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Rio De Janeiro Influencers - Everything you need to find ideal influencers

Rio De Janeiro, known for its stunning beaches, vibrant culture, and iconic landmarks like Cristo Redentor, is also a thriving hub for social media influencers. Rio De Janeiro influencers are dynamic content creators who bring the city's unique spirit to life through their captivating posts. From lifestyle and travel to fitness and fashion, these influencers have a profound impact on both local and global audiences.

Discover the Vibrant World of Rio De Janeiro Influencers

Popular Content Themes Among Rio De Janeiro Influencers

1. Travel and Tourism

Rio De Janeiro influencers frequently showcase the city's tourist attractions, including the Copacabana and Ipanema beaches, Sugarloaf Mountain, and the historical neighborhoods like Santa Teresa. Their content often features breathtaking photos and insider tips on exploring the city.

2. Fashion and Style

The local fashion scene is another popular theme among Rio De Janeiro influencers. They often highlight trendy outfits inspired by the city's lively atmosphere, from beachwear to carnival costumes. These influencers collaborate with local and international brands, bringing fresh fashion trends to their followers.

3. Health and Fitness

Given Rio De Janeiro's active lifestyle, many influencers focus on health and fitness. They share workout routines, healthy recipes, and tips on maintaining an active lifestyle. Rio De Janeiro's stunning outdoor locations, such as the beaches and parks, provide the perfect backdrop for their fitness content.

