MyInfluencer
NYC Influencers - Everything you need to find ideal influencers

New York City, a metropolis known for its diverse culture, bustling streets, and iconic landmarks, is home to some of the most influential personalities. NYC influencers are at the forefront of setting trends, offering unique perspectives, and creating content that resonates globally. With their finger on the pulse of fashion, food, lifestyle, and everything in between, these digital trailblazers shape the way the world views the Big Apple.

NYC Influencers: Shaping Trends in the Big Apple

Fashion and Style

NYC influencers dominate the fashion scene. From the chic streets of SoHo to the high-end boutiques of Fifth Avenue, they showcase the latest trends, often setting the pace for the global fashion community. Street style, designer collaborations, and fashion weeks are staple content themes.

Culinary Adventures

The city's rich culinary landscape provides endless inspiration. NYC influencers explore from Michelin-starred restaurants to hidden gems in ethnic neighborhoods, delivering mouthwatering food content. Reviews, cooking demos, and food festivals are popular among their followers.

Fitness and Wellness

Central Park jogs, high-intensity interval training sessions, and boutique fitness studios are part of the vibrant fitness scene. NYC influencers share workout routines, wellness tips, and the best spots for a healthy lifestyle.

Arts and Culture

From Broadway shows to art galleries and street performances, NYC influencers capture the essence of the city's cultural fabric. Their content includes event coverage, artist interviews, and behind-the-scenes peeks.

