MyInfluencer
New York Influencers - Everything you need to find ideal influencers

New York City, renowned for its iconic skyline, bustling streets, and rich cultural tapestry, is also a hub for some of the most influential content creators. New York influencers are as diverse as the city itself, capturing the essence of the Big Apple through their unique perspectives. These individuals utilize platforms like Instagram, YouTube, and TikTok to reach global audiences while maintaining a strong local presence.

The Rise of New York Influencers: Captivating Audiences in the Big Apple

What Makes New York Influencers Stand Out?

New York influencers bring a distinct flavor to the online world. The city's vibrant arts scene, endless variety of cuisines, and dynamic fashion trends are just a few elements that contribute to their compelling content. Whether itโ€™s a walk through Central Park, a stylish outfit showcase in SoHo, or a culinary adventure in Queens, New York influencers have a knack for weaving the city's essence into their narratives.

1. Fashion and Lifestyle

New York City's status as a fashion capital makes it a prime location for style influencers. From high-end designer showcases during New York Fashion Week to street-style trends in Brooklyn, fashion influencers capture the city's eclectic sartorial spirit.

2. Food and Dining

The melting pot of cultures in New York is reflected in its diverse culinary scene. Food influencers explore everything from gourmet dining experiences in Manhattan to hidden food gems in local neighborhoods, enticing audiences with mouth-watering visuals and authentic reviews.

3. Arts and Culture

New York City's rich cultural landscape offers endless inspiration for art and culture influencers. They create content that spans from showcasing exhibits at the Metropolitan Museum of Art to spotlighting local street art in the Bronx, providing a glimpse into the cityโ€™s artistic pulse.

4. Health and Wellness

With Central Park, countless fitness studios, and healthy eateries, New York is a haven for health and wellness influencers. They share their routines, fitness tips, and wellness journeys, often set against the backdrop of the city's vibrant environment.

