MyInfluencer
Rochester NY Influencers - Everything you need to find ideal influencers

Rochester NY influencers are making waves with their unique blend of creativity, local insight, and community engagement. Nestled in the heart of Western New York, Rochester offers a vibrant and diverse platform for influencers who are passionate about everything from local cuisine and fashion to technology and the arts. These influencers not only share their personal narratives but also provide a voice for the quintessential Rochester experience.

Discover the Influence: Rochester NY Influencers

Food and Beverage

Rochester NY influencers have a particular knack for showcasing the city’s burgeoning culinary scene. From hidden local gems to renowned eateries, food bloggers and gastronomes paint a delicious picture of the city's diverse food culture.

Arts and Culture

Rochester is a hub of artistic innovation, reflected well in the content released by local influencers. Whether it’s the George Eastman Museum, the annual Lilac Festival, or the vibrant street art scene, influencers thrive on cultivating content that celebrates Rochester’s rich cultural tapestry.

Technology and Innovation

Home to notable institutions like the Rochester Institute of Technology, the city is a nexus for technological advancement. Tech influencers delve into the latest innovations and share content that highlights Rochester’s role as a tech-forward city.

Outdoor and Recreation

The beautiful landscapes and outdoor activities around Rochester aren’t lost on local influencers. Be it the scenic beauty of the Finger Lakes, hiking trails, or water sports, influencers engage their audiences with breathtaking visuals and adventure stories.