Discover NYC 's Diverse Influencers
NYC influencers on Instagram
Download List
90%
Match Score
@SEAMORE'S
keeping it reel in nyc & va & ct ~serving sustainable seafood & good vibes~ happy hour🍻 weekdays brunch🍳 sat & sun
Followers:
47.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
3832
Location:
United States
Fit for"briefRewrite"
Excellent location match with multiple NYC food-related hashtags. High engagement metrics support collaboration potential.
80%
Match Score
@New York City 🔹
Daily unique views of NYC and beyond.
Followers:
112.2K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
20713
Location:
United States
Fit for"briefRewrite"
Content focuses on NYC with relevant themes, though lower subscriber count may indicate less overall engagement. Still, it provides unique local perspectives.
75%
Match Score
@Crave Fishbar
Certified B Corp🏆 Sister Restaurant @cravesushibar MON-SUN: 4-10PM BRUNCH @ UWS 11:30-3:30PM #oystergram happy hour 🦪 4-6PM UWS/5-6:30pm Midtown
Followers:
13.4K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
2569
Location:
United States
Fit for"briefRewrite"
Moderate location relevance (US) with a strong NYC food focus. Good subscriber count and engagement metrics suggest an active audience.
70%
Match Score
@Let‘s Meet at Tangram!
Welcome to the new epicenter of downtown Flushing 📍Food Hall NOW OPEN ~ check out this hub for cultural cuisine from street food 🌭to dessert dining 🍦
Followers:
18.3K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
9706
Location:
United States
Fit for"briefRewrite"
Focuses on Flushing, which is part of the NYC area; relevant hashtags indicate some local engagement but has a low subscriber count.
70%
Match Score
@Louis C.
NY, NY 🇮🇷 Women-Life-Freedom 🇺🇦 Slava Ukraini
Followers:
11.3K|
Micro Influencer
Engagement Rate:
3.9%
Avg. View:
NaN
Location:
United States
Fit for"briefRewrite"
This influencer is based in the US but lacks specific content relevance to NYC, focusing more on general photography themes. The subscriber count is high at 11295, but the engagement seems less focused.
65%
Match Score
@T H E T Y G E R
🐅 Open for Dinner Everyday at 5pm Reservations are available on Resy 🐅
Followers:
13.7K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
4483
Location:
United States
Fit for"briefRewrite"
This channel is based in the US and engages with NYC cocktails, appealing to a niche audience. Their moderate subscriber count (13684) indicates potential for collaboration.
65%
Match Score
@Gansevoort Meatpacking
“Allow us to re-introduce ourselves” ⫸ @thechester_ • @gansevoortrooftop • @coffeeandcocktailsnyc • @exploresaishin
Followers:
57.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
7395
Location:
United States
Fit for"briefRewrite"
Based in the United States with connections to NYC venues, the influencer shows potential but lacks specific NYC content focus. Good follower engagement.
55%
Match Score
@Yana Ryzhakova 🇺🇦 🇺🇸
👑 Mrs. Euro-America Doctor @dr._yanasparks 👩🏼‍⚕️ Sports • Healthy Eating • Life
Followers:
31.2K|
Micro Influencer
Engagement Rate:
2.3%
Avg. View:
2170
Location:
United States
Fit for"briefRewrite"
Moderate location relevance (United States) with health and lifestyle content that appeals to NYC audiences. Good subscriber count but lacks strong local focus.
45%
Match Score
@Samantha King Holmes
Meet Me Halfway available 10/22 - Preorder today! Subscribe to my Substack 🔻
Followers:
380.6K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
26210
Location:
United States
Fit for"briefRewrite"
Weak location relevance (US) with no specific NYC focus. Subscriber count is high but content does not engage NYC audiences specifically.
40%
Match Score
@Tiffany Roxanne Barrett ✨Pum Pum Fairy
🎭 Award Winning Actor🗽 🤱🏽 Mom 📓 Educator 🗣️ Master Storyteller 🤰🏽 Doula @thepricelesswoman 🍃 Wellness @magicvsteam 🇪🇹🇵🇷 BX born Harlem Raised
Followers:
13.5K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
655
Location:
United States
Fit for"briefRewrite"
While the influencer is based in the U.S., there is no direct mention of NYC relevance. Subscriber count is low (13,461) with some engagement in wellness topics.
NYC influencers on TikTok
Download List
95%
Match Score
@Morgan Raum
nyc food + dating 🍽 shabbat club ⬅️ ur fri night plans [email protected]
Followers:
145.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
3546
Location:
US
Fit for"briefRewrite"
Strong relevance to NYC food and dating, with multiple NYC-related hashtags. Engaging content related to local culture and significant subscriber base indicates high engagement potential.
95%
Match Score
@DrinkLinkNyc
Heyy My name is Zaire, & I Like to Drink & Link 🍸🇹🇹 ✉️ [email protected]
Followers:
85.1K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
54918
Location:
US
Fit for"briefRewrite"
Excellent location match with multiple NYC-related hashtags and high subscriber count (85,052). Strong content focus on NYC restaurants and food experiences enhances engagement potential.
95%
Match Score
@Victoria | NYC PA & Musician
singer/songwriter & PA in NYC✨ inquiries: [email protected]
Followers:
187.2K|
Macro Influencer
Engagement Rate:
4.0%
Avg. View:
123909
Location:
US
Fit for"briefRewrite"
This influencer is based in NYC and heavily utilizes relevant hashtags, indicating strong local engagement. Their high subscriber count suggests substantial influence.
95%
Match Score
@Erin
your digital stylist 🤍 ig: inthesejeans [email protected] style guides ⬇️
Followers:
177.4K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
35822
Location:
US
Fit for"briefRewrite"
High relevance to NYC with strong engagement metrics (177,434 subscribers) and consistent content related to city activities.
95%
Match Score
@Dasom Lee | NYC + Travel
hi, i'm dasom & i live in nyc ◡̈ NYC + travel recs 🫶🏼 FOLLOW ME ON IG
Followers:
110.6K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
2172
Location:
US
Fit for"briefRewrite"
Strong NYC relevance demonstrated through location, subscriber count, and focused hashtags related to city life. High engagement metrics reflect a dedicated following.
90%
Match Score
@Tash🍄💙
🇧🇧🇹🇹 NYC 🗽 food & business reviews| lifestyle| travel
Followers:
29.5K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
8508
Location:
US
Fit for"briefRewrite"
Strong location relevance (US) with a clear focus on NYC food and lifestyle content. Good engagement metrics indicate an active audience interested in local experiences.
90%
Match Score
@RunwayNYC
From the catwalk to the sidewalk 📧: [email protected]
Followers:
131.5K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
14199
Location:
US