Discover Rio De Janeiro 's Diverse Influencers
Rio De Janeiro influencers on Instagram
Download List
95%
Match Score
@ʟᴀᴢᴇʀ | ᴇᴠᴇɴᴛᴏs | ɢᴀsᴛʀᴏɴᴏᴍɪᴀ | ᴄᴇsᴀʀ ᴍɪʟʟᴀɴ
🇧🇷 ᴀs ᴍᴇʟʜᴏʀᴇs ᴅɪᴄᴀs ᴘᴀʀᴀ ᴄᴜʀᴛɪʀ ʀɪᴏ ᴅᴇ ᴊᴀɴᴇɪʀᴏ 🤳 ᴄʀɪᴀᴅᴏʀ: @peixe96_ 💻 ᴇǫᴜɪᴘᴇ: @yec4ra_ | @javier.pelobrasil 📩 [email protected]@
Followers:
231.7K|
Macro Influencer
Engagement Rate:
1.8%
Avg. View:
112857
Location:
Brazil
Fit for"briefRewrite"
Excellent location match with strong hashtags related to Rio de Janeiro. The high subscriber count (231695) indicates high engagement levels.
85%
Match Score
@F E L I P E B O R G E S 🇧🇷
📍SP x RJ | Brazilian model, Fashion Stylist & Advertising Creator • Athlete • Fitness • Nature 🥦 @proper_jack Cupom 15% OFF: FEBORGES
Followers:
11.0K|
Micro Influencer
Engagement Rate:
3.2%
Avg. View:
3271
Location:
Brazil
Fit for"briefRewrite"
This influencer mentions Rio de Janeiro in their content and has a decent following of 11,023 subscribers. Their focus on fitness aligns well with health-related brands.
85%
Match Score
@Luiz Araújo Fan Page 🇧🇷⚡️
•perfil de informações sobre o jogador @l.araujo11oficial ⚡️ •atualmente jogador do @flamengo ❤️🖤 •ative as notificaçõs •7️⃣
Followers:
43.0K|
Micro Influencer
Engagement Rate:
3.9%
Avg. View:
12374
Location:
Brazil
Fit for"briefRewrite"
Strong relevance with a focus on a Flamengo player, connecting to local culture. High subscriber count indicates strong engagement.
85%
Match Score
@Edson Francle
From Rio de Janeiro 🏖️ 32 Years | Design de Moda 🎓
Followers:
31.9K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1044
Location:
Brazil
Fit for"briefRewrite"
Strong connection to Rio de Janeiro through fashion content. Good engagement metrics and high relevance for potential collaborations.
85%
Match Score
@Flats in Rio • Aluguel por temporada
🟢 Desfrute da melhor estadia no RJ 🟢 Melhores imóveis e locações 🟢 Entre em contato conosco
Followers:
11.4K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
460
Location:
Brazil
Fit for"briefRewrite"
High relevance due to explicit focus on Rio de Janeiro real estate. Strong engagement metrics support their influence in the local market.
@Luís Ernesto Lacombe Heilborn
Jornalista, escritor e palestrante. Assessoria: [email protected]
Followers:
2.8M|
Mega Influencer
Engagement Rate:
1.3%
Avg. View:
273869
Location:
Brazil
Fit for"briefRewrite"
Location matches (BR). Strong engagement with over 2.8 million subscribers focusing on journalism and opinion pieces relevant to Brazilian society.
@Renan - Voz Rubro Negra
Aqui se vive a Arquibancada 🔴⚫️ Rio de Janeiro 📍🫶🏼 📷 Fotos/ 🎦 Vídeos /📃 Notícias 📲 Contatos : Direct
Followers:
60.3K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
6126
Location:
Fit for"briefRewrite"
Lacks specific location detail but has relevant hashtags tied to Flamengo. High engagement due to a sports fanbase.
@Feirão Moda Rio
1º ponto da moda + 400 lojas Aberto: quarta, sexta e sábado. Das 8h às 18h.
Followers:
417.6K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
26421
Location:
Brazil
Fit for"briefRewrite"
Focused on fashion with some mention of Rio de Janeiro. Subscriber count (417,571) indicates high engagement within the fashion community.
@Luiz Cláudio Picolé
🎙Cantor l Compositor 📩 [email protected] Contato.: 21 979150100 Composiçōes.: Baiúca Discos e edições musicais
Followers:
96.9K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
3237
Location:
Brazil
Fit for"briefRewrite"
Though based in Brazil, the influencer's content is more focused on music than on Rio specifically. Some engagement exists, but it's less tailored to the local audience.
@1981 CRF | T1
Followers:
78.0K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
13152
Location:
Brazil
Fit for"briefRewrite"
Location is Brazil, with hashtags related to Rio de Janeiro that indicate local engagement potential. Good subscriber count enhances influence.
Rio De Janeiro influencers on TikTok
Download List
95%
Match Score
@AROMAS NACIONAIS
Nacionalidades ❤️
Followers:
82.7K|
Micro Influencer
Engagement Rate:
43.7%
Avg. View:
534842
Location:
BR
Fit for"briefRewrite"
Strong location match (BR) with hashtags directly referencing Rio de Janeiro. High engagement metrics with over 82k subscribers focusing on cultural topics.
95%
Match Score
@arthurzinnv
Rio de Janeiro 🇧🇷 Me sigam no insta 👆🏽 [email protected] 📩
Followers:
659.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
38181
Location:
BR
Fit for"briefRewrite"
Highly relevant as this influencer directly mentions living in Rio de Janeiro. Strong engagement metrics with a large subscriber base (658,997) focused on local culture.
95%
Match Score
@Brenda Lourenço
1º e única conta de Street Style BR🤍 Moda | Eventos | Rio🇧🇷 rua = passarela🕺
Followers:
34.4K|
Micro Influencer
Engagement Rate:
7.6%
Avg. View:
25914
Location:
BR
Fit for"briefRewrite"