Discover New York 's Diverse Influencers
New York influencers on Instagram
Download List
95%
Match Score
@ethan barber โ€ข new york city
timeless captures of historic manhattan streets
Followers:
991.5K|
Macro Influencer
Engagement Rate:
4.3%
Avg. View:
573258
Location:
United States
Fit for"briefRewrite"
Location is relevant to New York, high subscriber count indicates strong influence, and content focused on historic Manhattan adds value.
95%
Match Score
@John Keegan
๐Ÿ—ฝ NYC's #1 Dating Coach for men ๐Ÿ“ฐ New York Times featured ๐Ÿ“บ Fox & Friends expert guest ๐Ÿ‘จโ€๐Ÿ’ป WikiHow Top Contributor ๐Ÿ‘‡ Transform your dating life now
Followers:
47.4K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
24932
Location:
United States
Fit for"briefRewrite"
Highly relevant to New York as a dating coach, with strong engagement metrics. The content focuses specifically on dating in NYC.
90%
Match Score
@Shad Ahmed
๐Ÿคท๐Ÿฝโ€โ™‚๏ธ I like a good deal ๐Ÿคณ๐Ÿฝ NY/NJ Food & Lifestyle Creator ๐Ÿ“ง[email protected] ๐Ÿฅ‚The Ultimate Bottomless Brunch Guide ๐Ÿ‘‡๐Ÿฝ
Followers:
78.4K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
25322
Location:
United States
Fit for"briefRewrite"
Strong location relevance with a focus on New York/NJ food and lifestyle, high subscriber count, and multiple related hashtags indicating good content quality.
90%
Match Score
@New York City ๐Ÿ—ฝ NYC Travel | Hotels | Food | Tips
๐ŸŒƒ Discover the best of NYC ๐Ÿ’™ The leading NYC community by @hotel ๐Ÿ‘‡ End of Summer HOTEL SALE: NYC up to 50% off
Followers:
2.7M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
33954
Location:
Fit for"briefRewrite"
Although location is unspecified, the channel centers around NYC-focused content which can attract significant local interest. High subscriber count indicates strong engagement potential.
90%
Match Score
@Valeria | fashion stylist and influencer | New York
๐Ÿ“ NYC ๐Ÿ”œ New York FW elegant outfits with an extraordinary touch โœจ couple looks ๐Ÿ’ž seen in @vogue for brands to collab: DM๐Ÿ“ฒ or email ๐Ÿ“ฉ below
Followers:
13.0K|
Micro Influencer
Engagement Rate:
1.9%
Avg. View:
15676
Location:
United States
Fit for"briefRewrite"
Highly relevant due to their focus on New York Fashion Week and stylish content creation. Strong engagement indicates a loyal audience.
90%
Match Score
@Steven Muela | NYC Videographer
You Are Now Entering A Vibe Free Tips + Tutorials + Community Short-Form Specialist ๐ŸŽฅ๐ŸŽฌ @houseofmuelz @1traincyphers NYC๐Ÿ—ฝ๐Ÿ‡ฉ๐Ÿ‡ด| Worldwide ๐ŸŒŽ
Followers:
24.7K|
Micro Influencer
Engagement Rate:
1.0%
Avg. View:
4370
Location:
United States
Fit for"briefRewrite"
Location explicitly mentions NYC, high engagement with hashtags indicating strong relevance to urban culture.
90%
Match Score
@Noel Y. Calingasan โ€ข NYC
Sharing my love of #NewYorkCity NYCโค๏ธNYC ๐Ÿ‡ต๐Ÿ‡ญ๐Ÿ‡บ๐Ÿ‡ธ ๐Ÿ“#NewYork #Manhattan #NYC iPhone Nikon [email protected] YouTube: NYC loves NYC
Followers:
458.1K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
31584
Location:
United States
Fit for"briefRewrite"
Strongly relevant to New York City, with high engagement metrics. Content focuses on city life and experiences.
85%
Match Score
@Renaissance Times Square
Premiere hotel with a prime location in Times Square, NYC. Dine at R Lounge while watching the bright lights. Our Terrace Suites offer sweeping views.
Followers:
18.2K|
Micro Influencer
Engagement Rate:
1.4%
Avg. View:
8150
Location:
United States
Fit for"briefRewrite"
The channel highlights a prime location in Times Square with strong ties to NYC tourism. Good engagement metrics with moderate subscriber count.
85%
Match Score
@๐Ÿš€๐ŸŒŽ Steph ๐Ÿ‡ต๐Ÿ‡ท๐Ÿ‡จ๐Ÿ‡ด | Food, Laughs, Motherhood & UGC Content Creator
๐Ÿ’ƒ๐Ÿฝ Mamรก Latina + fun loving foodie ๐Ÿ“Queens. New York City & ๐ŸŒŽ ๐Ÿ“บ Seen on @foodnetwork @todayshow @refinery29 @tamronhallshow ๐Ÿ’Œ [email protected]
Followers:
89.9K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
4843
Location:
United States
Fit for"briefRewrite"
Strong location relevance as this influencer is based in Queens, NYC. The channel features food content, which aligns well with the NYC food scene, and has a significant subscriber count. Engagement metrics are good, indicating a loyal audience interested in food and local culture.
85%
Match Score
@Farhad (Robert) Sarvari
rare & exotic @nycitybelike
Followers:
11.9K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
2712
Location:
United States
Fit for"briefRewrite"
Strong relevance to New York based on numerous related hashtags. Decent subscriber base enhances engagement opportunities.
New York influencers on TikTok
Download List
95%
Match Score
@DEVOURPOWER
We quit our jobs to DEVOUR! Greg & Rebecca NYC ๐Ÿ“ˆ DEVOUR MEDIA IG 1.9M / YT 1.6M
Followers:
3.8M|
Mega Influencer
Engagement Rate:
0.7%
Avg. View:
376066
Location:
US
Fit for"briefRewrite"
Exceptional location relevance as they are based in NYC and create food-related content that is highly engaging. With over 3 million subscribers, they have significant influence in the food community, making them an ideal collaborator for NYC-related campaigns.
95%
Match Score
@The Brunch Guy | NYC
Always celebrating โญ๏ธ๐Ÿฅ‚๐Ÿ—ฝ ๐Ÿ“ง[email protected]