Fit for"briefRewrite"
This influencer has a solid following and is highly engaged with NYC-related content, including fashion and style. The use of multiple relevant hashtags suggests a strong connection to the city’s fashion scene.
90%
Match Score
@Katie Romero - NYC
📍NYC I do things so you can do things ✉️: [email protected]
Followers:
267.5K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
38267
Location:
US
Fit for"briefRewrite"
Strong focus on NYC with high engagement metrics (267,524 subscribers). Engaging content about city activities.
85%
Match Score
@Austin Rutland
☕️cozy moments around the world 🏠 NYC ⬇️ guide to becoming a content creator ⬇️
Followers:
37.1K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
1790
Location:
US
Fit for"briefRewrite"
The influencer is based in the US and mentions NYC directly in their profile, which enhances relevance. The use of NYC-related hashtags boosts their visibility for local engagements. The subscriber count is healthy.
85%
Match Score
@Victoria
lifestyle | home | asmr nyc 💌 [email protected]
Followers:
1.7M|
Mega Influencer
Engagement Rate:
3.8%
Avg. View:
513059
Location:
US
Fit for"briefRewrite"
Directly mentions NYC in their description, indicating a clear focus on lifestyle content relevant to the area. Strong subscriber count suggests good engagement, though specific engagement metrics are lacking.
NYC influencers on YouTube
Download List
90%
Match Score
@Walk Ride Fly
Welcome to Walk Ride Fly I am a New York City based You-tuber bringing you the best of the city, and other cities around the US and the world. I Walk, I Ride, I Fly to cities to bring you experiences, lifestyle and much more. I upload insightful and informative videos that will spark your interest to seeing the world in a unique perspective. I would like you to come along on my journey to explore every major city around the world. With your continued support, I know I will accomplish my goal. My channel includes a variety of content from New York City, Washington DC, Seattle, and Vancouver, B.C and Victoria (both in Canada). Thank you for supporting Walk Ride Fly using the following platforms: Teespring store: https://teespring.com/stores/walkridefly https://www.patreon.com/walkridefly https://www.paypal.com/paypalme/walkridefly?locale.x=en_US Fresh Roasted Coffee(use code 'WalkRideFly' to get 20% off): https://lddy.no/13v8s
Followers:
74.9K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
795
Location:
US
Fit for"briefRewrite"
Strong focus on NYC with engaging travel and lifestyle content. High subscriber count enhances influence.
85%
Match Score
@Josiah Schneider
Actor/Creator/NYC New Videos Every Week! 🎬 👇Join our community discord server!👇 [email protected] for business inquiries
Followers:
206.0K|
Macro Influencer
Engagement Rate:
30.5%
Avg. View:
610494
Location:
US
Fit for"briefRewrite"
Strong location match as the influencer is based in NYC and has a substantial subscriber count. Engagement appears promising based on content type.
70%
Match Score
@Gabi Florance
welcome :) I’m Gabi, an Aussie model living in nyc 💌 IG & TikTok: @gabiflorance https://linktr.ee/gabiflorance
Followers:
11.1K|
Micro Influencer
Engagement Rate:
2.1%
Avg. View:
4069
Location:
Fit for"briefRewrite"
Location mentions NYC, but no engagement metrics provided. However, being an Aussie model in NYC presents a unique angle for potential collaborations.
50%
Match Score
@KC Artis
Get comfortable and stay for a while. Let me reintroduced myself. It’s your girl KC formally known as Chantell my middle name. Laugh with me, Chat with me, Vibe out with me, Get real with me. Watch me on my new journey. I make unboxing, try-on, fashion/style reviews and reaction videos amongst a variety of hot juicy topics videos. Always keeping it real, never sugar coated. Since you’re here, you might as well go ahead and hit that subscribe button and turn on your post notifications. Xo
Followers:
173.0K|
Macro Influencer
Engagement Rate:
1.5%
Avg. View:
17273
Location:
US
Fit for"briefRewrite"
Weak location relevance (US) with no specific ties to NYC. Good subscriber count but content variety may not align well with local brands.
40%
Match Score
@Runway NYC
From the catwalk to the sidewalk 📧: [email protected]
Followers:
63.4K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
4971
Location:
Fit for"briefRewrite"
Minimal location relevance with some hashtags related to NYC but lacks substantial engagement. Content appears varied.
40%
Match Score
@Binge Society
Featuring the BEST lines, the BEST characters, and the MOST famous actors. Here you’ll find the top entertainment content any movie lover would desire. Binge Society brings you not only iconic movie scenes but also our own original shows so… Cancel your plans, make some popcorn and sit back to get ready to binge with us! Binge Society is a licensed partner and shares the rights to the clips with the studios. For commercial collaboration: [email protected]
Followers:
8.7M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
5880
Location:
US
Fit for"briefRewrite"
This channel has massive reach with 8.68 million subscribers but lacks any specific connection to NYC. Their content is largely entertainment-focused without direct ties to the city.
35%
Match Score
@Picture Perfect Luis
Sharing delicious food, beautiful views, and amazing destinations. All videos by me. Pictureperfectluis (TikTok 730k+) Pictureperfectluis (Instagram 480k+)
Followers:
55.8K|
Micro Influencer
Engagement Rate:
2.8%
Avg. View:
30832
Location:
Fit for"briefRewrite"
No specific location mentioned, but focuses on travel and food; limited engagement metrics.
30%
Match Score
@Lexie Lombard
Followers:
395.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1948
Location:
US
Fit for"briefRewrite"
Location is not specific to NYC, and there are no relevant hashtags or content to suggest a connection to the area. Subscriber count is high, but engagement and content quality are lacking.
30%
Match Score
@Bangy Shorts
Promo And Business 👉🏽 ʙᴀɴɢʏsʜᴏʀᴛ@ɢᴍᴀɪʟ.ᴄᴏᴍ
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
86562
Location:
US
Fit for"briefRewrite"
The influencer is based in the US but does not specifically focus on NYC content. Content quality is uncertain due to lack of relevant hashtags. Subscriber count is high, but low engagement relevance.
30%
Match Score
@KarissaEats
Eating my way around the world!
Followers:
3.1M|
Mega Influencer
Engagement Rate:
2.7%
Avg. View:
847639
Location:
Fit for"briefRewrite"
No location relevance to NYC and a general travel focus; however, high subscriber count indicates some influence.

