match Score
@Leandro Sosa Uy
Si te gusta comer y conocer lugares de Uruguay y próximamente otros Seguime !!! Con toda la power !!
Followers:
32.5K|
Micro Influencer
Engagement Rate:
5.4%
Avg. View:
27174
Location:
UY
Fit for"briefRewrite"
This influencer is based in Uruguay and frequently discusses locations within Montevideo, making them highly relevant. Their engaging content and subscriber base also enhance their appeal.
85%
Match Score
@Armandonis
Un Skater que quería ser Ingeniero ahora es Youtuber y sueña con recorrer el mundo. CUENTA PRINCIPAL
Followers:
57.1K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
5292
Location:
UY
Fit for"briefRewrite"
This influencer is based in Uruguay and engages with local audiences through relatable content about everyday life in Montevideo, leading to strong local relevance.
70%
Match Score
@El Observador
Cuenta oficial del sitio uruguayo de noticias online ElObservador. Contamos historias, hacemos periodismo. https://www.elobservador.com.uy/ Seguínos: TikTok: https://www.tiktok.com/@observadoruy Facebook: https://www.facebook.com/ElObservadorUY Twitter: https://twitter.com/ObservadorUY Instagram: https://www.instagram.com/observadoruy LinkedIn: https://www.linkedin.com/company/el-observador-uruguay/
Followers:
152.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
2025
Location:
UY
Fit for"briefRewrite"
While the channel represents a reputable news outlet in Uruguay, its engagement metrics are less favorable compared to others. However, its strong regional presence is beneficial for brands looking to reach a broad audience.
50%
Match Score
@piscuajo
Followers:
28.3K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
9293
Location:
Fit for"briefRewrite"
This influencer has some mentions of Montevideo-related topics but lacks strong content or engagement metrics. Their vague profile reduces relevance.
45%
Match Score
@Obdiel Te Invita
Bienvenidos a la gran FAMILIA de INVITADOS. Soy Obdiel, cubano viviendo en EEUU. En este canal podrás conocer diferentes cosas, tenemos diferentes listas de reproducción, ayudas humanitarias en Cuba, los encantos de Uruguay cuando estuve de paso por esa nación, y otros de este maravilloso país. Tendremos tiempo de calidad en familia que llevaremos a través de nuestro lente y conoceremos diferentes lugares naturales e históricos de la UniónAmericana, espero que te sumes.
Followers:
17.9K|
Micro Influencer
Engagement Rate:
1.6%
Avg. View:
2127
Location:
US
Fit for"briefRewrite"
Location matches (Uruguay). Content showcases various aspects of life including humanitarian efforts and experiences in Uruguay. Moderate engagement with 17,900 subscribers.
25%
Match Score
@Banco Interamericano de Desarrollo
En el Banco Interamericano de Desarrollo (BID) trabajamos para mejorar la calidad de vida en América Latina y el Caribe. Ayudamos a mejorar la salud, la educación y la infraestructura a través del apoyo financiero y técnico a los países que trabajan para reducir la pobreza y la desigualdad. Nuestro objetivo es alcanzar el desarrollo de una manera sostenible y respetuosa con el clima. http://www.iadb.org/es At the Inter-American Development Bank (IDB) we work to improve lives in Latin America and the Caribbean. Through financial and technical support for countries working to reduce poverty and inequality, we help improve health and education, and advance infrastructure. Our aim is to achieve development in a sustainable, climate-friendly way. http://www.iadb.org/en
Followers:
56.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
230
Location:
US
Fit for"briefRewrite"
The channel's focus on development in Latin America is relevant but based in the US. Engagement is moderate with 56,300 subscribers.

Montevideo-Specific Local Regulations Relevant to Influencer Marketing

Montevideo influencers must navigate specific local regulations to ensure their marketing efforts are compliant. Uruguay's Consumer Protection Law mandates transparency in advertising. Influencers must disclose paid partnerships and sponsored content clearly to avoid misleading their audience.

Additionally, there are guidelines on the promotion of certain products. For instance, influencers need to exercise caution when marketing alcoholic beverages, ensuring they meet the legal age requirements and do not promote excessive consumption. The same applies to promoting dietary supplements and health-related products, where compliance with national health regulations is essential.

Other Topics Relevant to Montevideo Influencers

Collaboration Opportunities

Montevideo influencers have numerous opportunities for collaboration with local brands and businesses. Establishing partnerships with emerging designers, restaurateurs, and event organizers can prove mutually beneficial, enriching the influencer's content while boosting the visibility of local enterprises.

Community Engagement

Active engagement with their followers is vital for Montevideo influencers. Hosting meetups in popular spots like Parque Rodó, participating in local charity events, or organizing cultural tours can strengthen their connection with the local community and enhance their influence.

Leveraging Language and Localization

Understanding the local dialect and cultural nuances is crucial. Montevideo influencers often use colloquial expressions and neighborhood-specific lingo, making their content more relatable and resonant with their local audience while also educating foreign followers.

Top 5 Authentic Local Hashtags to Find Montevideo-Based Influencers

  1. #MontevideoFoodies
    • Showcasing the best of Montevideo's culinary scene.
  2. #CiudadVieja
    • Featuring the historic quarter's stunning architecture and vibrant streets.
  3. #RamblaLife
    • Capturing the coastal beauty and lifestyle along Montevideo's famed Rambla.
  4. #CarnavalMVD
    • Celebrating the colorful and energetic Montevideo Carnival.
  5. #MontevideoFashion
    • Highlighting unique street styles and local fashion trends.

Montevideo influencers are vital in weaving the city's rich tapestry into the digital arena. Their diverse content themes, compliance with local regulations, and use of authentic hashtags create an engaging and dynamic online presence, positioning Montevideo as a prominent city in the social media world.

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