Followers:
111.9K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
14361
Location:
US
Fit for"briefRewrite"
This influencer has excellent engagement metrics and focuses on NYC food culture, making them highly relevant for local brand partnerships. Their subscriber count indicates a strong following.
95%
Match Score
@Kailey Anna
๐Ÿ“New York City โœจConfidenceโœจ [email protected]
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
16214
Location:
US
Fit for"briefRewrite"
Strongly connected to NYC with relevant hashtags about confidence and body image, alongside a substantial following that indicates high engagement.
90%
Match Score
@halley
I talk a lot NYC @Delusional diaries [email protected]
Followers:
1.4M|
Mega Influencer
Engagement Rate:
0.9%
Avg. View:
174604
Location:
US
Fit for"briefRewrite"
This influencer has a substantial following and directly engages with NYC audiences. Their content is relatable and relevant, making them a valuable asset for local brand partnerships.
90%
Match Score
@Adrian NYC
music and new york
Followers:
12.5K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
1191
Location:
US
Fit for"briefRewrite"
This influencer has significant engagement around New York life themes and boasts a healthy subscriber count. Their content directly aligns with the key term.
90%
Match Score
@jaz
NYC ๐Ÿ“weekly vlogs on youtube [email protected] @Delusional diaries
Followers:
301.3K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
33589
Location:
US
Fit for"briefRewrite"
Directly mentions NYC in their profile, strong following, and consistent engagement make them highly relevant for local collaborations.
90%
Match Score
@Sistersnacking
4 sisters 4 snacking NYC/CT/BOS/NH based & love to cook [email protected]
Followers:
400.8K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
44002
Location:
US
Fit for"briefRewrite"
Strong ties to NYC as indicated in their description, with high engagement metrics focusing on food content that resonates well locally.
90%
Match Score
@Tash๐Ÿ„๐Ÿ’™
๐Ÿ‡ง๐Ÿ‡ง๐Ÿ‡น๐Ÿ‡น NYC ๐Ÿ—ฝ food & business reviews| lifestyle| travel
Followers:
30.0K|
Micro Influencer
Engagement Rate:
1.6%
Avg. View:
9158
Location:
US
Fit for"briefRewrite"
Strongly relevant to NYC with consistent focus on food and lifestyle. High subscriber count and engagement metrics boost appeal.
90%
Match Score
@Audrey
NYC I enjoy making people laugh [email protected]
Followers:
1.7M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
75757
Location:
US
Fit for"briefRewrite"
Highly relevant as a NYC-based influencer with over 1.6 million subscribers, indicating strong engagement and content quality.
90%
Match Score
@5BOROUGHFOODIE
๐ŸดFood around New York & beyond!๐Ÿ—ฝ ๐Ÿ“NYC ๐Ÿ‡ต๐Ÿ‡ญ
Followers:
509.2K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
19546
Location:
US
Fit for"briefRewrite"
With a strong focus on food around New York and beyond, and high engagement with 509,241 subscribers, this influencer is highly relevant to the NYC market.
New York influencers on YouTube
Download List
95%
Match Score
@PIX11 News
PIX11 is New York's Very Own โ€” and this page is your home for the best in tri-state news, weather and more. New York's WPIX-TV (Channel 11) is seen in more than 10 million homes through over-the-air and satellite distribution. Learn more at www.pix11.com
Followers:
270.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
136
Location:
US
Fit for"briefRewrite"
This channel is associated with PIX11, a well-known news outlet in New York. With 270,000 subscribers, it has significant reach and engagement in local news, making it highly relevant for collaborations in media and local events.
90%
Match Score
@Hannah JY Moon
Hi! My name is Hannah Moon and JY is short for my Korean name. Join me on my channel doing life in my 20's in new york city, sharing my passions in food, travel, fashion, beauty & moreโค๏ธ Subscribe/turn on notifications for my weekly videos! Let's be friends on IG/Tiktok: @hannahjymoon
Followers:
91.5K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
18382
Location:
US
Fit for"briefRewrite"
Strongly based in NYC with a focus on various lifestyle aspects. High engagement potential with a subscriber count of 91,500.
90%
Match Score
@Here Be Barr
I'm Jon Barr and I make NYC, Travel, and Lifestyle videos! If you're looking for waste no-time ,incredibly informative videos loaded with useful travel tips, you've come to the right place. If you want to support the channel consider: 1) Buying one of our many NYC Guides (w/Built in GPS): https://www.thatch.co/@herebebarr 2) Buy me a slice of pizza: http://www.buymeacoffee.com/herebebarr 3) Sharing these videos with friends/family NOTE: I don't offer private tours of NYC. Contact Me (Business/Media Inquiries Only): https://ny-guide.com/contact/
Followers:
506.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
82825
Location:
US
Fit for"briefRewrite"
High relevance to New York lifestyle and travel with multiple related hashtags. Strong subscriber count enhances engagement potential.
90%
Match Score
@Brooklyn and Bailey