NYC-Specific Local Regulations Relevant with Influencer Marketing

Disclosure Requirements

NYC influencers must adhere to strict disclosure guidelines set by the Federal Trade Commission (FTC). Sponsored content, partnerships, and gifted items must be clearly disclosed to maintain transparency and trust with their audience.

Data Privacy Laws

In compliance with New York's SHIELD Act, influencers must ensure that personal information collected from their audience is protected. This includes secure storage and sharing practices.

Intellectual Property

Given NYC's legal landscape, influencers must be cautious about intellectual property rights. Using copyrighted material without permission or proper attribution can lead to legal challenges.

Other Topics Relevant to NYC Influencers

Real Estate and Lifestyle

With NYC's ever-evolving real estate market, influencers often provide insights into urban living. Discussions around apartment hunts, interior design, and neighborhood reviews are common.

Social and Political Commentary

Being epicenter of major social and political movements, NYC influencers frequently engage in social commentary. This adds depth to their digital presence and resonates with a socially conscious audience.

Travel and Exploration

Exploring beyond the city limits, NYC influencers often venture into weekend getaways and travel adventures, sharing itineraries and travel tips to nearby destinations.

Top 5 Authentic Local Hashtags to Find NYC-Based Influencers

  1. #NYCLife
    • Captures daily life and unique experiences in NYC.
  2. #NYCStyle
    • For the latest fashion trends and street style looks.
  3. #NYCFoodie
    • A go-to for delicious food spots and culinary adventures.
  4. #BrooklynVibes
    • Highlights the vibrant culture and lifestyle in Brooklyn.
  5. #ManhattanMoments
    • Showcases iconic scenes and happenings in Manhattan.

NYC influencers are pivotal in shaping cultural narratives and trends, making them essential partners in the digital marketing landscape. Whether it's fashion, food, or fitness, their content continues to inspire and engage a global audience, cementing NYC's status as a cultural titan.

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