Discover Rochester NY 's Diverse Influencers
Rochester NY influencers on Instagram
Download List
80%
Match Score
@Black Button Distilling
Tasting Room Hours ⏰Thur 4pm - 9pm ⏰Fri 4pm - 11pm ⏰Sat 12pm - 11pm ⏰Sun 11am - 5pm. Must be 21+ to follow.
Followers:
14.5K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
1301
Location:
United States
Fit for"briefRewrite"
The influencer includes hashtags specifically mentioning 'rochesterny' and their content focuses on a distillery, aligning well with local interests. Their moderate subscriber count indicates potential engagement.
20%
Match Score
@𝑱𝒂𝒔𝒎𝒊𝒏𝒆 𝑻𝒆𝒔𝒔𝒂𝒓𝒊
⛸ Figure Skating Choreographer 🇮🇹🇨🇭ISU European & World Championships 📍 Milano
Followers:
10.6K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
5158
Location:
Italy
Fit for"briefRewrite"
This influencer is based in Italy and does not have any relevant connection to Rochester. Their content focuses on figure skating but lacks local relevance, resulting in a very low score.
10%
Match Score
@LOCALS ONLY
↯ 𝘉𝘳𝘦𝘢𝘬𝘧𝘢𝘴𝘵 & 𝘓𝘶𝘯𝘤𝘩 ↯ 8𝘢𝘮-3𝘱𝘮 𝘌𝘷𝘦𝘳𝘺𝘥𝘢𝘺
Followers:
10.1K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
2457
Location:
United States
Fit for"briefRewrite"
No content specifics or location relevance; the subscriber count is moderate but lacks engagement metrics.
Rochester NY influencers on TikTok
Download List
95%
Match Score
@ThisIsROC - Rochester NY
A regional guide to Rochester NY! ✉️: [email protected]
Followers:
11.3K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
948
Location:
US
Fit for"briefRewrite"
Highly relevant as a regional guide to Rochester NY, with strong engagement metrics and focused hashtags. The content is tailored to the local audience.
85%
Match Score
@Chick’n Out
🔥Rochester’s HOTTEST Fried Chicken 🐓Cooking Thursday-Monday 📍Rochester, NY
Followers:
26.8K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
732
Location:
US
Fit for"briefRewrite"
Strongly relevant as a local fried chicken business in Rochester NY. Good subscriber count and highly engaging content.
75%
Match Score
@Smartest Workers
A celebration of everyday heroes.
Followers:
2.6M|
Mega Influencer
Engagement Rate:
0.4%
Avg. View:
622741
Location:
US
Fit for"briefRewrite"
While located in the US, this influencer lacks specific ties to Rochester. However, their substantial subscriber count indicates strong engagement potential, making them a good fit for broader collaborations within New York.
70%
Match Score
@AutisMom
Working mom of two boys on the spectrum. Foodie. Outdoor Lover.
Followers:
17.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
790
Location:
US
Fit for"briefRewrite"
Some relevance due to location but lacks specific content tied to Rochester. The focus on autism and family experiences may attract niche audiences but may not be as effective for broad business collaborations.
60%
Match Score
@MattDoRight
Est. 1950 304 s Main Street Rochester Michigan @MattDoRight
Followers:
179.7K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
3332
Location:
US
Fit for"briefRewrite"
This channel is based in Rochester, Michigan, which may confuse regional relevance. However, the high subscriber count reflects good engagement, making them a potential partner despite geographical ambiguity.
60%
Match Score
@Lemon On Everything
i eat here. nashville, from chi 🇬🇷 recipes on @dana_anastasia_
Followers:
28.4K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
2906
Location:
US
Fit for"briefRewrite"
This influencer is based in the US but does not specifically target Rochester, NY. Their content about food may appeal to local audiences, but the lack of localized engagement lowers their score.
60%
Match Score
@FirehouseGuitars
Michigan’s local music shop for 25 years🤙🎸
Followers:
126.5K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
4345
Location:
US
Fit for"briefRewrite"
Low relevance to Rochester with no specific location mentioned. Although they have a high subscriber count, their focus is more national than local.
50%
Match Score
@rondreee 💕🦇
• 𝙶𝚎𝚘𝚛𝚐𝚒𝚊 🦇 • 𝙵𝚘𝚕𝚕𝚘𝚠 𝙳𝚊 𝙸𝙶 🦇 • 𝚂𝚗𝚊𝚙: 𝚛𝚘𝚗𝚍𝚛𝚎𝚎𝚎𝚎🦇
Followers:
19.1K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
4039
Location:
US
Fit for"briefRewrite"
While this influencer has a decent subscriber count and uses popular hashtags, their location is not specific to Rochester NY, reducing relevance. Their content appears focused on broader themes, which may not directly engage a local audience.
50%
Match Score
@joelhansen_omo68
With video uploads every Tuesday, Thursday, and Saturday; Joel Hansen
Followers:
43.0K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
5925
Location:
US
Fit for"briefRewrite"
This influencer has a high subscriber count of 43002 but lacks direct relevance to Rochester as their content is broader in scope. They may attract general audiences but do not focus on location-specific themes.
45%
Match Score
@Ni♡ Digital Marketing & Style
✨ Digital Products + Fashion + Lifestyle ✨ 💌 [email protected]
Followers:
23.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
676
Location:
US
Fit for"briefRewrite"
This influencer has a focus on fashion and lifestyle but does not mention Rochester specifically. With a subscriber count of 23364, they may have good engagement but lack a direct connection to the location's audience.
Rochester NY influencers on YouTube
Download List
80%
Match Score
@News 8 WROC
Videos produced by News 8 WROC, the CBS television affiliate in Rochester, N.Y. All material copyright Nexstar Media Group, Inc.
Followers:
76.4K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
927
Location:
US
Fit for"briefRewrite"
Relevant location-based content from a local news source in Rochester, NY. The subscriber count indicates a solid following, making it a good channel for partnerships focused on community news and events.
65%
Match Score
@HiTechLegion
HiTech Legion is a collaboration of JABOG (Just a bunch of guys) who love computer hardware, software and consumer electronics. Although we all possess different careers our passion to tinker, benchmark and test the latest and sometimes not the greatest electronics in the industry. HTL’s JABOGs are Paul (BackDraft) Marini – Editor in chief is a Firefighter Parmedic George (Cooling GURU) Cella – Real Estate Development and Maintenance Wade (funkindrago) Arenberg – IT Professional We strive bring our audience some diversity, providing you videos created by each of our collaborators. (Hey do you really want to look at the same ugly mug all the time?) Help the channel grow by shopping with our affiliate links! Amazon US - http://full.sc/1AFWY7p Our channel is about. - Gaming - Unboxings and Reviews - Tutorials - Vlogging - Comedy? Chat with the Legion! Twitter - http://twitter.com/hitechlegion Facebook - http://facebook.com/htlreviews Email - [email protected]
Followers:
40.0K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
6098
Location:
Fit for"briefRewrite"
Limited relevance to Rochester as there is no specific location context. However, the channel covers technology which can appeal to a broader audience.
50%
Match Score
@TALK
Show love to everyone you meet, because you don't know what they're going through or where they've come from.
Followers:
104.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
14121
Location:
Fit for"briefRewrite"
No location relevance or specific content focus related to Rochester. Their high subscriber count does not translate into actionable partnerships for local businesses.
45%
Match Score
@Great Big Story
Great Big Story is back with new videos every week! Originally launched in 2015, winning critical acclaim and countless awards before closing down in 2020. The brand is now part of whynow Media, a company devoted to the art of storytelling. Headquartered in London and working with teams around the world, our studios create and distribute micro docs and short films, as well as series. Our producers work hard to discover the untold, the overlooked and the flat-out amazing.
Followers:
6.2M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
10732
Location:
US
Fit for"briefRewrite"
Though based in the US, this influencer's content is focused more broadly on storytelling rather than local themes, resulting in a low relevance score for Rochester.
30%
Match Score
@Good Day Sacramento
Welcome to the official YouTube channel for Good Day Sacramento! NEW VIDEOS POSTED DAILY! Subscribe to us on YouTube: http://www.youtube.com/c/GoodDaySacramento Like us on Facebook: https://www.facebook.com/GoodDaySacramento Follow us on Twitter: https://twitter.com/GoodDaySac Follow us on Instagram: http://instagram.com/GoodDaySac
Followers:
37.4K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
67
Location:
Fit for"briefRewrite"
This channel features content from Good Day Sacramento, which is geographically distant from Rochester NY. While the subscriber count is high at 37,400, the lack of location relevance and specific content focus diminishes the overall score. Engagement potential is strong but not locally targeted.
30%
Match Score
@jimgaffigan
Welcome to my official YouTube channel! I'm always touring with new material. Check out Fathertime-Bourbon.com Stand up comedian, writer and actor. Follow me on your favorite socials....
Followers:
936.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
54613
Location:
US
Fit for"briefRewrite"
While a popular comedian, the content is not specific to Rochester NY. Subscriber count is high, but there's little relevance to the local area.
25%
Match Score
@Paul79UF
The Paul79UF YouTube channel is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.
Followers:
33.8K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
0
Location:
US
Fit for"briefRewrite"
Low relevance with no specific connection to Rochester NY. Subscriber count suggests minimal engagement.
25%
Match Score
@Simon Arome
I am Simon Arome, an African content creator passionate about Travel/Tourism, Adventure, Real estate, Business, and Lifestyle. My presence on YouTube is to Document, Inspire, and Educate People about Nigeria & the African continent. Using my videos to tell positive stories of Nigeria and Africa. On my channel, I make videos about Africa, the culture, businesses, and tourist destinations on the continent. If you find value in the content I create on YouTube, I'd really appreciate it if you could help share the channel with a friend or 2, It would mean a lot.🙏 and if you aren't subscribed to my channel, kindly click on the link below to subscribe. Subscribe if you don't wanna miss any of my vids 😊
Followers:
10.7K|
Micro Influencer
Engagement Rate:
3.0%
Avg. View:
8455
Location:
NG
Fit for"briefRewrite"
This Nigerian influencer focuses on content about Africa and has no relevance to Rochester or its culture. Low engagement metrics further reduce their score.
15%
Match Score
@Truth Leader
Top Universities in the world
Followers:
12.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
271
Location:
US
Fit for"briefRewrite"
This influencer focuses on universities and doesn't connect with the Rochester area. Limited relevance for local collaborations.
10%
Match Score
@Sacramento Bee
News and feature video from sacbee.com and The Sacramento Bee. The Bee newspaper is published in Sacramento, Calif. Established in 1857, The Bee serves the Sacramento Valley as the region's largest daily newspaper.
Followers:
76.2K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
9103
Location:
US
Fit for"briefRewrite"
No relevant location match as this influencer is focused on Sacramento, California. Content does not relate to Rochester NY, and the engagement level is good but irrelevant for local collaborations.