We are two twin sisters who just vlog their life and share it for y'all to enjoy! From wedding content, building houses, college, friendships, periods, cooking/baking, challenges, vlogs, travel, dance, and SO MUCH MORE, we film it all. Stay, subscribe, and enjoyโ™ก
Followers:
7.2M|
Mega Influencer
Engagement Rate:
0.1%
Avg. View:
103828
Location:
US
Fit for"briefRewrite"
High subscriber count with engaging family-oriented content. Although less focused on NYC, their appeal to a broad audience is significant.
90%
Match Score
@Brooklyn Queen
Official music channel for Brooklyn Queen of BMB Entertainment. [email protected] Follow my vlog channel here https://www.youtube.com/channel/UC1I3-lFlLrx2wMtsrjzJhLA
Followers:
1.5M|
Mega Influencer
Engagement Rate:
0.4%
Avg. View:
97275
Location:
US
Fit for"briefRewrite"
High subscriber count and active content related to Brooklyn. Strong potential for collaborations due to their established presence.
85%
Match Score
@The Odditty Diaries
My diary of life in NYC ๐Ÿ—ฝ Hi! My name is Sofi, aka the Odditty, and I overshare online for a living! The Odditty is my online persona thats chaotic and fun but this page shows the the real, raw, vulnerable day-to-day of my life with my subscribers- the odd fam- we're all about being unapologetically yourself and being beautifully imperfect, so if that's you... I hope you stay and join the family! love always, sofi BUSINESS INQUIRIES: For public relations/appearances and branding opportunities, please email [email protected] Check out my website at www.theodditty.com SOCIAL MEDIA Instagram @the_odditty Pinterest @the_odditty Twitter @the_odditty Tiktok @the_odditty
Followers:
220.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
8320
Location:
US
Fit for"briefRewrite"
While the location is broadly defined as 'US', the influencer is based in NYC and shares personal experiences that resonate with urban audiences. A large subscriber count enhances potential engagement.
85%
Match Score
@Nix92585
Welcome to my YouTube! I'm a plus size, beauty and fashion content creator located in New York City. I have been creating online content for the last 5 years on various social platforms. Youtube has been a great tool in which to share my passion for all things beauty. I am a cosmeholic to the core and I deliver this passion to all who watch my videos. I aim to bring honest reviews for all the products that I encounter; from drugstore to high-end. Aside from beauty, I love checking out the newest fashion trends, attending NYFW, and enjoying good food - I sometimes even share a recipe or two! Have a question? Want me to review your product, accessory, fashion, food or even subscription? Think I should try something? Suggestion/complaint? I'm open to all Inquires! Send me an email at [email protected] Or follow me on Instagram for mini reviews, swatches, comparisons, fashion, and looks of the day! @recycledstardust BrandBacker, Octoly Family, Ipsy OS
Followers:
11.5K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
228
Location:
US
Fit for"briefRewrite"
This influencer is based in NYC and focuses on beauty and fashion, making them very relevant. High engagement metrics enhance their score.
80%
Match Score
@Winta Zesu
Fashion model in nyc Ig: wintazesu TT: winta_zesu snap: itswintazesu Buissness inquires ๐Ÿ’Œ: [email protected] โ€œIโ€™m too prettyโ€ phone case: https://amzn.to/3RHEEsP
Followers:
234.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
2938
Location:
US
Fit for"briefRewrite"
This fashion model is located in NYC and has a good follower count of 234,000. Their content is likely appealing to fashion-forward audiences in the city.
80%
Match Score
@News 12
The latest hyperlocal news, weather, top stories, events, community updates, and more from across Connecticut, The Bronx, Brooklyn, Hudson Valley, Long Island, New Jersey, and Westchester.
Followers:
116.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
3996
Location:
US
Fit for"briefRewrite"
US-based with a strong focus on hyperlocal news relevant to New York areas. High subscriber count indicates strong engagement.
75%
Match Score
@BronxNet
BronxNet is the independent not-for-profit 501c3 serving the people of the Bronx through media production training and access to technology and cable television channels. BronxNet produces award winning programming by, for, and about the Bronx, while training the public and students to produce programs to share with their neighbors. BronxNet has provided training and media access to thousands of Bronxites. The BronxNet Training Program for Future Media Professionals has provided media access and hands on training to over 3000 high school and college students. BronxNet provides local television by the people of the Bronx, for the people of the Bronx. Watch in HD on Optimum channels 67, 68, 69, 70, 951 & 952 or FiOS 2133, 2134, 2135, 2136, 2137 & 2138. BronxNet studios are located on the beautiful campus of Lehman College with studio locations in the South Bronx (La Central) and East Bronx (Mercy University).
Followers:
20.0K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
78
Location:
US
Fit for"briefRewrite"
While the location 'US' is relevant, the focus on Bronx media production could appeal to local audiences. Subscriber count shows decent engagement.