The influencer is located in Brazil and specifically engages with content related to Rio de Janeiro through fashion and street style. High engagement with relevant hashtags boosts their score.
95%
Match Score
@Manuh Ayalla
🪬 Me segue no insta: @Manuhayalla ✨
Followers:
339.7K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
92391
Location:
BR
Fit for"briefRewrite"
High relevance with a significant focus on Rio de Janeiro through multiple hashtags. The large subscriber count indicates strong engagement, and the content is vibrant and appealing.
95%
Match Score
@Yasmin Monge
gente até ontem eu criticava isso aqui
Followers:
13.0K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
3356
Location:
BR
Fit for"briefRewrite"
Highly relevant to Rio De Janeiro with numerous hashtags specific to the city. Strong engagement with over 13,000 subscribers and relevant content.
90%
Match Score
@Carol Pessanha | Rio & Viagens
✨Compartilho rolés e dicas do Rio✨ 💌 [email protected] 📍RIO 🇧🇷
Followers:
20.7K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
1314
Location:
BR
Fit for"briefRewrite"
This influencer focuses explicitly on Rio de Janeiro with relevant hashtags and content. Their subscriber count (20,749) indicates niche engagement within the local community.
90%
Match Score
@Eduarda Henriques
moda, beleza e tudo que eu gosto 📍rio 📩[email protected]
Followers:
24.7K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
9060
Location:
BR
Fit for"briefRewrite"
Location match is strong (BR with mention of Rio). Good engagement metrics at 24.7k subscribers. Content focuses on fashion and beauty, appealing to a vibrant audience in Rio.
90%
Match Score
@iae.break
Né segredo 😅 Segue no app vizinho meus cria 👆🏻
Followers:
2.3M|
Mega Influencer
Engagement Rate:
1.1%
Avg. View:
324977
Location:
BR
Fit for"briefRewrite"
This influencer specifically highlights 'RJ' (Rio de Janeiro) and 'carioca' themes in their content, making them highly relevant. With over 2 million subscribers, they have excellent engagement.
90%
Match Score
@Mariqguimaraes
✈️☀️🏄🏻‍♀️ Insta: mariqguimaraes [email protected]
Followers:
293.4K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
26313
Location:
BR
Fit for"briefRewrite"
Strong relevance due to location hashtags directly mentioning Rio de Janeiro. High-quality content focused on local activities with substantial engagement metrics (293,442 subscribers).
90%
Match Score
@Lukas 🥂
Nômade digital, Rato de Academia e Colecionador de Momentos - Me segue aqui ⬆️
Followers:
84.4K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
9288
Location:
BR
Fit for"briefRewrite"
Strongly connected to Rio de Janeiro with a high subscriber count and engagement metrics. Content is lifestyle-focused with vibrant local relevance.
Rio De Janeiro influencers on YouTube
Download List
95%
Match Score
@Via Carioca
On the Via Carioca channel you will discover beautiful beaches in Rio de Janeiro, Brazil and the world. All this through videos with high quality sound and images (4k HDR), providing maximum immersion in its different environments. HELP US GROW AND PROMOTE THE CHANNEL: 👉Subscribe to the channel: https://www.youtube.com/@ViaCarioca 👉Like the videos and activate the notification bell. 👉Share with friends. #brasil #riodejaneiro #praia
Followers:
252.0K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
14360
Location:
BR
Fit for"briefRewrite"
Strong relevance to Rio De Janeiro with high-quality content focused on the city's beaches. Has a significant subscriber count of 252,000, indicating good engagement.
90%
Match Score
@Estevam Pelo Mundo
Olá, Viajante! Te ajudo a viajar o mundo c/ MILHAS e com as melhores DICAS de destinos, hotéis e cias aéreas! Lugares, pessoas, dicas e histórias é o que você encontra aqui no canal. Ao vivo no INSTA: @EstevamPeloMundo ! Te espero lá! :) Se inscreva e BORA VIAJAR juntos! Contato comercial: [email protected] Visite o Portal EPM: www.estevampelomundo.com.br
Followers:
2.1M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
18882
Location:
BR
Fit for"briefRewrite"
Highly relevant for travelers exploring Brazil with a strong focus on sharing travel tips and experiences. Massive subscriber base indicates excellent engagement.
85%
Match Score
@Tesouros do Brasil
Explorando e mostrando as riquezas do nosso Brasil! Tesouros do Brasil é o projeto que os namorados João Víctor e o Bruno criaram para dividir sua paixão pelo nosso país. O João transformou o hobby de fazer vídeos em profissão. Ele é o rosto do Tesouros, enquanto o Bruno soma ao projeto com mais de 20 anos de experiência com turismo. A essência do Tesouros do Brasil é revelar o Brasil. Nosso propósito é deixar o Brasil se ver, se conhecer, se descobrir, permitindo que cada destino seja o protagonista, que a cultura local desperte curiosidade e que as pessoas que encontramos tenham espaço para contar suas histórias.
Followers:
222.0K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
20780
Location:
BR
Fit for"briefRewrite"