Rochester NY-specific Local Regulations Relevant to Influencer Marketing

Influencer marketing in Rochester NY must navigate various local regulations to ensure compliance. Advertising laws mandate that all sponsored content be clearly labeled as such to maintain transparency with audiences. Influencers must also consider data privacy laws, ensuring that any personal data collection adheres to New York State policies. Additionally, there could be specific guidelines around endorsements, especially in sectors such as healthcare and finance, necessitating disclosures to avoid misleading claims.

Other Topics Relevant to the Rochester NY Influencers

Community Engagement

Rochester NY influencers excel in fostering community through their content. Interaction and collaboration with local businesses and being an integral part of local events help build a sense of belonging and authenticity in their online presence.

Education and Awareness

Many influencers in Rochester focus on creating educational content that elevates awareness on important topics such as health, sustainability, and social issues. Collaborations with local NGOs and community-driven initiatives are common, amplifying important messages.

Top 5 Authentic Local Hashtags to Find Rochester NY-Based Influencers

Discover the pulse of the city through these top local hashtags:

  • #ROCYourStyle
  • #RochesterEats
  • #ExploreROC
  • #ROCTheCulture
  • #FlourCityMagic

These hashtags encapsulate the essence of the community and make it easier for anyone to connect with and follow Rochester NY influencers who bring these themes to life vividly.

With these comprehensive insights and practical details, tapping into the world of Rochester NY influencers becomes an engaging and informed endeavor. Enjoy discovering the creative minds shaping Rochester’s digital landscape!

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