New York-Specific Local Regulations Relevant to Influencer Marketing

New York influencers must navigate various local regulations to ensure their content remains compliant. These include:

1. FTC Guidelines

The Federal Trade Commission (FTC) enforces rules on endorsement transparency. New York influencers must disclose paid partnerships, promotions, and sponsored content clearly to avoid misleading their audience.

2. Taxation Laws

Income from influencer activities, including brand deals and advertising, is subject to New York State and City taxes. Influencers need to maintain accurate financial records and may benefit from consulting tax professionals.

3. Data Privacy Regulations

New York's SHIELD Act requires entities, which can include influencers, to implement safeguards for personal data. This impacts how influencers collect, store, and share subscriber information.

Other Topics Relevant to New York Influencers

Networking Opportunities

New York City offers unparalleled networking opportunities for influencers. Events such as New York Fashion Week, influencer summits, and brand launch parties provide unique platforms to connect with peers and industry leaders.

Collaboration with Local Businesses

New York influencers often collaborate with local businesses, enhancing their content with authentic city experiences. Partnerships with NYC-based brands, eateries, and tourist spots can offer mutual benefits and heightened engagement.

Exploring New Yorkโ€™s Boroughs

Each borough in New York City has its own story and flavor. Influencers exploring Brooklyn's hipster cafes, Queens' multicultural food scene, or the historical landmarks of Staten Island bring varied and rich content to their followers.

Top 5 Authentic Local Hashtags to Find New York Influencers

To discover and connect with New York influencers, the following local hashtags are invaluable:

  1. #NYCInfluencer: Captures a broad spectrum of influencers from different niches across New York City.
  2. #BrooklynVibes: Ideal for finding influencers who focus on Brooklynโ€™s unique culture and lifestyle.
  3. #ManhattanMoments: Perfect for those showcasing upscale living, dining, and fashion in Manhattan.
  4. #QueensFoodie: A go-to for influencers who highlight the diverse culinary offerings in Queens.
  5. #BronxCreatives: A tag that features creators and influencers centered around the arts and culture scene in the Bronx.

New York influencers are carving out distinctive niches in the vast digital landscape, bringing the spirit of this cosmopolitan city to life with every post.

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