Location is BR with significant focus on exploring Brazil's treasures, including Rio de Janeiro attractions. High subscriber count indicates strong engagement.
80%
Match Score
@CANAL CASAL FLA MURETA
PRIMEIRO A CHEGAR E ÚLTIMO A SAIR. #flamengo #mengo #nação #maiordomundo #crf #mengão #cariocão #brasileirão #libertadores #canalcasalflamureta #paporubronegro1912 #flatv #globo #record #sbt #flamengo @flatv @maestro rubro negro @cida e nilva urubuzada #flamengo #mengo #fla #crf #notícias #paz #gratidão #fly #fyp #kwai #tiktok #hello #twiter #sorteio #sorte #youtube #zico #adilio #perseverança #gabigol #Leandropeixefrito #Nunes #esporte #presidente @flamengo @flatv @torcida #photo #Brasil #futebol # esporte #Europa #Ásia #atlântico #torcedores #brasileiras #libertadores #shorts #Instagram #YouTube #Facebook #koo #hello #Twitter #cânon #americanos #francês #inglês #Ceará #paraiba #tbt #flamengo #europa #instagood #riodejaneiro #usa #love #futebol #brasil #photooftheday #argentina #cute #mengo #miami #picoftheday #fla #espanha #happy #vamosflamengo #bolivia #follow #brazil #paraguay #summer #mengão #florida #instadaily #rj #colombia #nature
Followers:
10.8K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
48
Location:
BR
Fit for"briefRewrite"
The location match is present with the influencer based in Brazil and using relevant hashtags. The subscriber count (10800) indicates a solid level of engagement.
80%
Match Score
@Canal Desbrava Rio - Dhiego Araujo
Conheça o Canal Desbrava Rio e vejam como é bom fazer trilhas, caminhadas, acampamentos e outras atividades em meio a natureza, aprender dicas incríveis sobre atividades outdoor e assistir as melhores lives com grandes nomes do mundo das aventuras, para quem gosta de aventuras e natureza você esta no lugar certo. Sabe aquela duvida sobre o que levar para um acampamento, ou como acender uma fogueira? Estas e outras dúvidas serão respondidas aqui, a cada postagem você terá novas dicas, novas ideias de como melhorar a sua trilha, caminhada ou acampamento e poderá ver o que eu faço quando vou para uma atividade como essas ou simplesmente uma visita a um ponto turístico.
Followers:
13.5K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
545
Location:
BR
Fit for"briefRewrite"
Location relevant (BR), focusing on outdoor activities in Rio de Janeiro. Strong content quality with good engagement metrics.
@Foco na Viagem
Me chamo Patrícia e concilio trabalho com viagem. Compartilho minhas experiências aqui e no Instagram. Vem viajar comigo? Meu intuito é te inspirar em suas viagens com dicas do que fazer e onde ir, com foco nas principais atrações de cada lugar, vlogs e informações. Espero você no instagram @foconaviagemreal ❤ ✅ INSCREVA-SE NO CANAL 😉
Followers:
49.1K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
2956
Location:
BR
Fit for"briefRewrite"
Based in Brazil with a focus on travel tips and experiences. The subscriber count (49,100) suggests moderate engagement but lacks direct ties to Rio.
@Team Carol Vaz
Treinadora Carol Vaz *Divulgando o trabalho da MELHOR TREINADORA do Brasil para o MUNDO!* Sigam o Instagram Oficial @teamcarolvaz Sigam o Instagram da marca Oficial de Moda Fitness da Carol Vaz @supremadrop
Followers:
1000.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
3189
Location:
BR
Fit for"briefRewrite"
This trainer promotes fitness and has a substantial following (1,000,000). While based in Brazil, their content may not specifically target Rio De Janeiro, impacting their score.
@Lecamoleca
Sejam muito bem vindo galerinhas!!!!👏🏻🥰🤩 Ah….e não se esqueça de dar um joinha e se inscrever no canal!🎉🥰🤩🥳 Insta :lecamoleca_
Followers:
57.9K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
108
Location:
BR
Fit for"briefRewrite"
Based in Brazil but lacks specific ties to Rio de Janeiro. Subscriber count (57,900) suggests moderate engagement.
@Sonhe Alto Viagens
Muito prazer, sou a Mariana, tenho 26 anos e sou viajante e intercambista de alma! Já viajei pra 40 países e fiz 7 intercâmbios, em Nova York nos Estados Unidos, em Toronto no Canadá, Malta e em Lyon, Nice, na França! Também já morei em Paris, minha cidade do coração. Minha missão aqui é te ajudar a tirar do papel o sonho de viajar e fazer intercâmbio! Embarca comigo nessa? Instagram: https://www.instagram.com/sonhealtoviagens/ Blog: https://sonhealtoviagens.com/
Followers:
135.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
7465
Location:
Fit for"briefRewrite"
Some relevance through travel-related hashtags that mention Rio, but overall engagement is lower with 135,000 subscribers. Content primarily focuses on travel experiences.
@PARTIUBR
Não cansamos de viajar! Vem junto conosco, Partiu....
Followers:
39.2K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
319
Location:
BR
Fit for"briefRewrite"
Location is BR, but the content is general travel-focused without a specific tie to Rio de Janeiro. Moderate engagement levels.

Rio De Janeiro-Specific Local Regulations Relevant to Influencer Marketing

ANATEL Regulations

Influencers in Rio De Janeiro must comply with the regulations set by ANATEL, Brazil's telecommunications agency. These regulations include guidelines on promoting digital and telecommunications products transparently.

Advertising Standards

The National Council for Advertising Self-Regulation (CONAR) provides guidelines for responsible advertising. Rio De Janeiro influencers must ensure their content adheres to these standards, particularly for sponsored posts and product endorsements.

Tax Compliance

Influencers in Rio De Janeiro are required to report their earnings and pay taxes accordingly. This includes income from sponsored posts, affiliate marketing, and other collaborations. Transparency in financial dealings is crucial to avoid legal complications.

Other Topics Relevant to Rio De Janeiro Influencers

Community Engagement

Rio De Janeiro influencers are known for their strong community ties. Many often engage in local events, support social causes, and promote cultural initiatives. This deep connection with the local community sets them apart and enriches their content.

Collaborations with Local Brands

Collaborating with local brands is a common practice among Rio De Janeiro influencers. These partnerships not only support the local economy but also add authenticity to their content, making it more relatable to their followers.

Rio De Janeiro influencers often address relevant social issues, such as environmental sustainability, social equality, and urban development. By raising awareness and promoting positive change, they leverage their influence for the greater good.

Top 5 Authentic Local Hashtags to Find Rio De Janeiro-Based Influencers

  1. #RiodeJaneiro
  2. #VidaCarioca
  3. #CariocaStyle
  4. #VerãoNoRio
  5. #RiodeJaneiroFitness

These hashtags are commonly used by Rio De Janeiro influencers to enhance their visibility and connect with like-minded audiences. By exploring these tags, brands and followers can discover influential voices shaping the cultural landscape of this vibrant city.

With the rich tapestry of content themes, local regulations, and a strong community presence, Rio De Janeiro influencers continue to captivate and inspire audiences worldwide. Their unique blend of authenticity and creativity truly reflects the essence of this magnificent city.

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